a trend analysis of active people survey data from 2005

Women’s participation in badminton A trend analysis of Active People Survey data from 2005-2014

(APS1-APS8q2) July 2014

Overview The following slides present trend data on women’s participation in badminton from 2005-06 to 2013-14 (APS1-APS8q2).

Participation trends

Around 349,900 women take part in badminton every month (1.56%) compared with 509,800 men (2.38%).

Participation has increased very slightly for female participants in the last period, although participation is still at its second lowest level

ever. Male participation has declined again. There are 16,600 more women taking part in badminton now than last year, but 48,300 fewer

than in 2005-2006. Around six in ten female players play every week.

There has been a considerable drop in the proportion of women playing badminton age 55-64 in the last two periods, and for this age group

participation is currently at its lowest levels ever. Most of the decline since APS6 is being driven by 55 -59 year-olds (although beware of

small sample sizes). For women of retirement age (60+) participation has either increased slightly or remained static in the last few years.

It would appear that participation has increased among students in further education and schools in the last period to the highest levels ever

seen. For students in higher education participation has remained almost static.

44% of female badminton players are doing more activity this year. The percentage of players who have said they are doing more has also

increased over the last three years. In the most recent period 18% of female players said badminton was the main sport they were doing

more of, but last year 25% said this.

423,800 women would like to participate more in badminton than they currently do and it is the 7th most in demand sport. 89% of these

women do not currently play badminton.

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Trends in badminton participation

Overview of the 14+ market

Women who

play badminton

at least once a

week

Total 14+ female population

23,034,500

Women who play

badminton at

least once a

month

Women who play and

latent demand for

badminton by women

who are active but

not already taking

part in badminton

253,400

410,000

608,100

787,800

Women who play and

total latent demand

for badminton

(including women

who are currently

inactive)

Badminton is the 9th most popular sport for women (once a week)

Base: All respondents 14+

Sources: Sport England Active

People Survey 8q2; National

Statistics population projections

(2013)

Trends in once a month participation (16+)

Participation has increased very slightly for female participants in the last period, although

participation is still at its second lowest level ever. However, male participation has declined

again.

% of people participating in badminton at least once every four weeks

349,900 women

take part in

badminton every

month compared

with 509,800

men

There are 16,600

more women taking

part in badminton

now than last year

and 48,300 fewer

than in 2005-2006


Sources: Sport England Active People Surveys and National Statistics population estimates (2005, 2012) and projections (2013)

2.6% 2.60% 2.65%

2.92%

2.62% 2.62% 2.46% 2.43% 2.38%

1.90% 1.91% 1.91% 1.85% 1.66% 1.59%

1.68% 1.50% 1.56%

APS1 (Oct

2005-06)

APS2

(Oct

2007-08)

APS3

(Oct

2008-09)

APS4

(Oct

2009-10)

APS5

(Oct

2010-11)

APS6

(Oct

2011-12)

APS7

(Oct

2011-13)

ASP8q2

(Apr

2013-14)

Men Women

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Trends in once a week participation (16+)

Once a week participation has also increased, back up to levels seen in 2011-12. 222,000

women take part in badminton every week compared with 315,100 men

% of people participating in badminton at least once every week

63% of female

badminton

players play

at least once

a week

There are 26,500

more women

taking part in

badminton now

than last year and

4,300 fewer than

in 2005-2006


Sources: Sport England Active People Surveys and National Statistics population projections (2013)

1.5% 1.50% 1.52% 1.56% 1.55% 1.53% 1.55% 1.45% 1.49%

1.1% 1.08% 1.07% 1.04%

0.93% 0.89% 0.99%

0.88%

0.99%

APS1 (Oct

2005-06)

APS2

(Oct

2007-08)

APS3

(Oct 2008-

09)

APS4

(Oct 2009-

10)

APS5

(Oct

2010-11)

APS6

(Oct

2011-12)

APS7

(Oct 2012-

13)

ASP8q2

(Apr 2013-

14)

Men Women

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Trends in once a week participation (14+) When 14 and 15 year olds are added to the trend, there is a very small growth, (although

not significant) in badminton playing in the last two years for both male and female

players.

% of people participating in badminton at least once a week for

30 minutes, moderate intensity

410,000 women

take part in

badminton every

week compared

with 578,000

men

57% of all female

badminton players

play at least once a

week – compared

with 62% of men


Sources: Sport England Active People Surveys; National Statistics population estimates (2012) and projections (2013).

