C’est La Vie – Project NightClub!!!

Project Submitted toProf. Balasubramaniam

MMS Semester IVProject Management

The Young Turks in this Group:• Vaishnavi Amkar02• Gaurav Gujjar29• Trupti Kapadia44• Saurabh Mane52• Pratik Modi56• Shilpa V Nair60• Ankur Nandu63• Sunny Parekh67

YoungBlood Entertainments (Y-BE) Private Limited

Our Business:

• Developing Nightclubs and Hangouts for Clients

• Works on the same basis as anyother Business Development Unit

• Construct Nightclubs and Hangouts and run them till Break-Even.

• Current Project– C’est La Vie

Mission – YBE Pvt. Ltd.

• Our Logo FunFreshFashionFreedom

• Mission – Create World Class Entertainment Centre’s In India.

Vision – YBE Pvt. Ltd.

To See a Young Hard Working India … Partying Harder with Us!!! We have a Growth Vision of having a hangout or club in every city that matters …If we ain’t there …. The place doesn’t exist..

Our Eight Core Values

1. Game Plan – Make our creation – Nightclubs and Hangouts as much fun as possible for as many people as we can reach

2. Commit to Quality – Approach each Project with the most fresh ideas and create such a memorable experience that people get addicted

Our Eight Core Values

3. Play Nice .. Play Fair – Developing N&H for clients is our business hence clients should be treated nice and fair. In the end their satisfaction is our goal.

4. Embrace you Inner Fashionista – Every person in the Entertainment world has their unique fashion signature … capitalize on your clients and he will be happy.

Our Eight Core Values

5. Every Voice Matters – Sometimes the most silliest of ideas is what clicks … so make more noise and be more open.

6. Think Globally – End Customers are today exposed to the world market and expect the same experience to be granted here. We should guarantee the same.

Our Eight Core Values

7. Lead Responsibly – Its easy to get to the top but staying there is what matters … that can happen only if leaders are responsible

8. Learn and Grow – Each Project is a learning opportunity. Once we stop learning … we stop growing. And what does not grow … dies!!!

Projects as Yet …

Project YBE is working on now…

Introduction

Introduction• Name: C'est La Vie• Constitution : Private Limited Company• Sector: Hotel/Hospitality/Service• Location: Juhu • Project : New (Night Club)• Nature of industry or product:

Entertainment• Cost of Project: 2.5 cr • Promoters: Two promoters• Promoters Contribution: 30 lacs per

person• Young Boold entertainment

contribution: 1.20 crore• Financial assistance: 70 lacs

• Name: Nikhil Chinappa

• Investment: Rs 30 lakh

• Profile: DJ and VJ (Associated with MTV)

• Name: Ranvijay Singh

• Investment: Rs 30 lakh

• Profile: VJ (Associated with MTV)

• The new nightclub will specialize in high-energy dance music with a quality light show

• Our goal is to provide a comfortable and welcoming environment as well as a unique, exciting nightclub experience.

Our Idea

• This dance club will feature high ceilings and a contemporary look with dynamic upscale decor, furnishings, and color scheme modeled after a big city loft.

Our Idea

• State-of-the-art sound and lighting will round off the club's environment.

• The central area of the club will consist of a large dance floor with cocktail seating along the perimeter and a large bar located nearby.

Our Idea

• A VIP lounge for special guests is also being explored.

The Main Objectives behind the venture

• Capitalize on excellent location opportunity of Juhu

• To maintain tight control of costs, operations, and cash flow through diligent management.

• To maintain a food cost below 33% of food revenue in the near future.

• To maintain a total beverage cost below 25% of beverage revenue in the near future.

• To exceed 30% in annual sales by the third year of plan implementation.

Value Proposition for the club

The elements of the Nightclub’s concept are as follows:

1. Entertainment and dance based themes

2. Distinctive design features3. Location4. Quality food5. Exceptional service6. Gaming

Income Generation

• The sources of revenue in a nightclub are high-volume traffic, coupled with nominal spending.

• The alcoholic beverages (beer, wine, and liquor) are the primary sources of income in this industry.

• Non-alcoholic beverages also play a crucial role in revenue generation as these are either served alone or mixed with alcohol.

• Timings for Night Club : 9.00 PM – 2.00 AM

• Door Charge : Rs. 350• On an Daily average we are expecting

400 – 500 People in our Night Club.

Marketing and Selling Arrangement

Market Analysis Summary:• The Juhu road average daily traffic

counts are currently 53,000, and will increase to 72,000 by 2012 following its connection to Andheri in 2011.

• The dance club and bar will accommodate 250 people.

• Operating Hours: 8p.m. – 3a.m.• We expect an average guest

expenditure of Rs 800

• Pamphlets - corporates & college campus

• Advertising - Developing a core positioning

message- Newspaper ads to create brand

awareness- Shirts, ball caps, and bumper stickers

bearing the Nightclub's logo will be marketed

- Ambiguous teasers about an "event like no other" in the city's history

- Giving away V.I.P. passes (coupons) to the event

• Grand Opening - Concentrate a

substantial portion of our early advertising budget towards the event

- Mumbai Indians Cheerleaders to be present on the night of the grand opening

• Direct Marketing - Guests of local

hotels 'show your room key and get a free drink‘

Technical Arrangement

• Air-condition : collaboration with

• CCTV -PC-Witness Pro series

• TV screen : Featuring large flat-screen television sets located throughout this expansive club environment

Technical Arrangement

• Furniture

Environmental Aspects

• Reduce harm to the environment• Disco interiors will be sound proof so

as no disturbance is caused in neighborhood premises

• Waste Management

Schedule of Implementation

• To launch the venue with a highly publicized grand opening event in 2011

• Land has been acquired on rent.

Cost of the Project