twitter to connect your business with customers

1Celek Media Consulting

Twitter to grow your business network

Distinguish yourself by becoming an online networking leader to connect with customers and drive new business

1Tuesday, September 29, 2009

HelloMy Name is

Chris CelekPronounced Sell-ick in English.Pronounced Sell-ick in Polish

2Celek Media Consulting2Tuesday, September 29, 2009

What we mean by Social Media

• Conversation• Contributions• Network, not broadcast• Trust, not expert


Expert? Heck no, but I follow my own advice

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Not a fad, it’s a tool


Why should we spend any time on this?

• 80 million people — 41% of U.S. Internet users, visited social networking site at least once a month in 2008, up 11

percent from 2007.

• By 2013, use will grow to 52% of U.S. Internet users.



More than half of all C-Level executives under 40 use Twitter daily or several times a week.

New Forbes/Google reportJune 22, 2009



Rapidly changing Internet use: • 11% of U.S. adults used Twitter or similar service in Dec.,

up from 6 percent in May.• 40 million users in September.

Celek Media Consulting8Tuesday, September 29, 2009

So many choices, so little time

Pick 2-3 social media sites that: • Your target audience uses.• You can update consistently.


The world’s gone Twitter

• Think cell phone texting meets instant messaging.• Limited to 140 characters.

• It’s all about following or joining the conversation.


Tweeple, Tweets, Twitterverse

• Big news• Obama campaign• Fortune 500, Congress users


http://www.youtube.com/watch?v=BIYfcUf1yEM&feature=related




What is Twitter?

Celek Media Consulting12Tuesday, September 29, 2009

What is Twitter?


What happens when you Tweet


What to say on Twitter

• Monitor, respond to what they’re saying about your business.


What to say on Twitter


• Talk up your business with new details, offers.


Twitter for Realtors

• Personal communication• Active networking• Note user’s age


Twitter for promotion

• Promote your business directly

to followers.• Get them to your web site or blog.


Twitter for sharing

• Provides news, insights.• Business focused, not personal interests.


Twitter for cross-promotion

• Chamber links to business.• Business links to coupon.


Twitter to drive sales

• Coffee shop tweets about coupon offer.• Links to coupon on TwitPic. personal interests.


Twitter for coupons

• Promote your products.• Pick your audience.• Measure success.



Listen for industry news


Make Twitter search for you


Search for competitors’ news


Search for business leads


Offer value to customers


Customers tell their network


Apologize when necessary


Ask your network for help


Help your network contacts


Find business opportunities


Share inspirational ideas


Listen to what’s being said


Recruit job candidates


Announce your events


Re-use what customers say


Announce your new products


What you know know & need


Respond to customers — now!


Share tips, leads, bargains


Ask customers for suggestions


Promote your customers’ business


Contests to attract customers


Contests to make friends


Tweet what you know & need


Twitr.org for searching


TweetDeck for monitoring


Twitter for groups

• Search by topics, events, names.

• Put hashtag in front of name, word:

#FergusonConstruction

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#Celek Media Consulting


Work with all the social tools

• Weave social media presence.• Connect users from one site to another where they hadn’t found you.


Count clicks to your web site


Yes, it’s for business


twitter to connect your business with customers

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