27 Things Your Referral Program Needs To Win
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@ikirigin
1 / 27 set expectations
probably not immediately explosive
plan on optimizing every component
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
2 / 27 measure happiness
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NPS via promoter.io
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
3 / 27 sharable tracking link
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
4 / 27 reflect invite status
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
5 / 27 symmetric bonus
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
6 / 27 avoid money
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
7 / 27 don’t be a downer
Avoid telling people they’ve earned $0 or 0 credits
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
8 / 27 call out the link
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
9 / 27 add social sharing
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
10 / 27 email
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
11 / 27 bulk email
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
12 / 27 local messaging services
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
13 / 27 customize landing pages by inviter
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
14 / 27 Deep link to custom mobile landing pages
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
15 / 27 streamline registration by invitee
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
16 / 27 track sharing source
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
17 / 27 find comparable metrics
participation rate = senders / actives
spread rate = recipients / sender
click rate = clicks / recipient
registration rate = registrations / click
product: registrations / actives
viral coefficient
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
19 / 27 test custom messages
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
20 / 27 test positioning
Give a Widget get a Widget
Get extra Widget free
Give the gift of Widgets
Go anywhere, stay for less!
Refer friends, get $X off your next Widget
Get credit
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
21 / 27 prompt in the product flow
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22 / 27 suggest invites
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
23 / 27 top funnel == repeat messaging
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
24 / 27 reminders of invitation status
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
25 / 27 give credits for alt invite channels
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
26 / 27 expect fraud
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
27 / 27 test flows
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
28 / 27 track others
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
Ivan Kirigin !
ivan.kirigin@gmail.com !
@ikirigin