agile digital publishing at mcn 2012 seattle
DESCRIPTION
With the development of the OSCI Toolkit and the emergence of a new department that brings together digital content creation and publications, the Indianapolis Museum of Art has made digital publishing a strong priority, with a focus placed on creating enhanced counterparts to the museum’s print catalogues. Various models are being explored for each publication, including the type of platform that’s optimized for a specific reading experience, overall accessibility, our approach to interactive design, and the involvement of our catalogues’ co-publishers in the process. In this presentation, we'll discuss what we’ve learned and what new experiments we’re exploring with future publications. In particular, we’ll look at: The development of an app-based publication for the catalogue “Aziz and Cucher: Some People” in collaboration with Parsons The New School For Design, with an honest assessment of the benefits and drawbacks we encountered with the platform and the process. The workflow between IMA content and development teams with an external interactive design agency for the online-only publication “Graphite.” We’ll share our documentation of the process and the challenges encountered, integration of the OSCI Toolkit, and pushing the e-pub format beyond what has previously been utilized for art publications. We will preview the publication within the session, in advance of its scheduled launch in early December. Throughout the year, the Indianapolis Museum of Art has been operating with a digital publishing strategy that emphasizes agile and creative decision-making based on the nature and needs of each individual publication, while also attaining long-term sustainability. This presentation will cover what we’ve learned from those decisions over the past year, the processes and platforms we’ve explored, and how a nimble approach can be integrated into the long-term planning at your institution. Our future plans for digital publications and how developing creative and collaborative relationships with co-publishers can positively impact each project. Rachel Craft Director of Publishing and Media Indianapolis Museum of Art Jay David Interactive Creative Director TOKY Branding + Design Kyle Jaebker Indianapolis Museum of ArtTRANSCRIPT
AGILEDIGITAL PUBLISHING
WorkflowCollaborationFormat
Experimentation & Evaluation
IMA DIGITAL PUBLICATION STRATEGY
EVALUATE THE BEST FORMAT FOR THE CONTENT
THE RISE OF E-READING
Source: PEW Internet
READING MORE
BUYING NOT BORROWING
LIKELY TO RECOMMEND
2010 2011 2012
60 189.519.5
TABLET SALES MILLIONS
Source: Gartner.com
Android
Microsoft
37,878
4,863
iOS 72,988
TABLET SALES MILLIONS
400 MILLIONdownloads through the iBooks Bookstore
2016
369
TABLET SALES MILLIONS
Source: Gartner.com
iOS
Android
Microsoft
169,652
137,657
43,648
iBOOK vs APP
Built-in Tools
Consistency
Faster Development
Inexpensive
Opportunity
iBOOK App
Custom Interactivity
Fewer Limitations
Scrolling
Exposure
Exhibition at the IMA. Corresponding digital publication to a print catalogue.
FIRST PUBLICATION
PROJECT
Design fellowship with Parsons The New School for Design.
COLLABORATION
Adobe DPS / AppFORMAT
Opportunity to collaborate with a design program
Inexpensive
Learning experience for students
BENEFITS
COLLABORATION
BENEFITS
FORMAT Design freedom
More interactive capabilities
Ties in with programs designers already use
Student experience and schedules
Synching workflows
Unfamiliarity with DPS
CHALLENGES
COLLABORATION
CHALLENGES
FORMAT Readers can’t interact with text
Discoverability
Potential rejection
Cost and version limitations
APPROACH
IntroductionsArtistsConversations
CONTENT OUTLINE
314.534.2000 | WWW.TOKY.COM
Graphite / S I T E M A P V 1 . 0 - M O D I F I E D Tu e J u l 1 0 2 0 1 2
Graphite ePub CoverIdentity and Exhibition Details (w/ possible use of accelerometer or other interactive element), Link to Contents and Introduction, and Share (TBD).
Interactive ePub Catalogue | Site Map
IntroductionLanding is an overview of all content
within this section. Possible inclusion of video introduction or section on using
the ePub.
1.0
ContentsInteractive, Sortable (tbd) Content Map of Artists and Artworks
2.0
Share functionality is likely to share the web URL for the ePub download, and not
specific content within the ePub.
Foreword: Lisa Freiman By default, content landing page shows all work, artist images, screenshots of interviews and interactive content filling the page.
User then has the ability to sort contents:
BY ARTISTPage sorts to view by Artist. Artist image appears with name, link to individual page - next to thumbnails of all artworks and any links to related content such as interview(s).
BY ARTWORKVisual archive of all works. This view hides the artist images/names and shows the artwork images only. Below the artworks, screenshots of interviews appear.
BY THEMETBD
Overview: Sarah Green
Properties of Graphite: Greg Smith
Acknowledgements
All content within introduction section may include images, video or other interactive content. All may link to other content within the ePub.
(i.e., reference images, exhibition images, video/audio content, Images of Curators/Writers)
Graphite Web Landing
IMA Exhibition page w/ePub download (Pay with a Tweet option?), home for video introduction (tbd).
Image, Short Bio, Link to Interview(Possibly truncated, linking to full)
Detailed Images of Artworks, Reference Images, Text
Audio/Video Clips & Process-based images
Full Bio
Artists & ArtworksLanding is an overview of all content
within this section.
