communications usage trend survey in 2015 compiled

PRESS RELEASE

July 22, 2016

Communications Usage Trend Survey in 2015 Compiled

The Ministry of Internal Affairs and Communications (MIC) has compiled its

Communications Usage Trend Survey, a survey of the communication services usage by

households and businesses at the end of 2015.

For the highlights and an outline of the survey, please see Attachment 1 and Attachment

2, respectively.

Details of the survey will be posted on the website for the MIC’s Information &

Communications Statistics Database and released in a machine-readable data format (CSV

format).

(URL: http://www.soumu.go.jp/johotsusintokei/statistics/statistics05.html)

[Highlights of the Survey]

1. The smartphone ownership rate among individuals surpassed 50 percent for the first time

(44.7 percent in 2014→ 53.1 percent in 2015).

2. The percentage of businesses which have introduced telework continued to rise (11.5

percent in 2014→16.2 percent in 2015).

3. Although the percentage of businesses which reported a security breach declined, the

percentages of businesses which cited security problems in particular, including “concern

about virus infections” and “difficulties in establishing security measures” rose.

(Virus infections: 39.7 percent in 2014 → 47.8 percent in 2015; security measures: 36.3

percent in 2014 → 44.2 percent in 2015）

Survey Outline

MIC has conducted the Communications Usage Trend Survey annually since 1990, targeting

households (households and household members) and businesses, as a general statistics

survey in accordance with the Statistics Act (Act No. 53 of 2007). (Business surveys have

been conducted each year since 1993, except for 1994. Surveys of household members

started in 2001.) MIC has conducted the household survey by prefecture since 2010.

Households Businesses

Survey period January – February 2016

Survey area Nationwide

Scope of

attributes / Level

of survey

Households headed by someone aged

20 or older (as of April 1, 2015) and

household members aged 6 or older

Businesses with 100 or more regular

employees in industries other than public

affairs

Number of

samples

[Effective mails]

40,592 [39,428] 5,140 [3,464]

Effective

responses [%]

14,765 households (36,402 persons)

[37.4%] 1,845 businesses [53.3%]

Survey items Communication services usage, communication-device ownership, etc.

Survey method Survey form sent and collected by postal mail or online (email)

Contact information

ICT Economic Research Office, ICT

Strategy Policy Division, Global ICT Strategy Bureau, MIC

Tel.: +81-3-5253-5744 / Fax: +81-3-5253-6041

Highlights of the

Communications Usage Trend

Survey in 2015

Note: Household survey items are indicated with (households) in the title, business survey items with (businesses)

in the title, and household members survey items with (individuals) in the title.

*Non-responses were excluded except in the graph of “Ownership of common communication devices

(households).”

Attachment 1

1

* “Overall” refers to the surveyed individuals aged 6 or older

1. Internet Usage Trends (1) — Internet Usage by Age Group

Internet usage in the 13 to 59 cohort has exceeded 90 percent, while Internet usage in the 60 to 79 cohort

has been rising.

79.1

61.6

96.4 97.7 95.8 94.9

86.1

68.7

42.6

14.3

83.0

74.8

98.2 99.0 97.8 96.5

91.4

76.6

53.5

20.2

0%

20%

40%

60%

80%

100%

Overall 6-12 13-19 20-29 30-39 40-49 50-59 60-69 70-79 80 and older

End of 2011 (n=41,900) End of 2012 (n=49,563) End of 2013 (n=38,144) End of 2014 (n=38,110) End of 2015 (n=33,525)

Internet usage in the 60 to 79

cohort has been rising.

2

Internet device usage by age groupThe percentage of individuals using smartphones to access the Internet rose in all age groups: and in particular, in the 40-49 age

group, the usage rate for smartphones surpassed the usage rate for computers for the first time.

In addition, the usage rate for tablets also rose in all age groups.

Note: Each figure is the Internet usage rate among surveyed household members (individuals) for the respective device and age group.

Note: Mobile phones and PHS handsets exclude smartphones.

0 20 40 60 80 100

60-

50-59

40-49

30-39

20-29

13-19

Overall

5.5

15.6

19.5

21.1

15.4

20.1

14.8

9.5

41.8

63.8

78.0

87.5

71.3

47.1

20.8

26.2

20.8

15.3

11.8

8.1

17.8

34.8

69.2

72.9

72.1

74.0

65.7

58.4

Computers Mobile phones and PHS handsets Smartphones Tablets

0 20 40 60 80 100

60-

50-59

40-49

30-39

20-29

13-19

Overall

8.1

20.1

24.5

23.5

20.4

23.5

18.3

15.9

54.8

73.6

84.6

91.3

78.3

54.3

20.6

20.8

17.5

13.0

8.7

7.4

15.8

38.3

64.9

71.5

68.9

73.3

57.4

56.8

Computers Mobile phones and PHS handsets Smartphones Tablets

[End of 2014] [End of 2015]

2. Internet Usage Trends (2)

[Aged] [Aged]

End of2010

End of2011

End of2012

End of2013

End of2014

End of2015

Fixed-line telephones 85.8 83.8 79.3 79.2 75.7 75.6

Computers 83.4 77.4 75.8 81.7 78.0 76.8

Smartphones 9.7 29.3 49.5 62.6 64.2 72.0

Mobiles phones andPHS handsets

93.2 94.5 94.5 94.8 94.6 95.8

Tablets 7.2 8.5 15.3 21.9 26.3 33.3

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Mobiles phones and PHS

handsets

(including smartphones)

Fixed-line telephone

Computers

Tablets

33.3%

Ownership of common communication devices (households)

(2010-2015)

Note: Each figure is the percentage of all households in each year’s survey that own the

respective communication device.

