communications usage trend survey in 2013 compiled · 2014. 9. 30. · highlights of the...

PRESS RELEASE

June 27, 2014

Communications Usage Trend Survey in 2013 Compiled

The Ministry of Internal Affairs and Communications (MIC) has compiled its Communications Usage

Trend Survey, a survey of the communication services usage by households and enterprises at the end

of 2013.

For the highlights and an outline of the survey, please see Attachment 1 and Attachment 2,

respectively.

Details of the survey will be posted on the website for the MIC’s Information & Communications

Statistics Database and released in a machine-readable data format (CSV format).

(URL: http://www.soumu.go.jp/johotsusintokei/statistics/statistics05.html)

Survey Outline

MIC has conducted the Communications Usage Trend Survey annually since 1990, targeting

households (households and household members) and enterprises, as a general statistics survey in

accordance with the Statistics Act (Act No. 53 of 2007). (Enterprise surveys have been conducted each

year since 1993, except for 1994. Surveys of household members started in 2001.) MIC has conducted

the household survey by prefecture since 2010.

Households Enterprises

Survey period January – March 2014

Survey area Nationwide

Scope of

attributes / Level

of survey

Households headed by someone aged 20

or older (as of April 1, 2013) and household

members

Businesses with 100 or more regular

employees in industries other than public

affairs

Number of

samples

[Effective mails]

40,592 [36,727] 5,140 [3,934]

Effective

responses [%]

15,599 households (43,625 persons)

[42.5%] 2,216 enterprises [56.3%]

Survey items Communication services usage, communication-device ownership, etc.

Survey method Survey form sent and collected by postal mail

Contact information

ICT Economic Research Office, ICT

Strategy Policy Division,

Global ICT Strategy Bureau, MIC

Tel.: +81-3-5253-5744 / Fax: +81-3-5253-6041

Highlights of the

Communications Usage Trend

Survey in 2013

Note: Household survey items are indicated with (households) in the title and business survey items with (businesses)

in the title. All other items are based on the household members (individuals) survey.

Attachment 1

End of2008(n =

4,515)

End of2009(n =

4,547)

End of2010(n =

22,271)

End of2011(n =

16,530)

End of2012(n =

20,418)

End of2013(n =

15,599)

Fixed-line telephones 90.9 91.2 85.8 83.8 79.3 79.2

FAX machines 53.5 57.1 43.8 45.0 41.5 46.4

Computers 85.9 87.2 83.4 77.4 75.8 81.7

Smartphones only 9.7 29.3 49.5 62.6

Mobiles phones andPHS handsets

95.6 96.3 93.2 94.5 94.5 94.8

Tablets 7.2 8.5 15.3 21.9

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100% Mobiles phones

and PHS handsets

(including

smartphones)

Fixed-line

telephone

Computers

Fax machines

Smartphones

only

Tablets

0 50 100

Internet usagerate (overall)

Tablets

Smartphones

Conventionalmobilephones

Computersoutside

the home

Computersat home

82.8

12.4

42.4

24.5

27.9

58.4

79.5

7.9

31.4

42.8

34.1

59.5

Household ownership of

common telecommunication devices (2008 – 2013)

(%)

Internet use by device

(as a percentage of all Internet users)

Note: Each figure is the percentage of all households in each year’s survey that own the respective

telecommunication device.

Note: Figures for mobiles phones and PHS handsets (including smartphones) have included smartphones since the

end of 2010. The ownership percentage of mobile phones and PHS handsets excluding smartphones was

81.2% at the end of 2012 and 76.5% at the end of 2013.

Smartphone ownership

continues to grow rapidly,

from 49.5% to 62.6%

The proliferation of tablets has

also grown steadily, from 15.3%

to 21.9%

Net u

se

by m

ea

ns o

f

sm

art

ph

on

es a

nd

ta

ble

ts

ha

s in

cre

ase

d s

ha

rply

[End of 2013]

Computer ownership

has slipped from

75.8% to 81.7%

1. Proliferation of Common Telecommunication Devices

Computer ownership has recovered, and ownership of smartphones and tablets

has grown steadily.Internet use by means of smartphones and tablets has

increased sharply.

1

Note: Each figure is the percentage of all household members (individuals) in each

year’s survey who used the respective device in the previous year to access

the Internet (multiple responses accepted, non-responses excluded).

End of 2013 (n = 38,144)

End of 2012 (n = 49,563)

[End of 2012]

Ne

t u

se

via

co

mp

ute

rs a

nd

co

nve

ntio

na

l mo

bile

ph

on

es

ha

s c

on

tra

cte

d s

ligh

tly

2

Internet usage by age group

Smartphone growth has been prominent in the under-60s age groups. Conventional mobile phones have

declined markedly in the under-40 age groups.

0 20 40 60 80 100

60-

50-59

40-49

30-39

20-29

13-19

2.1

7.2

12.6

12.6

10.2

9.8

3.7

20.9

39.5

54.8

70.6

52.9

23.9

52.8

60.4

55.0

51.7

47.9

29.2

64.6

77.2

75.4

78.9

83.9

Computers at home Mobile phones Smartphones Tablets

0 20 40 60 80 100

60-

50-59

40-49

30-39

20-29

13-19

5.0

11.3

15.4

19.7

13.2

15.1

7.3

33.8

54.8

72.3

83.3

64.1

24.9

37.2

31.4

24.7

17.4

12.8

33.2

67.9

73.0

71.0

73.4

73.8

Computers at home Mobile phones Smartphones Tablets(%)

End of 2013

(n = 38,144)

End of 2012

(n = 49,563

(%)

2. Internet Usage Trends (1)

[Aged]

[End of 2012] [End of 2013]

[Aged]

Note: Figures for the end of 2012 were taken from the 2012 Communication Usage Trend Survey.

Note: Each figure is the Internet usage rate among surveyed household members (individuals) for the respective device

and age group (non-responses excluded).

Note: Mobile phones exclude smartphones.

3

Home Wi-Fi usage rates (households)

0% 20% 40% 60% 80% 100%

(End of 2013)

Households owning tablets (End of 2012)

(End of 2013)

Households owning smartphones(End of 2012)

(End of 2013)

Broadband connnection households(End of 2012)

(End of 2013)

Overall (End of 2012)

85.8

76.7

69.7

62.7

72.2

68.3

54.4

46.9

3.4

3.9

5.0

7.1

5.0

6.5

5.2

6.6

10.8

19.4

25.3

30.2

22.7

25.2

40.4

46.5

Use Wi-Fi Plan to install Wi-Fi No plans to install Wi-Fi

(n = 19,591)

(n = 14,902)

(n = 10,202)

(n = 9,530)

(n = 8,549)

(n = 8,284)

(n = 2,642)

(n = 2,794)

Primary Internet access device used at home and

outside the home (as a percentage of Internet users)

2. Internet Usage Trends (2)

0% 20% 40% 60% 80% 100%

End of 2013

End of 2012

25.2

37.3

43.4

27.8

17.5

18.8

2.4

1.4

11.5

14.7

Computers at home Smartphones Mobile phones Tablets Other

(n = 25,405)

(n = 27,801)

Smartphones have grown rapidly as a primary Internet access

device both at home and outside the home.

0% 20% 40% 60% 80% 100%

End of 2013

End of 2012

47.8

66.0

31.7

17.4

12.8

12.5

4.4

2.3

3.3

1.9


(n = 29,396)

(n = 33,768)

[Internet use at home]

[Internet use outside the home]

Note: Each figure is the percentage of Internet users who use the respective

device as their primary Internet access device at home and outside the

home (non-responses excluded).

Note: The category “other” includes responses that the Internet is not used either

at home or outside the home. (Non-responses excluded)

Home Wi-Fi usage rates at households owning smartphones or

tablets have been increasing.

4

78.0

68.6

96.3 97.2 96.395.4

86.1

71.6

58.0

32.9

18.5

78.2

65.5

95.697.4 95.1

94.2

86.6

70.1

57.0

39.2

20.3

79.1

61.6

96.4 97.7 95.8 94.9

86.1

73.9

60.9

42.6

14.3

79.5

69.0

97.2 97.295.3 94.9

85.4

71.8

62.7

48.7

25.7

82.8

73.3

97.9 98.597.4 96.6

91.4

76.6

68.9

48.9

22.3

0%

20%

40%

60%

80%

100%

Overall 6 – 12 13 – 19 20 – 29 30 – 39 40 – 49 50 – 59 60 – 64 65 – 69 70 – 79 80 and older

End of 2009 (n = 13,928) End of 2010 (n = 59,346) End of 2011 (n = 41,900) End of 2012 (n = 49,563) End of 2013 (n = 38,144)

2. Internet Usage Trends (3) — Internet Penetration by Age Group

Internet usage in the 13 to 59 cohort has exceeded 90 percent, while internet usage in the 50 to 69 cohort

has been expanding.

Note: Overall figures are for the 6 and older population.

Figures do not include non-responses.

Internet usage in the 50 to 69 cohort has

been expanding.

Use of social media by individuals and businesses has been on an upward trend.

Social media use by businesses

53. Social Media Usage Trends

Social media usage

More than 50 percent of the 13 to 39 cohort use social media.

0% 10% 20% 30% 40% 50% 60% 70%

Overall (n = 29,698)

6-12 (n = 1,286)

13-19 (n = 2,507)

20-29 (n = 4,163)

30-39 (n = 4,879)

40-49 (n = 5,103)

50-59 (n = 5,399)

60-64 (n = 2,605)

65-69 (n = 1,806)

70-79 (n = 1,532)

80 and older (n = 418)

42.4

15.9

57.2

65.5

58.9

43.5

29.8

20.1

17.9

19.3

16.8

[Social media usage]

About 20 percent of businesses in the “service and other

industries,” “wholesale/retail,” and “financial/insurance”

use social media.

(Non-responses excluded)


0% 5% 10% 15% 20% 25%

OverallEnd of 2012 (n = 2,055)

End of 2013 (n = 2,124)

ConstructionEnd of 2012 (n = 331)

End of 2013 (n = 349)

ManufacturingEnd of 2012 (n = 382)

End of 2013 (n = 381)

TransportEnd of 2012 (n = 363)

End of 2013 (n = 358)

Wholesale / retailEnd of 2012 (n = 324)

End of 2013 (n = 339)

Financial / insuranceEnd of 2012 (n = 180)

End of 2013 (n = 193)

Service and other industriesEnd of 2012 (n = 475)

End of 2013 (n = 504)

15.9

15.8

8.4

11.4

13.3

9.2

4.5

9.0

18.0

19.7

17.6

18.8

21.0

21.5

[By industry]

(Note) Social media refers to information services in which one can communicate with

multiple people on the Internet.

