about schematiq

THE STRATEGIC WEB�� P 1300 949 961 E [email protected] W schematiq.com.au schematiq

Introduction 1

Your online presence ��is no longer just a website.

Your social media presence is more than Facebook & Twitter.

Your search engine rank is more than SEO & SEM.

An effective online presence requires an all of web strategy.

It should: •  incorporate your website as the “hub”. •  engage your community &/or customers

•  incorporate a plan for social media

•  plan for rapid change

•  provide maximum value and return for your business

•  align with your overall business goals & objectives

Have you considered the impact to your business?

The web and Social Media, are changing the way we do business.

Potential Impacts (you may not have considered) •  Marketing & Promotional/PR •  Technology/IT •  Organisational •  Operational •  Financial •  Legal •  Ethical •  Political •  Psychological

What do you do now?

Web Design – Agency, Freelancer

Website Management – IT, Marketing

Search Engines – SEO/SEM Company

Content Production – PR or in-house

Social Media – PR, Marketing or in-house

Policies & Procedures – HR, Legal, Executive

Technology – IT Department or consultant/vendor

Intranet – IT or Agency

Strategic Planning – Executive or Consultant (or no strategy!)

(Example of how your presence may currently be managed)

What do you do now?

Web Design – Agency, Freelancer

Website Management – IT, Marketing

Search Engines – SEO/SEM Company

Content Production – PR or in-house

Social Media – PR, Marketing or in-house

Policies & Procedures – HR, Legal, Executive

Technology – IT Department or consultant/vendor

Intranet – IT or Agency

Strategic Planning – Executive or Consultant (or no strategy!)

(Example of how your presence may currently be managed)

Q: How often do all of these people talk to each other?

You need a plan.��

FIRST

Before thinking about the “What” – ask yourself… “Why?”

You need to implement the plan.��

��

THEN

We provide well managed, strategically aligned web services & consulting.

You need to continually review & adapt.��

��

THEN

What is Social Media?

Where Technology & People meet to:

•  have a discussion

•  share information

•  sell •  make friends & network

•  create content, self-expression

•  entertain, or to be entertained

What is Social Media?

•  blogs

–  eg Blogger, Wordpress, Livejournal

•  microblogging –  eg Twitter, Tumblr

•  social networking –  eg Facebook, MySpace, LinkedIn, Google +

•  video –  eg YouTube, Vimeo

•  location-based “check-in” services –  eg Foursquare, Miso, Facebook Places

The Big 6 in Social Media

Twitter •  Over 500 million active registered users •  Australia accounts for 3% of worldwide Twitter Traffic

•  equates to top rating television show ie AFL Grand Final.

•  Conversation-based. Heavy emphasis on interaction.

Facebook •  10 million Australians are on Facebook, 50% log on

every day. •  Rapidly changing, highest engagement.

•  Ability to target specific demographic groups with Advertising


LinkedIn •  2.2 million Australian LinkedIn users •  business & networking focus, with a “virtual CV”

•  Connect in a professional setting outside of “social” media

•  Company profiles & discussion groups

Google+ & YouTube

•  Prioritised by Google Search •  Important to not look at any Google tool in isolation.

•  Every Google tool (eg Places, YouTube, G+ & Paid Advertising) are integrated into search.


Pinterest •  Fastest growing social network in 2012 •  “Visual” sharing platform – photos, videos

•  70% women, average household income $100k pa+

•  Highest referral source for online retailers

Instagram •  Photo sharing app that syndicates to other

networks, plus in-house interactions •  Over 40 million users, recently acquired by

Facebook for $1bn

Notable Mentions

•  MySpace - music & entertainment •  Foursquare - location-based ‘check-ins’

•  Miso - check-in & reviews of movies & TV shows

•  Spotify - streaming music, potential ‘iTunes killer’

•  Reddit - sharing of blogs & articles

•  Digg - sharing of blogs & articles

There are thousands of social networks.

If there is a niche, there is a community for it.