3. Proliferation of Communication Devices

The smartphone ownership rate among households continued to rise,

narrowing the gap with the computer ownership rate. The tablet

ownership rate also rose.

3

Ownership of common communication devices

(individuals) (2013-2015)

71.4

38.9 39.1

73.7

34.6

44.7

81.4

35.1

53.1

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%


(includingsmartphones)


(excludingsmartphones)

Smartphones

End of 2013End of 2014End of 2015

The gap between the

computer and

smartphone ownership

rates narrowed

significantly.

The proliferation of tablets

has grown steadily, from

26.3% to 33.3%

The smartphone ownership rate among individuals

continued to rise and surpassed 50 percent for the first

time.

Smartphones

72.0%

4. Internet usage via digital TV, etc. (households)

Internet connection of digital TV, etc.Purposes of Internet access function usage of

digital television, etc.

4

The percentage of households with Internet-

connected digital TV rose to around 30 percent.

34.1

37.8

32.4

8.5

9.2

2.8

8.6

39.2

39.1

28.1

12.7

8.6

2.5

8.2

0% 10% 20% 30% 40% 50%

Video on demand (VOD) or other streamedprogramming

Web uses, such as browsing Websites, postingvideos, etc.

Obtain information related to the currentprogram

Make recording settings or watch recordedprograms on smartphones, etc.

Online gaming

Videophone

Other

End of 2014

End of 2015

23.9

6.4

5.4

2.1

27.7

7.4

6.5

3.0

0% 10% 20% 30%

Digital broadcast receiver tuners

DVD / Blu-Ray disk recorders(with digital broadcast support)

IPTV tuners

TVs (with digital broadcast support)

End of 2014

End of 2015

Concerning the purpose of Internet connection of digital

TV, the percentage of households citing “video on

demand (VOD) or other streamed programming” rose.

Social media usage (businesses)

55. Social Media Usage Trends

Social networking service usage (individuals)

The percentage of individuals who used social networking

services rose in the age groups between 40 and 59 in

particular.

0% 10% 20% 30% 40% 50% 60% 70% 80%

Overall

6-12

13-19

20-29

30-39

40-49

50-59

60 and older

47.4

19.7

63.7

71.4

62.6

51.2

36.5

18.4

48.9

18.4

64.6

72.1

65.0

55.0

40.6

20.9

End of 2014

End of 2015

The percentage of businesses which used social media

services rose in all industries.

0% 5% 10% 15% 20% 25% 30% 35%

Overall

Construction

Manufacturing

Transport

Wholesale / retail

Financial /insurance

Service and otherindustries

18.0

14.2

10.9

10.6

23.0

26.1

23.4

23.4

21.1

13.2

14.1

25.7

30.8

32.8

End of 2014

End of 2015

(Note) Social media refers to information services in which one can communicate with

multiple people on the Internet.

6. Cloud Service Usage (businesses)

Cloud service usage by industry Cloud service usage by capitalization

6

Cloud service usage

The percentage of businesses which used cloud

services rose in all industries.

15.0

20.7

22.8

18.0

18.0

21.7

17.5

15.9

15.0

34.4

32.2

30.0

15.0

13.1

10.4

0% 20% 40% 60% 80% 100%

End of 2013

End of 2014

End of 2015

Used company wide Used by some officesor divisions

Not used, but plan to usein the future

Not used and have no plansto use in the future

Do not understandcloud services

33.1%

44.6%

38.7%

More than 70 percent of businesses with 1 billion yen or

more in capital used cloud services.

41.7

35.2

27.3

47.4

58.3

38.9

50.343.4 43.8

48.7

61.4

42.0

0%

10%

20%

30%

40%

50%

60%

70%

Constr

uction

Manufa

ctu

ring

Tra

nsport

Whole

sale

/re

tail

Fin

ancia

l /

insura

nce

Serv

ice a

nd

oth

er

industr

ies

End of 2014 End of 2015

29.534.0

43.7

62.6

38.6 36.8

53.3

76.7

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Less than ¥10million

¥10 million toless than ¥100

million


billion

¥1 billionor more

End of 2014

End of 2015

The percentage of businesses which used cloud services has continued to rise year after year, surpassing 40 percent by the end of 2015.

7. Introduction of Telework (businesses)

Introduction of telework

Telework introduction by capitalization

7

Of businesses with 1 billion yen or more in capital, around 40

percent have introduced telework.

9.311.5

16.2

0%

5%

10%

15%

20%

End of 2013 End of 2014 End of 2015

11.1 9.4

25.2

38.6 44.9

0%

10%

20%

30%

40%

50%

Less than ¥10million

¥10 million toless than

¥100 million


billion

¥1 billionto less than

¥5 billion

¥5 billionor more

Telework benefits

Concerning the effects of the introduction of telework for purposes such as

“raise efficiency (productivity) of routine business processes” and “reduce

workers’ transportation times,” 82.5% recognized either “very beneficial” or

“somewhat beneficial” effects.

