adoption cycle

9
minivation Presents the adoption process for service or product.

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Quick overview of the adoption cycle by Bohlen, Beal & Rogers (1957).

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Page 1: Adoption cycle

minivationPresents the adoption process

for service or product.

Page 2: Adoption cycle

The Adoption Cycle was developed byJoe M. Bohlen, George M. Beal

and Everett M. Rogersat Iowa State University

in 1957.

http://en.wikipedia.org/wiki/Technology_adoption_lifecycle#cite_note-0

Page 3: Adoption cycle

The adoption processof a product or service

often follows five diverseclient profiles.

©© minivation.org 2010 (some rights reserved)

early majority

Page 4: Adoption cycle

Innovators are first.

©© minivation.org 2010 (some rights reserved)

Page 5: Adoption cycle

Second come the early adopters.

©© minivation.org 2010 (some rights reserved)

Page 6: Adoption cycle

Third round sees the early majoritystarting to use the product or service.

©© minivation.org 2010 (some rights reserved)

Page 7: Adoption cycle

Fourth round sees the late majority.

©© minivation.org 2010 (some rights reserved)

Page 8: Adoption cycle

Lastly the laggards arrive.

©© minivation.org 2010 (some rights reserved)

Relax,I’m here!

Page 9: Adoption cycle

CC 2011 minivationminivation, Unit 27 City Business Centre, Winchester, Hampshire, SO23 7JF

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DISCLAIMER: Whilst the information herein is supplied in good faith, no responsibility is taken by either the publisher or the authorfor any damage, injury or loss, however caused, which may arise from the use of the information provided.

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This work is published for educational purposes by minivation and is licenced under the Creative Commons Attribution-Non-Commercial-Share Alike 2.0 UK: England & Wales License.

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Graphics referenced on page all others CC 9ines.