9.2

13.6

15.0

12.4

14.7

18.0

22.1

20.3

17.5

36.3

34.6

34.4

20.0

16.9

15.0

0% 20% 40% 60% 80% 100%

End of 2011(n = 1,892)

End of 2012(n = 2,071)

End of 2013(n = 2,183)

Used company wide Used by some officesor divisions

Not used, but plan to usein the future

Not used and have no plansto use in the future

Do not understandcloud services

33.1%

28.2%

21.6%

4. Cloud Service Usage (businesses)

Cloud service usage by capitalizationReasons for not using cloud services

6

Cloud service usage

The percentage of businesses using cloud services expanded from 28.2 percent to 33.1 percent.

Cloud service usage exceeds 50 percent in

businesses with ¥5 billion or more capitalization.

Of businesses not using cloud services, 42.8 percent said

“not necessary” and 37.4 percent said “security concerns.”

23.420.5

26.7 27.031.4

39.0 40.1

52.8

32.0

26.0 26.8

33.0

39.7

49.0

36.9

58.2

0%

10%

20%

30%

40%

50%

60%

70%

Less than

¥10 m

illio

n

¥10 m

illio

n to

less tha

n¥

30

mill

ion

¥30 m

illio

n to

less tha

n¥

50

mill

ion

¥50 m

illio

n to

less tha

n¥100 m

illio

n

¥100 m

illio

n to

less tha

n¥500 m

illio

n

¥500 m

illio

n to

less tha

n¥1 b

illio

n

¥1 b

illio

n to

less tha

n¥5 b

illio

n

¥5 b

illio

nor

more

By capitalization

End of 2012 (n = 2,071) End of 2013 (n = 2,183)

42.8

37.4

22.9

21.9

15.7

11.0

10.4

8.0

5.6

6.2

0% 10% 20% 30% 40% 50%

Not necessary

Information theft andother security concerns

Considerable cost to retoolexisting systems when

introducing cloud services

Do not see the advantages,not convinced by the advantages

Concerns about networkstability

Increase incommunication costs

Cannot customize applicationsto suit needs

Cloud services wouldhinder corporate compliance

No legal system in place

Other

End of 2013 (n = 740)

(Non-responses excluded)(Non-responses excluded)

(Non-responses

excluded)

5. Security Breaches on Company Communication Networks (businesses)Information security losses sustained by

businesses

Information security measures taken by

businesses

7

The percentage of businesses reporting some kind of losses

regarding information security has been falling.

The percentage of businesses that have taken some

security measures has remained high, over 97 %, on all

three surveys between 2011 and 2013.

40.5

59.5

38.8

27.4

11.5

2.3

0.9

1.0

0.1

0.7

0.4

38.5

61.6

37.4

24.5

13.0

2.1

0.9

0.8

0.9

1.0

0.5

38.0

62.0

36.1

24.1

12.0

3.0

1.8

1.3

0.9

0.5

0.5

0% 20% 40% 60% 80%

Sustained some kind ofloss

Sustained no losses

Discovered or infected bya computer virus

Discovered a computervirus

but not infected

Discovered a computer virusand at least one incident

of an infection

Used as a spam bot orzombie

Illegal access

DoS (DDoS) attack

Web site defacement

Data breach due to theft ornegligence

Other losses

End of 20111(n = 1,860)

End of 2012(n = 2,034)

End of 2013(n = 2,103)

97.0

3.0

84.1

63.8

55.0

44.0

37.1

32.3

34.2

30.3

23.7

20.0

17.5

16.6

10.6

12.0

12.4

7.0

10.8

9.2

3.5

97.8

2.2

88.3

67.7

53.4

45.8

37.5

37.3

37.6

31.0

22.7

20.0

17.3

16.4

12.5

12.3

10.6

8.8

7.7

8.9

18.6

98.5

1.5

87.2

66.0

55.3

44.0

38.6

38.4

35.7

29.3

22.3

21.0

14.9

12.6

11.0

10.7

10.3

9.1

8.3

7.5

19.0

0% 20% 40% 60% 80% 100%

Measures taken

Measures not taken

Install anti-virus programson computers and other devices(operating system, software, etc.)

Install anti-virus programson server

Control access with IDs,passwords, etc.

Install and maintain firewalls

Apply security patches foroperating systems

Training for employees

Establish security policies

Maintain access logs

Use proxy servers, etc.

Construct anti-virus wallsat external access points

Encrypt data or networks

Security audits

Line monitoring

User authentication by means ofauthentication technologies

Establish manuals for virusresponses

Install and maintain intrusiondetection systems (IDS) or

intrusion protection systems (IPS)

Outsource security management

stall and maintain Web applicationfirewalls

Other measures

End of 2011(n = 1,855)

End of 2012(n = 2,043)

End of 2013(n = 2,123)

(Non-responses excluded) (Non-responses excluded)

6. Targeted Email Losses and Security Measures (businesses)

Targeted email losses Targeted email security measures

8

19.8 percent of businesses reported they had sustained

losses from targeted email. Of these, 1.2 percent reported at

least one instance of computer virus infection.

82.5 percent of businesses have taken some security

measures against targeted email. Large portion of

businesses installed anti-virus program as a protection

measure.

1.2%

6.9%

11.7%

80.2%

Targeted emails reached anemployee's device and therewas at least one instance of acomputer virus infection

Targeted emails reached anemployee's device, but therewere no computer virusinfections

Anti-virus programs and othermeasures blocked alltargeted emails beforereaching any device

Have seen no traces oftargeted emails

End of 2013

(n = 2,043)

82.5

17.5

67.9

53.1

30.6

29.3

20.0

16.7

15.2

12.8

7.5

6.9

5.3

2.0

3.0

0% 20% 40% 60% 80% 100%

Measures taken

Measures not taken

Install anti-virus programs oncomputers and other devices

(operating system, software, etc.)

Install anti-virus programs on servers

Apply security patches foroperating systems





Enhance access controls forservers and other devicesthat store sensitive data

Line monitoring

Install and maintain intrusiondetection systems (IDS)

Share information betweenorganizations and divisions

Install a sender policyframework (SPF)

Other measures

End of 2013

(n = 2,088)



4.5%

3.5%

3.1%

4.9%

84.0%

Use at least once a day

Use at least once a week (butnot every day)

Use at least once a month (butnot every week)

Use at least once a year (butnot every month)

Do not use at all

End of 2013 (n = 8,598)

25.9%

22.4%14.9%

11.2%

25.6%


Use at least once a week (butnot every day)

Use at least once a month (butnot every week)

Use at least once a year (butnot every month)

Do not use at all

End of 2013

(n = 13,103)

7. Digital Television Broadcast UsageData broadcast function usage of digital

television (households)

Internet access function usage of digital television

(households)

9

74.4 percent of households used data broadcast functions in

the past year. The most common uses were to obtain local

information such as news and weather.

16.0 percent of households used the Internet access function of

digital television in the past year.


84.8

44.1

35.9

4.9

2.8

0% 20% 40% 60% 80% 100%

Obtain news, weather,transportation, andother information

Participate in quizzes,questionnaires, and other

program projects

Obtain informationrelated to the current

program

Purchase goods orservices presented by

programs

Use other services

End of 2013

(n = 9,431)

60.9

27.4

24.1

21.8

20.0

19.7

9.2

0.7

0% 20% 40% 60% 80%

Would like to use the Internet accessfunction

Video on demand (VOD) orother streamed programming

Videophone

Make recording settings orwatch recorded programs

Web uses

Obtain information relatedto the current program

Online gaming

Other

End of 2013

(n = 10,419)

60 percent or more of households are inclined to use the Internet access function.

Using video on demand or other streamed programming is a very common purpose

of usage.




Intention of Internet access function usage of

digital television (households)

Attachment 2

Table of Contents

1. Proliferation of the Internet and Other Networks

(1) Number of Internet users and their percentage of the general population (individuals) ..... 1

(2) Internet usage rates (individuals) ........................................................................................ 1

(3) Internet usage rates by device (individuals) ........................................................................ 4

(4) Internet usage rates (businesses) ....................................................................................... 5

(5) Types of Internet connections (households) ....................................................................... 5

(6) Home Wi-Fi network usage (households) ........................................................................... 6

(7) Types of Internet connections (businesses) ........................................................................ 7

(8) Proliferation of common communication devices (households) ......................................... 8

(9) Proliferation of common communication devices (individuals) ........................................... 9

2. Current ICT Usage by Individuals

(1) Purposes of using the Internet .......................................................................................... 10

(2) Goods and services bought / exchanged over the Internet .............................................. 11

(3) Payment methods for purchases over the Internet ........................................................... 11

(4) Largest Internet purchase ................................................................................................. 12

(5) Usage of audio and video content ..................................................................................... 12

(6) Social media usage by individuals .................................................................................... 14

3. Current ICT Usage by Businesses

(1) Construction of company communication networks ......................................................... 15

(2) Social media usage by businesses ................................................................................... 16

(3) E-commerce usage ........................................................................................................... 17

(4) Use of Internet advertising ................................................................................................ 18

(5) Adoption of ICT tools using wireless communication technology ..................................... 19

(6) Cloud computing service usage ........................................................................................ 20

(7) Telework ............................................................................................................................. 22

4. Safety and security efforts

(1) State of security measures (households) .......................................................................... 24

(2) Concerns about using the Internet (households) .............................................................. 25

(3) Security breaches on company communication networks and security measures taken

(businesses) ...................................................................................................................... 26

(4) Targeted email losses and security measures taken (businesses) .................................. 27

(5) Issues associated with Internet, intranets, and other network usage (businesses) ......... 28

(6) State of personal information protection measures (businesses) ..................................... 29

5. Usage of Digital Television Broadcasting

(1) Ownership of digital TV broadcast receivers (households) .............................................. 29

(2) Data broadcast function usage of digital television (households) ...................................... 29

(3) Internet access function usage of digital television (households) ...................................... 31

(4) Intention of Internet access function usage of digital television (households) ................... 31

Summary Findings of the 2013 Communications Usage Trend Survey

1

(1) Number of Internet users and their percentage of the general population

(individuals)

The number of people who used the Internet over the course of 2013 is estimated to be

100.44 million, an increase of 3,920,000 from the previous year, exceeding 100 million for the

first time. The percentage of the general population who are Internet users was 82.8 percent.

Figure 1-1: Transitions in the number of Internet users and their percentage of the general population (individuals)

5,593

6,942

7,730 7,948

8,529 8,754 8,8119,091 9,408 9,462 9,610 9,652

10,044

46.3

57.8

64.3 66.0 70.8 72.6 73.0

75.378.0 78.2 79.1 79.5 82.8

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

9,000

10,000

11,000

End of 2001 End of 2002 End of 2003 End of 2004 End of 2005 End of 2006 End of 2007 End of 2008 End of 2009 End of 2010 End of 2011 End of 2012 End of 2013

[in ten thousands]

No. of users

Percentage of total population

Notes: 1. The survey questioned persons aged six and older.

2. The number of Internet users was estimated from the survey results and includes all people aged six and

older who had used the Internet over the preceding year. The estimate included computers, mobile phones,

PHS handsets, smartphones, tablets, game consoles, and all other devices used to access the Internet and

included personal use, work use, school use, and all other purposes.