Very

beneficial

30.6%

Somewhat beneficial

51.9%

“Very beneficial” or

“Somewhat beneficial”

82.5%

Percentage of employees using telework

49.9

41.7

12.1

10.2

22.1

32.7

6.2

8.0

9.8

7.4

0% 20% 40% 60% 80% 100%

End of 2014

End of 2015

Less than 5 percent 5 percent to less than 10 percent10 percent to less than 30 percent 30 percent to less than 50 percent50 percent or more

The percentage of businesses at which “less than 5 percent” of all employees

engaged in telework declined while the percentage of businesses at which “10

percent to less than 30 percent” engaged in telework rose from around 20

percent to around 30 percent.

The percentage of businesses which have introduced telework

has been rising year after year.

8. Issues associated with information-communication networks and security

measures implemented (businesses)

Issues associated with use of

information-communication networks

Information security measures taken by

businesses

8

The percentage of businesses which cited security-related issues

in particular, including “concern about virus infections” and

“difficulties in establishing security measures” as issues

associated with use of information-communication networks rose.

Of the surveyed businesses, around 99 percent implemented

some information security measures. The implementation

rate rose with respect to specific measures.

39.7

36.3

40.9

37.1

31.8

22.7

13.3

47.8

44.2

44.0

43.5

37.0

28.3

14.3

0% 10% 20% 30% 40% 50% 60%

Concern about virus infections

Difficulties in establishing securitymeasures

Lack of operational and administrativepersonnel

Rising operational and managementcosts

Low security awareness amongemployees

Difficulties in restoring operations after afault

Difficulties in quantifying benefits ofnetwork adoption

End of 2014

End of 2015

97.2

2.8

88.6

65.6

54.2

43.0

38.9

33.2

39.2

30.0

98.9

1.1

90.8

68.8

62.5

49.1

47.9

43.2

40.5

38.1

0% 50% 100%

Implemented some measures

Not implemented any particularmeasure

Install anti-virus programs oncomputers and other devices

Install anti-virus programs onservers

Control access with IDs,passwords, etc.

Install and maintain firewalls

Training for employees

Establish security policies

Apply security patches foroperating systems

Maintain access logs

End of 2014

End of 2015

Attachment 2

Table of Contents

1. Proliferation of the Internet and Other Networks

(1) Transitions in the number of Internet users (individuals) ································· 1

(2) Internet usage (individuals) ····································································· 1

(3) Internet usage by device (individuals) ························································ 3

(4) Internet usage by prefecture (individuals) ··················································· 4

(5) Frequency of Internet use (individuals) ······················································ 5

(6) Internet usage (businesses) ···································································· 5

(7) Types of Internet connections (businesses) ················································ 6

(8) Types of Internet connections (households) ·············································· 6

(9) Ownership of communication devices (households) ······································ 7

(10) Ownership of common communication devices (individuals) ························· 8

2. Current ICT Usage by Individuals

(1) Purposes of using the Internet ······························································· 9

(2) Goods and services bought / exchanged over the Internet ···························· 10

(3) Payment methods for purchases over the Internet ······································ 10

(4) Social networking service usage ···························································· 11

(5) Usage of audio and video content ···························································· 12

3. Current ICT Usage by Businesses

(1) Social media usage ············································································ 13

(2) E-commerce usage ············································································· 14

(3) Use of Internet advertising ···································································· 15

(4) Adoption of ICT tools using wireless communication technology ···················· 16

(5) Cloud computing service usage ····························································· 17

(6) Introduction of Telework ······································································· 19

4. Safety and security efforts

(1) State of security measures (households) ·················································· 21

(2) Concerns about using the Internet (households) ········································· 22

(3) Security breaches on company communication networks and security measures taken

(businesses) ······················································································ 23

(4) Targeted email losses and security measures taken (businesses) ··················· 24

(5) Issues associated with Internet, intranets, and other network usage (businesses) 25

(6) State of personal information protection measures (businesses) ····················· 25

5. Usage of Digital Television Broadcasting

(1) Internet connection of digital TV, etc. (households) ······································· 26

(2) Purposes of Internet access function usage of digital television, etc. (households)

········································································································ 26

Summary Findings of the 2015 Communications Usage Trend Survey

1

5,593

6,942

7,730 7,9488,529 8,754 8,811

9,091 9,408 9,462 9,610 9,65210,044 10,018 10,046

46.3

57.8

64.3 66.0 70.8 72.6 73.0

75.378.0 78.2 79.1 79.5 82.8 82.8 83.0

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

9,000

10,000

11,000

平成

13年末 14年末 15年末 16年末 17年末 18年末 19年末 20年末 21年末 22年末 23年末 24年末 25年末 26年末 27年末

（万人）

利用者数利用者の割合

81.2 81.783.8 84.0

86.1 86.384.9

74.8 74.8 74.5 75.1

79.7 79.481.2

60%

70%

80%

90%

100%

平成

21年末 22年末 23年末 24年末 25年末 26年末 27年末

男性

女性

(1) Transitions in the number of Internet users (individuals)

The number of people who used the Internet over the course of 2015 (Internet users;

estimate) was 100.46 million, while the Internet usage rate among individuals was 83.0

percent, unchanged from the previous year.

Figure 1-1: Transitions in the number of Internet users and Internet usage rates

(individuals)

Notes: 1. The survey questioned persons aged six and older.

