adjust social's linkedin cheat sheet

CHEATSHEET

Adjusting to the demands of social mediainfo@adjustsocial.com

PLACE B2B social network where professionals connect with other professionals, join industry-specific groups, and search for industry-specific news.

FACT Linkedin is not only for job searching, it's also for prospecting and social selling.

PEOPLE LinkedIn boasts approximately 227 million members world-wide. Users are more likely to be male. Usage is higher among people who have a college degree or higher, and with people who have incomes of £75,000 or more.

FACT The older demographic comprises upper management and people interested in making business-related connections. Those decision makers are just one keyword search away or even be a 3rd connection.

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Make your profile stand out by adding rich media photos, presentations, case studies and even demo reels. Not only will you stand out from people in your industry, but you’ll also increase profile views and requests to connect.

Make your profile public. Nobody can connect with you professionally if you keep your profile hidden.

Make sure to use a professional photo, a headshot that smiles, set up a custom URL, and share where you can be found and contact information.

Join up to 50 groups. If you want to network with like-minded individuals or find clients for your business, you’ll find them in the members tab.

Maintain a lively Linkedin company page, that adds value, a�racts new employees, showcase company culture and inevitably making you stand out as a social business.

Use Inmails to a�ract new leads to your business.

OUR TIPS