3. The number of Internet users was calculated by multiplying the estimated population aged six and older

(estimated from census returns and mortality tables) by the Internet usage rate among those six and older

found with the survey.

4. Calculations excluded non-responses. (This holds for all findings in this document.)

(2) Internet usage rates (individuals)

Examining Internet usage rates by age found that more than 90 percent of people between

13 and 59 used the Internet. Although the usage rate in the 60 and over cohort was lower than

that of other age brackets, strong growth was seen in the 50 to 69 cohort.

The results also show that the higher the annual household income, the higher the Internet

usage rate.

Examining the frequency of Internet use found that 80 percent or more of smartphone users

(outside the home) use the Internet at least once a day.

Furthermore, usage rates were higher in prefectures with large urban areas. Eleven

prefectures had above-average usage rates: Kyoto, Osaka, Kanagawa, Shiga, Saitama,

Tokyo, Aichi, Hokkaido, Hyogo, Kagawa and Mie.

Note: Since the 2011 survey, questions about individuals’ Internet usage were divided into “at home” and “outside the

home”.

1. Proliferation of the Internet and Other Networks

2

Figure 1-2: Transitions in Internet usage by age (individuals)

Overall 6-12 13-19 20-29 30-39 40-49 50-59 60-64 65-69 70-7980 and older

End of 2009 (n=13,928) 78.0 68.6 96.3 97.2 96.3 95.4 86.1 71.6 58.0 32.9 18.5

End of 2010 (n=59,346) 78.2 65.5 95.6 97.4 95.1 94.2 86.6 70.1 57.0 39.2 20.3

End of 2011 (n=41,900) 79.1 61.6 96.4 97.7 95.8 94.9 86.1 73.9 60.9 42.6 14.3

End of 2012 (n=49,563) 79.5 69.0 97.2 97.2 95.3 94.9 85.4 71.8 62.7 48.7 25.7

End of 2013 (n=38,144) 82.8 73.3 97.9 98.5 97.4 96.6 91.4 76.6 68.9 48.9 22.3

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Figure 1-3: Internet usage by age and gender — end of 2013 (individuals)

86.1

73.4

98.0 98.3 97.1 96.7 92.9

83.1

75.0

57.3

26.7

79.7 73.2

97.8 98.8 97.7 96.5 89.9

70.1 62.9

41.6

19.8

0%

20%

40%

60%

80%

100%

All 6 and older 6-12 13-19 20-29 30-39 40-49 50-59 60-64 65-69 70-79 80 and older

Male (n=18,609)

Female (n=19,535)

Figure 1-4: Internet usage by annual household income — end of 2013 (individuals)

65.3

75.9 83.5

88.1 87.2 89.9

0%

20%

40%

60%

80%

100%

Less than¥2 million

¥2 million to less than ¥4 million




¥10 million andover

End of 2013 (n=36,594)

Figure 1-5: Frequency of Internet use at home and outside the home

63.2

70.6

62.3

70.8

0.0

18.2

17.9

15.4

9.0

7.2

8.3

6.7

5.3

4.0

11.5

7.1

0% 20% 40% 60% 80% 100%

At home End of 2012 (n=32,495)

End of 2013 (n=28,204)

Outside the home End of 2012 (n=22,255)

End of 2013 (n=20,369)

(This question was asked to respondents who used the Internet either at and/or outside the home)

Use at leastonce a day

Use at least once a week(but not every day)

Use less than once a month(but not every week)

Use less than once a month(but at least once a year)

3

Figure 1-6: Frequency of Internet use at home and outside the home by device — end of 2013

73.6

59.0

85.5

17.1

22.8

10.4

6.6

10.0

2.8

2.8

8.2

1.3

0% 20% 40% 60% 80% 100%

Computers at home (at home)(n=20,394)

Mobile phones (outside the home)(n=4,959)

Smartphones (outside the home)(n=11,383)

Use at least once a day Use at least once a week (but not every day) Use at least once a month (but not every week) Use less than once a month (but at least once a year)

(This question was asked to respondents who used the Internet either at and/or outside the home and subdivided by their primary Internet access device)

Figure 1-7: Internet usage by prefecture — end of 2013 (individuals)

(%)

Prefecture (n) Total usage rateComputers at

home

Computers

outside the

home

Mobile phones Smartphones

Hokkaido (654) 84.1 54.0 25.5 25.0 38.5

Aomori (911) 73.8 46.1 22.2 21.8 31.7

Iwate (869) 75.3 47.2 26.3 23.6 34.5

Miyagi (880) 80.9 56.7 26.0 21.7 38.8

Akita (821) 74.1 52.2 23.7 22.6 34.4

Yamagata (1,091) 75.4 47.6 24.2 20.6 35.2

Fukushima (885) 78.0 48.6 23.7 25.1 37.8

Ibaraki (771) 80.7 54.2 24.0 26.1 36.2

Tochigi (889) 80.2 53.0 25.2 22.5 37.8

Gunma (832) 82.7 53.9 25.3 26.0 38.3

Saitama (728) 86.1 62.3 28.5 26.9 44.8

Chiba (823) 79.5 56.3 26.6 27.3 39.8

Tokyo (853) 86.1 65.7 36.0 28.3 50.5

Kanagawa (703) 86.9 63.4 29.7 27.2 45.9

Niigata (1,045) 79.0 47.4 26.4 24.3 36.2

Toyama (1,012) 80.9 61.7 24.6 21.1 36.0

Ishikawa (921) 80.6 56.7 26.9 22.6 38.2

Fukui (839) 82.2 58.9 29.1 22.1 40.0

Yamanashi (837) 81.7 57.9 25.9 24.3 40.8

Nagano (909) 81.3 53.6 26.1 23.6 36.2

Gifu (975) 79.8 53.9 25.7 22.7 42.9

Shizuoka (815) 82.0 57.6 27.0 22.6 42.8

Aichi (862) 85.4 66.7 28.3 22.0 43.9

Mie (806) 82.9 61.5 28.8 23.4 41.7

Shiga (887) 86.5 63.8 31.8 25.7 43.9

Kyoto (750) 89.1 68.3 31.1 25.4 42.9

Osaka (682) 87.4 62.0 29.7 24.3 49.0

Hyougo (830) 83.3 59.6 26.1 22.7 44.1

Nara (920) 82.4 57.0 23.0 25.5 41.0

Wakayama (670) 77.0 53.4 24.0 20.9 36.6

Tottori (846) 77.1 49.5 26.7 23.0 36.4

Shimane (960) 73.6 49.2 26.5 21.7 33.5

Okayama (923) 79.9 55.7 26.5 25.9 37.8

Hiroshima (797) 80.9 57.7 25.1 22.9 39.2

Yamaguchi (807) 77.8 54.1 23.5 22.0 33.9

Tokushima (791) 79.2 52.1 24.6 23.6 40.1

Kagawa (737) 83.1 60.2 24.1 23.4 42.9

Ehime (729) 79.1 53.5 23.0 22.1 38.1

Kochi (644) 72.3 43.9 20.4 23.5 31.7

Fukuoka (692) 82.0 60.2 29.4 23.5 41.9

Saga (735) 80.4 52.0 25.5 22.5 38.5

Nagasaki (615) 77.0 51.6 24.8 21.8 40.0

Kumamoto (843) 79.2 47.1 25.2 22.1 40.7

Oita (694) 81.3 49.1 26.0 20.4 43.9

Miyazaki (686) 79.4 45.6 24.3 21.9 37.8

Kagoshima (552) 78.2 44.1 23.1 20.9 40.0

Okinawa (623) 79.6 49.8 29.4 21.1 41.8

Overall (38,144) 82.8 58.4 27.9 24.5 42.4 Note: Figures for mobile phones include PHS handsets and PDAs.

4

(3) Internet usage rates by device (individuals)

The most common device used to access the Internet during 2013 was “computers at

home,” at 58.4 percent, followed by “smartphones” (42.4 percent) and “computers outside the

home” (27.9 percent).

By age group, 70 percent or more of each age bracket between 13 and 49 use “computers

at home” as their primary Internet access device. Smartphone use surpassed use of

computers at home in the 20 to 39 cohort, being the most common device used.

Figure 1-8: Internet usage rates by device (individuals)

79.5

59.5

31.4

34.1

42.8

7.9

6.2

4.0

82.8

58.4

42.4

27.9

24.5

12.4

9.1

5.8

0% 20% 40% 60% 80%

Internet usage rate(overall)

Computers at home

Smartphones

Computers outside

Mobile phones

Tablets

Home gameconsoles / other

Internet-enabledTVs

End of 2012 (n=49,563)

End of 2013 (n=38,144)

Figure 1-9: Internet usage rates by age and device — end of 2013 (individuals)

5.0

11.3

15.4

19.7

13.2

15.1

18.7

7.3

33.8

54.8

72.3

83.3

64.1

18.3

24.9

37.2

31.4

24.7

17.4

12.8

6.0

11.9

36.5

41.2

42.9

35.2

18.8

12.4

33.2

67.9

73.0

71.0

73.4

73.8

41.9

0% 20% 40% 60% 80% 100%

60 and older(n=12,475)

50-59(n=6,218)

40-49(n=5,420)

30-39(n=5,088)

20-29(n=4,303)

13-19(n=2,666)

6-12(n=1,974)

Computers at home

Computers outside the home

Mobile phones

Smartphones

Tablets

Figure 1-10: Primary device used for Internet access at home

66.0

47.8

17.4

31.7

12.5

12.8

2.3

4.4

1.9

3.3

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

End of 2012(n=33,768)

End of 2013(n=29,396)


Figure 1-11: Primary device used for Internet access outside the home

37.3

25.2

27.8

43.4

18.8

17.5

1.4

2.4

14.7

11.5

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

End of 2012(n=27,801)

End of 2013(n=25,405)

Computers outside the home Smartphones Mobile phones Tablets Other

Note: “Other” includes responses indicating that the Internet was not used either at home or outside the home.

5

(4) Internet usage rates (businesses)

The rate of Internet usage among businesses was 99.9 percent. The usage rate has

leveled off at the 99 percent bracket for several years, indicating that Internet use by

businesses has reached full penetration.

Figure 1-12: Transitions in Internet usage rates (businesses)

96.3

97.9 98.7

97.6

98.8 99.3 99.3

99.9 99.7 99.3

99.9 99.9

90%

95%

100%

End of2002

(n=1,992)

End of2003

(n=2,264)

End of2004

(n=1,855)

End of2005

(n=1,400)

End of2006

(n=1,827)

End of2007

(n=2,139)

End of2008

(n=2,006)

End of2009

(n=1,827)

End of2010

(n=2,101)

End of2011

(n=1,895)

End of2012

(n=2,073)

End of2013

(n=2,171)

(5) Types of Internet connections (households)

97.4 percent of households used a broadband connection to access the Internet from

computers at home, tablets, and other devices. Of households using a broadband connection,

59.3 percent used an optical fiber connection and 50.2 percent used a mobile phone

connection.