2.62% 2.63%

1.75% 1.78%

20012-13 (APS7) 20013-14 (APS8q2)

Men

Women

0.99%

1.10%

0.95% 0.98%

0.12% 0.13%

20012-13 (APS7) 2013-14 (APS8q2)

Badminton

Tennis

Squash

Once a week badminton participation

compared with other racquet sports (14+) Badminton has seen the largest change in the last two periods of all the racquet

sports.

% of women participating in badminton, squash and tennis at least once a week for 30 minutes, moderate

intensity

Base: All female respondents 14+

Sources: Sport England Active People Surveys

Changing behaviour of older players There has been a considerable drop in the proportion of women playing badminton age 55-

64 in the last two periods, and for this age group participation is currently at its lowest ever.

For the 65+ year group participation has remained stable in the last period.

% of women participating in badminton at least once a week, by age

Base: All respondents


1.0% 0.99% 0.97%

1.14%

0.89%

0.75%

1.04%

0.88%

0.72%

0.45% 0.45% 0.44% 0.39% 0.41%

0.37%

0.55%

0.47% 0.46%

APS1 (Oct

2005-06)

APS2

(Oct 2007-

08)

APS3

(Oct 2008-

09)

APS4

(Oct 2009-

10)

APS5

(Oct 2010-

11)

APS6

(Oct 2011-

12)

APS7

(Oct 2011-

13)

ASP8q2

(Apr 2013-

14)

55-64 65+

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Changing behaviour of older players – by

single year of age Most of the decline seen since APS6 is being driven by 55 and 57 year olds. As you will see

on the next slide, for women of retirement age, participation has either increased slightly or

remained static in the last few years. For women age 55-60, who may be on the cusp of

retirement, there is more variation – perhaps moving into other activities – such as

swimming and athletics (see slide 13 and 14)


Base: All respondents. Beware very small sample sizes for all age groups


0.0%

0.2%

0.4%

0.6%

0.8%

1.0%

1.2%

1.4%

1.6%

1.8%

2.0%

APS5

(Oct 2010-11)

APS6

(Oct 2011-12)

APS7

(Oct 2011-13)

ASP8q2

(Apr 2013-14)

55

56

57

58

59

60

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Changing behaviour of older players – by

single year of age cont… For women of retirement age, participation has either grown slightly or remained relatively

static in the last few years, however, in the last period there has been a large decline for 63

and 65 year olds.




0.0%

0.2%

0.4%

0.6%

0.8%

1.0%

1.2%

1.4%

1.6%

APS5

(Oct 2010-11)

APS6

(Oct 2011-12)

APS7

(Oct 2011-13)

ASP8q2

(Apr 2013-14)

61

62

63

64

65

Changing behaviour of older swimmers – by

single year of age Swimming is retaining its 55-60 year olds more than badminton is, and is seeing a slight

growth for 55 and 58 year olds. Only 56 year olds have declined, but after a large jump in

2011-12.

% of women participating in swimming at least once a week, by age



0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

12.0%

APS5

(Oct 2010-11)

APS6

(Oct 2011-12)

APS7

(Oct 2011-13)

ASP8q2

(Apr 2013-14)

55

56

57

58

59

60

Changing behaviour of older athletes – by

single year of age Athletics has seen fluctuations over the last few periods, although growth in the last two

periods for many of the year groups. There has been a massive peak in the last period for

56 year olds – although this may be an anomaly as it is so large.

% of women participating in athletics at least once a week, by age



0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

4.0%

4.5%

5.0%

APS5

(Oct 2010-11)

APS6

(Oct 2011-12)

APS7

(Oct 2011-13)

ASP8q2

(Apr 2013-14)

55

56

57

58

59

60

Trends in student monthly participation by

place of study There is only a short trend series available for place of study. It would appear that

participation has increased among students in FE and schools in the last period to the

highest levels ever seen for both of them. For students in HE participation has remained

almost static.

% of students participating in badminton at least once a month, by place of study

Base: All respondents age 16+


2.76%

3.53%

3.02%

2.96%

2.98%

3.09% 1.92%

3.81%

6.65%

5.87%

4.12%

6.40%

APS5

(Oct 2010-11)

APS6

(Oct 2011-12)

APS7

(Oct 2011-13)

ASP8q2

(Apr 2013-14)

Students in HE

Students in FE

Students at school

Behaviour this year compared with last year

Are you doing more or less activity than 12 months

previously? 44% of female badminton players are doing more activity this year than last year. The

percentage of players who have said they are doing more has also increased over the last

three years. However, it is an assumption to say it is badminton that they are doing more of.

