advertising trend of global popular game publishers in q1, 2019 · network：google adwords...

Advertising trend of global popular game publishers in Q1, 2019

Resource：ZingFront

CONTENTS

China

Methodology

Japan

Europe and America

South Korea

PART1：Methodology

© Source: 2019 ZingFront Inc, April 2019 http://www.zingfront.com

With the help of the largest advertising intelligence analysis tool around the world, ZingFront's data team now presents you the advertising trend of global popular game publishers in Q1, 2019.

We collects advertising data worldwide by sampling. It has accumulated over 500 million pieces of advertising data, with up to one million pieces of advertising data updated every day. With such a massive amount of data, we can gain insight into the general trend of the advertising industry.

ZingFront has not carried out any data exchange with any channel or third-party platform, and all data comes from self-sampling.

http://www.zingfront.com

CHINA



Creative advertising trend - Q1

© Source: 2019 ZingFront Inc, April 2019

0

70

140

210

280

PUBG MOBILE Perfect World Red Alert Online

● According to the overall creative material data of Q1 (deduplication) provided by ZingFront:

● The game with the most creative materials of Tencent is still PUBG MOBILE；

● Phantoms in the City of Tang launched by NetEase had the largest creative material quantity.

Tencent Games NetEase Games

0

125

250

375

500

Phantoms in the City of Tang

All This Land LifeAfter Glory of EmpireOnmyoji Arena



Creative advertising trend - monthly data


0

45

90

135

180

Jan Feb Mar

PUBG Perfect World Red Alert Online

0

55

110

165

220

Jan Feb Mar

Phantoms in the City of Tang All This Land LifeAfterGlory of Empire Onmyoji Arena

Tencent Games NetEase Games● According to the monthly creative material data of Q1 (deduplication) provided by ZingFront:● “Perfect World”, co-developed by Tencent and PERFECT WORLD GAMES, was vigorously promoted after being

published in March and ranked first that month in terms of material number.● “Red Alert Online”, launched in Q4 last year saw a considerable increase in material quantity in February and a slight

drop in March.● Three games of NetEase witnesses a drop in creative material quantity; Glory of Empire saw a remarkable rise;

Phantoms in the City of Tang that ranked top 1 remained stable.



Case - Tencent Games


PUBG MOBILE

● Quality case● Type：image

● Network：Google Adwords

● Duration：162 days

● Impression Estimate：56M

● Main Countries：China,

North America, Southeast Asia, UK, Australia, etc.

• Launch Days: Over 300• Creative Quantity : Beyond 1,600

• Total Displays : 700M.• Main Published Channels of Q1: Facebook, Google Adwords and Audience Network etc.

The proportion of creative types

30%

34%

36%

Html image Video


http://www.zingfront.com© Source: 2019 ZingFront Inc, April 2019

Phantoms in the City of Tang

● Quality case● Type：Video

● Network：Applovin




11%17%

73%

Video Html image

Case - NetEase Games

• Launch Days: Over 170

• Creative Quantity : Nearly 1,000• Total Displays : Beyond 100M .

• Main Published Channels of Q1: AppLovin, UnityAds, NetEase, Youku, Tik Tok and Toutiao etc.

• Main Type of The Creative Material：Video


https://www.facebook.com/NetEaseOfficial/

JAPAN





ONE PIECE Bounty Rush

TOKYO GHOUL [:re birth]

ONE PIECE TREASURE CRUISE

0

150

300

450

600

BANDAI NAMCO Square Enix

0

85

170

255

340

FINAL FANTASY BRAVE EXVIUS

STAR OCEAN: ANAMNESIS

● According to the overall creative material data of Q1 (deduplication) provided by ZingFront:● One Piece Bounty Rush was the advertisement with the highest overall creative material quantity of BANDAI NAMCO；

● Square Enix, good at RPG games, saw FINAL FANTASY BRAVE EXVIUS reach the largest creative material

quantity in Q1.

DISSIDIA FINAL FANTASY OO





0

75

150

225

300

Jan Feb Mar

FINAL FANTASY BRAVE EXVIUS DISSIDIA FINAL FANTASY OOSTAR OCEAN: ANAMNESIS

BANDAI NAMCO Square Enix

● According to the monthly creative material data of Q1 (deduplication) provided by ZingFront:● The new game of BANDAI NAMCO “One Piece Bounty Rush” saw a remarkable rise in February;

● The number of creative materials of DISSIDIA FINAL FANTASY OO by Square Enix has changed

significantly.

0

100

200

300

400

Jan Feb Mar

ONE PIECE Bounty RushTOKYO GHOUL [:re birth]ONE PIECE TREASURE CRUISE



Case - BANDAI NAMCO


TOKYO GHOUL [:re birth]

● Quality case● Type：Html

● Network：Google Adwords


● Impression Estimate：494K

● Main Countries：Romania,

LaosIndia, North America, etc.