Figure 1-13: Internet connections for computers at home and other devices —

end of 2013 (households) (multiple responses)

97.4

59.3

50.2

17.9

9.8

2.0

5.2

2.0

1.6

0.7

0% 20% 40% 60% 80% 100% 120%

Broadband

Optical f iber(FTTH)

Mobile phone

Cable TV(CATV)

DSL

Fixed wirelessaccess (FWA)

Narrowband

Telephone(dial-up)

ISDN

PHS

End of 2013 (n=9,997)

Note: Figures tabulated from households that use the Internet from “computers at home,” “tablets,” or “other devices.”

（注）

6

(6) Home Wi-Fi network usage (households)

A total of 54.4 percent of households used a home Wi-Fi network.

By Internet connection type, 72.2 percent of broadband-connected (optical fiber, DSL, etc.)

households and 62.3 percent of narrowband-connected (dial-up, ISDN, etc.) households used

a home Wi-Fi network.

Looking at the results by owned device, 69.7 percent of households owning a smartphone

and 85.8 percent of households owning a tablet used a home Wi-Fi network.

Figure 1-14: Home Wi-Fi network usage

39.3

46.9

54.4

58.5

68.3

72.2

48.0

61.8

62.3

60.8

62.7

69.7

71.5

76.7

85.8

8.5

6.6

5.2

9.3

6.5

5.0

10.9

7.8

5.4

8.8

7.1

5.0

4.9

3.9

3.4

52.2

46.5

40.4

32.2

25.2

22.7

41.2

30.4

32.3

30.3

30.2

25.3

23.6

19.4

10.8

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

OverallEnd of 2011 (n=16,378)

End of 2012 (n=19,591)

End of 2013 (n=14,902)

Broadband connection households

End of 2011 (n=8,787)

End of 2012 (n=10,202)

End of 2013 (n=9,530)

Narrowband connection households

End of 2011 (n=2,589)

End of 2012 (n=3,446)

End of 2013 (n=558)

Households owning a smartphone

End of 2011 (n=4,168)

End of 2012 (n=8,549)

End of 2013 (n=8,284)

Households owning atablet

End of 2011 (n=1,184)

End of 2012 (n=2,642)

End of 2013 (n=2,794)

Use Wi-Fi Do not use Wi-Fi, but plan to install Wi-Fi Do not use Wi-Fi, and have no plans to install Wi-Fi

Notes: 1. Figures for broadband connections (optical fiber, DSL etc.) include joint usage with narrowband connections.

2. Figures for narrowband connections (dial-up, ISDN, etc.) include joint usage with broadband connections.

3. Figures for broadband and narrowband connections cover households that use the Internet from computers

at home. Other figures cover all households.

7

(7) Types of Internet connections (businesses)

86.3 percent of businesses, a 0.4 percentage point increase from the previous year, used a

broadband connection to access the Internet from their premises. Those using optical fiber

connections rose 1.2 percent to 83.2 percent, indicating that the move to broadband by

businesses via optical fiber connections was progressing steadily.

Figure 1-15: Internet connection types (businesses) (multiple responses accepted)

84.6

80.0

10.6

3.1

0.7

0.0

20.4

12.5

7.2

2.9

12.7

0.2

85.9

82.0

11.0

3.9

0.7

0.4

20.4

12.2

8.2

3.8

10.0

0.1

86.3

83.2

7.9

2.8

0.6

0.3

17.2

10.7

6.3

2.6

10.5

0.0

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Broadband

Optical fiber (FTTH)

DSL

Cable TV (CATV)

Fixed wirelessaccess (FWA)

BWA access service

Narrowband

ISDN (continuouslyconnected)

Telephone (dial-up)

ISDN (not continuouslyconnected)

Leased line

Satellite link

End of 2011 (n=1,857)

End of 2012 (n=2,033)

End of 2013 (n=2,105)

8

(8) Proliferation of common communication devices (households)

The household penetration rate of “mobile phones / PHS handsets” and “computers” was

94.8 percent and 81.7 percent respectively. “Smartphones,” which were included in the

“mobile phones / PHS handsets” category, have already proliferated rapidly, reaching a

household penetration rate of 62.6 percent (an increase of 13.1 percentage points from the

previous year).

Figure 1-16: Transitions in penetration rates of common communication devices

(households)

90.7

90.1 90.7 90.9 91.2 85.883.8

79.3

79.1

34.2

40.441.4

50.8

53.952.9

50.4 50.0

55.453.5

57.1

43.8

45.0

41.5

46.4

37.7

50.5

58.0

71.7

78.2 77.5

80.5 80.885.0 85.9

87.2

83.4

77.475.8

81.7

11.6

16.017.5

23.8

30.6

33.5 33.8 34.0

45.7 45.9

51.4

46.9

10.3

4.1 3.3(PDA)3.8(PDA)

4.9(PDA)

2.7 2.6 2.9 3.02.3 3.0(TV) 3.2

5.47.5 8.8 11.7

15.2

23.2

26.8

33.6

10.2

17.3

22.9

33.1

36.2

49.5 47.6

6.0

26.5

42.248.0

43.0

9.7

29.3

49.5

62.6

14.3

19.1

22.0

27.3

17.020.1

21.4

23.8

67.7

78.5 78.2

87.6

94.492.2

90.0

91.3

95.0 95.6 96.3

93.294.5 94.5 94.8

9.011.0 11.1 12.0

11.1 10.715.2

20.8

25.923.3

24.5

29.5

38.3

3.2

3.2 4.5

4.1 3.44.3

5.57.6

3.5

6.2

12.7

8.87.2

8.5

15.321.9

0

10

20

30

40

50

60

70

80

90

100

End of 1999(n=3,657)

End of 2000(n=4,278)

End of 2001(n=3,845)

End of 2002(n=3,673)

End of 2003(n=3,354)

End of 2004(n=3,695)

End of 2005(n=3,982)

End of 2006(n=4,999)

End of 2007(n=3,640)

End of 2008(n=4,515)

End of 2009(n=4,547)

End of 2010(n=22,271)

End of 2011(n=16,530)

End of 2012(n=20,418)

End of 2013(n=15,599)

Ow

ners

hip

rate

(%

)

Fixed-line telephones

Mobile phones /PHS handsets*1

Computers

Internet-enabled portable music

players

Internet-enabled TVs

PDAs

Internet-enabled home game

consoles

Other Internet-enabled home

appliances (information appliances)

Smartphones*2

FAX

Car navigation system

In-vehicle ETC

(Reproduced) One-segment broadcast receiver mobile phones

Tablets

Notes: 1. Figures for “mobile phones / PHS handsets” included PDAs from the end of 2009 to the end of

2012 and have included smartphones since the end of 2010. The ownership rate in this category

excluding smartphones is 76.5 percent.

2. Figures for “smartphones” have been taken from the “mobile phones / PHS handsets” category.

3. For comparison purposes between years, these calculations do include non-responses.

9

(9) Proliferation of common communication devices (individuals)

The individual penetration rate of “mobile phones / PHS handsets” and “smartphones” was

38.9 percent and 39.1 percent respectively. The penetration rate of “smartphones” exceeded

that of “mobile phones / PHS handsets” in each age bracket between 6 and 49, and exceeded

that of “computers at home” in the 20 to 29 cohort.

Figure 1-17: Transitions in penetration rates of common communication devices

(individuals)

Overall(n=43,625)

6-12(n=2,186)

13-19(n=2,741)

20-29(n=4,405)

30-39(n=5,269)

40-49(n=5,692)

50-59(n=6,620)

60-64(n=4,233)

65-69(n=3,565)

70-79(n=5,231)

80 and older

(n=3,683)

Computers at home 56.6 41.1 76.7 78.8 74.7 75.0 68.4 48.8 38.6 23.3 7.4

Computers outside the home 27.8 11.9 21.7 40.6 46.1 43.4 38.5 22.6 12.3 5.7 1.2

Mobile phones (including PHS handsets) 38.9 12.1 22.8 24.3 33.4 43.9 58.3 58.5 58.0 44.1 18.8

Smartphones 39.1 17.9 64.3 83.7 72.1 53.9 33.4 14.0 7.8 3.7 1.6

Tablets 12.1 18.0 16.3 14.2 20.7 16.4 11.7 8.8 5.6 2.5 1.7

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

10

(1) Purposes of using the Internet

The most common use of the Internet when accessed at home was “sending and receiving

email,” at 69.9 percent. This was followed by “buying / exchanging goods and services” (57.2

percent).

By age group, more than half of the 20 to 59 cohort used the Internet for “sending and

receiving email,” “buying / exchanging goods and services” and “obtaining free map / traffic

information services.”

Figure 2-1: Internet functions and services used at home and outside the home — end of 2013 (individuals) (multiple responses accepted)

0%

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60%

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rnm

en

t se

rvic

es:

on

lin

e a

pp

lica

tio

ns, o

nlin

e r

ep

ort

s, a

nd

on

lin

e

no

tifi

ca

tio

ns

Oth

er

Total for at home (n=28,075) Total for outside the home (n=20,040)

Note: Figures are the percentage of Internet users who use the respective function or service from either at home or outside the

home.

Figure 2-2: Internet functions and services used — end of 2013 (adults) (multiple responses accepted)

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Se

nd

ing

an

d re

ce

ivin

g e

ma

il (e

xclu

din

g n

ew

sle

tte

rs)

Re

ce

ivin

g n

ew

sle

tte

rs b

y e

ma

il (fr

ee

ne

wsle

tte

rs)

Vie

win

g /

po

stin

g to

We

bsite

s a

nd

blo

gs

Vie

win

g /

po

stin

g to

bu

sin

ess, g

ove

rnm

en

t We

bsite

s

an

d b

log

s

Vie

win

g /

po

stin

g to

pe

rso

na

l We

bsite

s a

nd

blo

gs

Co

nstr

uctin

g /

up

da

tin

g y

ou

r W

eb

site

s a

nd

blo

gs

Usin

g s

ocia

l me

dia

Usin

g fo

rum

s a

nd

ch

at s

ite

s

Usin

g fre

e c

allin

g a

pp

s o

r vo

ice

ch

at site

s

Usin

g v

ide

o p

ostin

g /

sh

ari

ng

site

s

Usin

g o

n-d

em

an

d ra

dio

, TV

, an

d m

ovie

str

ea

min

g

se

rvic

es

Usin

g w

eb

alb

um

Usin

g o

nlin

e g

am

ing

En

teri

ng

qu

izze

s a

nd

co

nte

sts

, a

nsw

eri

ng

q

ue

stio

nn

air

es

Ob

tain

ing

fre

e m

ap

/ tr

aff

ic in

form

atio

n s

erv

ice

s

Usin

g fre

e w

ea

the

r fo

reca

st

Usin

g n

ew

s s

ite

s

Usin

g d

ictio

na

ry a

nd

en

cyclo

pe

dia

site

s

Exch

an

gin

g /

do

wn

loa

din

g d

igita

l files: P

2P

, FT

P,

etc

.

