adoption cycle

minivationPresents the adoption process

for service or product.

The Adoption Cycle was developed byJoe M. Bohlen, George M. Beal

and Everett M. Rogersat Iowa State University

in 1957.

http://en.wikipedia.org/wiki/Technology_adoption_lifecycle#cite_note-0

The adoption processof a product or service

often follows five diverseclient profiles.

©© minivation.org 2010 (some rights reserved)

early majority

Innovators are first.

©© minivation.org 2010 (some rights reserved)

Second come the early adopters.

©© minivation.org 2010 (some rights reserved)

Third round sees the early majoritystarting to use the product or service.

©© minivation.org 2010 (some rights reserved)

Fourth round sees the late majority.

©© minivation.org 2010 (some rights reserved)

Lastly the laggards arrive.

©© minivation.org 2010 (some rights reserved)

Relax,I’m here!

CC 2011 minivationminivation, Unit 27 City Business Centre, Winchester, Hampshire, SO23 7JF

Designations used by companies to distinguish their products are often claimed as trademarks.All brand names and product names used in this book are trade names, service marks, trademarks or registered trademarksof their respective owners. The Publisher is not associated with any product or vendor mentioned in this book.

DISCLAIMER: Whilst the information herein is supplied in good faith, no responsibility is taken by either the publisher or the authorfor any damage, injury or loss, however caused, which may arise from the use of the information provided.

www.minivation.org

This work is published for educational purposes by minivation and is licenced under the Creative Commons Attribution-Non-Commercial-Share Alike 2.0 UK: England & Wales License.

To view a copy of this licence, visit:http://creativecommons.org/licenses/by-nc-sa/2.0/uk/

or send a letter to:

Creative Commons, 171 Second Street, Suite 300, San Francisco, California 94105, USA

Graphics referenced on page all others CC 9ines.