affiliate marketing for leads & sales: things you must know
DESCRIPTION
Affiliate marketing is a successful global concept of driving sales & leads. In India this sector is growing really fast and has become an indispensable tool for marketers. In a world where cost of customer acquisition is increasing, Affiliate Marketing offers a great way to acquire quality traffic while keeping the acquisition fee performance based. Join us in this interactive Webinar with Swati Bhargava who along with her partner Rohan Bhargava is leading the Cashback/ Affiliate Marketing industry in India and the UK with sites like www.cashkaro.com. Key questions answered in this Webinar would be: Basics of Affiliate Marketing Successful forms of Affiliate Marketing in India and abroad How brands use Affiliate Marketing to drive Sales How Affiliate Marketing can drive Leads for you & how to check Lead Quality Why you cannot afford to not try Affiliate Marketing Global Trends in Affiliate Marketing 5 Tips to make Affiliate Marketing successful for youTRANSCRIPT
AFFILIATE MARKETING
DRIVING SALES & LEADS
SWATI & ROHAN BHARGAVA, CO-FOUNDERS -
CASHKARO.COM
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What is Affiliate Marketing?
“Affiliate marketing is a marketing practice in which
a business (‘Advertiser’) rewards one or more
affiliates (‘Publishers’) for each visitor or customer
brought by the affiliate’s own marketing efforts.”
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How does Affiliate Marketing Work?1. Affiliate Marketer joins affiliate
program of brands it wants to promote. Gets a tracking link & agrees commission per sale/lead
2. Affiliate promotes these brands via various marketing techniques like social media, email, PPC, SEO
3. Customer clicks-through affiliate’s link & shops
4. Affiliate earns commission = HAPPY!
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5 Reasons Why Brands Love Affiliates1. Performance driven, no fixed costs: Pay only if affiliate drives a Sale. No
fixed cost
2. Higher ROI compared to other channelsa. Often cheaper than PPC on Googleb. Affiliate marketing kicks in faster than SEO
3. Get extensive Marketing & great brand exposure: Not all promotion results in sales but brands get great exposure through all promotional activities of the affiliate
4. Achieve specific objectives e.g. we offered Coupons for Firstcry that were valid over certain minimum threshold > increased basket value
5. Increased traffic, more backlinks, joint promotions & contests, working as partners, channel for news dissemination
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Key StakeholdersMerchant / Advertiser Affiliate Network Affiliate The Shopper
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3 Most Common Affiliate Marketing Models
COST PER SALE- Most popular
- Low risk
COST PER CLICK- Pay every timeclick generated
PAY PER LEAD- Especially for
non online sales
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8 Popular Tracking Methods
Cookie Tracking
Access Code
Tracking
Session Tracking
IPTracking
Customer IDTracking
Unique Coupons
UTM SourceReplicatedWebpage
Read more about this at: http://www.whyaffiliatemarketing.com/#merchant
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Affiliate Programs can be joined via a Network or directly
Brands with own Affiliate program
Popular Networks in India
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Affiliate Marketers vary from one-man teams to large brands…
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Popular Global Sites based on Affiliate MarketingPrice Comparison Cashback Sites Coupon sites Loyalty sites
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Popular Global Sites based on Affiliate MarketingReview sites Bloggers
PPC affiliate marketing
Email marketing list affiliates
Social media affiliates
Content & niche market websites
Other Affiliates
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Works for Leads, just as well as for Sales
Common Advertisers using Pay-per-Lead programmes: Banks collect data for Financial products eg credit cards,
loans
Insurers collect data & contact applicants
Automobile & Car launches, test drives
Survey based leads
Utility companies & education courses
Offline products
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How to Get & Convert Good Leads
Get sample leads before agreeing price
Don’t give incentives for providing info
IP & Fraud checks to ensure unique responses are collected
Ask very relevant and targeted questions
If using PPC or SEO, use long-tailed keywords
Once you have leads, respond quickly & be direct
Don’t purchase leads, the math dosen’t add up
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Top 5 Tips to succeed as an Affiliate Marketer
Focus on generating content that readers want to read and click on.
Then only you can have a SUSTAINABLE Affiliate marketing
business, rather than getting adhoc clicks & sales
#Video Content is HOT nowadays!#Focus on having Good UI
#1. Generate Engaging Content
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Top 5 Tips to succeed as an Affiliate Marketer
Understand who your audience is. Pick Affiliate campaigns to promote
accordingly.
Analyse performance regularly & strategise.
#Data Segmentation is KEY!#Stay Relevant.
#2. Know Your
Audience
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Top 5 Tips to succeed as an Affiliate Marketer
Some Affiliates focus on diverting existing sales through them &
earning. These games don’t last long & give the industry a bad
name.
#Focus on growing the pie i.e. number of people actually shopping
online. Then only we all benefit
#3. Play Clean. Don’t Steal.
Grow the Pie
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Top 5 Tips to succeed as an Affiliate Marketer
Add value so people WANT to Click through your link e.g.
Cashback = sharing your commission
Reviews = help making informed decisions
#Run sites with the aim of generating repeat business
#4. Add Value to
your Members
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Top 5 Tips to succeed as an Affiliate Marketer
If you can build a brand, you can monitise it, get back much more
than only Sales’ worth.
#Brand building never goes waste#Be Trustworthy
#5. Build a Brand.
Don’t just go after
Sales
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Affiliate Marketing will keep GROWING Affiliate Marketing drove £14bn Sales to UK
retailers in 2013. Advertisers spent £1bn on affiliates, got back £14bn sales
15% year on year uplift. Diverse channel encompassing price comparison, editorial, cashback, voucher codes and loyalty
In India, Affiliate Marketing constitutes about 10-15% Sales for retailers & is cost effective
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