Bu

yin

g /

exch

an

gin

g g

oo

ds a

nd

se

rvic

es: t

ota

l

Bu

yin

g /

exch

an

gin

g g

oo

ds a

nd

se

rvic

es: i

nclu

din

g

dig

ita

l co

nte

nt p

urc

ha

se

s a

nd

fin

an

cia

l tra

nsa

ctio

ns

Fin

an

cia

l tra

nsa

ctio

ns: b

an

kin

g, s

ecu

ritie

s,

insu

ran

ce

, etc

. tra

nsa

ctio

ns o

ve

r th

e In

tern

et

Bu

yin

g/e

xch

an

gin

g g

oo

ds a

nd

se

rvic

es: i

nclu

din

g

dig

ita

l co

nte

nt p

urc

ha

se

s a

nd

exclu

din

g fin

an

cia

l tr

an

sa

ctio

ns

Bu

yin

g/ e

xch

an

gin

g d

igita

l co

nte

nt: m

usic

, au

dio

, vid

eo

, ga

me

s e

tc.

Bu

yin

g /

exch

an

gin

g g

oo

ds a

nd

se

rvic

es: e

xclu

din

g

dig

ita

l co

nte

nt p

urc

ha

se

s a

nd

fin

an

cia

l tra

nsa

ctio

ns

Inte

rne

t au

ctio

ns

Usin

g e

-Go

ve

rnm

en

t, e

-Lo

ca

l Go

ve

rnm

en

t se

rvic

es:

on

lin

e a

pp

lica

tio

ns, o

nlin

e r

ep

ort

s, a

nd

on

lin

e

no

tifi

ca

tio

ns

Oth

er

20-29(n=4,163) 30-39(n=4,879) 40-49(n=5,103) 50-59(n=5,399) 60 and older(n=6,361)

Note: Figures are the percentage of Internet users in the respective age group that have used the respective function or

service.

2. Current ICT Usage by Individuals

11

(2) Goods and services bought / exchanged over the Internet

The goods and services bought or exchanged over the Internet varied between age groups.

Younger cohorts were more likely to use the Internet to buy goods or services.

Figure 2-3: Goods and services bought over the Internet by age group — end of 2013

(adults) (multiple responses accepted)

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

Co

mp

ute

rs a

nd

re

late

d it

em

s (co

mp

ute

rs,

pe

rip

he

ral d

evic

es, a

nd

so

ftw

are

s (lim

ite

d to

p

hysic

al p

rod

ucts

so

ld o

n D

VD

-RO

Ms,

etc

.))

Bo

oks, C

Ds, D

VD

s, B

lu-R

ay d

isks

(exclu

din

g e

-bo

oks a

nd

oth

er d

igita

lly

dis

trib

ute

d c

on

ten

t)

Eve

ryd

ay s

un

dri

es (fo

od

pro

du

cts

, clo

thin

g,

co

sm

etics, s

tatio

ne

ry, e

tc.)

Co

nsu

me

r d

ura

ble

go

od

s (fu

rnitu

re, h

om

e

ap

plia

nce

s, e

tc.)

Ho

bb

y-r

ela

ted

go

od

s (a

cce

sso

rie

s, m

usic

al

instr

um

en

ts, s

po

rtin

g g

oo

ds, t

oys,

au

tom

ob

ile

su

pp

lies, e

tc.)

Tic

ke

ts, ca

sh

vo

uch

ers

(re

se

rva

tio

n a

nd

p

urc

ha

se

of ticke

ts fo

r tr

an

sp

ort

atio

n, h

ote

ls,

inn

s, c

on

ce

rts, e

tc.)

Oth

er p

rod

ucts

an

d s

erv

ice

s (e

xclu

din

g

dig

ita

lly d

istr

ibu

ted

co

nte

nt)

So

ftw

are

(in

clu

din

g g

am

es)

Mu

sic

(in

clu

din

g rin

g to

ne

s)

Vid

eo

Ima

ge

s (in

clu

din

g w

allp

ap

er)

Eb

oo

ks

On

lin

e g

am

e fe

es a

nd

ch

arg

es fo

r g

am

e

ite

ms a

nd

ava

tars

Inte

rne

t se

rvic

e fe

es e

xclu

din

g o

nlin

e

ga

me

s

Ne

ws a

nd

ma

ga

zin

e a

rtic

les

Ne

wsle

tte

rs

Ne

ws a

nd

ma

ga

zin

e a

rtic

les

Oth

er d

igita

l co

nte

nt

20-29 (n=4,163) 30-39 (n=4,879) 40-49 (n=5,103) 50-59 (n=5,399) 60 and older (n=6,361)

Note: Figures are the percentage of Internet users in the respective age group that have made a purchase in the respective

category.

(3) Payment methods for purchases over the Internet

The most common payment method for purchases made over the Internet was “credit card

(excluding use for payment on delivery),” at 63.7 percent. This was followed by “payment on

delivery” (43.8 percent), “payment at convenience store” (38.9 percent), and “payment at

bank / post office branch or ATM” (30.8 percent).

Figure 2-4: Payment methods for purchases over the Internet

(multiple responses accepted)

60.0

45.5

35.0

31.2

14.1

10.6

1.5

63.7

43.8

38.9

30.8

9.9

8.4

4.4

0.7

1.4

0% 10% 20% 30% 40% 50% 60% 70%

Credit card (excluding use for payment on delivery)

Payment on delivery

Payment at convenience store

Payment at bank / post office branch or ATM

Payment by Internet banking / mobile banking

Payment by addition to communication charges / provider charges

Payment by electronic money (Edy, Suica, etc.)

Payment by cash remittance by registered mail, money order, personal cheque

Other

End of 2012 (n=15,227)

End of 2013 (n=14,230)

(Note) Names of options were changed in 2013.

12

(4) Largest Internet purchase

Among purchasers aged 15 and older of goods and services over the Internet, the largest

purchase made in 2013 at home averaged over all devices was 30,892 yen.

By device at home, the average largest purchase made from “computers at home” was

32,937 yen. This was followed by “mobile phones” at 32,633 yen and “smartphones” at

31,000 yen.

The average largest purchase made from all devices outside the home was 24,168 yen. By

device outside the home, the average largest purchase made from “computers outside the

home” was 30,199 yen. This was followed by “mobile phones” at 24,797 yen and

“smartphones” at 23,144 yen.

Average largest purchase made over the Internet at home and outside the home — end of 2013

30,89232,937 32,633

31,000

0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

Total for at home (n=13,488)

Computers at home (n=11,116)

Moble phones (including PHS

handsets)

(N=3,323)

Smartphones(n=8,035)

[in yen]Figure 2-5: (at home)

(Asked to respondents aged 15 and older who had made a purchase

over the Internet at home)

24,168

30,199

24,797

23,144

0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

Total for outside the home

(n=3,162)

Computersoutside the

home

(n=1,691)

Moble phones (including PHS

handsets)

(N=624)

Smartphones (n=2,214)

[in yen]Figure 2-6: (outside the home)

(Asked to respondents aged 15 and older who had made a purchase

over the Internet outside the home)

(5) Usage of audio and video content

The most common audio and video content service used was “on-demand video sharing

services,” at 95.1 percent. This was followed by “radio broadcast service” (11.5 percent).

Computers were the most common device used to access audio and video content as a

whole, with the most common use of computers at home and smartphones outside the home.

The most common purpose was “to watch videos by artists, etc., that I like,” at 64.8 percent.

This was followed by “to watch popular / talked-about videos / programs” (47.4 percent).

13

Figure 2-7: Audio and video content services used — end of 2013


95.1

11.2 5.9 3.4

11.5

2.2

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%O

n-d

em

and v

ideo s

haring s

erv

ices

Liv

e-d

istrib

utio

n v

ideo s

haring s

erv

ices

On

-dem

and b

roadca

st p

rogr

am

str

eam

ing

serv

ices

Liv

e-d

istrib

utio

n b

roadca

st p

rogra

m

str

eam

ing s

erv

ices

Rad

io b

roadca

st s

erv

ice

Oth

ers

End of 2013 (n=11,360)

Figure 2-8: Devices used to access audio and video content — end of 2013

(overall figures include multiple responses)

67.4

8.1

60.1

13.8

3.9

50.4

3.3

37.2

6.9

1.5

13.2

5.6

60.8

3.7 0.1

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Co

mp

ute

rs

Mo

bile p

hones

(in

clu

din

g P

HS

handsets

)

Sm

art

ph

ones

Table

ts

Inte

rnet-

enabl

ed T

Vs

Overall (n=12,544)

At home (n=12,195)

Outside the home (n=9,342)

Figure 2-9: Frequency of audio and video

content usage — end of 2013

40.6

36.8

17.2

5.4

40.2

30.8

18.7

10.3

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

Use a

t least

on

ce a

day

Use a

t least o

nce

a w

eek

(but n

ot e

very

day)

Use a

t least

on

ce a

mo

nth

(but n

ot e

very

week)

Use le

ss th

an

once

a m

on

th

(but a

t least

on

ce a

year)

At home (n=12,001)

Outside the home (n=7,039)

Figure 2-10: Purposes of audio and video content usage — end of 2013 (multiple responses accepted)

64.8

47.4

38.7

22.7

12.0

3.25.7

0%

10%

20%

30%

40%

50%

60%

70%

To

watc

h v

ideos

by a

rtis

ts,

etc

., th

at I

like

To

watc

h p

opula

r / t

alk

ed-

abo

ut v

ideos

/ pro

gra

ms

Because I

can

watc

hw

hen

an

d w

here

I w

an

t

To

watc

h p

rogra

ms

that

I mis

sed

To

watc

h v

ideos

rele

ase

do

nly

on a

sp

ecifi

c s

ite

Because I

do

n’t

have a

rad

io o

r T

V

/ I liv

e in

an

are

a w

ith

poor re

ceptio

n

Oth

er

End of 2013(n=10,484)

14

(6) Social media usage by individuals

42.4 percent of individuals used social media.

The common purposes of using social media by age group were “to communicate with

current friends,” “to find information on topics of interest,” and “to kill time.”

Figure 2-11: Social media usage rate

42.4

15.9

57.2

65.5

58.9

43.5

29.8

20.1

17.9

19.3

16.8

0% 20% 40% 60% 80%

Overall (n=29,698)

6-12 (n=1,286)

13-19 (n=2,507)

20-29 (n=4,163)

30-39 (n=4,879)

40-49 (n=5,103)

50-59 (n=5,399)

60-64 (n=2,605)

65-69 (n=1,806)

70-79 (n=1,532)

80 and older (n=418)

End of 2013

(Note) Social media refers to information services in which one can communicate with multiple people on the Internet.

