© 2012 givengain foundation. private and confidential fundraising in the digital age the hope, the...

© 2012 GivenGain Foundation. Private and Confidential

Fundraising in the Digital AgeThe Hope, the Hype & the Highlights

Community of Learning Principals Workshop

UWC, Cape Town

7th March 2012

© 2012 GivenGain Foundation. Private and Confidential

Overview

1.The Hope2.The Hype3.The Highlights

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The Hope

R £ $ €

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The Hope

Estimates in: 2001 = $550 Million 2002 = $1.1 Billion 2003 = $1.9 Billion 2004 = $2.62 Billion 2005= $4.53 Billion 2006= $6.87 Billion 2007 = $10.44 Billion 2008 = $14.64 Billion 2009 = $15.48 Billion 2010 = $17.65 Billion

Source: tedhart.com and Harvard University Initiative on Social Enterprise

US represents more than ½ the Global Online Philanthropic Market

Globally translates to more than $34 billion in Online Donations and growing

•The Internet provides solutions for this New World

•No Boundaries to possible Donors

•No Limits to the Potential

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The Hope

• 3 million donors made a total of 6.5 million donations online.

• Donations for the campaign totaled more than $770 million.

• Of those 6.5 million donations, 6 million were $100 or less.

• The average online donation was $80.

• The average donor gave more than once.

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The Hype

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The Hype

•Social Networks•The ‘Learning Age’•750 million users•700 billion minutes•300,000 Volunteers•70 Languages•1 Functional Language

•Sharing x 130+•‘Followers’•‘Friends’

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The Hype

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The Highlights

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GivenGain: The Real

United Kingdom

• Platform– www.givengain.co

m

• Clients– 490+ Causes– 1200+ Activists

• Sevenoaks, Kent

Switzerland

• Foundation– Global Credibility

• Processing– $49 million – 51 000 Donors

• Villars, Vaud

South Africa

• Support & Training

– Causes & Donors

• Advisory Services

– Strategy – Campaigns

• Stellenbosch, WC

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GivenGain: The Virtual

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GivenGain: Causes

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GivenGain: The Process

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Case Study #1: The Cause

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Case Study #2: The Activist

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Case Study #3: The Corporate

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Case Study #4: The Institution

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Case Study #5: The Community

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Key to Success & Benefits

• Executive Buy-In• Process Integration• Social Media Skills• Planning & Promotion• Creativity & Purpose

• Stakeholder Engagement

• Transparency of Purpose

• Dynamic Communication

• Real-time Commenting

• ‘Crowdraising’

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One World. Zero Barriers.

© 2012 GivenGain Foundation. Private and Confidential

Fundraising in the Digital AgeThe Hope, the Hype & the Highlights

Colin Habberton

CEO, GivenGain Foundation South Africa

c: +27 71 401 2434

e: colin@givengain.com

t: @relatomics

or find me on LinkedIn