For the best results, you have to choose the right platforms, to reach the right people.

Every network requires a different approach to be successful.

Success on one platform does not guarantee success on others.

So, which platform(s)?

•  You should prioritise.

•  You should be willing to adapt.

•  You should understand each platform & their differences.

Schematiq will work with you to determine the best approach, across your entire online presence, for the unique needs of your business.

The Schematiq Approach 2

WE NEED TO HAVE CLEAR GOALS Schematiq always starts with “Why?”

We focus on your business.

•  Answer 6 key questions first – starting with: “Why?”

•  Provide recommendations, aligned with your business goals & objectives

•  Implement the agreed solutions •  Support & Review

We keep you focused & maximise value for your investment.

How do we achieve this?

•  Effective Project Management •  In-depth knowledge & insight

•  Inclusive & collaborative process that considers every aspect of your business

•  Innovative & creative thinking

•  An experienced creative team who “get it”

•  Always focused on Quality & Value.

Schematiq will guide you through that process.

1 - WHY?

•  Why do you want to do this? •  Why should your organisation consider an

approach or platform? •  Why should you not?

2 - WHO?

•  Who benefits? •  Who makes decisions?

•  Who are the stakeholders?

•  Who will be using the new technology and what are their issues / barriers / incentives?

3 - WHERE?

•  Where are we currently? •  Where do we want to be?

•  Where are our competitors?

•  Where are our customers?

•  Where can we get maximum value?

4 - HOW?

•  How can we best achieve the “why”? Is a new technology the right answer?

•  How do we fund it?

•  How do we structure the organisation?

•  How do we manage the transition?

5 - WHEN?

•  When will it be implemented? •  When will we consider new technologies?

•  When will we review?

•  When will we know it is successful?

6 - WHAT?

•  What solutions, platforms & tools will we implement?

•  What resources do we need? •  What systems, policies & procedures need to

be put in place? •  What else needs to be done? NB: Technology may not be the best answer!

Schematiq’s Services

•  Web Design & Development •  Social Media (including day to day management)

•  Internal Collaboration & Communications tools eg “a Corporate Facebook”

•  Mobile technologies

•  High quality content creation

•  Solutions Consulting

•  Project Management

•  Search Engine Optimisation & Marketing

•  User Experience Consulting

•  Policy & Procedures

•  Training

•  Change Management

•  Research & Development

Schematiq are about delivering outcomes.

•  Emphasis on value for your business. •  Always in alignment with your business goals. •  Think beyond the technology.

•  Transparency in process & pricing •  Industry Best Practice & Ethics. •  Coordinated, structured & strategic approach to

every project, regardless of size & budget.

BACKED BY INNOVATION & QUALITY RESEARCH Schematiq helps you understand your business, using the latest research, innovative tools & psychological profiling.

Cutting edge tools

Schematiq has Strategic Partnerships with leading innovators, researchers & academics in:

•  Futures & foresighting technologies •  Methodology & business systems design •  Engagement & listening platforms

•  Strategy toolkits & strategic planning software •  Innovative content delivery •  Social Psychology research

WE HELP YOU TO UNDERSTAND YOUR AUDIENCE We perform a market & competitor analysis as part of the process and identify areas of opportunity for you.

PERSONA DEVELOPMENT Based on Psychological Profiling principles, we give your customers a face so you know how & where to talk to them.

WHAT IS ��

SUCCESS? If we do not know where we want to be, how do we know when we get there?��

We will help you to define your Future State & what success looks like.

WHAT ARE THE ��

CONSTRAINTS & LIMITATIONS? We consider other factors beyond the technology & tools to help inform our recommendations.

IS YOUR ��ORGANISATION READY? Schematiq will help you structure & support your organisation in line with the proposed solution.

REPORTING ��& REVIEW What are your reporting requirements? How will it be measured? What tools do you need? How will we know when we need to change our approach?

