fundraising 101. welcome! we’ll get started soon
TRANSCRIPT
Fundraising 101
Welcome!
We’ll get started soon
Why are we here?
Fundraising is a key part of a self-sufficient program
Session Objectives
Explore donor motivation Find out what makes an effective
case Learn about various fundraising
methods
What was the best gift you ever made?
Why did you give? How was your money used? Did anyone know about it? Were you thanked?
Donor Motivation
Why do people give money to charity?– Belief in the institution and mission– Confidence in leadership– Understanding of needs– Loyalty, gratitude, affection– Friendship and respect for peers– History of involvement
Donor Motivation
Why do people give money to charity?– Help others– Continue a family tradition– Be part of a success story– Interact in a community– Gain visibility – Exert influence
Donor Motivation
Donor Motivation
What is philanthropy?
Philanthropy is a vehicle forexpressing core values and
a tangible expression of care for others.
The Basics
What are you raising money for?
The Basics
Major giving Annual giving Endowments Corporate and foundation giving Events Planned giving
Behind the Scenes
Research Stewardship Database management Gift and fund administration Communications Gift planning
Girl Effect
Why was this effective?
Making the Case
What is the best way to get your point across?– Tell your story!
The 10 Laws of Storytelling
1. Stories are about people (not organizations).
2. The people in your story have to want something.
3. Stories need to be fixed in time and space.
4. Let your characters speak for themselves.
5. Audiences bore easily.
© Andy Goodmanwww.agoodmanonline.com
The 10 Laws of Storytelling
6. Stories speak the audience’s language.
7. Stories stir up emotions.8. Stories don’t tell: they show.9. Stories have at least one “moment of
truth.”10.Stories have clear meaning.
© Andy Goodmanwww.agoodmanonline.com
Case Format
Where are we now? Where are we going? How can you help?
Get your case ready!
Choose a name for your cause Work the room Tell your story Ask for support Be creative!
– Partnerships, networking, in-kind donations
Establish your foundations!
Decide on a cause– How will you maximize the effect of your
$100,000?
Choose a name Fill out your blank checks Listen to stories; choose your
recipients
Networking time!
Activity Debrief
Who did you give your money to? Why?
Solicitation Cycle
Cultivation
Tools of Cultivation
Events Communications Councils and advisory boards
Major Gifts
Major donors come from your pool of annual donors
Think about:– Board members– Volunteers – Prominent community members
Foundations
Get on e-mail lists
– Philanthropy News Digest
– National Service Briefing
Check out your local foundations
– Foundation Center
Corporations
What markets is your group a critical part of?
– Restaurants– Department stores– Athletics – Movie theaters– Banks and credit card companies
Corporations
What markets is your group a critical part of?
– Bookstores– Dry cleaners– Movie rental businesses– Clothing stores– Test preparation companies
Corporations
What markets is your group a critical part of?
– Apartment complexes– Real estate developers– Hotels– Grocery stores– Radio stations
Corporations
What markets is your group a critical part of?
– Bridal and dress stores– Car dealers– Cell phone companies– Dating services– Electronics/technology companies
State Farm
Longtime Red Cross partner
Matching/Challenge Gifts
Multiply the impact of your fundraising
Campaigns
Rally your volunteers and donors around a strategic vision
Increase number of donors Involve new constituencies Increase giving over the long term
Episodic Fundraising
Raising money for disaster relief
Tips
Do your homework Stay positive Sell priceless outcomes “Think, feel, do” message LISTEN Follow up!
Think Big! Focus on major gifts Use small
fundraisers to leverage big donors
Ask your peers to give regularly
Conclusion