adam warner – identity nightclub __ sketchupartists

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Adam Warner Identity Nightclub

Adam Warner: Identity Nightclub

Adam Warner is a full time Architectural Illustrator and Intern Interior Designer at Desmone & Associates Architects. Adam received his B.S. innterior Design from LaRoche College, where he was recognized as a top contender for the 2009 Interior Design Educational Achievement

Award. As an Architectural Illustrator, Adam specializes in computer rendering and 3-D animation.

The Project:dentity Nightclub was an eight-month process where I had to conduct various forms of research, write a research paper, and take th

nd turn it into a design project. The research part of the project lasted for about four of the eight months, and then we had to find aPittsburgh, PA and obtain existing drawings, photographs, and anything else we needed to be able to implement our design ideas. Whrough most all of the phases of a typical interior design project: space planning, accessibility issues, occupancy calculations, furnelections, construction documents, and final presentation graphics & boards. We were not required to even use 3D software or comnything even close to an animation, as many other students used traditional hand rendering techniques, but I decided to utilize Sket

very beginning, and challenge myself to create a fully animated promotional video that made up the bulk of my final presentation. Urom the very beginning was essential because it gave me the flexibility and speed to completely design my space in 3D, and it real

project a lot of fun and almost not even feel like work. I created a lot of extra work for myself, but I do not regret it for a second.

The Process:First, I divided my space in to separate models, because one model for all of the areas would have been a much too large file and Skhave never been able to handle it. I had to be creative and carefully plan out what I needed in each area to make sure that what youncluded everything to have the scene make sense. I had separate models for the exterior, the bathrooms, the entrance lobby, the dand V.I.P. sections. I was working with each of these files simultaneously as I designed, and it was challenging, because each modeighting and material setups, but as I went, I was able to copy and paste things like lights and material settings. This helped make thpossible.


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Image 1 The making of model in SketchUp




After having everything that I needed modeled, I used V-ray as my rendering engine and began to collect the footage I needed to latnimation. The limitations of SketchUp when it comes to camera & animation options made this a challenge. The limitations of ne

with V-ray for SketchUp also made things a bit difficult. First, I must say that I would have never been able to do this if I had not homputers at my work (Desmone & Associates Architects). Everyone there was kind enough to let me set up a small rendering farm

was usin u to 10 com uters at a time (an where from 30-40 cores durin ni hts and weekends. The renderin s awner for V-ra


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was using up to 10 computers at a time (anywhere from 30-40 cores) during nights and weekends. The rendering spawner for V-ranecessarily work perfect in SketchUp so I had to use this work around in order for network rendering to work: http://forum.asgvis.coopic=5766.0. I did not use any scripts for my camera movements and relied solely on setting up scenes. I wanted to completely eli

movements that you get when transitioning from scene to scene in SketchUp so I was limited to frames collected between two scenehis, because if you pay attention to a lot of professional animations, many of them do not have all too complex camera movements. he subject matter of the animation, several of them use simple camera movements with creative transitions between sequences. Th

many sequences that it looks like a ton of various camera movements. This brings me to a good pointif you want to create animatof illustrations for that matter, study the people and companies that are already established and doing it well. Personally, I still havebut since I, like many others, rely on teaching myself most of this stuff, I would constantly study the way larger illustration companiEven when just sitting around watching television, I am starting to watch commercials with an observational eye to see how their modone to see what works and what does not. I use anything I see on TV, you tube, and various forums as precedent studies. When yoyou will begin to realize that there are many things that are common in the industry and techniques that are easy to use, and everyonbecause they work. You can then take some of these fundamentals, and with time, incorporate your creative ideas to add to a solid fwill help take your animations past just setting up a camera path and letting it run. That technique may fit for certain projects, but Io be a little boring and kind of lose me as you just follow a camera around a scene. Like I said, it can work for a client that just wanhrough, but to really be able to sell a design and project, you need to breather life into it and make your animations have character aoncept that fits the project appropriately.

Image 5 Render output in V-ray for SketchU



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Ok, back to the actual process: because of some of the limitations and needing to use the network rendering, I ended up only being amax value of 100 seconds in between two scene tabs of SketchUp (Can be found in window-model info-animation-scene transitionscene delay to 0. So this resulted in 100 frames for each of the sections of my animation. I went through this process in each area ond compiled hundreds of frames for each section that I wanted to include in my animation. After doing this long, computer hungryake what I had and compile the final animation. Because, I only had 100 frames to work with for each section, I had to heavily rely

postproduction to make it all work. A common number for animations to have is anywhere from 24-30 frames per second to get smnimations. With only 100 frames to work with, that would have given me only 3-4 second animated sections and the camera would

moving entirely too fast for my purpose. So I used various tools in postproduction to stretch and blend my frames into longer sequehe ability to collect more frames in your rendering process, I would recommend not using this sort of workflow, because the animat

definitely suffer a bit in quality and smoothness due to the limited frame count. The challenges with using SketchUp for animation, aonstraints that I had for the project forced me to do this, so post production software can really make a huge impact on your animatertainly did for mine.