2. The number of Internet users was estimated from the survey results and includes all people aged six and older who had used the

Internet over the preceding year. The estimate included computers, mobile phones, PHS handsets, smartphones, tablets, game

consoles, and all other devices used to access the Internet and included personal use, work use, school use, and all other

purposes.

3. The number of Internet users was calculated by multiplying the estimated population aged six and older (estimated from census

returns and mortality tables) by the Internet usage rate among those six and older found with the survey.

4. Calculations excluded non-responses. (This holds for all findings in this document.)

(2) Internet usage (individuals)

By gender, the Internet usage rate was 84.9 percent among men and 81.2 percent among

women, with the rate gap between men and women narrowed to 3.7 points from 6.9

points in the previous year.

By age group, the Internet usage rate was higher than 90 percent in the age groups

between 13 and 59 years old.

Figure 1-2: Transitions in Internet usage by gender (individuals)

1. Proliferation of the Internet and Other Networks

No. of users The percentage of users

[in ten thousands]

End of 2001 End of 2002 End of 2003 End of 2004 End of 2005 End of 2006 End of 2007 End of 2008 End of 2009 End of 2010 End of 2011 End of 2012 End of 2013 End of 2014 End of 2015

Male

Female

End of 2009 End of 2010 End of 2011 End of 2012 End of 2013 End of 2014 End of 2015

2

全体６～１２歳１３～１９歳２０～２９歳３０～３９歳４０～４９歳５０～５９歳６０～６９歳７０～７９歳８０歳以上

平成23年末(n=41,900) 79.1 61.6 96.4 97.7 95.8 94.9 86.1 68.7 42.6 14.3

平成24年末(n=49,563) 79.5 69.0 97.2 97.2 95.3 94.9 85.4 68.0 48.7 25.7

平成25年末(n=38,144) 82.8 73.3 97.9 98.5 97.4 96.6 91.4 73.1 48.9 22.3

平成26年末(n=38,110) 82.8 71.6 97.8 99.2 97.8 96.6 91.3 75.2 50.2 21.2

平成27年末(n=33,525) 83.0 74.8 98.2 99.0 97.8 96.5 91.4 76.6 53.5 20.2

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

84.9

77.0

97.7 99.1 97.6 95.592.5

81.2

59.9

28.1

81.2

72.4

98.7 99.1 98.0 97.490.3

71.5

45.7

13.6

0%

20%

40%

60%

80%

100%

６歳以上

全体

６－12歳 13－19歳 20－29歳 30－39歳 40－49歳 50－59歳 60－69歳 70－79歳 80歳以上

男性(n=16,264)

女性(n=16,469)

Figure 1-3: Transitions in Internet usage by age group (individuals)

Figure 1-4: Internet usage by age and gender — end of 2015 (individuals)

Overall 6-12 80 and older 13-19 20-29 30-39 40-49 50-59 60-69 70-79

End of 2011

End of 2012

End of 2013

End of 2014

End of 2015

Male (n=16,264)

All 6 and older 6-12 13-19 20-29 30-39 40-49 50-59 60-69 70-79 80 and older

Female (n=16,469)

3

(3) Internet usage by device (individuals)

By type of device used to access the Internet, “computers” were used by the largest

percentage, 56.8 percent, followed by “smartphones” (54.3 percent). The gap between

computers and smartphones narrowed to 2.4 points from 11.3 points in the previous

year.

By age group, more than 70% used “smartphones” in the age groups between 13 and

49 years old, and this was higher than the usage rate for “computers.”

Figure 1-5: Internet usage by device (individuals)

82.8

58.4

47.1

14.8

17.8

5.0

83.0

56.8

54.3

18.3

15.8

7.7

4.5

1.9

0% 20% 40% 60% 80%

インターネット利用者の割合

（全体）

パソコン

スマートフォン

タブレット型端末

携帯電話（PHSを含む）

家庭用ゲーム機

インターネットに接続

できるテレビ

その他

平成26年末

(n=38,110)

平成27年末

(n=33,525)

Figure 1-6: Use of Internet devices by age group — end of 2015 (individuals)

35.8

57.4

73.3

68.9

71.5

64.9

38.3

5.6

7.4

8.7

13.0

17.5

20.8

20.6

32.8

78.3

91.3

84.6

73.6

54.8

15.9

27.6

23.5

20.4

23.5

24.5

20.1

8.1

30.2

19.1

13.7

10.7

5.9

1.7

0.4

0% 20% 40% 60% 80% 100%

６～１２歳

(n=1,802)

１３～１９歳

(n=2,225)

２０～２９歳

(n=2,880)

３０～３９歳

(n=4,257)

４０～４９歳

(n=4,938)

５０～５９歳

(n=5,164)

６０歳以上

(n=11,375)

パソコン携帯電話スマートフォンタブレット型端末家庭用ゲーム機

The percentage of Internet users (overall)

Computers

Smartphones

Tablets

Mobile phones (including

PHS handsets)

