Coffee Varieties & Terms | Menu Adoption Cycle | Nov 2018

inceptionfine dining, mixology, earliest stage

adoptiontrendy restaurants + specialty grocers

proliferationchain restaurants + mainstream grocery

ubiquityfind it just about anywhere

barrel aged

cuban

tasting flights

coffee mocktails

air roasted

butter/bulletproof

micro roasting

cortado

espresso tonic

nitrocafe con leche

cafe au lait

fair trade

french press

macchiato

small batch

sustainable

single origin

cold brew

flat whitepour over

iced/hot americano

mochaccino

locally

coffee cocktailsroast specified

organic

house blend

country of origin

frappuccino/shake

french roast

iced coffee

iced/hot mocha

decaf

brewed

arabica

espresso iced/hot latte

iced/hot cappuccino

MENU PENETRATION % of US restaurant menusthat feature

Varieties:Coffee instant chartsource: Datassential MenuTrends™

28.6%28.2%

20.9%14.6%

9.5%7.3%

6.2%3.8%

3.3%2.9%2.9%2.7%

2.4%1.9%1.7%

1.4%1.4%

1.1%

EspressoCappuccino

LatteIced coffeeAmericanoCold brewMacchiato

Cafe mochaDouble espresso

Cafe au laitIced latte

Thai iced coffeeIced mocha

Iced cappuccinoVietnamese

FrappeCortado

Cafe con leche

Menu Penetration

4-Year Trend

Espresso 28.6% +9%

Cappuccino 28.2% +6%

Latte 20.9% +24%

Iced coffee 14.6% +20%

Americano 9.5% +42%

Cold brew 7.3% +356%

Macchiato 6.2% +33%

Cafe mocha 3.8% +3%

Double espresso 3.3% +26%

Cafe au lait 2.9% +6%

Iced latte 2.9% +53%

Thai iced coffee 2.7% +0%

Iced mocha 2.4% +43%

Iced cappuccino 1.9% -7%

Vietnamese 1.7% +44%

Frappe 1.4% +54%

Cortado 1.4% +218%

Cafe con leche 1.1% +22%

$3.00

$3.25

$3.25

$3.25

$3.29

$3.39

$3.50

$3.50

$3.60

$3.95

$3.99

$4.00

$4.00

$4.00

$4.00

$4.19

$4.45

$4.50

$4.75

$0.00 $0.50 $1.00 $1.50 $2.00 $2.50 $3.00 $3.50 $4.00 $4.50 $5.00

AMERICANO

CAFE CON LECHE

ESPRESSO

ICED COFFEE

CAFE AU LAIT

BASE SIZE

MACCHIATO

THAI ICED COFFEE

CORTADO

ICED LATTE

ICED CAPPUCCINO

LATTE

CAPPUCCINO

VIETNAMESE

COLD BREW

CAFE MOCHA

ICED MOCHA

DOUBLE ESPRESSO

FRAPPE

Median Price of Coffee Drinks Across all Restaurant Segments

Iced & Blended Coffee | Menu Adoption Cycle | Nov 2018

inceptionfine dining, mixology, earliest stage

adoptiontrendy restaurants + specialty grocers

proliferationchain restaurants + mainstream grocery

ubiquityfind it just about anywhere

chicory

sparkling coffee

horchata

pecan

mexicanherbs & spices

small batch

texture/(cold foam fog)

americano

breakfast starch inspired

butterscotch

almond

coconut

condensed milk

sustainable/fair trade

organic

cold press

creme brulee

macchiato

maple

cold brew

soy milk

thai

nut milks

vietnamese

nitro

pumpkin

dark chocolate

salted caramel

dessert-inspired

cookie inclusions

caramel syrup/drizzle

frappucino/shake

roast specified

candy inclusions

white chocolate

hazelnut

peppermint

marshmallow

skinny

country of origin

iced coffee

vanilla

whipped topping

iced mocha

cinnamon

caramel iced latte

iced cappuccino

Hot Coffee | Menu Adoption Cycle | Nov 2018

inceptionfine dining, mixology, earliest stage

adoptiontrendy restaurants + specialty grocers

proliferationchain restaurants + mainstream grocery

ubiquityfind it just about anywhere

turkish

butter/bulletproof

air roasted

chicory

cortadomicro roasting

coffee mocktails

tasting flights

activated charcoal

spicy

cuban

fair trade

french press

cafe con leche

cafe au lait

macchiato

small batch

white chocolate

pour over

dessert-inspired

single origin

nut milks

almond

americano

flat whitemochaccino

locallycoffee cocktailscountry of origin

organic

hazelnut

pumpkin

roast specified

house blend

cinnamon

salted caramel

marshmallow french roast

caramel

mocha

vanilla

decaf brewed arabica

espresso

latte

cappuccino

MENU PENETRATION % of US restaurant menusthat feature

Types/Flavors:Coffee instant chartsource: Datassential MenuTrends™

24.8%13.0%

7.1%6.5%

5.7%3.8%

3.0%2.7%

2.1%2.1%2.0%2.0%

1.8%1.7%1.7%

1.5%1.2%1.2%1.2%1.1%

DecafMochaVanilla

ChocolateCaramelOrganic

HazelnutCinnamon

FlavoredHouse blend

AlmondDark roastPremium

ColombianWhite chocolate

Fair tradeGourmet

French roastPumpkinMexican

Menu Penetration

4-Year Trend

Decaf 24.8% +2%

Mocha 13.0% +17%

Vanilla 7.1% +28%

Chocolate 6.5% +29%

Caramel 5.7% +34%

Organic 3.8% +36%

Hazelnut 3.0% +5%

Cinnamon 2.7% +40%

Flavored 2.1% -5%

House blend 2.1% +2%

Almond 2.0% +95%

Dark roast 2.0% +37%

Premium 1.8% +10%

Colombian 1.7% +25%

White chocolate 1.7% +20%

Fair trade 1.5% +31%

Gourmet 1.2% -23%

French roast 1.2% +6%

Pumpkin 1.2% +63%

Mexican 1.1% +63%