Figure 2-12: Purposes of using social media by age group (adults)

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

To

co

mm

unic

ate

with c

urr

ent

frie

nd

s

To

fin

d in

form

atio

n o

n to

pic

s o

f in

tere

st

To

fin

d p

eo

ple

who

share

the s

am

e inte

rests

or

taste

s / b

road

en s

ocia

l rela

tio

nship

s

To

anno

unce m

y o

wn info

rmatio

n o

r cre

ative

wo

rk

To

fin

d p

eo

ple

with t

he s

am

e c

oncern

s o

r p

rob

lem

s

To

eng

ag

e in v

olu

nte

ering

or co

mm

unity

build

ing

activitie

s

To

gath

er

or p

rovid

e in

form

atio

n d

uring

em

erg

encie

s o

r d

isaste

rs

To

fin

d o

ld f

riend

s

To

rele

ase s

tress

To

kill

tim

e

To

escap

e f

rom

realit

y

Oth

er

20-29 (n=2,500) 30-39 (n=2,524) 40-49 (n=1,885) 50-59 (n=1,289) 60 and older (n=790)

15

(1) Construction of company communication networks

Of all surveyed businesses, 90.6 percent had constructed a company communication

network (either an intranet or an inter-company network).

The most common primary communication service used on company communication

networks was “Internet VPN,” at 55.4 percent. This was followed by “IP-VPN” (39.0 percent)

and “wide-area Ethernet” (33.1 percent).

Figure 3-1: Construction of company communication networks — end of 2013

90.6

55.1

33.5

2.0

9.4

0% 20% 40% 60% 80% 100%

Constructed a companycommunication network

Constructed both an intranetand inter-company

networks

Constructed an intranet only

Constructed an inter-companynetwork only

Have not constructed any kind ofcompany communication network

End of 2013(n=2,198)

Figure 3-2: Primary communication services used on company communication networks — end of 2013 (multiple responses accepted)

55.4

39.0

33.1

20.2

20.1

9.2

7.8

0% 10% 20% 30% 40% 50% 60%

Internet VPN

IP-VPN

Wide-area Ethernet

Telephone (dial-up)

Leased line

Other

Don’t know

End of 2013(n=1,938)

3. Current ICT Usage by Businesses

16

(2) Social media usage by businesses

Of the surveyed businesses, 15.8 percent responded that they use social media in at least

some of their operations. By industry, “service and other industries” had the highest social

media usage rate, at 21.5 percent. This was followed by “wholesale / retail” (19.7 percent) and

“financial / insurance” (18.8 percent).

Of businesses that said they use social media, the most common purpose / application was

“present / promote products or events,” at 65.7 percent. This was followed by “provide

periodic information” (50.5 percent) and “company profile / recruiting” (34.4 percent).

Figure 3-3: Social media usage by businesses

Figure 3-4: Purpose / application of social media by businesses — end of 2013


53.4

40.8 39.1

35.0

19.5

3.7

65.7

50.5

34.4 30.8

19.9

3.3

0%

10%

20%

30%

40%

50%

60%

70%

Pub

liciz

e / p

rom

ote

pro

ducts

or events

Pro

vid

e p

erio

dic

info

rmatio

n

Co

mp

any p

rofi

le /

recru

itin

g

Mark

eting

Co

llect co

nsum

ers

'ra

ting

s a

nd

op

inio

ns

Oth

er

End of 2012 (n=295)

End of 2013 (n=325)

31.0

20.3

12.5

14.2

20.2

13.9

12.7

17.1

15.1

15.7

21.0

17.1

18.4

16.2

25.4

18.3

0% 10% 20% 30% 40%

Less than ¥10 millionEnd of 2012 (n=63)

End of 2013 (n=72)

¥10 million to less than¥30 million

End of 2012 (n=416)

End of 2013 (n=480)


End of 2012 (n=260)

End of 2013 (n=285)


End of 2012 (n=492)

End of 2013 (n=473)


End of 2012 (n=447)

End of 2013 (n=451)

¥500 million to less than¥1 billion

End of 2012 (n=73)

End of 2013 (n=56)

¥1 billion to less than¥5 billion

End of 2012 (n=135)

End of 2013 (n=147)

¥5 billion or moreEnd of 2012 (n=169)

End of 2013 (n=160)

By capitalization

15.9

15.8

8.4

11.4

13.3

9.2

4.5

9.0

18.0

19.7

17.6

18.8

21.0

21.5

0% 5% 10% 15% 20% 25%

OverallEnd of 2012 (n=2,055)

End of 2013 (n=2,124)

ConstructionEnd of 2012 (n=331)

End of 2013 (n=349)

ManufacturingEnd of 2012 (n=382)

End of 2013 (n=381)

TransportEnd of 2012 (n=363)

End of 2013 (n=358)

Wholesale / retailEnd of 2012 (n=324)

End of 2013 (n=339)

Financial / insuranceEnd of 2012 (n=180)

End of 2013 (n=193)

Service and other industriesEnd of 2012 (n=475)

End of 2013 (n=504)

By industry

17

(3) E-commerce usage

48.6 percent of businesses engaged in e-commerce (purchasing or selling over the

Internet). By industry, “wholesale / retail” had the highest usage rate, at 64.6 percent. This

was followed by “financial / insurance” (60.6 percent) and “manufacturing” (46.6 percent).

Among businesses that used the Internet for sales, the most common Internet sales model

was “e-store (own site),” at 64.6 percent. This was followed by “e-store (store in an e-mall)”

(43.9 percent).

Figure 3-5: E-commerce usage by industry — end of 2013 (multiple responses accepted)

48.6

37.2

46.6

36.4

64.6

60.6

45.0

34.433.5 31.6 30.9

38.9

24.5

35.7

9.3

3.9

11.8

3.0

14.9 14.1

5.8

16.8

3.7

14.6

5.7

30.0

46.8

14.2

0%

10%

20%

30%

40%

50%

60%

70%

Overall(n=2,124)

Construction(n=349)

Manufacturing(n=380)

Transport(n=358)

Wholesale / retail(n=342)

Financial / insurance(n=195)

Service and otherindustries(n=500)

Engage in some form of e-commerce Purchase from other companies Sell to other companies Sell to consumers

39.3

41.7

49.4 48.5

53.8 52.955.0

66.5

26.2

31.334.9

30.7

41.5

32.2

37.8

46.0

0.9

4.0

8.5

12.010.8 10.3

14.8

25.7

16.9

13.315.9

20.8

14.6

23.6

18.3

24.7

0%

10%

20%

30%

40%

50%

60%

70%

Less than ¥10million(n=76)

¥10 million to lessthan ¥30 million

(n=473)


(n=286)


(n=477)

¥100 million toless than ¥500

million(n=451)


billion(n=54)

¥1 billion to lessthan ¥5 billion

(n=145)

¥5 billion or more(n=162)

Engage in some form of e-commerce Purchase from other companies Sell to other companies Sell to consumers

Figure 3-6: Internet sales models — end of 2013 (multiple responses accepted)

64.6

43.9

6.8

2.0

9.5

0% 20% 40% 60% 80%

E-store (own site)

E-store(store in an e-mall)

Sales broker

Online trading

Other

End of 2013 (n=351)

By industry

By capitalization

18

(4) Use of Internet advertising

Of the surveyed businesses, 23.0 percent advertise using the Internet. By industry,

“financial / insurance” had the highest advertising rate, at 55.8 percent. This was followed by

“wholesale / retail” (32.1 percent) and “service and other industries” (28.9 percent).

The most common type of Internet advertisement was “banner ads,” at 52.7 percent. This

was followed by “newsletters” (41.6 percent) and “text ads” (32.2 percent).

Figure 3-7: Internet advertising usage — end of 2013

Figure 3-8: Types of Internet advertisements — end of 2013 (multiple responses accepted)

52.7

41.6

32.2

14.3

13.2

9.9

6.5

6.5

5.3

4.6

4.3

7.0

0% 10% 20% 30% 40% 50% 60%

Banner ads

Newsletters

Text ads

Contextual search ads

Direct marketing ads(targeted mailings, etc.)

Email ads

Rich media ads

Contextual content ads

Sponsored ads(editorial tie-ups, etc.)

Content ads

Picture ads

Other Internet ads

End of 2013(n=565)

23.0

17.1

13.0 13.1

32.1

55.8

28.9

0%

10%

20%

30%

40%

50%

60%

Overall(n=2,216)

Construction(n=358)


Transport(n=376)

Wholesale /retail

(n=356)

Financial /insurance(n=201)

Service andother

industries(n=524)

By industry

Notes: 1. Text ads are ads composed only of text.

2. Banner ads are images placed on Websites that advertise a different Website. When clicked, banner

ads jump to the advertised Website.

3. Rich media ads are ads that use audio and images that move in response to mouse movements or

display video with streaming technology.

4. Servers of contextual content ads analyze the context or keywords in the content on a Web page and

display ads with the most relevance to the content.

26.4

23.1

21.6

24.4

19.818.4

23.3

34.3

0%

10%

20%

30%

40%

50%

60%

Less than¥10 million

(n=76)

¥10 million toless than

¥30 million

(n=506)


¥50 million

(n=298)


¥100 million

(n=497)

¥100 millionto less than¥500 million

(n=465)

¥500 millionto less than¥1 billion

(n=59)

¥1 billion toless than¥5 billion

(n=150)

¥5 billion ormore

(n=165)

By capitalization

19

(5) Adoption of ICT tools* using wireless communication technology

Of the surveyed businesses, 49.3 percent have adopted services, systems, or other ICT

tools that use wireless communication technology. The most common tool was “contactless

IC cards,” at 28.2 percent. This was followed by “network cameras, sensors, or other

network-enabled devices” (27.6 percent).

Examining ICT tool adoption rates by industry found that “manufacturers” had the highest

“RFID tag” adoption rate, at 12.4 percent, and that “financial / insurance” had the highest

“contactless IC cards” adoption rates, at 60.4 percent. The construction industry had the

highest “new network-enabled devices” adoption rate, at 34.5%, and the transport industry

had the highest “GPS, mobile phone, or other location devices” adoption rate, at 43.9 percent.

* This survey uses the term “ICT tools” as a general name for business tools equipped with next-generation communication

devices, such as RFID tags, contactless IC cards, network cameras, sensors, or other network-enabled devices, and GPS,

mobile phone, or other location devices.

