adaptive seo...because google doesn't care about your scrawny little business
DESCRIPTION
Adaptive SEO is about Web Presence Optimization, not Search Engine Optimization. First you have to understand that Google’s objective is to promote the best websites, not the best “optimized” websites. Search engines want to display the most accurate and varied results for each and every search query. Search engine optimizers know basically what the engines are looking for and attempt to gain a competitive advantage by “gamming” the system. These techniques were not only publicly advertised, but considered industry best practices. The problem was they never met Google’s guidelines in the first place…they just happened to work. Google is Smarter than You and everyone you Know. You might assume “Adaptive” means reactive, but that’s not quite accurate. In fact where SEO is concerned it’s just the opposite. For years search engine optimization companies have been reacting to Google and adopting their techniques to outsmart the search engines. These practices not only proved to be unsustainable, but have taken a dramatic turn for the worst. Regardless of what you think, Google is smarter than you, and everyone you employ… regardless of how tricky you think you are.TRANSCRIPT
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Because Google
Doesn’t Care about
Your Scrawny little Business
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So where did your Google Rankings Go?
Did you used to have top rankings for all
those money keywords, but they literary dried
up over night?
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If you’ve seen a slow Decline in rankings, or if your
rankings disappeared on a specific date, it was most
likely because your SEO team wasn’t playing by
Google’s rules
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Google’s objective is to promote the Best Websites
Not the Best OPTIMIZED websites
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Gone are the days of tricking your way to
a number 1 position on the search engines
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Handy HintFree “Do it Yourself” SEO ReportAt the End of this Presentation
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Why Traditional Methods No longer Work
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Search engine optimizers know basically
what the engines are looking for and
attempt to gain a competitive advantage
by “gamming” the system.
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These techniques were not only publicly
advertised, but considered industry best
practices.
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The problem was they never met
Google’s guidelines in the first place.
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…They just happened to work.
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These Methods No longer Work
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But you probably already know that by now….
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Updates liken Penguin, Panda and
Hummingbird have made it harder
than ever for website owners to
maintain top search engine rankings
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YesYou Can Still RankIt just takes a Holistic approach
And more work
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You can actually
Future Proof
your SEO
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Adaptive SEO is NOT about playing cat and mouse with the search engines.
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link “earning” not link building
is about…
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a good sound technical
structure for your website, with
easily indexable pages, clear
navigation and fast load times
is about…
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being mobile friendly and
socially active (yes, your social
presence is an actual search
engine ranking factor)
is about…
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reviews and reputation and
citations on directories and
other reputable and industry
related websites
is about…
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The 5 components ofOptimized content marketing plan: Adaptive SEO cannot be done properly without the inclusion of Content Marketing. Your content should help your target market through the buying process and be distributed effectively through your social networks.
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The 5 components of
Technical SEO Fundamentals: The technical funda-mentals and foundation of your website need to be correct from the outset. Things like Load Speed, structure and user experience through responsive design all play a part in how the search engines rank your pages.
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The 5 components of
Keyword & Competitive Research: At the core of every successful SEO Strategy is comprehensive research that includes the discovery of highly converting non-branded keywords. As well as your company branded keywords that you want to dominate the results for.
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The 5 components of
Publish, Socialize, Share: The social signals generated through the top social channels can be used to increase your discoverability in the search engines and can also help to distribute your content to anywhere in the world.
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The 5 components of
Benchmark, Report & Improve: Regular analysis of the data is essential. Things like Page Rank Progress,Backlink Growth,Good Social Signals,Increase in Organic Visits,Website conversions andKeyword popularity are all critical in helping you make the right decisions.
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Traditional SEO is not as
effective as it used to be
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Traditional SEO is not as
effective as it used to be
It’s very difficult to trick your
way to top search rankings
![Page 32: Adaptive SEO...Because Google Doesn't Care about Your Scrawny little Business](https://reader034.vdocuments.us/reader034/viewer/2022051608/53fa0aae8d7f729c2e8b4ecb/html5/thumbnails/32.jpg)
Traditional SEO is not as
effective as it used to be
It’s very difficult to trick your
way to top search rankings
Not playing by the rules
yesterday can hurt you today
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Traditional SEO is not as
effective as it used to be
It’s very difficult to trick your
way to top search rankings
Not playing by the rules
yesterday can hurt you today
You can still rank high in the
search results, but you need
change your evil ways and
take a 360° approach
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works because it
is a LIGITIMATE
sustainable
strategy that will
stand the test of
time
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• Do it yourself… just pick your 10 mostimportant keywords for your business and enter them into the form and we’ll send the report to you.
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