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Social Media April 21, 2015
AMEN Webinar Series
Archdiocesan Marketing Enrollment Network
AMEN
Sharing what works from outside experts
and internal success stories
A collection of resources and best practices surrounding the enrollment management framework.
The (OCS Resource) Portal: http://ocs.archchicago.org/SchoolVitality/MarketingEnrollment.aspx
Monthly Enrollment Management Newsletter
Keeping you up to date on: • Current topics
• Helpful hints
• Spotlight on success stories
• Reminders
Subscribe to the monthly Newsletter to stay in the loop: http://bit.ly/EM-Newsletter
AMEN Monthly Opportunities
All webinars are from 12:00- 1:00 CST
Month Topic Date
August Bootcamp Recap August 19
September Setting a Calendar September 16
October AMEN Workshop at Quigley October 8
November Early Childhood Value Prop November 25
December Online Customer Service?/Prepping for CSW December 16
January AMEN Workshop at Quigley January 14
February Retention February 17
March Parent Ambassadors March 17
April Social Media April 21
May Websites and Summer Strategies May 19
UPCOMING WEBINARS
April 29: Latino Parent Ambassador Strategies
Social Media
Things to Remember
• Goal
• Listen
• Respond to your audience
– Procedure (Air Force Response Chart)
• Tell (Don’t Sell)
– Tell your story.
Things to Remember (cont’d)
• Be authentic/sincere
– Remember your value proposition and mission.
• Know your audience
– Target the right audience on the right social media
platform.
• Build your audience. Reward your audience.
• Show appreciation for their support.
– Acknowledge and thank them.
Quick Tips
• Branding
– Make sure everyone knows your official page.
• 2-3 people with access to accounts
• Keep posts short
– Use shortened links.
• Use images
– Get a camera and know how to use the camera.
Quick Tips (cont’d)
• Tag/mention other organizations
– ie. SuperKids, Our Sunday Visitor, your local parish
• Participate in popular hashtags
– ie. Throwback Thursday (TBT), Flashback Friday
• Ads or boosts (Facebook)
– Ads should be very targets to be cost effective.
– Boosts should get people talking and can be in
small increments.
Summer Ideas
• Create a calendar
• Highlight school improvements
– ie. New paint, new textbooks, new programs.
• School participation in events
– ie. Parades, festivals, updates on staff, service trips
• Introduce new staff
– Photo, bio, quote, short video message
Summer Ideas (cont’d)
• Feature alumni
– Recent alumni scholarships
– Notable alumni
• Summer programs
– Students learning in summer school
– Students practicing sports
• Create your own hashtag or theme
– #ThoughtfulTuesday, #MorningPrayer,
#StellarStudent, #MusicMonday
QUESTIONS COMMENTS CONCERNS
Thank you!