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7/26/2019 Activtatea de Mk La Un Hotel http://slidepdf.com/reader/full/activtatea-de-mk-la-un-hotel 1/22 UNIVERSITATEA „ŞTEFAN CEL MARE” SUCEAVA FACULTATEA DE ŞTIINŢE ECONOMICE ŞI ADMINISTRAŢIE PUBLICĂ SPECIALIZAREA: CONTABILITATE ŞI INFORMATICĂ ÎN GESTIUNE ANUL II - I.D. MARKETING ANALIZA ACTIVITĂŢII DE MARKETING A FIRMEI S.C. „MICOS-MAGIC" S.R.L CONSTANŢA HOTEL MARIA 0

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Page 1: Activtatea de Mk La Un Hotel

7/26/2019 Activtatea de Mk La Un Hotel

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UNIVERSITATEA „ŞTEFAN CEL MARE” SUCEAVAFACULTATEA DE ŞTIINŢE ECONOMICE ŞI ADMINISTRAŢIE

PUBLICĂSPECIALIZAREA: CONTABILITATE ŞI INFORMATICĂ ÎN GESTIUNE

ANUL II - I.D.

MARKETINGANALIZA ACTIVITĂŢII DE MARKETING A FIRMEI

S.C. „MICOS-MAGIC" S.R.L CONSTANŢA HOTEL MARIA

0

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CUPRINS

Cap.I Pree!area #e!era$% a &'()e%*)).................................................................+

  ,.,.Dae$e pr)!()pa$e a$e &'()e%*))..................................................................+  ,.+.Pree!area #e!era$% a 'e$$) MARIA////..///////..0

Cap.II A()1)aea 2e 3ar4e)!# &pe()5)( 'e$$) Mar)a 2)! C'!&a!*a.......6

  +.,.P'$))(a 2e pr'2&...............................................................................6

  +.+.P'$))(a 2e pre*r) 7) ar)5e &pe()5)(% 'e$$) Mar)a.........................,8

  +.0.P'$))(a 2e 2)&r)9*)e &pe()5)(% 'e$$) Mar)a C'!&a!*a...............,:

  +.:.P'$))(a 2e pr'3'1are a 'e$$) Mar)a C'!&a!*a.............................,;

1

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Cap.IPree!area #e!era$% a &'()e%*))

  S.C. „MICOS-MAGIC S.R.L C!"#$%"&%' (#$( ! #!)*($%$( )!+(,)*% )/ ,#/"(,(

*+*$%$' #!)*($%$( )( 23* (#43!%, %)$*5*$%$(% 2" )!"4!,+*$%$( )/ (6*( ,!+7"( 3* )/ #$%$/$/

#!)*($&**.

Î" $!%$( 4%)$/,*(' %"/"&/,*(' /8*)%&**( 3* %$( %)$( (+*#( ( )$,( #!)*($%$(' ("/+*,(%

#!)*($&** 5% 4* /,+%$ ( )/5*"$(( „#!)*($%$( )/ ,#/"(,( *+*$%$ #%/ *"*&*%(( S.R.L.' (

#(*/ #!)*($&**' )%*$%/ #!)*% 3* "/+,/ ( 2",(6*#$,%,(.

  S!)*($%$(% % /%$ 4**"& 2" %"/ 1991' 2" 8%% ;.<. 11=>1991 3* (#$( 2",(6*#$,%$ %: C%+(,%

( C!+(,& 3* I"/#$,*( % ?/(&//* C!"#$%"&%' )/ )(,$*4*)%$/ ( 2"+%$,*)/%,( <1@>9>1991

M*"*#$(,/ C!+(,&//*' )% %6("$ ()!"!+*) )/ %)$*5*$%$( ( ,(#$,* #(,5*)** $/,*#$*)( 3* )!+(,&

M*"*#$(,/ F*"%"&(!,' %57" )!/ ( 2",(6*#$,%,( 4*#)% R19.

S(*/ #!)*($&** !%$( 4* #)*+8%$ 2" %$( !)%*$&* *" R!+7"*%' ( 8%% !$,7,**

6("(,%( % %#!)*%&*!,' !$,*5*$ (6**.

  S!)*($%$(% !%$( %5(% $!$!%$ #/)/,#%(' 4**%(' ,(,(("$%"$(' %6("&** #*$/%$( 3* 2" %$(

!)%*$&* *" &%, 3* *" #$,*"$%$(.

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3* I"/#$,*(' @1.0.1991.  S.C. „MICOS-MAGIC S.R.L. 3*-% 2")(/$ %)$*5*$%$(% 2" %"/ 1991 )/ %)$*5*$%$( (

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P%,)/ %/$! %,( 2" !$%,( @ +%3*"* )/ ! )%%)*$%$( 2"$,( 1-@' $!"( )%,( %#*6/,

%,!5**!"%,(% )/ +%,4 ( % 4/,"*!,*.  OBIECT DE ACTIVITATE :

  C!"4!,+ #$%$/$//*' #!)*($%$(% (#4%3!%, ! %)$*5*$%$( ( )!+(,& 3* $/,*#+' %)$*5*$%$( )( #(

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  S*#$(+/ 4*"%")*%,-)!"$%8* 4/")$*!"(% )!"4!,+ (6** )!"$%8*( ",.>1991 ,(/8*)%$'

+!*4*)%$ 3* )!+($%$ ,*" O.G. ",.=1>001 3* ;.G. ",.0>199@' ,*5*" %,!8%,(%

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  PIAŢA SOCIETĂŢII

  P*%&% #!)*($&** )!+(,)*%( „MICOS-MAGIC S.R.L. ! )!"#$*$/*( C!"#$%"&% 3* !,%3(( *"

 ?/,/ C!"#$%"&(*.

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4/,"*!,* )%:

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ACTIVITATEA DE MARKETING SPECIFIC

HOTELULUI MARIA DIN CONSTANŢA

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*" !%+("* ( %4%)(,* 3* $/,*3$* ( $,%"*$' 2")(,)7" # ,#/" ,*" !4(,$% #% ( ,!/#( 2"

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