Home game consoles / other

Internet-enable TVs

Other

End of 2014

End of 2015

Computers

Smartphones

Home game consoles

6-12

13-19

20-29

30-39

40-49

50-59

60 and older

Mobile phones

Tablets

4

パソコン携帯電話

（PHSを含む）スマートフォンタブレット型端末

北海道（545） 81.9 54.7 25.2 46.9 17.1青森県（517） 72.2 43.7 21.8 42.7 12.8岩手県（766） 72.8 45.0 22.9 45.3 13.6宮城県（685） 82.9 52.8 19.0 54.6 15.6秋田県（755） 78.8 49.8 23.2 46.5 13.0山形県（862） 78.5 47.9 21.7 49.9 13.6福島県（919） 79.0 45.8 19.1 47.2 16.0茨城県（555） 83.3 52.4 16.7 55.2 16.4栃木県（788） 79.3 52.2 17.0 51.0 15.4群馬県（731） 82.8 53.4 21.2 51.1 14.8埼玉県（874） 87.7 59.5 23.1 54.9 17.1千葉県（827） 85.6 62.4 16.9 58.0 22.0東京都（872） 89.7 70.0 19.2 62.1 21.4神奈川県（638） 86.1 61.8 19.9 60.7 23.6新潟県（1,087） 77.5 45.4 22.1 47.1 17.6富山県（885） 81.9 57.0 17.4 50.4 16.3石川県（677） 84.4 56.9 15.1 53.8 14.0福井県（970） 79.4 54.0 18.5 50.9 17.7山梨県（714） 80.7 51.4 21.9 52.2 18.9長野県（887） 81.2 57.2 19.6 48.6 16.9岐阜県（812） 79.8 55.1 18.7 49.1 16.2静岡県（732） 83.3 58.5 18.4 54.0 18.6愛知県（824） 82.2 57.9 18.1 56.0 20.0三重県（732） 82.1 52.4 18.6 52.4 17.4滋賀県（795） 83.9 55.2 18.7 56.6 16.9京都府（648） 85.6 60.3 19.2 56.1 17.4大阪府（396） 83.8 60.7 16.2 56.7 17.8兵庫県（758） 82.8 56.2 17.5 56.4 18.6奈良県（712） 82.9 60.5 14.9 52.8 18.5和歌山県（781） 78.0 51.3 18.0 51.4 17.8鳥取県（876） 74.1 47.7 23.5 44.7 14.1島根県（641） 76.3 48.2 16.8 47.3 14.1岡山県（780） 80.1 51.5 21.8 50.1 12.1広島県（748） 82.4 55.0 17.9 54.9 19.4山口県（778） 78.3 50.5 21.9 44.5 19.2徳島県（571） 78.9 49.9 15.0 51.4 16.4香川県（718） 76.5 48.1 16.3 50.6 18.6愛媛県（749） 80.7 47.1 22.5 48.9 18.5高知県（573） 74.0 50.1 18.5 43.7 16.5福岡県（641） 83.5 55.8 16.0 56.0 19.5佐賀県（680） 80.6 50.2 16.9 50.2 17.7長崎県（535） 77.9 48.4 20.6 51.0 17.1熊本県（422） 75.4 38.7 21.2 49.0 16.3大分県（543） 77.8 46.6 16.4 50.4 12.6宮崎県（625） 79.3 49.3 14.1 47.0 14.6鹿児島県（458） 74.9 42.7 17.3 52.9 13.4沖縄県（443） 83.1 51.4 15.0 50.6 18.8

全体（33,525） 83.0 56.8 15.8 54.3 18.3

都道府県(n)

インターネット利用者の割合

総数

(4) Internet usage by prefecture (individuals)

Examining Internet usage rates by prefecture found that the usage rates were higher in

the National Capital Region. Twelve prefectures had above-average usage rates: Ibaraki,

Saitama, Chiba, Tokyo, Kanagawa, Ishikawa, Shizuoka, Shiga, Kyoto, Osaka, Fukuoka

and Okinawa.

Figure 1-7: Internet usage by prefecture and device — end of 2015 (individuals)

Prefecture (n)

Percentage of Internet users

Total Computers Mobile

phones

Smartphones

Tablets

Hokkaido

Aomori

Iwate

Miyagi

Akita

Yamagata

Fukushima

Ibaraki

Tochigi

Gunma

Saitama

Chiba

Tokyo

Kanagawa

Niigata

Toyama

Ishikawa

Fukui

Yamanashi

Nagano

Gifu

Shizuoka

Aichi

Mie

Shiga

Kyoto

Osaka

Hyogo

Nara

Wakayama

Tottori

Shimane

Okayama

Hiroshima

Yamaguchi

Tokushima

Kagawa

Ehime

Kochi

Fukuoka

Saga

Nagasaki

Kumamoto

Oita

Miyazaki

Kagoshima

Okinawa

Total

5

96.3

97.9 98.7

97.6

98.8 99.3 99.3

99.9 99.7 99.3 99.9 99.9 99.6 100.0

90%

95%

100%

平成

14年末

(n=1,992)

15年末

(n=2,264)

16年末

(n=1,855)

17年末

(n=1,400)

18年末

(n=1,827)

19年末

(n=2,139)

20年末

(n=2,006)

21年末

(n=1,827)

22年末

(n=2,101)

23年末

(n=1,895)

24年末

(n=2,073)

25年末

(n=2,171)

26年末

(n=2,116)

27年末

(n=1,843)

75.8

43.6

82.5

92.4

89.2

85.2

72.2

57.3

48.0

44.3

16.1

37.3

11.8

6.1

8.7

10.9

18.6

26.3

31.5

29.4

5.6

14.3

4.1

1.2

1.4

2.9

6.8

11.2

13.5

13.8

2.4

4.8

1.6

0.3

0.7

1.0

2.4

5.2

7.0

12.5

0% 20% 40% 60% 80% 100%

全体(n=26,047)

