A Twitter for your IntranetImplementing Enterprise Microblogging

Ross MayfieldChairman & Co-founderSocialtextJuly 2009

About Socialtext

• Founded in 2002, firstprovider in the Enterprise2.0 market

• Gartner #1 Visionary:Team Collaboration andSocial Software (2 yearsrunning!)

• Offices in Palo Alto,NYC, London

• 5,000+ customersworldwide

Social Software CollaborationPlatform as a Service

The Collaboration Evolution

Social MessagingEmail andInstant Messaging

Static CorporateDirectory &Personal Contacts

Local “Office”documents

PersonalDashboards

Social Networks

Workspaces: Wikis,Blogs, and sharedonline spreadsheets

Multiple sourcesof informationSilo’d Inboxes

Enterprise Microblogging

Share links &information

Q&A withoutinterruptions

Status Updates

Discovery Through Social Messaging

Problem with Discovery until now was Interruptions:• 28% of a knowledge worker’s day• $28B to U.S. companiesSource: Basex Research, “The Cost of Not Paying Attention”

Discover people through content

Discover content through people

Bring Attention

Pay Attention

Microblogging Adoption

• Internal marketing• Concept, not just mechanics• Business value

• Hands-on launch activities• Small-prize contests• Integrate user experience• Socialtext Desktop• Stir the pot

• Executives• Twitter and Facebook users• Organizational connectors• New hires

Why

How

Who

Core

Periphery

Power Law of Participation

Engagement

LowThreshold

Read

SignalLink Sharing

Activity Streams

Blogging

Comments

Wiki Editing

People Tagging

Content Tagging

Goal Setting

File Sharing

Power Law of Participation

AggregationNetworking

Engagement

LowThreshold

Core

Periphery

Read

SignalLink Sharing

Activity Streams

People Tagging

Power Law of Participation

Engagement

LowThreshold

Core

Periphery

The Socialtext Microblogging Appliance puts forwardlow threshold for participation features for adynamic periphery sharing new information andfostering new interactions

The Collaboration Continuum

Activity

StatusUpdates

SharingNews/Links

Questionsand Answers

Wikis

Social Networking

Blogging

Time

Basic Advanced

Mobile DeviceBrowser

Social Software Platform

SocialtextDashboard

Manage attentionwith personalizedwidget-baseddashboards

SocialtextWorkspace

Flexiblecollaboration withwiki workspacesand weblogs

SocialtextPeople

Discoverconnections withsocial networkingfor your people

SocialtextSignals

Microbloggingand activitystreams for yourpeople

Web-Oriented Architecture

Integrated User Experience

Socialtext Desktop

Socialtext Microblogging Appliance

A Twitter for your Intranet• Socialtext Signals microblogging• Socialtext People social networking• Socialtext Desktop

Behind the firewall• Secure deployment with low TCO• $1 per user per month + $1,000/mo. Appliance Fee

SaaS Delivery Benefits

Flexible SaaS Deployment Options• Managed Service Appliance

– SaaS On-site: all the benefits ofSaaS with on-premise security andintegration

• Dedicated Hosted Appliance– Single Tenant

• Hosted Service– Multi Tenant

Standard & Premium Support

Benefits of Software as a Service*• Pay for what you use• Rapid implementation• Simplified application integration• Treated as an operating expense• Reduced infrastructure investments• Reduced operational management• Lower upgrade costs• Lower switching costs• Lower Total Cost of Ownership

* Gartner, September 2007

Partners/Customers

Company Departments Teams

Workspaces• Private

• Read only

• Read & Comment only

• Intranet

• Public

Networks• Profiles

• Social Messaging

• Activity Streams

Employees

Content privacy inherited from Workspaces

Manage attention with Desktop & Dashboard

Flexible & Secure Across Groups

Social Software Value Matrix

Microblogging has the potential to turn silos into flows,A key enabler for business transformation

Create newinteractions

Improveexistinginteractions

Within a singlesilo

Across multiplesilos

With customersand partners

BusinessInnovation

OrganizationalTransformation

Business ModelTransformation

OperationalImprovement

CommunicationsImprovement

PartnershipImprovement

Operations

OrganizationStrategy

For More Information

Click onGet the Socialtext Whitepaper

To the right of this Slideshare presentation

Or visit us at Socialtext.com