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DMBA 2012 Members Survey – Results Summary 1
2012 Member Survey Results Summary
N = 215 (out of ≈ 400 members)
DMBA 2012 Members Survey – Results Summary 2
Member Satisfaction is High!
Response Chart Percentage
Very Unsatisfied 0%
Unsatisfied 1%
Neutral 7%
Satisfied 45%
Very Satisfied 47%
Response Chart Percentage
Yes 97%
No 3%
Planning to Renew?
DMBA 2012 Members Survey – Results Summary 3
Member Satisfaction is High!
Overall I think DMBA rocks! It is really well organized and is always striving to be better. Being a DMBA member definitely adds huge fun and enjoyment to my life.
All in all this club is great. You can tell it was founded on dedication to mountain biking AND community outreach.
I have been involved in sports organizations for years and the DMBA is probably the best that I have seen for volunteer work.
Awesome Club! Very happy to have a club to be part of!
Keep up the Great work! I should have joined this club long time ago! The attitude of the club is awesome, positive and friendly
DMBA 2012 Members Survey – Results Summary 4
Member Profile: Region
DMBA 2012 Members Survey – Results Summary 5
Member Profile: Age
DMBA 2012 Members Survey – Results Summary 6
Member Profile: Gender
DMBA 2012 Members Survey – Results Summary 7
Member Profile: Family Status
DMBA 2012 Members Survey – Results Summary 8
Response Chart Percentage
None -- mountain biking is all I have time for and/or all I care about
6%
Road biking 49%
Cyclocross 6%
Running 26%
Hiking 38%
Cross country skiing 37%
Snowshoeing 42%
Canoeing / kayaking / other wilderness adventures
34%
Other, please specify: 39%
DMBA Members Stay Active in Many Ways!
Besides mountain biking, what other active outdoor sports do you participate in regularly?
DMBA 2012 Members Survey – Results Summary 9
Experience Profile
8%
22%
71%
Less than 2 years2 to 5 years5 or more years
6%
44%45%
6%
Beginner
IntermediateAdvanced
Expert
Years Mountain Biking Riding Ability
DMBA 2012 Members Survey – Results Summary 10
Riding Ability: By Gender
17%
62%
19%
2%
Beginner
IntermediateAdvanced
Expert
Men Women 2%
38%
53%
7%
Beginner
IntermediateAdvanced
Expert
DMBA 2012 Members Survey – Results Summary 11
Half of DMBA Members are New!
DMBA 2012 Members Survey – Results Summary 12
I heard about DMBA through:
Response Chart Percentage
A friend 41%
Someone giving me a DMBA pitch when I was riding in Durham Forest
18%
The website 13%
Information at a bike store 8%
FlyGurlz 9%
Other, please specify: 11%
Word of Mouth is our Number 1 Recruitment Method!
DMBA 2012 Members Survey – Results Summary 13
Response Chart % Women % Men % All
A friend 33% 43% 41%
Someone giving me a DMBA pitch when I was riding in Durham Forest
6% 23% 19%
The website 14% 12% 13%
Information at a bike store 2% 10% 8%
FlyGurlz 31% 2% 9%
Other, please specify: 14% 10% 11%
…. But the story differs between men and women!
DMBA 2012 Members Survey – Results Summary 14
Why DMBA Members Join the Club
84%
45%
38%
32%
24%
14%
10%
4%
Support the overall work of the club
Meet people to ride with
Build and maintain trails
Develop my skills
Get personally involved in advocating
Have a reason to get off my butt and ride
Take part in family programs
Other
DMBA 2012 Members Survey – Results Summary 15
I'm a regular
I show up occasionally
I never go
Wednesday rides 19% 38% 43%
Monday rides (women only) 42% 35% 23%
Saturday rides 7% 39% 54%
Misc rides that are posted on Clubmtb 4% 41% 55%
Participation in Club Rides
DMBA 2012 Members Survey – Results Summary 16
Participation in Club Events
Response (Overall Results) % Women % Men % All
Trail Builds / Maintenance Days 27% 49% 44% Kids Events (TAKMB, Pancake breakfast) 33% 33% 34% Clinics
39% 19% 24% Relay / race team
8% 7% 7% AGM, Planning Meetings 14% 21% 19% Other, please specify:
6% 11% 10%
DMBA 2012 Members Survey – Results Summary 17
The Story of “Halves”
53% New to the club in the last two years
50% Beginner or Intermediate riders
54% Ride one or two times a week
49% Members who also road bike
52% 5 or more years of Mountain biking
50% Don’t participate in club rides
DMBA 2012 Members Survey – Results Summary 18
Other Cool Facts
33% Members who do pretty much all their own maintenance (and one of them is a woman!)
1.9 Average number of mountain bikes per member
25% Members who own 3 or more mountain bikes!
53% Members who race – and another 14% would like to!
21% Members regularly ride in the forest at night
DMBA 2012 Members Survey – Results Summary 19
47% 43%
41% 54%
New Members Original Members
Satisfied Very Satisfied
88%97%
Two Clubs within a Club: Newer Members (1 to 2 yrs) and Original Members (5+ yrs)
16%
40%
41%
51%
55%
62%
14%
38%
Get personally involved inadvocating
Build and maintain trails
Develop my skills
Meet people to ride with
New Members Original Members Club Average
Satisfaction Levels Reasons for Being a DMBA Member
DMBA 2012 Members Survey – Results Summary 20
DMBA is “Doing Great” on ….
94%
91%
74%
72%
Trail building
Advocacy
Club
Communications
Club Rides - Local
DMBA 2012 Members Survey – Results Summary 21
We’ve Got “Room to Improve” on …
32%
29%
22%
20%
19%
Clinics / Skill-building
opportunities
DMBA Website
Social Events
Club Rides - Out-
of-town
Youth Programs
DMBA 2012 Members Survey – Results Summary 22
We’ve Got “Room to Improve” on …
32%
29%
22%
20%
19%
26%
11%
28%
30%
32%
26%
51%
24%
22%
17%
15%
8%
26%
29%
32%
Clinics / Skill-building
opportunities
DMBA Website
Social Events
Club Rides - Out-of-
town
Youth Programs
Room for Improvement Important but haven't seen enough
Doing great Not important to me
z
DMBA 2012 Members Survey – Results Summary
DMBA .. A Club that “Rocks” .... Let’s Make it Even Better!!!
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