６～１２歳(n=1,285)

１３～１９歳(n=2,156)

２０～２９歳(n=2,810)

３０～３９歳(n=4,072)

４０～４９歳(n=4,689)

５０～５９歳(n=4,549)

６０～６９歳(n=4,299)

７０～７９歳(n=1,364)

８０歳以上(n=257)

毎日少なくとも１回週に少なくとも１回

(毎日ではない)

月に少なくとも１回

(毎週ではない)

年に少なくとも１回

（毎月ではない）

(5) Frequency of Internet use (individuals)

Examining the frequency of Internet use found that 70 percent or more users use the

Internet at least once a day.

By age group, 80 percent or more of each age bracket between 13 and 49 use the

Internet at least once a day.

Figure 1-8: Frequency of Internet use by age group — end of 2015 (individuals)

(6) Internet usage (businesses)

The rate of Internet usage among businesses was 100 percent.

The Internet usage rate among businesses has remained flat at above 99% since

2007.

Figure 1-9: Transitions in Internet usage (businesses)

Use at least once a day

6-12

13-19

20-29

30-39

40-49

50-59

60-69

70-79

Overall

Use at least once a week

(but not every day)

Use at least once a month

(but not every week)

Use at least once a year

(but not every month)

80 and older

Note: as a percentage of Internet users

End of

2002

End of

2003

End of

2004

End of

2005

End of

2006

End of

2007

End of

2008

End of

2009

End of

2010

End of

2011

End of

2012

End of

2013

End of

2014

End of

2015

6

97.6

57.1

52.0

17.1

9.0

1.8

4.0

2.0

1.6

96.9

58.7

51.9

18.9

6.5

1.5

4.8

2.8

2.1

0% 20% 40% 60% 80% 100%

ブロードバンド回線

光回線

（FTTH回線）

携帯電話回線

ケーブルテレビ回線

（CATV回線）

DSL回線

固定無線回線

（FWA)

ナローバンド回線

電話回線

（ダイヤルアップ）

ISDN回線

平成26年末(n=10,040)

平成27年末(n=9,500)

87.8

84.9

7.0

3.0

1.1

1.0

14.6

5.9

8.7

85.7

82.0

6.9

4.1

1.5

1.4

16.1

5.8

12.2

13.4

0% 20% 40% 60% 80% 100%

ブロードバンド回線

光回線

（FTTH回線）

DSL回線

ケーブルテレビ回線

（CATV回線）

固定無線回線

（FWA）

BWAアクセスサービス

ナローバンド回線

電話回線

（ダイヤルアップ）

ISDN回線

専用線

平成26年末(n=2,053)

平成27年末(n=1,806)

(7) Types of Internet connections (businesses)

Of businesses using the Internet, 85.7 percent used a broadband connection. Of

businesses using a broadband connection, a great majority, 82.0 percent, used an

optical fiber connection.

Figure 1-10: Internet connection types (businesses)

(multiple responses accepted)

(8) Types of Internet connections (households)

Of households using a broadband connection to access the Internet from computers at

home, tablets, and other devices, 96.9 percent used a broadband connection. Of

households using a broadband connection, 58.7 percent used an optical fiber

connection and 51.9 percent used a mobile phone connection.

Figure 1-11: Types of Internet connections for computers at home and other

devices (households) (multiple responses)

Note: as a percentage of households accessing the Internet from computers at home and other devices.

Note: as a percentage of businesses using the Internet

Broadband

Optical fiber (FTTH)

DSL

Cable TV (CATV)

Fixed wireless access (FWA)

BWA access service

End of 2014

End of 2015

Narrowband

Telephone (dial-up)

ISDN

Leased line

End of 2014

Narrowband

Telephone (dial-up)

ISDN

Broadband

Optical fiber (FTTH)

Mobile phone

Cable TV (CATV)

DSL

Fixed wireless access (FWA)

End of 2015

7

90.7

90.1 90.7 90.9 91.2 85.883.8

79.3

79.1

75.7 75.6

34.2

40.4 41.4

50.8

53.9 52.950.4 50.0

55.453.5

57.1

43.8

45.0

41.5

46.4

41.8 42.0

37.7

50.5

58.0

71.7

78.2 77.5

80.5 80.885.0 85.9

87.2

83.4

77.475.8

81.7

78.076.8

9.7

29.3

49.5

62.664.2

72.0

14.3

19.1

22.0

27.3

17.020.1

21.4

23.8

18.4

17.3

67.7

78.5 78.2

87.6

94.492.2

90.0

91.3

95.0 95.6 96.3

93.294.5 94.5 94.8 94.6

95.8

9.011.0 11.1 12.0

11.1 10.7 15.2

20.8

25.923.3

24.5

29.5

38.3

33.0 33.7

3.2

3.2 4.5

4.1 3.44.3

5.57.6

3.56.2

12.7

8.8

7.6 8.1

7.2

8.5

15.321.9

26.333.3

0.50.9

0

10

20

30

40

50

60

70

80

90

100

平成

11年末

(n＝3,657)

12年末

(n＝4,278)

13年末

(n＝3,845)

14年末

(n＝3,673)

