Google  Adwords  Adver-sing  

Discover  How  You  Can  Triple  Your  Business  Revenue  

Video:  Google  Adwords  

Why  Do  We  Focus  On  Google?  •   A.k.a  Pay  Per  Click  (PPC)  •   Found  in  major  Search  Engine  i.e.  Yahoo,  Bing,  Google  •   Google  generally  offers  a  higher  ROI  for  businesses.  

What  is  Google  Adwords  

1.  Search  Network  •  Makes  your  business  website  visible  on  Page  1  of  Google’s  Search  Engine  Results.    

2.  Display  Network  Use  online  display  banners  to  promote  your  business’  products  or  services.  Showcase  your  corporate  &  commercial  videos  via  Youtube.  

Golden  Triangle:    Where  People  Are  Looking  

Benefits  of  Google  Adwords  

1.    Highly  targeted  audience  as  consumers  are  searching  for  your  products  /  services  that  you  offer.  

2.    Pay  only  when  someone  clicks  unlike  tradiYonal  media.  

3.    Filter  customers  at  the  various  phase  buying  cycle  

4.  Flexibility  to  schedule  campaigns  according  to  your  business  peak  /  non-­‐peak  seasons.  

Ad  Budget  Management  •   No  minimum  adverYsement  cost.  •   Set  a  max  adverYsing  budget  which  gives  you  be^er  budget  control.  

Adrank  •  Important  factor  to  determine  your  ad  posiYon  in  Google  Search  

Engine  Results  Pages  i.e.  Top  3  or  PosiYon  4-­‐11  •  Apart  from  Cost  Bidding  aucYon,  another  key  element  of  Adrank  is  

factored  into  the  algorithm  is  Quality  Score  (QS).  

•  The  highest  Quality  Score  for  each  keyword  is  10/10.  

•  Ad  Rank  =  Maximum  Cost  Per  Click    X    Quality  Score  

For  Example  (Keyword  is  ‘Violin  Lesson):  

•  1)  Alan  bids  $0.50.  His  QS  is  6/10.  Adrank  =  3.0  

•  2)  Joe  bids  $0.40.  His  QS  is  8/10.  Adrank  =  3.2  

•  Joe  bids  lower  than  Alan,  but  because  he  has  a  higher  Adrank,  Joe’s  Cost-­‐Per-­‐Click  (CPC)  is  lower  i.e.  $0.40  and  his  ad  also  gets  a  higher  posiYon  in  Google  SERPs.  

Pay-­‐Per-­‐Click  (PPC)    SEARCH  Adver-sing  

PPC  Search  Network    

Enhance  Your  PPC  Campaign  With  Ad    Extensions  

1.  A  feature  that  displays  extra  business  info  with  your  ad  such  as  an  address,  phone  number,  more  webpage  links,  or  a  coupon.  

2.  Examples  of  ad  extensions  include  ad  sitelinks  which  adds  addiYonal  webpage  links  for  your  customer  to  click  in.  

3.  ParYcularly  useful  for  accomplishing  specific  business  goals.  E.g.,  if  you're  a  local  business  store,  you  might  want  to  encourage  people  to  visit  or  call  your  physical  store.    

Call  Extension  ✔   Increase   your   sales   and  leads   with   Click-­‐to-­‐call,   a  clickable  phone  number   right  in  your  mobile  ad.

✔   Allows   mobile   users  searching   for   a   product/service  to  contact  you  directly  from  their  mobile  phones.  

✔ Makes   it   as   easy   as  possible   for   customers   to  connect   directly   to   your  business.  

LocaYon  Extension  ✔    Display   your   local   business   informaYon   with   locaYon-­‐based   ads   that  target  customers  who  are  looking  for  local  businesses  

✔   Make  it  easy  for  people  to  find  your  store  locaYon,  not  just  your  website.  

✔   Desktop  ads:  Merge  your  business  address  &  phone  number  with  your  ad  text.  

✔   Mobile  ads:  Include  a  link  to  get  direcYons  to  your  business,  and    may  also  show  how  far  your  customer  is  from  your  business  locaYon.  

Google  Place  For  Business  ✔ We  help  you  set  up  a  Google  Place  For  Business  to  allow  your  customers  to  find  you  easily.  

LocaYon  Extension  (cont’d)  ✔  AdverYse  your  business  products  &  services  in  Google  Map  

App  Extension  ✔   Send  your  customer  straight  to  an  online  app  store.  

✔   Increase  downloads  of  your  apps  with  click-­‐to-­‐download  ad  formats.  

✔   Cost-­‐effecYve  way  to  drive  downloads  of  your  app  &  a^ract  new  users  

✔   Click-­‐to-­‐download  campaign  links  directly  to  the  Google  Play  Store  (Android)  or  the  iTunes  App  Store  (iOS).  

Sitelinks  Extension    ✔  Add  links  to  help  customer  find  what  they  are  looking  for  by  providing  more  informaYon.  

✔   Connect  more  customers  with  what  they  want  by  using  Sitelinks.  ✔   Help  people  get  straight  to  a  specific  page.  

Offer  Extension    ✔  Promote  in-­‐store  discounts  with  your  ads.  

Review  Extension    ✔  Showcase  posiYve  third-­‐party  reviews  from  reputable  sources.  

Social  AnnotaYon  Extension  

 ✔  Show  how  many  Google  followers  you  have.  

Seller’s  RaYng  Extension  

 ✔  Show  your  online  business  raYngs  with  your  ads.  

Customers’  RaYngs  Extension  

 ✔  Show  off  what  customers  appreciate  about  your  business  with  high  quality  survey  data.  

