adv 492 weber's inn
DESCRIPTION
TRANSCRIPT
•History of Weber’s Inn•The Characteristics of Weber’s Inn•Weber’s Target Audience
Introduction of Weber’s Inn
Online Monitor Strategy• Google Insight• Social media monitoring tools• Website traffic• Online booking
Budget allocation
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec0
2
4
6
8
10
12
14
16
Internet Monitoring
Advertising
Social Media
Website/Blog
Evaluation
• Blog Click Rate• Facebook Fans Rate• Twitter Hashtag Rate• YouTube View Rate • Annual Sales Revenue