6 mistake while doing social media marketing

Innothoughts System Pvt Ltd

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Mistakes while doing Social Media Marketing

Social Media Marketing

Social media marketing (SMM) is a form of Internet marketing that utilizes social

networking websites as a marketing tool. The goal of SMM is to produce content that

users will share with their social network to help a company increase brand exposure

and broaden customer reach.

Social media marketing refers to the process of gaining traffic or attention through social

media sites. Social media itself is a catch-all term for sites that may provide radically

different social actions. For instance, Twitter is a social site designed to let people share

short messages or “updates” with others.

Mistakes while doing Social Media Marketing is as follows:

1] Failing to Create a Social Media Marketing Strategy

2] Your Target Audience

3] Promoting yourself a lot

4] Very Little Interaction

5] Not Tracking Analytics

6] Multiple Profiles on Social Sites

http://www.innothoughts.com/social-media-marketing.html



1] Failing to Create a Social Media Marketing Strategy

Just as you need to figure out your business’s niche, product, and audience, so

too do you have to approach your social media marketing strategy. Many companies

might have executed without a solid social media marketing strategy.

The story goes like this: you decide to join the social network, make your profiles,

load it with info, put great stuff out there to attract attention and then disappear. Within

weeks of your ‘super’ launch, your page is converted into a barren land with followers

wondering what they are doing there and some people seeking answers and getting no

replies. Your social media presence soon becomes a flop show.



2] Your Target Audience

Your Target Audience is most important thing for increasing the popularity of your

business. To optimize your social media marketing efforts, it’s important to know who

your customers are and which social networks they spend their time on.

3] Promoting yourself a lot

Social media is all about being sociable and communicating. People hate

promotional content, and they detest adverts. If you spend too much time being

promotional, then you are going to lose followers and likes on social media. Promotion

needs to be used subtly on social media.

4] Very Little Interaction

Little interaction with audience is not good. In many cases, profiles have updates

but no participation in the conversation. Lack of conversation with your clients and

followers decreases the value of your social presence, and you don’t build on valuable

relationships. Social media can be used as banner space, but in reality, “social” is about

conversations and engagement.

5] Not Tracking Analytics

Use Google Analytics to track the shares and analyze the traffic that comes to

your site.You measure the success of your SEO and email marketing campaigns with

analytics software, so too should you track and assess your performance metrics on

social media. You can use the metrics provided by the platform or utilize external

software to gain extra functionality.



6] Multiple Profiles on Social Sites

This is another trend where a company has more than one profile on sites like

Facebook and Twitter. All of which link to the main website. For one thing, having more

than one profile confuse your followers. For another, it can waste your time and other

resources! Focus all efforts in one direction and get people, real people, to follow your

company.

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