Figure 3-9: Adoption of services or systems using ICT tools — end of 2013

49.3 7.6 43.0

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

End of 2013(n=2,067)

Use ICT tools Do not use ICT tools, but plan to adopt ICT tools Do not use ICT tools, and no plans to adopt ICT tools

Figure 3-10: ICT tool adoption by industry and capitalization — end of 2013

49.347.8

55.457.3

42.8

71.6

45.1

7.85.4

12.48.6

6.8 8.04.4

28.2

24.7

32.8

18.5

24.2

60.4

28.427.6

34.532.1

20.0

26.2

33.0

25.4

12.315.2

8.3

43.9

7.0

16.2

9.9

0%

20%

40%

60%

80%

Overall(n=2,067)

Construction(n=339)


Transport(n=349)

Wholesale / retail(n=333)

Financial /insurance(n=190)

Service and otherindustries(n=489)

By industry

All systems and tools RFID tags Contactless IC cards New network-enabled devices GPS, mobile phone, or other location devices

37.335.8

48.351.3

54.6 56.6

69.1

89.3

8.76.1

9.27.1 7.6

4.9

9.8

16.912.8 14.2

22.6

30.2

34.6

42.3

52.5

76.2

25.9

19.7

29.2 29.427.4

31.3 32.0

58.3

8.710.9 12.2 13.6

11.315.2

12.1

24.1

0%

20%

40%

60%

80%

100%

Less than ¥10million(n=74)


(n=459)


(n=280)


(n=460)


million

(n=436)

¥500 million toless than ¥1 billion

(n=55)

¥1 billion to lessthan ¥5 billion

(n=144)


By capitalization

All systems and tools RFID tags Contactless IC cards New network-enabled devices GPS, mobile phone, or other location devices

20

(6) Cloud computing service usage

33.1 percent of businesses answered that they use cloud computing services (cloud

services) in at least some of their operations. This was a 4.9 percentage point increase from

the 28.2 percent figure at the end of 2012. By capitalization size, more than half of businesses

with 5 billion yen or more in capital used cloud services.

86.8 percent of businesses had an impact by using cloud computing services.

Figure 3-11: Cloud service usage

4.2

9.2

13.6

15.0

10.0

12.4

14.7

18.0

21.9

22.1

20.3

17.5

38.0

36.3

34.6

34.4

25.9

20.0

16.9

15.0

0% 20% 40% 60% 80% 100%

End of 2010(n=2,067)

End of 2011(n=1,892)

End of 2012(n=2,071)

End of 2013(n=2,183)

Used company wide Used by some of f icesor divisions

Not used, but planningto use in the future

Not used and no plansto use in the future

Do not understandcloud services

33.1%

21.6%

14.1%

28.2%

Figure 3-12: Cloud service usage by industry and capitalization

23.4

20.5

26.7 27.0

31.4

39.0 40.1

52.8

32.0

26.0 26.8

33.0

39.7

49.0

36.9

58.2

0%

10%

20%

30%

40%

50%

60%

70%

Less

than

¥10 m

illio

n

¥10 m

illio

n to less

than ¥

30 m

illio

n

¥30 m

illio

n to less

than ¥

50 m

illio

n

¥50 m

illio

n to less

than ¥

100 m

illio

n

¥100 m

illio

n to less

than ¥

500 m

illio

n

¥500 m

illio

n to less

than ¥

1 b

illio

n

¥1 b

illio

n t

o less

than ¥

5 b

illio

n

¥5 b

illio

n o

r m

ore

By capitalization

End of 2012(n=2,071) End of 2013(n=2,183)

28.229.7

24.7

19.6

31.8

35.6

30.933.1 33.8

29.6 28.7

33.4

43.5

36.7

0%

10%

20%

30%

40%

50%

60%

Overa

ll

Const

ruction

Manufa

ctu

ring

Tra

nsp

ort

Whole

sale

/re

tail

Fin

ancia

l /in

sura

nce

Serv

ice a

nd

oth

er

indust

ries

By industry

End of 2012(n=2,071) End of 2013(n=2,183)

21

Figure 3-13: Cloud services used by businesses — end of 2013 (multiple responses accepted)

38.2

47.7

17.9

33.5

40.2

30.0

4.77.7

13.1

0.93.3 4.6

15.7

6.8 5.28.2

2.5 2.8

8.5

41.145.6

17.1

31.4

50.0

32.6

5.95.3

9.7

1.23.4 4.6

17.0

4.05.5

6.6

3.5 2.0

6.7

0%

10%

20%

30%

40%

50%

60%

Serv

er applic

atio

ns

File

sto

rage /

data

sharing

Data

backups

info

rmatio

n s

haring /

port

al

Em

ail

Schedule

sharing

Pro

ject m

anagem

ent

Sharing in

form

atio

n w

ith b

usi

ness

part

ners S

ale

s su

pport

R&

D rela

ted

Syst

em

develo

pm

ent a

nd W

ebsi

teconst

ructio

n

e-L

earn

ing

Payro

ll, fin

ancia

l accountin

g, H

R

Ord

er ta

kin

g a

nd s

ale

s

Purc

hasi

ng

Pro

duction m

anagem

ent, d

istr

ibution

managem

ent, s

tore

managem

ent

Bill

ing a

nd p

aym

ent sy

stem

s

Auth

entication s

yst

em

s

Oth

er

End of 2012(n=582)

End of 2013(n=736)

Figure 3-14: Impact of could computing services — end of 2013

Very beneficial32.2%

Somewhat beneficial54.6%

Not very beneficial0.5%

Negative impact0.0%

Do not know the impact

12.7%

End of 2013(n=725)

Figure 3-15: Reasons for not using cloud services — end of 2013 (multiple responses accepted)

41.7

34.4

22.8

21.8

15.4

11.1

13.0

6.3

6.4

5.9

42.8

37.4

22.9

21.9

15.7

11.0

10.4

8.0

5.6

6.2

0% 10% 20% 30% 40% 50%

Not necessary

Information theft and other securityconcerns

Considerable cost to retool existing systemswhen introducing cloud services

Do not see the advantages, not convinced bythe advantages

Concerns about network stability

Increase in communication costs

Cannot customize applications to suit needs

Cloud services would hinder corporatecompliance

No legal system in place

Other

End of 2012 (n=722)

End of 2013 (n=740)

22

(7) Telework

Of the surveyed businesses, 9.3 percent have introduced telework. By capitalization size,

38.0 percent of businesses with 5 billion yen or more in capital have introduced telework.

The most common percentage of telework employees was “less than 5 percent,” at 55.3

percent. This was followed by “10 percent to less than 30 percent” (22.6 percent) and “5

percent to less than 10 percent” (7.3 percent).

The highest ranked purpose for introducing telework was “raise efficiency (productivity) of

routine business processes,” at 46.2 percent. This was followed by “reduce workers’

transportation times” (44.3 percent) and “prepare for business continuity in the event of

emergencies (earthquakes, super-flu outbreaks, etc.)” (23.5 percent).

Among businesses that have introduced telework, more than 80 percent (83.9 percent)

have found telework either “very beneficial” or “somewhat beneficial.”

Figure 3-16: Telework introduction — end of 2013

Have introduced telework 9.3%

Not introduced, but have specif ic plans to introduce telework

3.3%

Not introduced, and have no specif ic

plans to introduce

telework 87.4%

End of 2013(n=2,179)

Figure 3-17: Telework introduction by capitalization — end of 2013

1.2

3.1

2.7

7.5

16.1

23.6

20.9

38.0

3.8

2.7

4.1

2.7

0.6

1.9

8.5

98.8

93.1

94.6

88.4

81.1

75.8

77.2

53.6

0% 20% 40% 60% 80% 100%

Less than ¥10 million(n=76)

¥10 million toless than ¥30 million

(n=497)


(n=294)


(n=486)


(n=460)

¥500 million toless than ¥1 billion

(n=58)

¥1 billion toless than ¥5 billion

(n=148)


Have introduced telework Not introduced,but have specificplans to introduce telework

Not introduced, andhave no specific plans tointroduce telework

(Note) Telework includes working from home, satellite office work, and mobile work.

23

Figure 3-18: Percentage of employees using telework — end of 2013

Less than 5 percent55.3%

5 percent to less than 10 percent

7.3%


22.6%


5.6%


6.9%

80 percent or more2.3%

End of 2013 (n=202)

Figure 3-19: Purposes of introducing telework — end of 2013 (multiple responses accepted)

45.9

37.4

26.5

15.5

11.0

5.7

12.4

4.7

4.0

3.5

3.9

20.4

46.2

44.3

23.5

11.7

10.1

8.4

7.2

5.6

5.1

0.9

1.2

20.4

0% 10% 20% 30% 40% 50%

Raise ef f iciency (productivity) ofroutine business processes

Reduce workers’ travel times

Prepare for business continuityin the event of emergencies

(earthquakes, super-f lu outbreaks, etc.)

Increase customer satisfaction

Provide healthy, comfortable lives for workers

Reduce of f ice costs

Support people who have dif f icultyusing public transportation (physically disabled,

older people, pregnant women, etc.)

Improve creativity of creative,value-added business processes

Attract better employees

Counter global warming by loweringCO2 emissions through

transportation alternatives

Conserve energy and electricity

Other

End of 2012(n=219)

End of 2013(n=207)

Figure 3-20: Telework benefits — end of 2013

Very benef icial22.9%

Somewhat benef icial

61.0%

Not very benef icial0.2%

Negative impact0.0% Do not know the

impact15.9%

End of 2013 (n=203)

24

(1) State of security measures (households)

Among households that use the Internet, 77.6 percent have taken some security measures.

The most common security measure taken was “installed or updated a security program,” at

58.4 percent. This was followed by “signed up to or updated a security service” (27.7 percent)

and “did not connect to the Internet using an unknown or unsecured source” (22.4 percent).

Figure 4-1: State of security measures (multiple responses accepted)

77.6

22.4

58.4

27.7

22.4

14.6

3.1

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

Took some measures

Took no measures

Installed or updated a security program

Signed up to or updated a security service

Did not connect to the Internet using an unknown or unsecured source

Set a password on devices

Set an administrator to check

End of 2013 (n=11,603)

4. Safety and security efforts

25

(2) Concerns about using the Internet (households)

70 percent or more of households (75.3 percent) feel some concern — either “feel a little

concerned” or “feel concerned” — about using the Internet.

Among households with concerns about using the Internet, the largest concern was

“concern about leak of personal information” at 81.4 percent. This was followed by “concern

about computer virus infections” (76.7 percent) and “concern about the reliability of electronic

payment means” (47.4 percent). This suggests that most concerns are centered on

information security.

Figure 4-2: Concerns about using the Internet (households)

Feel concerned24.0%

Feel a little concerned

51.3%

Feel not so concerned

19.8%

Feel not concerned4.9%

End of 2013(n=11,275)

Figure 4-3: Types of concerns about using the Internet (households)


81.4

76.7

47.4

46.5

45.0

42.9

34.5

16.1

15.5

13.0

10.2

8.2

7.7

1.3

0% 20% 40% 60% 80% 100%

Concern about leak of personal information

Concern about computer virus infections

Concern about the reliability of electronic payment means

Concern about receiving spam

Unclear how far to take security measures

Concern about f raudulent email or f raud using the Internet

Concern about whether I understand security threats properly

Concern about the reliability of authentication technology

Concern about a f lood of illegal or harmful information

Concern about unknowing breach of intellectual property rights

Concern about myself or people close to me becoming an Internet addict

Concern about sending and receiving emails well

Concern about trouble with communication on social media, etc

Other

End of 2013(n=8,534)

26

(3) Security breaches on company communication networks and security

measures taken (businesses)

Among businesses that used information-communication networks, 38.0 percent reported

some kind of loss resulting from a security breach in the past year. The most common security

breach was “discovered or infected by a computer virus,” at 36.1 percent.

