fundraising 101. welcome! we’ll get started soon

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Fundraising 101

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Page 1: Fundraising 101. Welcome!  We’ll get started soon

Fundraising 101

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Welcome!

We’ll get started soon

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Why are we here?

Fundraising is a key part of a self-sufficient program

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Session Objectives

Explore donor motivation Find out what makes an effective

case Learn about various fundraising

methods

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What was the best gift you ever made?

Why did you give? How was your money used? Did anyone know about it? Were you thanked?

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Donor Motivation

Why do people give money to charity?– Belief in the institution and mission– Confidence in leadership– Understanding of needs– Loyalty, gratitude, affection– Friendship and respect for peers– History of involvement

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Donor Motivation

Why do people give money to charity?– Help others– Continue a family tradition– Be part of a success story– Interact in a community– Gain visibility – Exert influence

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Donor Motivation

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Donor Motivation

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What is philanthropy?

Philanthropy is a vehicle forexpressing core values and

a tangible expression of care for others.

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The Basics

What are you raising money for?

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The Basics

Major giving Annual giving Endowments Corporate and foundation giving Events Planned giving

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Behind the Scenes

Research Stewardship Database management Gift and fund administration Communications Gift planning

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Girl Effect

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Why was this effective?

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Making the Case

What is the best way to get your point across?– Tell your story!

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The 10 Laws of Storytelling

1. Stories are about people (not organizations).

2. The people in your story have to want something.

3. Stories need to be fixed in time and space.

4. Let your characters speak for themselves.

5. Audiences bore easily.

© Andy Goodmanwww.agoodmanonline.com

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The 10 Laws of Storytelling

6. Stories speak the audience’s language.

7. Stories stir up emotions.8. Stories don’t tell: they show.9. Stories have at least one “moment of

truth.”10.Stories have clear meaning.

© Andy Goodmanwww.agoodmanonline.com

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Case Format

Where are we now? Where are we going? How can you help?

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Get your case ready!

Choose a name for your cause Work the room Tell your story Ask for support Be creative!

– Partnerships, networking, in-kind donations

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Establish your foundations!

Decide on a cause– How will you maximize the effect of your

$100,000?

Choose a name Fill out your blank checks Listen to stories; choose your

recipients

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Networking time!

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Activity Debrief

Who did you give your money to? Why?

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Solicitation Cycle

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Cultivation

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Tools of Cultivation

Events Communications Councils and advisory boards

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Major Gifts

Major donors come from your pool of annual donors

Think about:– Board members– Volunteers – Prominent community members

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Foundations

Get on e-mail lists

– Philanthropy News Digest

– National Service Briefing

Check out your local foundations

– Foundation Center

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Corporations

What markets is your group a critical part of?

– Restaurants– Department stores– Athletics – Movie theaters– Banks and credit card companies

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Corporations

What markets is your group a critical part of?

– Bookstores– Dry cleaners– Movie rental businesses– Clothing stores– Test preparation companies

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Corporations

What markets is your group a critical part of?

– Apartment complexes– Real estate developers– Hotels– Grocery stores– Radio stations

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Corporations

What markets is your group a critical part of?

– Bridal and dress stores– Car dealers– Cell phone companies– Dating services– Electronics/technology companies

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State Farm

Longtime Red Cross partner

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Matching/Challenge Gifts

Multiply the impact of your fundraising

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Campaigns

Rally your volunteers and donors around a strategic vision

Increase number of donors Involve new constituencies Increase giving over the long term

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Episodic Fundraising

Raising money for disaster relief

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Tips

Do your homework Stay positive Sell priceless outcomes “Think, feel, do” message LISTEN Follow up!

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Think Big! Focus on major gifts Use small

fundraisers to leverage big donors

Ask your peers to give regularly

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Conclusion