7 dos & don'ts of video marketing

A GU IDE ON WHAT TO DO AND WHATNOT TO DO WHEN PRODUC ING V IDEO

M E D I A B O S S T V . C O M

7DOS & DON ' T SOF V IDEO MARKE T I NG

By 2017, video willaccount for 69% ofconsumer traffic.

We hope you find thefollowing

list of Dos & Don'tsfor marketing

with video helpful!

source: Cisco

Don't Hirethe

Cheapest(or the Most Expensive)

Hire the companythat shows theycan be your

creative partner

and deliver thebest quality video

to you

on messageand on time.

Do Havea Goal

Identify the buyer persona you are targeting and decidewhat action you'd like the video to compel them to take.

Whatever the goal is,make sure your video's message,

tone & visuals all support it.

Don'tFocus

on Views

Measure viewerengagement instead!

Check the analytics on your hosting site.Use custom URLs for your CTAs

Pay attention to the comment field.

DoPromoteYour Video

ButDON'T

Publish itJustOnce

Yourpublishingstrategyshould

include morethan yourwebsite.

Your target audiencemay not frequent

your site often enoughto notice

your new video!

DoPublishIt AcrossPlatforms

Think aboutwhere yourbuyer

personashang out onthe internet!

Post your video there!Customize the content

with different thumbnails&

short snippetsof the video, etc.

Looking to expand yourvideo marketing efforts?

Contact us.

We'd love to help!

ERIN@MEDIABOSSTV.COM

1-508-405-0323