A CLEAR & COMPREHENSIVE ��

ROADMAP We provide you with a clear, informed and actionable Strategy and Action Plan. We will help you to prioritise the solutions for maximum return on your investment.

We then go where we are needed.

The Schematiq team can: •  Provide digital/web agency solutions •  Coordinate projects & liaise with existing

providers •  Implement one-off campaigns & small

projects •  Fill resource gaps in existing projects

How can we Help? 3

Web Design & Development

•  Content Management Systems •  Web Design & Development

•  Information Architecture

•  E-Commerce

•  Accessibility & User Experience

•  Hosting & Domain Registration

Social Media Consulting

•  Strategy formulation •  Listening & Engagement Tools

•  Content Production (eg blogs, videos)

•  Viral Campaigns & Guerilla Marketing

•  Lead Generation & Social CRM

•  Training & Workshops

Managed Social Media

•  Day to Day Management of Social Media accounts

•  Content curation & sharing

•  Original content creation

•  Front-line conversation & escalation

•  Lead generation

Mobile Applications

•  Mobile friendly websites •  iPhone/Android Application

Development •  App Store Process management

•  Hardware rollout, sales & setup

Internal Collaboration & Communication

•  Enterprise Social Networks •  ‘Cloud’ based business applications eg

Google Apps, Sharepoint, SAP •  Intranet Development

•  BYO Technology consulting eg iPad & Mobile

Content Creation

•  ‘Viral’ Content Strategy •  Blog Posts & Articles

•  Video Production eg YouTube & Screencasts

•  Professional Photography

•  Sourcing high profile content contributors eg celebrities, comedy writers, actors

Solutions Consulting

•  Business & Needs Analysis •  Online Solutions Architecture

•  Tool selection

•  Vendor Relationship Management

•  Planning, Scoping & Costing

Project Management

•  Project Scope & Specifications •  Leadership & Management of Project

Teams •  Implementation •  Resource Planning & Management •  ‘Rescue’ of stalled or inefficient

projects

Search Engines

•  Search Engine Optimisation (SEO) •  Search Engine Marketing (SEM)

•  Pay-Per-Click Advertising Campaigns

•  Google Exposure across network

•  Display Advertising

User Experience

•  Interface Design •  Information Architecture •  Usability •  Accessibility & standards compliance •  User behaviour & psychology •  User Testing & Surveys •  Research

Policy Development

•  Policy Review & Analysis •  Policy Development (eg Social Media)

•  Procedures

•  Crisis Response

Training

•  eLearning •  Learning Management Systems

•  Facilitation & Workshops

•  Speaking Engagements & Presentations

•  Training materials, eg user manuals

Change Management

•  Communication Planning •  Coaching & Training

•  Support & Resistance Planning

•  Feedback Analysis & Review

Who are we? 4

Martin Frinking��MANAGING DIRECTOR

•  Highly accomplished, credentialed & well regarded Senior IT Manager & Project Manager

•  Over 15 years experience in managing large scale & complex implementations

•  Rocket Scientist (we aren’t kidding!)

•  Amazing ‘details’ person & ‘left’ side of the Schematiq brain

•  Loves Spreadsheets. •  Occasional boss

•  Keeps Téa in line (or likes to think so)

Téa Smith ��STRATEGY DIRECTOR ��

•  Experienced & accomplished web designer, developer

& project manager •  Social Media strategist & digital citizen extraordinaire •  Politics & Public Policy graduate & trainee Psychologist •  Human Behaviour, Neuroscience & Social Psychology

geek •  Learning to love Spreadsheets (but prefers guitar) •  The ‘right’ side of the Schematiq brain (and the real

boss) •  Makes Martin laugh (politely)

What next? 4

It starts with a discussion.

•  If you are thinking about any aspect of your online presence, get in touch.

•  We will meet with you to discuss how you can make it work for you.

•  If you are interested, we will write you a detailed proposal & quote.

•  There is no obligation to proceed.

P 1300 949 961 E [email protected] W schematiq.com.au schematiq