23%

25%

52%

Html image Video


• Creative Quantity : Nearly 5,000• Total Displays : More than 145M .

• Main Published Channels of Q1: Google Adwords and Audience Network etc.

• Main Type of The Creative Material：Html



Case - Square Enix


FINAL FANTASY BRAVE EXVIUS


24%

76%

Video image


● Network：AppLovin


● Impression Estimate：

369K

• Launch Days: Over 1000• Creative Quantity : Beyond 1,600

• Total Displays : Over 88M .• Main Published Channels of Q1: Facebook, Audience Network, UnityAds and AppLovin etc.



EUROPE & AMERICA





0

150

300

450

600

Brawl StarsClash Royale Clash of Clans

0

350

700

1050

1400

Gin Rummy Plus Wizard of Oz Words With Friends 2

Supercell Zynga

● According to the overall creative material data of Q1 (deduplication) provided by ZingFront:● The classic game Clash Royale by Supercell performed quite well in Q1;

● Zynga as a social game company, the number of creative materials of it's products is significantly higher than other

companies.





0

75

150

225

300

Jan Feb Mar

Clash Royale Brawl Stars Clash of Clans

Supercell Zynga

0

200

400

600

800

Jan Feb Mar

Gin Rummy Plus - Card Game Wizard of Oz Free Slots CasinoWords With Friends 2 - Word Game

● According to the monthly creative material data of Q1 (deduplication) provided by ZingFront:

● Clash Royale that was launched years ago performed well in Q1 this year, and its creative material quantity

steadily increased;

● Gin Rummy Plus of Zynga witnesses its creative material quantity remarkably decrease in February and rise in

March. Its rest two products show a rising trend overall.



Case - Supercell


Brawl Stars

● Quality case● Type：image

● Duration：20days


● Main Countries：Malaysia, UK, Australia, North

America, etc.



● Impression Estimate：

3M● Main Countries：Indonesia, Thailand, Japan,

Central Africa, Luxembourg, etc.


• Creative Quantity & Total Displays : Perfect Well• Main Published Channels of Q1: Google Adwords, AppLovin and Facebook etc.

• Main Type of The Creative Material：Abundant



Case - Zynga


Gin Rummy Plus - Card Game

Creative inventory trend of Q1Note: Estimate by the amount of impression

Quality case

• Launch Days: Over 1,000

• Creative Quantity : Beyond 2,000• Total Displays : Nearly 400M .

• Main Published Channels of Q1: Facebook, Google Adwords, UnityAds, AppLovin, Vungle and Audience Network etc.

• Main Type of The Creative Material：Video & Playable


SOUTH KOREA





0

100

200

300

400

Iron ThroneLineage2 ：Revolution

MARVEL Future Fight

0

57.5

115

172.5

230

Domi Nations Darkness Rises AxE:Alliance vs Empire

Netmarble NEXON

● According to the overall creative material data of Q1 (deduplication) provided by ZingFront:● Net Marble’s Iron Throne that was released last year had the largest creative material quantity；

● NEXON, a hit recently, saw no big difference among its top products in Q1. But it is unknown whether more market performance changes may occur as the acquisition is advanced.





0

75

150

225

300

Jan Feb Mar

Iron Throne Lineage 2: RevolutionMARVEL Future Fight

0

35

70

105

140

Jan Feb Mar

Domi Nations Darkness Rises AxE:Alliance vs Empire

● According to the monthly creative material data of Q1 (deduplication) provided by ZingFront:● The amount of creative material in Netmarble’s games has dropped significantly；

● AxE: Alliance vs Empire by NEXON had its advertising amount constantly increased.

Netmarble NEXON



Case - Netmarble


Iron Throne


● Network：Audience Network


● Impression Estimate：288K

● Main Countries：UK, India,

Hong Kong, United Arab Emirates, Indonesia, etc.


6%

48%46%

Video Html image


• Creative Quantity : Beyond 750• Total Displays : Nearly 33M .

• Main Published Channels of Q1: Facebook, Audience Network, UnityAds, Toutiao and Tencent Social Ads etc.

• Main Type of The Creative Material：Video & Html



Case - NEXON


Darkness Rises

Q1 Ads VOSNote VOS：The change in the ratio of impression to that of a network

Quality case


• Creative Quantity : Beyond 1,000• Total Displays : Over 130M .

• Main Published Channels of Q1: Facebook, ironSource and Audience Network etc.




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http://www.zingfront.com© Source: 2019 ZingFront Inc, April 2019

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advertising trend of global popular game publishers in q1, 2019 · network：google adwords...

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