beacon technology buzz - enabling revolutionary ways to connect with customers
TRANSCRIPT
We don't go online anymore.
We live online.
Contextual targeting
Personalised brand experiences
Offline = Online
Real world analytics
It’s not a chip, it’s not a technology.
It’s a new way to experience the world.
Beacon Technology BuzzEnabling Revolutionary Ways
to ConnectWith Customers
Liam Crowe, Head of Marketing at Klyp
What are beacons, how do they work and why you should care
What are beacons, how do they work and why you should care
Comparing beacons and their benefits over other existing technologies
What are beacons, how do they work and why you should care
Comparing beacons and their benefits over other existing technologies
Thought provoking use cases of how beacons can be used
What are beacons, how do they work and why you should care
Comparing beacons and their benefits over other existing technologies
Thought provoking use cases of how beacons can be used
Showcasing real world examples of how beacons have delivered success and results
Low cost , low power transmitters equipped with BLE that can be used to
detect proximity or micro location
You need an app,beacons do nothing by themselves.
• Beacons are purely broadcasters
• Apps are the bridge between beacon and smartphone
• All logic is handled by smartphone and app
• No app, no action
Beacon transmits small packets of data
which wake up a “listener” to let it know that it’s there.
Oh, hi!
which then lets you calculate proximity to the beacon
2-3M 3-10M 70M
Oh, you’re
nearby!
Hello! Hey!
Howdy!
Hungry?
:-D
Hi!
NFC BeaconGPS
NFC BeaconGPS
Location
NFC
Near Field
BeaconGPS
Location
NFC
Near Field
Beacon
Proximity
GPS
Location
GPS NFC Beacon
Power usage High Medium Low
Range Unlimited ~20cm ~100m
Accuracy Low (outdoor only) Very high High
Cost Free Expensive $20 per beacon
Why it matters
ContextYou can now deliver content and experience
to users based on precise proximity to things in the physical world.
Forecast: US beacon installed base
Source: BI Intelligence Estimates
5M
4M
3M
2M
1M
0
We are here
2013 2014 2015 2016 2017 2018
Total
Retail
• Increase traffic
• Improve shopper experience
• Customer satisfaction
• Additional revenue
• Measure, measure, measure
Retail
Indoor mapping
Wayfinding
Micro‑location contextual targeting
Personalised in‑store experience
Frequency of visit
Pass by a location
Walk into a store
Engage and likely to buy
First time vs repeat visitors
Leave the store too soon
Travel through a zone
Time spent in store
Real world analytics
US in‑store retail sales influenced by beacon‑triggered messages
2015$4.1B
50
40
30
20
10
0
Source: BI Intelligence Estimates
US in‑store retail sales influenced by beacon‑triggered messages
Source: BI Intelligence Estimates
2015$4.1B
50
40
30
20
10
0
2016
$44.4B
• Memorable experiences
• Simplified check‑in
• Targeted promotions
• Indoor navigation
Hotels and hospitality
Check‑in
Indoor mapping and wayfinding
Keyless entry into rooms
In‑room controls
• Walking tours
• Interactive education
• Enhanced customer experience
Tourism
Wayfinding
Wayfinding
A
B
Scavenger Hunt
B
FG
E
D
C
A
Crowd ManagementHeat Map
Enhanced multimedia experience
Guided tour
Guided tour
Industries that can leverage beacon technology
HEALTHCARE RETAIL
ACCESS
HOSPITALITY EVENTS
INVENTORY
AUTOMOTIVE
TOURISM EDUCATION
HOME AUTOMATION
FITNESS BANKING
TICKETING
POINT OF PURCHASE
Come and see me for a Deeo beacon!
Get Find My Things app
Get started now!
Get Klyp Beacon Showcase app
Thank you!
Any questions?