Digital Marketing Webinar Affiliate Marketing For Leads & Sales: Things You

Must Know

June 27 , 2014 | Swati Bhargava (Co-Founder, Cashkaro.com)

www.digitalvidya.com

“Affiliate marketing is a marketing

practice in which a business (‘Advertiser’)

rewards one or more affiliates

(‘Publishers’) for each visitor or customer

brought by the affiliate’s own marketing

efforts.”

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1. Affiliate Marketer joins

affiliate program of brands it

wants to promote. Gets a

tracking link & agrees

commission per sale/lead

2. Affiliate promotes these brands

via various marketing

techniques like social media,

email, PPC, SEO

3. Customer clicks-through

affiliate’s link & shops

4. Affiliate earns commission =

HAPPY!

1. Performance driven, no fixed costs: Pay only if affiliate drives a Sale. No fixed cost

2. Higher ROI compared to other channels

a. Often cheaper than PPC on Google

b. Affiliate marketing kicks in faster than SEO

3. Get extensive Marketing & great brand exposure: Not all promotion results in sales but

brands get great exposure through all promotional activities of the affiliate

4. Achieve specific objectives e.g. we offered Coupons for Firstcry that were valid over

certain minimum threshold > increased basket value

5. Increased traffic, more backlinks, joint promotions & contests, working as partners, channel

for news dissemination

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Merchant / Advertiser Affiliate Network Affiliate The Shopper

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COST PER SALE

- Most

popular

- Low risk

COST PER

CLICK

- Pay every

time

click

generated

PAY PER LEAD

- Especially

for non

online sales

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Cookie

Tracking

Access

Code

Tracking

Session

Tracking IP

Tracking

Customer

ID

Tracking

Unique

Coupons UTM Source

Replicate

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Webpage

Read more about this at: http://www.whyaffiliatemarketing.com/#merchant

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Brands with own Affiliate

program

Popular Networks in

India

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Price Comparison Cashback Sites Coupon sites Loyalty sites

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Review sites Bloggers

PPC affiliate marketing

Email marketing list

affiliates

Social media affiliates

Content & niche

market websites

Other Affiliates

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Common Advertisers using Pay-per-Lead

programmes:

Banks collect data for Financial products eg

credit cards, loans

Insurers collect data & contact applicants

Automobile & Car launches, test drives

Survey based leads

Utility companies & education courses

Offline products

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Get sample leads before agreeing price

Don’t give incentives for providing info

IP & Fraud checks to ensure unique responses are

collected

Ask very relevant and targeted questions

If using PPC or SEO, use long-tailed keywords

Once you have leads, respond quickly & be direct

Don’t purchase leads, the math dosen’t add up

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Focus on generating content

that readers want to read and

click on. Then only you can

have a SUSTAINABLE Affiliate

marketing business, rather

than getting adhoc clicks &

sales

#Video Content is HOT

nowadays!

#Focus on having Good UI

#1. Generate Engaging Content

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Understand who your audience

is.

Pick Affiliate campaigns to

promote accordingly.

Analyse performance regularly

& strategise.

#Data Segmentation is KEY!

#Stay Relevant.

#2. Know Your Audience

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Some Affiliates focus on

diverting existing sales

through them & earning. These

games don’t last long & give

the industry a bad name.

#Focus on growing the pie i.e.

number of people actually

shopping online. Then only we

all benefit

#3. Play Clean. Don’t Steal. Grow the Pie

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Add value so people WANT to

Click through your link e.g.

Cashback = sharing your

commission

Reviews = help making informed

decisions

#Run sites with the aim of

generating repeat business

#4. Add Value to your Members

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If you can build a brand, you

can monitise it, get back much

more than only Sales’ worth.

#Brand building never goes

waste

#Be Trustworthy

#5. Build a Brand. Don’t just go after

Sales

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Advertisers spent £1bn on affiliates, got back £14bn sales

15% year on year uplift. Diverse channel encompassing price comparison, editorial, cashback, voucher codes and loyalty

In India, Affiliate Marketing constitutes about 10-15% Sales for retailers & is cost effective

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