There are several pieces of software out there that you can use to put together animations. Because of how much I use various Adobound Adobe After Effects to be the right tool for me. It is a powerful program for motion graphics and it was what I used to comrames, but also add the additional special effects that you saw throughout the animation. The clouds projected on the screens abovhe ipod transition, and flashing boxes in the intro are just a few examples of the motion graphics that after effects allowed me to crenimation come together. It is hard to get into the specifics of how I did things in After Effects, because there are so many little th

never properly explain, but there are several free resources out there that will help you get into After Effects, and you can get startwith a few beginner tutorials. Honestly, just Google After Effects tutorials and you will find more than enough to get started. If Iomparison, it is like Photoshop for animation, and because it is an Adobe productmany of the same concepts are found in After

ayering, adjustments layers, blending modes, and etc).

Image 8 Clip from final animation


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Image 9 Clip from final animation

Image 10Clip from final animation

Image 11Clip from final animation

Now the whole time while doing this project, I knew that I wanted to have my animation go along to music. You see most animatiobecause it makes the project more interesting and engaging. So, while I was designing everything and doing all the grunt work befonimation, I had a play list of songs that I thought I would want to use. I listened to them over, and over, and over until I figured outhen I listened to that song over, and over, and over some more to just think of ideas and effects that would go with the music. I wout least one or two times every time I drove somewhere or before I went to bed. Lets just say, I do not really listen to that song too m

because I did get fairly sick of it. The final song I chose was called Antenna by an artist named Zion. This brings up another greate your animations to go to the music and let that be the determining factors for the effects that you use and when you use themn animation with effects and transitions and try to make the song match up with that. It just will not work and everything will seem

your effects will not match up with the proper sounds and parts of the song. You have to remember that all pieces need to work togeeeling and aura that sells your design. If you have the time to do so, I would create storyboards for your project that outline all of tequences of your animation. The time constraints of my project did not allow me to have that luxury and I had to frantically do mo

head and on a few sketches in my sketch book, but I can guarantee 100% that it would have been easier to have storyboards to help mmy ideas and that is probably the process you will find production companies go through.


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head and on a few sketches in my sketch book, but I can guarantee 100% that it would have been easier to have storyboards to help mmy ideas and that is probably the process you will find production companies go through.

Lastly, SketchUp and V-ray were essential for creating this animation. Nobody is going to argue that SketchUp is a powerhouse forf you are creative about your approach, you can definitely come up with some interesting work. I will say, that this would have nev

without SketchUp, because of its intuitive nature and fast modeling capabilities. I was able to completely design my project in Skettimely manner that most other software would have not allowed. Who knows, maybe a few more adjustments and additions to up

will make animation in SketchUp even better, but just keep pushing the envelope with the software and communicate with all the tahe forums, and you will find a way to make the software work for you one way or another.

The Video:

See the complete Video here:

This newly created demo reel highlights several completed projects and works-in-progress by Desmone & Associates Architects. Aeen in this video were created in-house by Desmones graphic artist.

Tim Killen


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Tim Killen

Creating With SketchUp - interview with contributing author Tim Killen

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Responses to Adam Warner Identity Nightclub

1. kashif mughal on October 17th, 2009 3:57 pm

wowooo ! well donecan u tell me some good vray for sketchup trainingthanks

2. alex on October 21st, 2009 2:42 pm

Brilliant work, APPLAUSE!You seriously enthused me with this project and I think I know what I am talking about because designing nightlife was my ppast twenty years.(SU and Vray, what a powerful combination although laser beams are still to be improved, id say)If you ever feel like calling me for support, i will be there hands on.

best regardsalex

3. LUIS AGMEZ on October 28th, 2009 11:46 pm

WELL DONE PAL, ITS AMAZING JUST AMAZING, I WISH TO KNOW .. THE SOFTWARE TO MAKE THE VIDREGARDS

4. Anita DeStefano on April 29th, 2010 8:32 pm

Adam, I am so impressed with your work! I know your mom and dad must be very proud! I forwarded the sight to Jessica.Keep up the good work!


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Adam, I am so impressed with your work! I know your mom and dad must be very proud! I forwarded the sight to Jessica.Keep up the good work!

Mrs. DeStefano

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