7 strategies to grow your business on facebook

7 FACEBOOK Strategies To

Grow Your Business

+ = SUCCESS

WHAT WE WILL

COVER

The Value of Social MediaThe Value of FacebookCreating a Facebook StrategyPersonal vs Fan Page7 Facebook Strategies to Help Grow Your Business

A Little About Me...

Living The Dream

Helping Businesses Make Sense of Social

Certified Social Media Director

Certified HootSuite Professional

It is a social world...

What is Social Media?

Social Media is the new search.

There are 2 main reasons why

Social Media is so powerful.

1. Two-way Communication

2. Brand Advocates

CREATING YOUR SOCIAL

STRATEGY

1. Why do you want to be on social media?

2. Who is your ideal audience?

3. What does your audience care about?

4. Where are they hanging out online?

5. What are you going to talk about?

6. What are your goals and objectives?

7. Measure, adjust and repeat.

Social Strategy 101

THE LARGEST

SOCIAL PLATFOR

M

PERSONAL PROFILEVS FAN PAGESVS GROUPS

FACEBOOK PROFILE

FACEBOOK GROUPS

FACEBOOK PAGES

PEOPLE

BRANDS

PERSONAL PROFILE

FAN PAGES

7 FACEBOO

K STRATEGI

ES TO HELP

GROW YOUR

BUSINESS

WHAT IS THE BEST TYPE OF

CONTENT?

CONTENT IS KING BUT

CONTEXT IS QUEEN AND SHE RULES

THE ROOST!

LINK YOUR

PROFILE TO YOUR FAN PAGE

Tip #1

Start typing your Fan Page.

Max 120 characters in description.

OPTIMIZE YOUR

SHORT DESCRIPTI

ON

Tip #2

USE COVER

PHOTOS

Cover Photo Pic 851x315 pixels

Tip #3

USE IMAGESTO TELL

YOUR STORY

Tip #4

IMAGE RESOURCEPIC MONKEY

CREATIVE COMMONS

BRINGYOUR FANS

BEHINDTHE

MAGIC

Tip #5

CLEARCALLS

TO ACTIONS

Tip #6

RUNFACEBOO

KCONTEST

S

Tip #7

Comment on a photo.

Answer a question.

Like a post.

Share a post.

Post on your page.

Tag you in a post.

Ideas for Facebook Contests:

POSTCONSISTEN

TLY

Bonus Tip

Source: Buddy Media

View in activity log

SCHEDULING

Focus on how do I make their life

better rather than trying to interrupt

them with your message.

Katt Stearns/KattStearns

@KattStearns

THANK YOU!

ENGAGE. ENTERTAIN. EMPOWERLEADS TO

BUILDING TRUST AND CONVERTING

ENGAGEFANS

Ask QuestionsFill in the Blank ____Ask OpinionsGuest PostsTag Other Fan PagesCaption This PhotoGive away tips and ideas.Theme Days

Tip #4

FACEBOOK

ADS$1 A DAY

Tip #9