15年末

(n＝3,354)

16年末

(n＝3,695)

17年末

(n＝3,982)

18年末

(n＝4,999)

19年末

(n＝3,640)

20年末

(n＝4,515)

21年末

(n＝4,547)

22年末

(n＝22,271)

23年末

(n＝16,530)

24年末

(n=20,418)

25年末

(n=15,599)

26年末

(n=16,529)

27年末

(n=14,765)

固定電話

携帯電話（注１）

パソコン

インターネットに接続

できる携帯型音楽プ

レイヤー

インターネットに

接続できる家庭用

テレビゲーム機

その他インターネッ

トに接続できる家電

（情報家電）等


ＦＡＸ


ウェアラブル端末

（(9) Ownership of communication devices (households)

As for ownership of communication devices by households by type of device, 95.8

percent owned “mobile phones.” The ownership rate for “smartphones,” which were

included in the “mobile phones” category, continued to rise, to 72.0 percent,

narrowing the gap with the ownership rate for “computers” (76.8 percent) to 4.8

points from 13.7 points in the previous year. The ownership rate for “tablets” also

rose 7.0 points from 26.3 percent in the previous year to 33.3 percent.

Figure 1-12: Transitions in ownership of communication devices (households)

Notes: 1. The “mobile phones” category includes PHS handsets. From the end of 2009 to the end of 2012, personal digital assistants

were also included in this category, and since the end of 2010, smartphones have been included.

2. For comparison purposes between years, these calculations do include non-responses.

Mobile phones*1

Computers Fixed-line telephones

Smartphones

Fax

Internet-enabled home game consoles

Tablets

Internet-enabled portable music players Other Internet-enabled home appliances (information appliances)

Wearable devices

End of 1999 End of 2000 End of 2001 End of 2002 End of 2003 End of 2004 End of 2005 End of 2006 End of 2007 End of 2008 End of 2009 End of 2010 End of 2011 End of 2012 End of 2013 End of 2014 End of 2015

8

全体

(n=36,402)

６～１２歳

(n=1,951)

１３～１９歳

(n=2,260)

２０～２９歳

(n=2,910)

３０～３９歳

(n=4,340)

４０～４９歳

(n=5,046)

５０～５９歳

(n=5,311)

６０～６９歳

(n=6,841)

７０～７９歳

(n=4,019)

８０歳以上

(n=2,733)

パソコン 57.0 34.3 60.3 77.8 73.4 74.5 67.4 53.2 32.5 9.7

携帯電話(ＰＨＳを含む) 35.1 16.9 12.9 14.1 21.5 30.8 43.7 60.7 58.2 31.5

スマートフォン 53.1 31.8 79.3 92.9 86.2 74.8 56.9 28.4 9.2 1.9

タブレット型端末 19.3 27.9 26.1 22.3 25.9 27.4 22.1 13.4 5.9 1.4

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

59.9

38.9 39.1

12.1

56.9

34.6

44.7

15.1

57.0

35.1

53.1

19.3

0%

20%

40%

60%

80%

パソコン携帯電話(ＰＨＳを含む) スマートフォンタブレット型端末

平成25年末(n=43,625)

平成26年末(n=43,404)

平成27年末(n=36,402)

(10) Ownership of common communication devices (individuals)

Regarding ownership of communication devices by individuals, “computers” were

owned by the largest percentage, 57.0 percent, followed by “smartphones” (53.1

percent) and “mobile phones/PHS handsets” (35.1 percent). While the ownership rate

for “computers” remained flat compared with the previous year, the ownership rate for

“smartphones” rose 8.4 points, resulting in the narrowing of the ownership rate gap

between these two categories.

By age group, the ownership rate for “smartphones” was higher than the ownership

rate for “mobile phones” in the age groups between 6 and 49 years old. In the age

groups between 13 and 49 years old, the ownership rate for “smartphones” was

higher than the rates for all other devices including “computers.”

Figure 1-13: Transitions in ownership of common communication devices

(individuals)

Figure 1-14: Ownership of common communication devices by age group — end of 2015 (individuals)

End of 2013

End of 2014

End of 2014

Computers Mobile phones (including PHS

handsets)

Smartphones Tablets

Overall 6-12 80 and older 13-19 20-29 30-39 40-49 50-59 60-69 70-79

Computers

Mobile phones (including PHS handsets)