In the most recent period 18% of female players said badminton was the main sport they

were doing more of, but last year 25% said this.

Base: All female respondents 16+

Source: Sport England Active People Survey 8q2

44.0%

24.0%

38.0%

47.1%

16.7% 27.7%

Less

Same

More

All women

(2014) All women who

play badminton

(2014)

34.5% 40.5% 44.0%

45.6% 42.6% 38.0%

19.6% 16.8% 16.7% Less

Same

More

All badminton players (2013-14)



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Latent demand for badminton

Latent demand for badminton

Base: All female respondents 14+. Numbers may not add up due to rounding.

Source: Sport England Active People Survey 8q2

423,800 women would like to

participate more in badminton than

they currently do

% of all women with latent demand for the top

ten sports and activities

46,100 already

play badmint

on

179,700 are not

active at all

198,100 are active but

do not play badminton

Of these:

14.5%

6.3%

4.3% 4.2%

3.1%

2.1% 1.8% 1.2% 1.1% 0.9%

Swimming Gym Athletics Cycling Keep fit classes

(Yoga, Pilates)

Tennis Badminton Equestrian Netball Mountaineering

Overall participation trends – across all sport

and activity

Weekly participation trends There are 6.84 million women taking part in sport at least once a week. This is 588,800

more women compared with in 2005-06 and 541,300 more than in the year before the

Olympics (Oct 2010-11). Despite the gap between men and women being smaller than in the

year before the Olympics it is still larger than in 2005-06.

29.8% 31.0% 30.4% 29.9% 29.0%

31.1% 30.8% 30.3%

38.9% 40.8% 41.2% 40.9% 40.8% 41.1% 40.9% 40.9%

APS1

(Oct

2005-06)

2006-07 APS2

(Oct

2007-08)

APS3

(Oct

2008-09)

APS4

(Oct

2009-10)

APS5

(Oct

2010-11)

APS6

(Oct

2011-12)

APS7

(Oct

2012-13)

APS8q2

(Apr

2013-14)

Women Men% of people participating in at least one session of 30 minute sport

per week at a moderate intensity, by gender

There are 2.0 million more men

than women

taking part in sport at least once

a week

Base: All respondents

Sources: Sport England Active People Surveys; National Statistics population estimates (2005, 2010 and 2012); projections (2013)

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Monthly participation trends 9.5 million women take part in sport at least once a month. This is around 952,000 more

women than in 2005-06 and 405,000 more than before the Olympics.

40.8% 43.5% 42.3% 42.3% 41.9% 43.2% 42.8% 42.4%

50.8%

54.4% 53.4% 53.0% 55.4% 54.7% 53.5% 53.9%

APS1

(Oct

2005-06)

2006-07 APS2

(Oct

2007-08)

APS3

(Oct

2008-09)

APS4

(Oct

2009-10)

APS5

(Oct

2010-11)

APS6

(Oct

2011-12)

APS7

(Oct

2012-13)

APS8q2

(Apr

2013-14)

Women Men% of people participating in any sport, including light intensity, in the

last four weeks

There are 2 million

more men than

women taking part in sport at least once a month

Base: All respondents 16+.

Sources: Sport England Active People Surveys & National Statistics population estimates (2005, 2010 and 2012) .

20 top sports and activities for women 14+,

2013 Walking, swimming, gym and athletics are the top activities that women take part in on a

weekly basis.

0.5%

0.5%

0.6%

0.7%

0.8%

0.9%

0.9%

1.0%

1.0%

1.1%

1.1%

1.5%

1.7%

1.7%

2.5%

2.9%

4.2%

8.0%

8.1%

15.3%

Golf

Aquafit

Exercise machines

Football

Conditioning/circuits

Exercise bike/spin

Sit ups

Netball

Tennis

Badminton

Aerobics

Equestrian

Zumba

Yoga

Cycling

Keep fit classes

Athletics

Gym

Swimming

Walking

Base: All female respondents age 14+; Source: Sport England Active People Survey 8q2. This chart cannot be compared with any previous

list of tops sports as it now includes activities not previously mentioned, such as walking and keep fit classes.

% of women participating in at least one session of 30 minute

exercise per week at a moderate intensity

Individual and team sports

Non-sporting

activities

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a trend analysis of active people survey data from 2005

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