BUSINESS COMMUNICATION

Ms.Aparajita Dasgupta

TELECOM INDUSTRY

Wireless communication Wireless communication is the transfer of information between

two or more points that are not connected by an electrical conductor.

Wireless operations permit services, such as long-range communications, that are impossible or impractical to implement with the use of wires.

commonly used in the telecommunications industry to refer to telecommunications systems (e.g. radio transmitters and receivers, remote controls etc.) which use some form of energy (e.g. radio waves, acoustic energy, etc.) to transfer information without the use of wires. .

Information is transferred in this manner over both short and long distances

A revolution in wireless telecommunications began in the first decade of the 1900s with pioneering developments in radio communications by Nikola Tesla and Guglielmo Marconi.

Encompasses various types of fixed, mobile, and portable applications, including two-way radios, cellular telephones, personal digital assistants (PDAs), and wireless networking.

The first cellular system in the U.S. was put into operation by the Bell System in Chicago, in 1983.

Systems also being installed in Japan and Europe, the beginning of a worldwide deployment (in fact, the first Japanese system was installed in Tokyo in 1979.

Only in the late 1990s,cell phone users in the U.S. been provided with true nationwide service.

Global telecommunications industry was about a $4.7 trillion sector in 2012

32 players in the global market

China mobile China Unicom

Vodafone MTS

Airtel AT&T

America mobile Telenor

Orange Maxis Communication

BSNL

MTN group

INDIA

The entire evolution of the telecom industry can be classified into three distinct phases.

Phase I- Pre-Liberalization Era (1980-89) Phase II- Post Liberalization Era (1990-99) Phase III- Post 2000

PHASE 1 Formation of MTNL and VSNL in 1986.

PHASE 2 Private sector was entered in cellular &paging services

in 1992 TRAI formed in 1997

PHASE III BSNL established in 2000. CDMA Technology launched 2000. VSNL privatized 2002. FDI opens upto 74%, 2005. Number portability introduced.

The telecom subscriber base, 935.2 million as of 31st december,2012.

Market size based on revenue of Wireless Communications industry is currently estimated at about 2.85 Trillion

AIRTELBharti Airtel limited was

incorporated on July 7, 1995 Headed by Sunil Bharti Mittal.Head quarters in New Delhi.Presence in 20 countries……

Bangladesh , Sri lanka, Ghana,Kenya,Nigeria, Congo…

Till now journey 1995: launched cellular service ‘AIRTEL’ in Delhi. 1998:formed joint venture with british telecom to launch

internet service.. 2005:launches video service for its gprs service customer in

22, February . 2007: tied up with HTC for touch screen mobile. 2008:tied up with US base apple to bring popular gsm based

iPhone in country. 2009:introduce broad range of new m-commerce services. 2010: submitted its 3g spectrum started from April 9. 2012: was ranked first in term of subscriber of cellular operator

in India.

Market share Overall customer base stands at 262.3

million, across 20 countries Consolidated total revenues at 20,239 crore.

Acquisitions and Mergers Acquired ZAIN in March 2010 & launched its

operation in 15 African countries. Bought 10%stake Telecom Seychelles &

increased global presence to 19 countries. acquire 49% stake in Qualcomm may 2012,

Inc.'s fourth-generation (4G) broadband venture India.

PRODUCT OFFERING’S 2G 3G 4G FIXED LINES WIRILESS INTERNET DIGITAL TV MONEY SMART DRIVE

SWOT STRENGTHS:- Largest cellular service provider in India. Pan India footprint Only Indian operator, with VSNL, that has an

international submarine cable Bharati Airtel and Mercedes AMG

PETRONAS announce Race Partnership for 2012 Formula1 Airtel India Grand Prix.

WEAKNESS:- Price competition from BSNL and MTNL Untapped rural market Decreasing ARPU (Average revenue per

user)

OPPURTUNITIES:- Fast expanding IPLC market Latest and low cost technologies Untapped rural market

THREATS:- New entrant’s low price offering Mobile number portability