6 mistake while doing social media marketing
Post on 22-Jan-2018
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Innothoughts System Pvt Ltd
http://www.innothoughts.com/ Page 1
Mistakes while doing Social Media Marketing
Social Media Marketing
Social media marketing (SMM) is a form of Internet marketing that utilizes social
networking websites as a marketing tool. The goal of SMM is to produce content that
users will share with their social network to help a company increase brand exposure
and broaden customer reach.
Social media marketing refers to the process of gaining traffic or attention through social
media sites. Social media itself is a catch-all term for sites that may provide radically
different social actions. For instance, Twitter is a social site designed to let people share
short messages or “updates” with others.
Mistakes while doing Social Media Marketing is as follows:
1] Failing to Create a Social Media Marketing Strategy
2] Your Target Audience
3] Promoting yourself a lot
4] Very Little Interaction
5] Not Tracking Analytics
6] Multiple Profiles on Social Sites
Innothoughts System Pvt Ltd
http://www.innothoughts.com/ Page 2
1] Failing to Create a Social Media Marketing Strategy
Just as you need to figure out your business’s niche, product, and audience, so
too do you have to approach your social media marketing strategy. Many companies
might have executed without a solid social media marketing strategy.
The story goes like this: you decide to join the social network, make your profiles,
load it with info, put great stuff out there to attract attention and then disappear. Within
weeks of your ‘super’ launch, your page is converted into a barren land with followers
wondering what they are doing there and some people seeking answers and getting no
replies. Your social media presence soon becomes a flop show.
Innothoughts System Pvt Ltd
http://www.innothoughts.com/ Page 3
2] Your Target Audience
Your Target Audience is most important thing for increasing the popularity of your
business. To optimize your social media marketing efforts, it’s important to know who
your customers are and which social networks they spend their time on.
3] Promoting yourself a lot
Social media is all about being sociable and communicating. People hate
promotional content, and they detest adverts. If you spend too much time being
promotional, then you are going to lose followers and likes on social media. Promotion
needs to be used subtly on social media.
4] Very Little Interaction
Little interaction with audience is not good. In many cases, profiles have updates
but no participation in the conversation. Lack of conversation with your clients and
followers decreases the value of your social presence, and you don’t build on valuable
relationships. Social media can be used as banner space, but in reality, “social” is about
conversations and engagement.
5] Not Tracking Analytics
Use Google Analytics to track the shares and analyze the traffic that comes to
your site.You measure the success of your SEO and email marketing campaigns with
analytics software, so too should you track and assess your performance metrics on
social media. You can use the metrics provided by the platform or utilize external
software to gain extra functionality.
Innothoughts System Pvt Ltd
http://www.innothoughts.com/ Page 4
6] Multiple Profiles on Social Sites
This is another trend where a company has more than one profile on sites like
Facebook and Twitter. All of which link to the main website. For one thing, having more
than one profile confuse your followers. For another, it can waste your time and other
resources! Focus all efforts in one direction and get people, real people, to follow your
company.
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