Of businesses that use the Internet, intranets, or other networks, 98.5 percent have taken

some security measures.

The most common security measure was “install anti-virus programs on computers and

other devices (operating system, software, etc.),” at 87.2 percent. This was followed by “install

anti-virus programs on servers” (66.0 percent) and “control access with IDs, passwords, etc.”

(55.3 percent).

97.0

3.0

84.1

63.8

55.0

44.0

37.1

32.3

34.2

30.3

23.7

20.0

17.5

16.6

10.6

12.0

12.4

7.0

10.8

9.2

3.5

97.8

2.2

88.3

67.7

53.4

45.8

37.5

37.3

37.6

31.0

22.7

20.0

17.3

16.4

12.5

12.3

10.6

8.8

7.7

8.9

18.6

98.5

1.5

87.2

66.0

55.3

44.0

38.6

38.4

35.7

29.3

22.3

21.0

14.9

12.6

11.0

10.7

10.3

9.1

8.3

7.5

19.0

0% 20% 40% 60% 80% 100%

Measures taken

Measures not taken

Install anti-virus programs on computersand other devices (operating system,

sof tware, etc.)


Control access with IDs, passwords, etc.

Install and maintain f irewalls

Apply security patches for operatingsystems


Establish security policies




Encrypt data or networks

Security audits

Line monitoring

User authentication by means ofauthentication technologies

Establish manuals on responding toviruses

Install and maintain intrusion detectionsystems (IDS) or intrusion protection

systems (IPS)

Outsource security management

Install and maintain Web applicationf irewalls

Other measures

End of 2011(n=1,855)

End of 2012(n=2,043)

End of 2013(n=2,123)

40.5

59.5

38.8

27.4

11.5

2.3

0.9

1.0

0.1

0.7

0.4

38.5

61.6

37.4

24.5

13.0

2.1

0.9

0.8

0.9

1.0

0.5

38.0

62.0

36.1

24.1

12.0

3.0

1.8

1.3

0.9

0.5

0.5

0% 20% 40% 60% 80%

Sustained some kind ofloss

Sustained no losses

Discovered or infected by acomputer virus

Discovered a computer virusbut not infected

Discovered a computer virusand at least one incidence

of an infection

Used as a spam bot or zombie

Illegal access

DoS (DDoS) attack

Web site defacement

Data breach due to theft ornegligence

Other losses

End of 2011(n=1,860)

End of 2012(n=2,034)

End of 2013(n=2,103)

Figure 4-4: Security breaches in the past year on company communication networks

Figure 4-5: State of security measures

27

(4) Targeted email losses and security measures taken (businesses)

19.8 percent of businesses reported detecting traces of targeted emails in the past year. Of

these, 1.2 percent experiences at least one incidence of a virus infection.

82.5 percent of businesses had taken security measures against targeted emails. The most

common security measure was “install anti-virus programs on computers and other devices

(operating system, software, etc.),” at 67.9 percent. This was followed by “install anti-virus

programs on servers” (53.1 percent) and “apply security patches for operating systems” (30.6

percent).

Figure 4-6: Losses from targeted emails — end of 2013

1.2%

6.9%

11.7%

80.2%

Targeted emails reached an

employee’s device and there

was at least one incidence of a computer virus infection

Targeted emails reached an

employee’s device, but there

were no computer virus infections

Anti-virus programs and othermeasures blocked all targetedemails before reaching anydevice

Have seen no traces oftargeted emails

End of 2013 (n=2,043)

Figure 4-7: Security measures against targeted emails — end of 2013


82.5

17.5

67.9

53.1

30.6

29.3

20.0

16.7

15.2

12.8

7.5

6.9

5.3

2.0

3.0

0% 20% 40% 60% 80% 100%

Measures taken

Measures not taken

Install anti-virus programs on computersand other devices (operating

system, sof tware, etc.)


Apply security patches for operatingsystems




Construct anti-virus walls at externalaccess points

Enhance access controls for servers andother devices that store sensitive data

Line monitoring

Install and maintain intrusion detectionsystems (IDS)

Share information between organizationsand divisions

Install a sender policy f ramework (SPF)

Other measures

End of 2013 (n=2,088)

28

Figure 4-8: Issues associated with Internet, intranets, and other network usage — end of 2013 (businesses) (multiple responses accepted)

44.7

38.7

37.2

37.0

32.8

24.7

12.5

11.4

10.5

5.6

2.7

2.5

1.5

2.5

12.1

0% 10% 20% 30% 40% 50%

Lack of operational and administrativepersonnel

Concern about virus infections

Rising operational and managementcosts

Difficulties in establishing securitymeasures

Low security awareness amongemployees

Difficulties in restoring operations after afault

Difficulties in quantifying benefits ofnetwork adoption

High communication charges

Difficulties in achieving benefits fromnetwork adoption

Low communication speeds

Concern about the reliability of electronicpayments

Concern about protection of copyrightsand intellectual property

Concern about the reliability ofauthentication technology

Other

No particular issues

End of 2013 (n=2,066)

(6) State of personal information protection measures (businesses)

Among the surveyed businesses, 77.2 percent have taken some personal information

protection measures. The most common measure was “enhanced internal training,” at 49.2

percent. This was followed by “appointed a manager in charge of personal information

protection” (31.9 percent) and “established a privacy policy” (23.6 percent).

Figure 4-9: State of personal information protection measures — end of 2013 (businesses) (multiple responses accepted)

77.2

22.8

49.2

31.9

23.6

20.7

13.9

8.1

5.7

7.4

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

Measures taken

Measures not taken

Enhanced internal training

Appointed a manager in charge ofpersonal information protection

Established a privacy policy

Minimize the personal informationhandled

Rebuilt systems and organizations

Obtained Privacy Mark certif ication

Strengthened conditions on external supplierselection (e.g., has obtained Privacy Mark

certif ication, etc.)

Other measures

End of 2013(n=2,088)

(5) Issues associated with Internet, intranets, and other network usage

(businesses)

The most common issue associated with Internet, intranets, and other network usage was

“lack of operational and administrative personnel” at 44.7 percent. This was followed by

“concern about virus infections,” (38.7 percent) and “rising operational and management

costs” (37.2 percent).

29

(1) Ownership of digital TV broadcast receivers (households)

Ownership of TVs that support digital broadcasts among households was 97.8 percent. Of

these, 28.4 percent were connected to the Internet.

Figure 5-1: Ownership of digital TV broadcast receivers — end of 2013 (households)

28.4

6.2

2.7

69.4

61.6

20.8

0% 20% 40% 60% 80% 100%

TVs (with digital broadcastsupport)

DVD / Blu-Ray disk recorders(with digital broadcast support)

One-segment broadcast receiver tuners

Digital broadcast receivertuners

Cable TV tuners

IPTV tuners

Other

Connected tothe Internet

Not connectedto the Internet

End of 2013 (n=14,890)

97.8

67.7

20.9

23.3

23.5

7.7

0.7

(2) Data broadcast function usage of digital TV (households)

74.4 percent of households used data broadcast function in the past year. This percentage

rose to 81.3 percent in households headed by someone between 40 and 49 and to 80.9

percent in households headed by someone between 30 and 39.

The most common use of the data broadcast function was “obtain news, weather,

transportation, and other information,” at 84.8 percent. This was followed by “participate in

quizzes, questionnaires, and other program projects” (44.1 percent).

Figure 5-2: Data broadcast function usage of digital TV — end of 2013 (households)

25.9%

22.4%

14.9%

11.2%

25.6%



Use at least once a month(but not every week)

Use at least once a year (but not every month)

Do not use at all

End of 2013 (n=13,103)

5. Usage of Digital Television Broadcasting

30

Figure 5-3: Data broadcast function usage by age of household head — end of 2013

66.8

80.9

81.3

76.4

74.8

70.9

68.8

59.7

0% 20% 40% 60% 80% 100%

20 – 29 (n=421)

30 – 39 (n=1,290)

40 – 49 (n=1,953)

50 – 59 (n=2,631)

60 – 64 (n=1,804)

65 – 69 (n=1,617)

70 – 79 (n=2,216)

80 and older(n=1,171)"

Use the data broadcast function

Figure 5-4: Use of data broadcast function (households)

84.8

44.1

35.9

4.9

2.8

0% 20% 40% 60% 80% 100%

Obtain news, weather,transportation, andother information

Participate in quizzes,questionnaires, and other

program projects

Obtain information relatedto the current program

Purchase goods or servicespresented by programs

Use other services

End of 2013(n=9,431)

(3) Internet access function usage of digital TV (households)

16.0 percent of households used this Internet access function in the past year. This

percentage rose to 19.7 percent in households headed by someone between 60 and 64 and

to 19.0 percent in households headed by someone between 50 and 59.

The most common use of Internet access function was “web uses,” at 39.7 percent. This

was followed by “video on demand or other streamed programming” (34.9 percent).

Figure 5-5: Internet access function usage of digital TV — end of 2013 (households)

4.5%

3.5%

3.1%

4.9%

84.0%



Use at least once a month(but not every week)

Use at least once a year (but not every month)

Do not use at all

End of 2013 (n=8,598)

31

Figure 5-6: Internet access function usage by age of household head — end of 2013

5.3

16.0

17.4

19.0

19.7

14.7

17.6

11.7

0% 5% 10% 15% 20% 25%

20 – 29 (n=338)

30 – 39 (n=991)

40 – 49 (n=1,405)

50 – 59 (n=1,826)

60 – 64 (n=1,102)

65 – 69 (n=942)

70 – 79 (n=1,277)

80 and older (n=717)

Use the Internet access function

Figure 5-7: Use of Internet access function (households)

37.6

35.6

33.3

8.2

6.4

3.0

9.9

0% 20% 40%

Web uses, such as browsing Websites, posting videos, using forums, chat, social networking, online shopping, etc.

Video on demand (VOD) or other streamed programming

Obtain information related to the current program

Online gaming

Make recording settings or watch recorded programs on smartphones or tablets via a network

Videophone

Other

End of 2013 (n=1,298)

(4) Intention of Internet access function usage of digital television (households)

60.9 percent of households were inclined to use the Internet access function.

The most common intention of Internet access function usage was “video on demand or

other streamed programming,” at 27.4 percent. This was followed by “videophone” (24.1

percent) and “make recording settings or watch recorded programs” (21.8 percent).

Figure 5-8: Intention of Internet access function usage of digital television

(households)

60.9

27.4

24.1

21.8

20.0

19.7

9.2

0.7

0% 10% 20% 30% 40% 50% 60% 70%

Would like to use the Internet access function

Video on demand (VOD) or other streamed programming

Videophone

Make recording settings or watch recorded programs on smartphones or tablets via a network

Web uses, such as browsing Websites, posting videos, using forums, chat, social networking, online shopping, etc.

Obtain information related to the current program

Online gaming

Other

End of 2013 (n=10,419)

communications usage trend survey in 2013 compiled · 2014. 9. 30. · highlights of the...

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