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7/26/2019 Activtatea de Mk La Un Hotel
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UNIVERSITATEA „ŞTEFAN CEL MARE” SUCEAVAFACULTATEA DE ŞTIINŢE ECONOMICE ŞI ADMINISTRAŢIE
PUBLICĂSPECIALIZAREA: CONTABILITATE ŞI INFORMATICĂ ÎN GESTIUNE
ANUL II - I.D.
MARKETINGANALIZA ACTIVITĂŢII DE MARKETING A FIRMEI
S.C. „MICOS-MAGIC" S.R.L CONSTANŢA HOTEL MARIA
0
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CUPRINS
Cap.I Pree!area #e!era$% a &'()e%*)).................................................................+
,.,.Dae$e pr)!()pa$e a$e &'()e%*))..................................................................+ ,.+.Pree!area #e!era$% a 'e$$) MARIA////..///////..0
Cap.II A()1)aea 2e 3ar4e)!# &pe()5)( 'e$$) Mar)a 2)! C'!&a!*a.......6
+.,.P'$))(a 2e pr'2&...............................................................................6
+.+.P'$))(a 2e pre*r) 7) ar)5e &pe()5)(% 'e$$) Mar)a.........................,8
+.0.P'$))(a 2e 2)&r)9*)e &pe()5)(% 'e$$) Mar)a C'!&a!*a...............,:
+.:.P'$))(a 2e pr'3'1are a 'e$$) Mar)a C'!&a!*a.............................,;
1
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ACTIVITATEA DE MARKETING SPECIFIC
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