9 ways to get your board fundraising
Post on 20-Aug-2015
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1. Stop Apologizing
2. Build a Strategy
3. Reject Warm Bodies
4. Meet One-on-One
5. Message Impact
6. Create a Financial Model
7. Involve Every Member
8. Give Options
9. Hold Them Accountable
The number of nonprofits grew 50x faster than businesses over the last 10 years Nonprofit revenues grew at double GDP growth rate
Millennials bake social change into work and life
Source: The Urban Institute
Charity Lives Beside the EconomySocial Change is Baked Into It
Charity Addresses Symptoms Social Change Fixes Systems
Charity Uses Volunteers Social Change Uses Experts
Charity Requires Pennies Social Change Requires Investment
Charity Apologizes Social Change Demands
“Charity”
Inputs
($, students,
tutors, staff,
board)
Activities
Provide daily
literacy interventio
ns
Outputs
# students tutored, # hours of tutoring
Outcomes
Students get to grade
level in reading, improve
academics
Impact
Stronger schools,
lower drop out rates
To What End?
3-5 Goals2-3 program goals
1 money goal
1 infrastructure goals
3-5 Objectives per GoalHow you will get there
Board Member
School boards
School Dists
Business
Alum Mktg ProgEval
Cty/State Govt
Educ Assns
Bob Jones
X X
Jill Schmidt
X X
Ann Goss
X X X
Jan Philips
X
Tom Smith
X
Jim Ford
X X
1. Why do you serve?
2. What do you bring to our nonprofit?
3. What are your individual goals this year?
4. How will you contribute financially?
Meet with Each Member Annually
A donor invests in a nonprofit with shared values
The nonprofit translates that support into change to a social problem
Community change occurs
Your nonprofit is just an
intermediary
Inputs
($, students,
tutors, staff,
board)
Activities
Provide daily
literacy interventio
ns
Outputs
# students tutored, # hours of tutoring
Outcomes
Students get to grade
level in reading, improve
academics
Impact
Stronger schools,
lower drop out rates
The Theory of Change
We bring at-risk students to grade level in reading, resulting in:
More succeeding students
Better schools
A more educated workforce
The Message of Impact
InvestingWith your $100, homeless adults gain…
A place to sleep
Access to tools for a job search
Which leads them to… Find jobs, housing
Become self-sufficient
No longer be a burden
As a donor, you help create…Lower social costs
More contributing citizens
Stronger, healthier community
Financing is...
A long-term strategy for bringing enough money in the door to achieve your mission.
“How much should we raise to accomplish our goals?”
“How much can we accomplish with what we can raise?”
Before
Mission Social services, adoption, homeless, hunger..…
Competence Undefined
Money Dwindling
After
Mission People of faith helping people in need transform their lives
Competence Transformational services
Money Diversified
Financial Model
FY 2015 FY 2016 FY 2017Revenue Individuals $250,000 $262,500 $288,750Corporations $75,000 $78,750 $86,625Government $300,000 $315,000 $346,500Earned Income $15,000 $15,750 $17,325Foundations $150,000 $157,500 $173,250TOTAL REVENUE $790,000 $829,500 $912,450 Expenses Staff & Benefits $525,000 $551,250 $606,375Rent & Utilities $26,000 $27,300 $30,030Materials $35,000 $36,750 $40,425Marketing & Website $45,000 $47,250 $51,975Office Supplies $20,000 $21,000 $23,100Professional Services $50,000 $52,500 $57,750TOTAL EXPENSES $701,000 $736,050 $809,655 Net Income $89,000 $93,450 $102,795
Create aGive/Get
“Give” a gift that is significant to you
“Get” the remaining amount
$500 Give/Get$50 personal gift$450 “raised”
Advocate for government $
Host a friend-raiser
Get info on prospects
Create a business plan
Thank a donor
Negotiate lower prices
And much more…
“Get” Can Include…
Institute real term limits
Sign annual agreement
Meet regularly
Conduct annual 360° evaluation
Enforce give/get
Have difficult conversations
Learn More…
“How to Build a Fundraising Board”
On Demand Webinar
Download Now
Learn More…
10 Traits of a Groundbreaking
Board Book
Download Now
OtherNonprofit Tools
Books
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Webinars
Guides
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