3.0
INDIVIDUAL ARTIST PAGE Kim Jones with Karl Haendel
Judith Braun with Joyce Hinterding
Dan Fischer with Molly Springfield
Geof Oppenheimer with David Getsy
InterviewsLanding is an overview of all content
within this section.
4.0
Roland Flexner with TR Ericsson
Michaela Fruhwith with Joao Ribas
Dan Shaw-Town with ?
Individual interviews will vary in functionality and assets. Additionally, some content will have the ability to be viewed in alternate ways (i.e., audio vs. transcript). Functionality to be detailed in Wireframes.
INTERVIEWSARTISTS & ARTWORKSINTRODUCTION
Foreword: Lisa Freiman
Overview: Sarah Green
Properties of GRAPHITE, Greg Smith
Acknowledgements
COVER/LANDING
TABLE OF CONTENTS
WEB LANDING/DOWNLOAD - IMA
by ARTISTby ARTWORKby THEME
Landing
Detailed Images, References
Audio/Video
Full Bio / Essay
Individual Artist Page Kim Jones w/ Karl Haendel
Judith Braun w/ Joyce Hinterding
Dan Fischer w/ Molly Springfield
Geof Oppenheimer w/ David Getsy
Roland Flexner w/ TR Ericsson
Michaela Fruwith w/ Joao Ribas
LINEAR LAYEREDVS
Digital publishing, it turns out, ISN’T SO MUCH
A SECOND PRINT RUN (as it seemed at first) as a whole other ecosystem, with a unique atmosphere, strange new rain patterns, and its own troubling signs of pollution and climate change. DIVING INTO IT MEANS LEARNING HOW
TO BREATHE ALL OVER AGAIN.”
“
Source: Mandy Brownhttp://aworkinglibrary.com/library/archives/three
iBooks Author
ePub (Fixed Layout / Flowable)
FILTER THE TABLE OF CONTENTS
FUNCTIONALITY WISH LIST
USERS PREFER A HOME BASE from which to operate without having to hunt through carousels or wade through long columns of thumbnails, and they always want the option to go one step back from their current position, because of accidental taps or to refer back to something they just saw.”
“
Source: Darrell Etherington http://gigaom.com/apple/ipad-usability-study-reveals-what-we-do-and-dont-like-in-apps/
Filtering and Sorting. Creating dynamic layouts
iBooks - Not without launching HTML Widget
ePub - Yes, fixed layout
iBooks - Not without launching HTML Widget
ePub - Yes, fixed layout
DPS - Yes
MAKE IT QUICKER TO EXPLORE
FUNCTIONALITY WISH LIST
iBooks-Mandated Table of Contents
Wanted quicker linking to ‘home’ or other relevant landing pages throughout the book.
QUICKER EXPLORATION & LAYERED CONTENT
MORE INTUITIVE OPTIONS FOR SCROLLING TEXT
FUNCTIONALITY WISH LIST
MAKE IT EASY TO SHARE CONTENT
FUNCTIONALITY WISH LIST
SHARINGprint vs. e-books
Source: Pew Internethttp://libraries.pewinternet.org/2012/04/04/the-rise-of-e-reading/
69%
25%
PRINT DIGITAL
USE THE ACCELEROMETER
FUNCTIONALITY WISH LIST
DISPLAY FOOTNOTES AS YOU READ
FUNCTIONALITY WISH LIST
Just as it makes sense for figures to be displayed near relevant text.
FOOTNOTES
AUTO-PLAY SOME VIDEO CONTENT
FUNCTIONALITY WISH LIST
WHY NOT DO IT ALL?
The expensively developed custom publisher’s app with extravagantly produced media is increasingly uncommon.
People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I’m actually as proud of the things we HAVEN’T done as the things I have done.
INNOVATION IS SAYING ‘NO’ TO 1,000 THINGS.”
“
Steve Jobs
This changes everything.
iBOOKSAUTHOR
Feeling lost within the book
Keeping document sizes low
Seamlessly blending in widgets
Mandated functionality by iBooks Author
Customizability & Typography
iPad only / iBooks App required download
BOTH POSSIBLE WITH THE OSCI TOOLKIT
ePub Version
Essays as PDFs
If we’re right, it’ll be out of date in two years.
If we’re wrong, it’ll be out of date and WRONG IN TWO WEEKS.”
“
Robert Weisberg, Assistant Managing Editor, Metropolitan Museum of ArtNMPS Conference, Chicago 2012
PREVIEW
USE THE ACCELEROMETER
FILTER THE TABLE OF CONTENTS
MAKE IT QUICKER TO EXPLORE
DISPLAY FOOTNOTES AS YOU READ
MORE INTUITIVE OPTIONS FOR SCROLLING TEXT
PRICING & PROMOTION
$4.99
Website Presence
Trailer
Promo Codes
Brochures & Shop Promotions
Evangelists, Educate Museum
Sta!
Pay with a Tweet
Featured on Apple?
Further Content Connections
PRICING & PROMOTION
Online-only publications
Next publication: Robert Indiana
• Collaboration with co-publisher and print designer
• Connect digital strategy with print concepts
WHAT’S NEXT
General survey on digital publication interests
Track downloads
Monitor analytics
EVALUATION
Thank you
RACHEL CRAFT@rachcraft
JAY DAVID@tokybd
KYLE JAEBKER@kjaebker
