7 p’s of telecom industry

7 P’S OF TELECOM INDUSTRY

The rapid growth in Indian telecom industry has been contributing to India’s GDP at large.

Privatization was gradually introduced, first in cellular and basic services, followed by value added services.

Upcoming services such as 3G and WiMax will help to further augment the growth rate. 

Introduction

Indian mobile users to touch 993 mn by 2014. Tel cos add 59mn users in Jan- Mar

High-speed net subscribers to touch 275mn in India by 2015.

Telcos add 17.9 million new cell users in June 2010

The country’s total mobile user base 635.51 million at the end of June 2010

Additions in June 2010 Total subscriber base

Increased user base from May

Reliance Communications 2.8 million 110.8 million

Vodafone Essar 2.7 million 109 millionTata Teleservices 2.3 million 72.5 million

Idea Cellular’s 2.1 million 68.8 million MTNL (Mumbai and Delhi ) 43,000 5.2 million Etisalat DB 8,000

Flat increase from May

BSNL 1 million 72.6 million

Aircel added 1.6 million 41.6 million

Bharti Airtel 3 million 136.6 millionReduced user base from May

Uninor 1 million 6 million

STel 93,000

Videocon 0.5 million

• Pre-paid• Post-paid• Blackberry Wireless Handheld• Value Added Services (VAS)

PRODUCT

Instant Balance Enquiry 24Hr recharge Facility Caller line identification Call divert, Call wait & Call Hold Multimedia messaging service (MMS) Live Portal SMS based Information Service

The different value added services are-

Features like chat, games, ringtones video clips etc. On-the-move information service. Black list callers. Social Products.

PRODUCT CONT.

World’s cheapest price rates. Customer based pricing strategies. Flexible pricing mechanism Controlled by TRAI. Monthly price plans are available. Rewards on the usage.

Price

Bharti Airtel is one of the leading alternative providers of telecommunications services in India, and among the top ten global carriers offering services in 17 other countries, particularly in Africa.

Telecom service provider has wide and extensive presence even in the remotest areas.

Telecom service provider has Customer Care Touch Points.

Distributors like E.g. Paan shops, grocery stores, chemists, outlet etc.

Place

Service providers now also have customer assistant stores like Vodafone store, idea showrooms etc.

Customers are able to see and handle products they consider to buy.

People are on hand to ensure customers needs are matched with the right product to explain the different options available.

Place cont.

Start its Promotion during the IPL season 2. To communicate the value added services. ZooZoos had low cost costumes, real

people. 30 advertisements cost only Rs 3 Crores. 20-30 sec long. No celebrity endorser - No associated risks

and costs.

Vodafone- Zoozoo

Promotion

“Do not disturb” policy. It was also promoted to communicate the

Value added service. To choose the best available

product/service. Ambassadors are R. Madhavan and Vidya

Balan.

Airtel- My Airtel My Offer

Idea of ‘Participative Management’. Two-way communication is encouraged

between government and public. ‘Mobile is a life-transforming tool for

millions. It changes lives!’ Ambassador is Abhishek Bachchan.

IDEA- What an idea sirji

• SMS and Calling Service • GPRS and Internet Service

• Value Added Service • MMS Service

BCG matrix

Market Share

Gro

wth

Rate

People

Total depend on employees. Employee delight focuses. Dedicate and passionate workforce. Reward and Recognition. Focused on health and safety performance. Employee engagement.

Process for services is very easy and customer can avail it very easily.

Each service provider has a customer support no. which can be dialed from anywhere in India.

Process

Physical Facilities

• SIM cards, Recharge Vouchers.• Service outlets.• Digital TV services.

• Around 40 Vodafone Mini Stores in Mumbai Region

• 25 Airtel Relationship Centers in Mumbai Region

Physical Environment & Social Settings

Presented by:• Aasim choudhary • Aditya ambadekar• Pankaj choudhary• Pranshuman parashar• Nidhi sharma • Ravi hiwale