8 ways to connect with social customers

8 Ways to Connect with Social CustomersOctober 2011

By Erin Korogodsky, Social Strategist

@erinkoro

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▪ What’s the right tone?

▪ What should I say?

▪ What should I share?

Where do I start?

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Online engagement can be overwhelming

It can be difficult…

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8 Ways To connect with social customers online

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1. get a Twitter account Twitter is a great starting point to watch the

flow of conversation. It’s public so it is transparent which allows for trust to be established. Twitter is a great place to describe yourself in a few short words.

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2. click “favorite” on a Tweet The Tweeter will get a message that says you ‘favorited’ their Tweet. It’s a subtle way to say, “ I think that was awesome!”

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3. set up a Twitter List Call your list something meaningful – you

will surely get noticed for noticing them.

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4.comment on a relevant blog postComment in response to a relevant blog or post. It’s a great way for you to stand out and demonstrate that you have something valuable

and sincere to contribute, even if it’s just "thanks for your post, I learned a lot!".

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5. share blogsOr share a blog using the “share tools” directly

on the post.  Not only will you be sharing something valuable with your network but these things are all measured and tracked by the person that posted.  You are establishing yourself as part of the conversation.

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6. add blogs to company newsletterBy adding their blog post to your Company News Letter,  They'll notice you and probably read that edition of your newsletter too. Send a message to the blogger letting them know you loved their post, along with the newsletter that it got "picked up" in.

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7. help people boost KloutKlout is a measure of a person’s social

currency – how active they are in social media. It measures a user's influence across their social network. +K is Klout’s version of the “like” button on Facebook with one big difference - Klout will show the categories where a person seems to be engaging the most.

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8. start a dashboardBuild your own Dashboard with HootSuite or Co-Tweet or

Seesmic or TweetDeck. Choose one and sign up for free. Its an easy way to manage all your social accounts on one

dashboard. It also saves time and energy.

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Key Take AwayMake the time and meet people where they already are!

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The Lithium Social Customer Suite helps great companies turn social customer passion into marketing, product development, and customer service assets.

The Lithium Social Customer Suite offers complete social monitoring, a comprehensive community platform, and actionable analytics across millions of blogs, forums, and social networking sites.

For market leaders such as Best Buy, AT&T, Research In Motion Limited (RIM), Univision, and PayPal, Lithium is the leading provider of social customer solutions that deliver real business results.

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—your superfans.

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Driving real business outcomes.

Social Success

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Lithium is Number 1 in:

▪ Current offering

▪ Features

▪ Strategy

▪ ClientsNovember 2010 “The Forrester Wave™: Community Platforms, Q4 2010”

www.lithium.com.

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Lithium Resources▪ Social CRM: What is the purpose of Twitter?

▪ Social Support with Online Communities

▪ Facebook and Beyond

▪ The Lithium Social Customer Suite• Lithium Community Platforms• Lithium Social Media Monitoring• Lithium Customer Intelligence Center• LevelUp for Facebook