Mastering the First Impression:Lessons Learned in Health Promotion Marketing

Claire Dowers-Nichols, MS

Associate Director

Oklahoma Healthy Aging Initiative

The Oklahoma Healthy Aging Initiative is a program of the Donald W. Reynolds Department of Geriatric Medicine and made possible by a

grant from the Donald. W. Reynolds Foundation

2014

Geographical Growth of Education Programs

2015

2016 2017

Real People, Real Stories

Consistent Branding

Online Presence

• Search Engine Optimization

• Dynamic Content

• Google AdWords

Social Media

• Targeting, boosting

• Engagement levels

• Prime time

Paid Advertising

• Outdoor advertising

• Movie theaters

• Vehicle wraps

• Table top ads

• NPR stations

Outreach

• Brief introductory sessions

• Demonstrations

• Work through local champions and volunteers

• Constant Contact email marketing

• Outreach tools – Rx Pad, Self Assessment

For More Information

Claire Dowers-Nichols

claire-dowers@ouhsc.edu

405.271.3450 office

Ohai.org