affiliate marketing for leads & sales: things you must know

AFFILIATE MARKETING

DRIVING SALES & LEADS

SWATI & ROHAN BHARGAVA, CO-FOUNDERS -

CASHKARO.COM

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What is Affiliate Marketing?

“Affiliate marketing is a marketing practice in which

a business (‘Advertiser’) rewards one or more

affiliates (‘Publishers’) for each visitor or customer

brought by the affiliate’s own marketing efforts.”

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How does Affiliate Marketing Work?1. Affiliate Marketer joins affiliate

program of brands it wants to promote. Gets a tracking link & agrees commission per sale/lead

2. Affiliate promotes these brands via various marketing techniques like social media, email, PPC, SEO

3. Customer clicks-through affiliate’s link & shops

4. Affiliate earns commission = HAPPY!

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5 Reasons Why Brands Love Affiliates1. Performance driven, no fixed costs: Pay only if affiliate drives a Sale. No

fixed cost

2. Higher ROI compared to other channelsa. Often cheaper than PPC on Googleb. Affiliate marketing kicks in faster than SEO

3. Get extensive Marketing & great brand exposure: Not all promotion results in sales but brands get great exposure through all promotional activities of the affiliate

4. Achieve specific objectives e.g. we offered Coupons for Firstcry that were valid over certain minimum threshold > increased basket value

5. Increased traffic, more backlinks, joint promotions & contests, working as partners, channel for news dissemination

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Key StakeholdersMerchant / Advertiser Affiliate Network Affiliate The Shopper

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3 Most Common Affiliate Marketing Models

COST PER SALE- Most popular

- Low risk

COST PER CLICK- Pay every timeclick generated

PAY PER LEAD- Especially for

non online sales

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8 Popular Tracking Methods

Cookie Tracking

Access Code

Tracking

Session Tracking

IPTracking

Customer IDTracking

Unique Coupons

UTM SourceReplicatedWebpage

Read more about this at: http://www.whyaffiliatemarketing.com/#merchant

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Affiliate Programs can be joined via a Network or directly

Brands with own Affiliate program

Popular Networks in India

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Affiliate Marketers vary from one-man teams to large brands…

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Popular Global Sites based on Affiliate MarketingPrice Comparison Cashback Sites Coupon sites Loyalty sites

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Popular Global Sites based on Affiliate MarketingReview sites Bloggers

PPC affiliate marketing

Email marketing list affiliates

Social media affiliates

Content & niche market websites

Other Affiliates

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Works for Leads, just as well as for Sales

Common Advertisers using Pay-per-Lead programmes: Banks collect data for Financial products eg credit cards,

loans

Insurers collect data & contact applicants

Automobile & Car launches, test drives

Survey based leads

Utility companies & education courses

Offline products

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How to Get & Convert Good Leads

Get sample leads before agreeing price

Don’t give incentives for providing info

IP & Fraud checks to ensure unique responses are collected

Ask very relevant and targeted questions

If using PPC or SEO, use long-tailed keywords

Once you have leads, respond quickly & be direct

Don’t purchase leads, the math dosen’t add up

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Top 5 Tips to succeed as an Affiliate Marketer

Focus on generating content that readers want to read and click on.

Then only you can have a SUSTAINABLE Affiliate marketing

business, rather than getting adhoc clicks & sales

#Video Content is HOT nowadays!#Focus on having Good UI

#1. Generate Engaging Content

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Top 5 Tips to succeed as an Affiliate Marketer

Understand who your audience is. Pick Affiliate campaigns to promote

accordingly.

Analyse performance regularly & strategise.

#Data Segmentation is KEY!#Stay Relevant.

#2. Know Your

Audience

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Top 5 Tips to succeed as an Affiliate Marketer

Some Affiliates focus on diverting existing sales through them &

earning. These games don’t last long & give the industry a bad

name.

#Focus on growing the pie i.e. number of people actually shopping

online. Then only we all benefit

#3. Play Clean. Don’t Steal.

Grow the Pie

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Top 5 Tips to succeed as an Affiliate Marketer

Add value so people WANT to Click through your link e.g.

Cashback = sharing your commission

Reviews = help making informed decisions

#Run sites with the aim of generating repeat business

#4. Add Value to

your Members

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Top 5 Tips to succeed as an Affiliate Marketer

If you can build a brand, you can monitise it, get back much more

than only Sales’ worth.

#Brand building never goes waste#Be Trustworthy

#5. Build a Brand.

Don’t just go after

Sales

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Affiliate Marketing will keep GROWING Affiliate Marketing drove £14bn Sales to UK

retailers in 2013. Advertisers spent £1bn on affiliates, got back £14bn sales

15% year on year uplift. Diverse channel encompassing price comparison, editorial, cashback, voucher codes and loyalty

In India, Affiliate Marketing constitutes about 10-15% Sales for retailers & is cost effective

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