adaptive seo client -...

Adaptive SEO Client

Local B2C and B2B Business – Ottawa, Ontario

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Adaptive SEO Client: John The Plumber Ottawa Challenges:

1.  No previous online marketing strategy in place and very little visibility on the search engines. We were starting from zero

2.  No historical data to compare or benchmark 3.  Very minimal exposure 4.  Existing website infrastructure was very

problematic 5.  The client wanted to target a new market –

Kingston

Goals of the Adaptive SEO Campaign: 1.  Increase online brand awareness in Ottawa,

Kingston and 3 surrounding towns 2.  Increase search engine rankings for all geo-

targets 3.  Online lead generation

ASEO Client: JohnThePlumber

The Solution: We developed a well-rounded online marketing campaign composed of:

•  Website revamp •  Adaptive SEO strategy •  Content Strategy: Geo-

Locations •  Creating several new Google

Places listings for new markets (Kingston, Ottawa Suburbs, etc)

•  Supporting Google Adwords Campaign



Keyword/Competitive Research •  Service related keywords and keyword phrases •  Local Monthly searches •  Relevance (Content available on website) •  Competitor Keywords Research •  Keyword Competition •  Current Rankings on Google



Technical SEO Fundamentals •  Migrated website from older Joomla version to a

Responsive WordPress Content Management System •  Cleaned-up URL Structure •  Google Analytics and Google Webmaster Tools

Setup •  Local Scheme Optimization and OpenGraph Tag

Creation •  XML Sitemap creation and Robots.txt setup




Content Marketing & Amplification: •  Created a content marketing calendar •  Content writing on website pages, monthly blog

posts, PR and articles •  Optimize Social Media properties and added

badges to the website •  Publish optimized content on Social Media

properties •  Socialize and share are SEO driven to support the

ASEO strategy


Results: GEO TARGET Keyword Rankings after 12 months


ASEO Client: JohnThePlumber Results: Since launch of ASEO Campaign in Jan 2015 •  128% increase in Sessions •  164% increase in # of new Sessions •  182 % increase in Page views •  183% increase in Overall Organic Search Traffic •  180% increase in Google Organic Traffic


ASEO Client: JohnThePlumber Results: 52% of all traffic to the website is organic search


John the Plumber Testimonial


adaptive seo client -...

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