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why would aPR firm produce

video

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m

Y

a

d

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hourcapabilities. 5ourprocess. ovideo exampl

8/4/2019 Session Four - Video Storytelling

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Scriptwriting

EditingInternal Thou

Simple Event

Simple intervi

Video blogs

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Animation

Complex Interviews

Mixed Media

Complex Events

Multiple cameras

Mini-Documentaries

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clientobjectives

video concept

refine concept

script/outline

pre-production

filming/production

editing

rough cut

Every video project begins with

understanding of what our clie

achieve with a video.

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clientobjectives

video concept

refine concept

script/outline

pre-production

filming/production

editing

rough cut

Develop a conceptual concept

project. This phase is an intern

is informed by the client object

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clientobjectives

video concept

refine concept

script/outline

pre-production

filming/production

editing

rough cut

After we confirm the video con

client, we will refine the conce

ensure that it matches our clien

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clientobjectives

video concept

refine concept

script/outline

pre-production

filming/production

editing

rough cut

Our team writes a script for nar

develops a solid outline for doc

videos.

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clientobjectives

video concept

refine concept

script/outline

pre-production

filming/production

editing

rough cut

The planning stage to ensure t

ready for a smooth shoot.

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clientobjectives

video concept

refine concept

script/outline

pre-production

filming/production

editing

rough cut

The actual video shoot or the a

production of the video. Our t

the shoot acting as the produc

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clientobjectives

video concept

refine concept

script/outline

pre-production

filming/production

editing

rough cut

The editing process ensures th

the video concept is maintaine

integral creating paper cuts ofcommenting on each stage of

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clientobjectives

video concept

refine concept

script/outline

pre-production

filming/production

editing

rough cut

A rough cut of the video that is

internal team. Final rounds of

prepared for client feedback.

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clientobjectives

video concept

refine concept

script/outline

pre-production

filming/production

editing

rough cut

The client reviews the video an

feedback.

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clientobjectives

video concept

refine concept

script/outline

pre-production

filming/production

editing

rough cut

A final video, ready for distribut

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objectiveaudienceorganization

understandin

g

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bjectiv

e:

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udience:

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memes:

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what makes you,you?

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work:

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ocumentary:

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nimation:

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interviews

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misc:

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