Business Model Your Intranet

David CampilloCollaborative Content Project Manager

Nestlé Nespresso S.A.

@dcampillo

J. Boye 2014

Business ModelsBasics and Principles

Basics and Principles

“In the most basic sense, a business model is the method of doing business by which a

company can sustain itself”

A business model is the narrative of how your business works

It views the business as a system and answers the question:"How are we going to make money to survive and grow?"

Is there a business model for Intranets?

The «Business Model Wheel»Offering, Monetization and Sustainability

Offering Monetization

Sustainabillity

The components

Offer VS Demand Selling a product

Offer must meetcustomer expectations

Advertise your product

AffordableHidden Costs

ROITime to market

Eco-Friendly

Offering

What does my company need, really?

Make a product useful, aestheticand understandable

Stay consistent in your product line-up

People look for aesthetic cars,but they buy pretty and useful cars

Make studies not surveys!

Monetization

How to monetize an Intranet?

Go beyond Web Analytics

How many successful project have been supported?

How many new ideas has been captured and developped?

Cost reduction = Monetization

Letter to a CFO

Sustain(ability)

Sustainable VS Sustainability

Meet basic human needs without degrading the natural environment

The “Collaborative Space” example

An Intranet isn’t a project, it’s a company strategy… sustainability too…

Building something better, together…

Creating Shared ValueFrom Supplier to Partner

PACKAGE

MARKETING

STUDY

DESIGN

The supplier as a partner

SUPPLIER OFFERING

The supplier as a partner -> RESULTS

22

1917

15

2

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5

7

0

1

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5

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15

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2011 2012 2013 2014

Cost per project Number of project

Move to a Win-Win position?

Reduce project cost but multiplythe number of project

Companies don’t need suppliers,they need partners

The “Pixel Perfect” example

238% Revenue Growth

The Indian case

The Nespresso CaseFilling the gap

From Silos to a Global Offer

ECM

Publishing

Intranet CRC

Collaboration

Teamrooms

DMS

KM Archiving

Application

Forms / Workflow

Custom

An offer corresponding to what my customer are asking

Offer that support success = monetization

Completing the offerSo

cial

Cloud

ECM

Publishing

Intranet CRC

Collaboration

Teamrooms

DMS

KM Archiving

Application

Forms Workflow

Not adding new tools, but completing the current offering…

Provide Cloud based offer called “ECM Cloud Services”

Support social communication and activities

Applied Intranet «Business Model»

OFFER

MONETIZATION

SUSTAINABILITY

Offer corresponding to what my customer are asking

Offer that support success = monetization

Cost effective and sustainable

David Campillo

Collaborative Content Project Manager

Thank you !

@dcampillo