501technyc storytelling session

How To Inspire Action and Build Movements With Video

#startstorytelling

Annie Escobar Ethan Goldwater

Rob Wu

Why stories? Why now?

We are a storytelling species.

We are the stories we tell ourselves.

Storytelling has been democratized.

Your job is to catalyze your audience to be story-sharers.

Why Video for Storytelling?

Download the free e-book and worksheet:

www.startstorytelling.com

[VIDEO] 3 Most Common Mistakes Non-Profits Make With Video

Solving Problem 1: Eagerness Without Intentionality

Create a plan that is oriented towards your goals.

Step 1: Examine Motivation and Resources

Step 2: Build the Foundation

Who is your target audience? What is your vision? What makes you different? What is your personality?

Step 3: Develop the Core Message

Step 4: Refine the Story

1. Brainstorm a story that will communicate core message

2. Define protagonist and the 'train'

3. Confirm visual approach

4. Develop the story structure

Step 5: Check Back In

Will this video be meaningful to our supporters? Is this content sharable?

Step 6: Set Goals

Fundraising | Advocacy | Engagement

Step 7: Logistics

decide Budget | Outsourcing | Timeline

Problem 2: The Program Trap

Solution: Tell Compelling Stories

Tell stories that are SHARABLE.

There is no such thing as just a story. A story is always charged with meaning... And we can be sure that if we know a story well enough to tell it, it carries meaning for us. -Robert Fulford

What videos work? Powerful Non-profit Video Genres

Impact Stories It's not what you do, but why you do it.

Movement Portraits

What vision unites your supporters? What inspires them to take action?

Vision Video

What kind of world do you want to create? What is unique about how are you making that happen? Theory of Change.

Advocacy Film

What is the experience of the people who are affected by your issue?

Campaign Launch Film

What big/achievable goal are you trying to achieve & why does your supporters' actions matter?

Microsites/Online Annual Reports Tell impact stories and create a campaign.

[Ibi's Story]

It's all about vision and impact.

Ingredients of videos that inspire

Focus on one individual.

Ingredients of videos that inspire

Made to Stick

Simple. Unexpected. Credible. Concrete. Emotional. Story.

Tell anecdotes that demonstrate transformation.

Make your organization a movement.

We all want to belong.

3 plots proven to inspire

Challenge plot A protagonist succeeds against an enemy.

Connection plot People develop a connection over a divide.

Creativity Plot Someone makes a breakthrough.

Structuring an impact story

Protagonists are people, not programs or organizations.

Step 1: Pose a Question Open gaps before you close them.

Step 2: Tell the Story of the Struggle

What's at stake?

Step 3: The moment of change

What insight or change occurred? (your core message)

Step 4: Resolution with Revelation

One step towards your vision.

Step 5: Call to Action

What can your audience do & how does their action matter?

Our call to action:

Write me an email tonight or tomorrow with a question, a connection or a collaboration.

annie@ListenInPictures.com

Metrics Study: Campaign & Video!

Total Raised: $1,203,072 Average Raised: $80,205

Sampled 15 successful online fundraising campaigns

Metrics Study: Campaign & Video!

Campaign that raised the least did

not use a video

Metrics Study: Campaign & Video!

Metrics Study: Campaign & Video!

Top 3 highest grossing campaigns told impact stories.

Metrics Study: Campaign & Video!

-  Social tools -  Campaign toolkits -  Boilerplate text -  Coaching

What else has to happen?!

ONE GIRL AUSTRALIA!CASE STUDY!

MEDIA ASSETS!

MEDIA ASSETS!

MEDIA ASSETS!

MEDIA ASSETS!

Download the free e-book and worksheet:

www.startstorytelling.com

Continue the conversation.

@ListenInPict Facebook.com/ListenInPictures

@causevox Facebook.com/causevox