frank wolf: going mobile with your intranet
TRANSCRIPT
„Enterprise mobility has hit a speed bump“
„Mobile services in 2014 did not achieve predictions based on 2013 data“
„Mobile progress (in 2014) has been slower than we expected“
MOBILE INTRANET: SLOW PROGRESS SO FAR.
GOING MOBILE WITH YOUR INTRANET
Frank Wolf, Co-founder Staffbase
ABOUT ME: INTRANETS FOR 15 YEARS
Staffbase allows companies of any size to easily launch their own mobile app for internal communications. It's like a branded intranet in the pocket that can be downloaded from the public app store.
Your own Employee-App
build-in CMS
key use cases -ready to go
your mobile channel to reach all employees
MY EXPERIENCE WITH “MOBILE”
PLEASE INTRODUCE YOURSELF
1. Name, company and role 2. What’s your “State of mobile?” 3. Do you have specific questions and
expectations for the workshop?
Which use cases?
Mobile = available on my smartphone?
Which technology / vendor options exist?
One app or many apps for each employee?
Which technical hurdles may appear?
Why have a mobile channel of the intranet?
Fit to overall intranet strategy?
Audience? 2
3
4
5 6
7
8
1
GUDING QUESTIONS FOR TODAY.
Why have a mobile channel of the intranet?
INTERNAL COMMUNICATION
EMPLOYEE ENGAGEMENT
Everyone now has a smartphone
90% Americans between 18-29
BYOD acceptance
74%
Organizations using or adopting BYOD
+
MOBILE IS A GAME CHANGER
Which use cases?
Mobile = available on my smartphone?
Which technology / vendor options exist?
One app or many apps for each employee?
Which technical hurdles may appear?
Why have a mobile channel of the intranet?
Fit to overall intranet strategy?
Audience? 2
3
4
4 5
6
7
1
GUDING QUESTIONS FOR TODAY.
Voluntary (BYOD) Purpose: better information for employees, facilitate everyday work Devices: private smartphones + often private (data) tariffs Alternatives: need to be offered for basic information ( terminals, PCs, a remaining limited edition of the employee-newspaper, bulletin boards,…) Advantage: introduction is easy and economical Disadvantage: less connection to core work processes
Mandatory (Intranets so far...) Purpose: mobile support of core work processes Devices: smartphones / tablets + tariffs / WiFi provided by the company Alternatives: not needed Advantages: cost savings and direct improvements in the work process Disadvantages: higher investment costs, high efforts for operation of the devices
VOLUNTARY OR MANDATORY.
Which use cases?
Mobile = available on my smartphone?
Which technology / vendor options exist?
One app or many apps for each employee?
Which technical hurdles may appear?
Why have a mobile channel of the intranet?
Fit to overall intranet strategy?
Audience? 2
3
4
5 6
7
8
1
GUDING QUESTIONS FOR TODAY.
Which use case?
WHAT’S DIFFERENT WITH MOBILE?
TOP LEVEL INTRANET USE CASES.
MOBILE INTRANET USE CASES.
Criteria: target group, complexity, security requirements, mobile moment
GIVE AND TAKE.
Which use cases?
Mobile = available on my smartphone?
Which technology / vendor options exist?
One app or many apps for each employee?
Which technical hurdles may appear?
Why have a mobile channel of the intranet?
Fit to overall intranet strategy?
Audience? 2
3
4
5 6
7
8
1
GUDING QUESTIONS FOR TODAY.
„Mobile“ does not equal „Mobile“...
Be careful: with great power comes great responsibility!
PUSH IS A „GAME CHANGER“.
Ç√
DEVICEAPI
WEB BROWSER
HTML + Java Script
Ç√
DEVICEAPI
NATIVE CONTAINER
HTML + Java Script
Ç√
DEVICEAPI
NATIVE CONTAINER
Native Code
WEB HYBRID NATIVE
• Access to device API: push, camera, location
• Distribution via app-stores • Offline
THERE IS NO WAY ARROUND NATIVE APPS.
Which use cases?
Mobile = available on my smartphone?
Which technology / vendor options exist?
One app or many apps for each employee?
Which technical hurdles may appear?
Why have a mobile channel of the intranet?
Fit to overall intranet strategy?
Audience? 2
3
4
5 6
7
8
1
GUDING QUESTIONS FOR TODAY.
What are your challenges for a mobile channel?
SECURITY VS. REACH
Information worker + collaboration + documents + business critical =more sensitive content
Non-desk employees + private devices + no MDM or VPN + easy access (saved login) =more reach
(Social) Intranet Employee-App
Behind the firewall / advanced security measures
Users + content
OUR APPROACH.
WHAT ABOUT THAT OLD DREAM OF JUST ONE INTRANET PLATFORM?
Intranet Employee
App
FIREWALL
Intranet
Intranet
Employee App
Local content
FIREWALL
Intranet
Employee App
NEWS
FIREWALL
Predictions: • Monolithic intranets will decline • Increased focus on different audiences • „Communication intranet“ vs. „Collaboration intranet“
DIGITAL WORKPLACE.
Which use cases?
Mobile = available on my smartphone?
Which technology / vendor options exist?
One app or many apps for each employee?
Which technical hurdles may appear?
Why have a mobile channel of the intranet?
Fit to overall intranet strategy?
Audience? 2
3
4
5 6
7
8
1
GUDING QUESTIONS FOR TODAY.
Options (Apple) • Public App Store • B2B App Store • Enterprise Developer
Program • Download on intranet Criteria • Target group? • Irritated customers? • Apple Review • Updates (automatic!) • Barrier for employees
APP DISTRIBUTION.
HANDLE WITH CARE: APPLE AND CLOSED AUDIENCES.
@company email? Active directory?
A) Direct connection to a company directory (e. g. Active Directory) + works automatically - often, not all employees are included B) Semi-automatic import (e. g. CSV file) + easy to implement, high security - limited manual effort C) Manual maintenance in the employee app's user management. + no integration effort - manual maintenance efforts - not suitable for companies with more than 300 employees D) Login with a business email address - users will be identified as valid through their @company email and will be able to create an account + easy onboarding - a business email is needed, manual solutions needed for employees leaving the company
User onboarding 1
23
User maintenance
User deletion
MANAGE USERS.
Challenge: content that fits the mobile channel
Less content Occasional users Personalization Few documents Scrolling>links ...
Which use cases?
Mobile = available on my smartphone?
Which technology / vendor options exist?
One app or many apps for each employee?
Which technical hurdles may appear?
Why have a mobile channel of the intranet?
Fit to overall intranet strategy?
Audience? 2
3
4
5 6
7
8
1
GUDING QUESTIONS FOR TODAY.
Alerting solutions
Platform One app with multiple features and API to extend it. Massively simplifies adoption and management.
Reach Support for non-desk workers (mobile-first, alternative onboarding without corporate email, employer branding, pricing)
Single purpose apps Chat, Shift planning, Engagement, Mobile forms, News...
App-builder/development platforms
Intranets/Enterprise portals Disruption through wider reach
Dis
rupt
ion
thro
ugh
plat
form
str
ateg
y
AN EVOLVING TOOL CATEGORY.
Frank Wolf EmployeeApp GmbH [email protected] staffbase.com