Product  LisYngs  Extension    ✔ Unique  ad  format  that  allows  you  to  include  an  image,  Ytle,  price,  

 promoYonal  message,  &  your  store  or  business  name,  without  the    need  for  you  to  create  unique  ads  for  each  product    you  sell.    

 ✔ Product  LisYng  Ads  show  a  set  of  relevant  products  for  a  given    search.  The  ads  appear  in  their  own  box  on  Google  Search    (separate    from  text  ads).  

Pay-­‐Per-­‐Click  (PPC)    DISPLAY  Adver-sing  

What  is  Display  Network?  

PPC  Display  Network  

Why  Display  Banners  ✔ Engage  users  with  impacmul,  appealing  ads  while  they’re  browsing  

the  web  

✔ Use  Text,  image,  video,  or  rich  media  formats  i.e.  staYc  or  animated  image  banners  to    engage  users  on  computers,  mobile  devices  including  app  content.  

✔ Cost-­‐effecYve  method  to  create  awareness  of  your  brand  

✔ Tablet  &  mobile  users  are  recepYve  to  mobile  ads,  especially  more  graphical,  image-­‐based  ads.  

2.  PPC  Display  Network  •   Reach  a  wide  range  of  customers  with  broad  interests  with  your  ads.  

•   Reach  new  customers  by  capturing  someone's  a^enYon  at  different  points  in  the  buying  cycle.    

2.  PPC  Display  Network  (Cont’d)  •   Select  where  your  ads  appear:  Choose  specific  web  pages  where  you  want  your  ads  to  appear  /  prevent  from  appearing  

Your  TargeYng  OpYons  1.   Keywords:  Your  ads  appear  on  the  Display  Network  based  on  

your  selected  keyword  list.  

2.   Placements:  Your  ads  can  appear  on  websites  or  placements  that  you  specially  hand-­‐pick  

3.   Audiences:  You  can  reach  out  to  specific  people  who  visited  your  site  before  by  creaYng  a  remarke-ng  campaign,  or  audience  with  specific  interests.  

4.   Topics:  Your  ads  appear  on  mulYple  web  pages  about  specific  topic(s).    

5.   Mobile  devices:  Your  ads  can  be  shown  to  customers  from  full-­‐browser  mobile  devices,  like  iPhone  or  Android  devices.  

Mobile  Ads  

•  Whether  you're  focused  on  online  conversions  or  offline  sales,  Google  Mobile  Ads  can  help  you  achieve  your  goals  by  connecYng  you  with  customers  while  they're  on-­‐the-­‐go.  

•  Reach  people  in  the  moments  that  ma^er  across  all  iPhone  &  Android  devices  with  smarter  ads  that  are  relevant  to  their  intent  and  context.  

InteracYve  IntersYYal  Ads  •  IntersYYals  are  interacYve  ads  that  appear  within  an  app.  

•  Make  your  brand  stand  out  with  an  interacYve  ad  that  appears  inside  apps  and  gives  users  a  full-­‐screen  experience.  

•  Rich  media  ads  engage  more  users  than  basic  text  or  image  ads.  

•  Great  interacYvity  in  eye-­‐catching  placements.  

•  Appear  in  leading  Android  and  iOS  apps  on  the  Google  Display  Network.  

•  Add  bu^ons  that  users  can  click  to  find  out  more  without  leaving  the  video  experience  or  exiYng  the  app.  

InteracYve  Video  Ads  •  Immerse  users  in  your  brand  with  a  video  that  showcases  your  product  

or  service.  

•  InteracYve  Video  Ads  engage  the  users  as  they  launch  apps  or  click  on  banners.  

•  Mix  video  &  audio  with  touch  screen  interacYvity  to  engage  your  mobile  audience.  

•  Video  ads  appear  in  leading  Android  and  iOS  apps  on  the  Google  Display  Network.    

•  You  can  add  bu^ons  that  users  can  click  to  find  out  more  without  leaving  the  video  experience  or  exiYng  the  app.  

Audience  TargeYng  3  Different  Ways  To  Reach  Specific  Audiences:  

1.   Remarke-ng:  Show  your  ads  on  Display  Network  sites  to  people  who  previously  visited  your  website  &  tailor  your  message  to  their  specific  interest.    

2.   Interest  categories:  Reach  out  to  people  based  on  their  interests  even  when  they  visit  a  page  related  to  a  different  subject  on  the  Display  Network  i.e.  Interested  in  Sports.  Ads  will  be  shown  even  if  they  visit  non-­‐sports  related  websites.  

3.   Demographic  targe-ng:  Reach  out  to  people  on  the  Display  Network  who  we  think  are  associated  with  certain  demographic  categories  i.e.  show  ads  on  women’s  clothing  to  Women  +  Age  Range  25-­‐34.  

A^racYve  Pricing  (Special  Promo!)  

1.   Adwords  Account  Set-­‐Up  Fees  Per  Campaign  –  $500  (Search  or  Display)  –  $750  (Search  &  Display)  –  20%  15%  Service  Fee  (Monthly/Campaign  Ad  Budget)  

2.   $300  Web  Banners  (Full  set  of  14  banners  in  various  sizes  for  Display  Network)  U.P.  $500  

✔ Get  Your  Ads  Up  Within  3  Working  Days  ✔ Keywords  Research  &  Analysis  ✔ Ad  Text  CopywriYng  ✔ Dedicated  Account  Manager  ✔ Monthly  Performance  Report  ✔ Transparent  Pricing  -­‐  See  Actual  Ad  Costs  ✔ No  Minimum  Spending  &  No  Contract  

Commence  Your  Adwords  Campaign  Today!