Smartphones

Tablets

9

74.3

48.7

6.9

48.9

5.5

33.3

52.3

15.1

7.0

26.4

16.6

52.7 54.2

45.0

26.2

5.9

53.350.6

11.1

48.9

27.1

44.2

11.7

5.42.3

0%

10%

20%

30%

40%

50%

60%

70%

80%

電子メールの送受信

ホームページ・ブログの閲覧、書き込み

自分のホームページ・ブログの開設・更新

ソーシャルネットワーキングサービスの利用

電子掲示板（ＢＢＳ）・チャットの利用

無料通話アプリやボイスチャットの利用

動画投稿・共有サイトの利用

ラジオ、テレビ番組、映画などのオンデマンド配信

サービスの利用

ウェブアルバムの利用

オンラインゲームの利用

クイズ・懸賞応募、アンケート回答

地図・交通情報の提供サービス（無料のもの）

天気予報の利用（無料のもの）

ニュースサイトの利用

辞書・事典サイトの利用

電子ファイルの交換・ダウンロード（Ｐ２Ｐ、ＦＴ

Ｐなど）

商品・サービスの購入・取引（計）

商品・サービスの購入・取引（金融取引及びデジタ

ルコンテンツ購入を含む）

金融取引（インターネットによる銀行・証券・保険

取引など）

商品・サービスの購入・取引（デジタルコンテンツ購

入を含み金融取引を除く）

デジタルコンテンツ（音楽・音声､

映像､

ゲームソフト

等）の購入・取引


ルコンテンツ購入を除く）

インターネットオークション

電子政府・電子自治体の利用（電子申請、電子申

告、電子届出）

その他

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

電子メールの送受信

ホームページ・ブログの閲覧、書き込み

自分のホームページ・ブログの開設・更新

ソーシャルネットワーキングサービスの利用

電子掲示板（ＢＢＳ）・チャットの利用

無料通話アプリやボイスチャットの利用

動画投稿・共有サイトの利用

ラジオ、テレビ番組、映画などのオンデマンド配信

サービスの利用

ウェブアルバムの利用

オンラインゲームの利用

クイズ・懸賞応募、アンケート回答

地図・交通情報の提供サービス（無料のもの）

天気予報の利用（無料のもの）

ニュースサイトの利用

辞書・事典サイトの利用

電子ファイルの交換・ダウンロード（Ｐ２Ｐ、ＦＴ

Ｐなど）

商品・サービスの購入・取引（計）


ルコンテンツ購入を含む）

金融取引（インターネットによる銀行・証券・保険

取引など）

商品・サービスの購入・取引（デジタルコンテンツ購

入を含み金融取引を除く）

デジタルコンテンツ（音楽・音声､

映像､

ゲームソフト

等）の購入・取引


ルコンテンツ購入を除く）

インターネットオークション

電子政府・電子自治体の利用（電子申請、電子申

告、電子届出）

その他

２０～２９歳(n=2,773) ３０～３９歳(n=4,024) ４０～４９歳(n=4,642) ５０～５９歳(n=4,509) ６０歳以上(n=5,697)

(1) Purposes of using the Internet

The most common use of the Internet was “sending and receiving email,” at 74.3 percent.

This was followed by “using free weather forecast” (54.2 percent) and “buying /

exchanging goods and services” (53.3 percent).

By age group, more than half of the 20 to 59 cohort used the Internet for “sending and

receiving email,” “obtaining free map / traffic information services,” “using free weather

forecast” and “buying / exchanging goods and services.”

Figure 2-1: Purposes of using the Internet — end of 2015



Figure 2-2: Purposes of using the Internet by age group — end of 2015 (multiple responses accepted)


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Bu

yin

g / e

xch

an

gin

g g

ood

s a

nd

se

rvic

es: in

clu

din

g

dig

ital co

nte

nt

pu

rch

ases a

nd f

ina

ncia

l

tra

nsactio

ns

Fin

an

cia

l tr

ansactio

ns:

ba

nkin

g, secu

ritie

s,

insu

ran

ce

, e

tc.

tran

sa

ction

s o

ve

r th

e I

nte

rne

t

Bu

yin

g/e

xch

ang

ing

go

od

s a

nd

se

rvic

es: in

clu

din

g

dig

ital co

nte

nt

pu

rch

ases a

nd e

xclu

din

g f

inan

cia

l

tra

nsactio

ns

Bu

yin

g/

exch

an

gin

g d

igita

l con

ten

t: m

usic

, a

ud

io,

vid

eo

, g

am

es e

tc.

Bu

yin

g /

exch

an

gin

g g

oo

ds a

nd s

erv

ice

s:

exclu

din

g d

igita

l con

ten

t p

urc

hases a

nd

fin

an

cia

l tr

ansactio

ns

Inte

rne

t a

uctio

ns

Usin

g e

-Gove

rnm

en

t, e

-Loca

l G

ove

rnm

en

t se

rvic

es:

on

line

ap

plic

atio

ns, o

nlin

e r

epo

rts, an

d o

nlin

e

no

tifica

tio

ns

Oth

er

Se

nd

ing

an

d r

ece

ivin

g e

ma

il

Vie

win

g / p

ostin

g to

Web

sites a

nd

blo

gs

Co

nstr

uctin

g / u

pd

atin

g y

ou

r W

ebsite

s a

nd

blo

gs

Usin

g s

ocia

l n

etw

ork

ing

se

rvic

es

Usin

g fo

rum

s a

nd

ch

at site

s

Usin

g fre

e c

alli

ng

apps o

r vo

ice

cha

t site

s

Usin

g v

ide

o p

ostin

g / s

ha

rin

g s

ite

s

Usin

g o

n-d

em

an

d r

ad

io, T

V, a

nd

mo

vie

str

ea

min

g s

erv

ices

Usin

g w

eb

alb

um

U

sin

g o

nlin

e g

am

ing

En

teri

ng

qu

izzes a

nd

con

tests

, a

nsw

eri

ng

qu

estio

nn

air

es

Ob

tain

ing

fre

e m

ap

/ tra

ffic

in

form

atio

n

se

rvic

es

U

sin

g fre

e w

ea

ther

fore

ca

st

Usin

g n

ew

s s

ite

s

Usin

g d

ictio

na

ry a

nd

en

cyclo

pe

dia

sites

Exch

an

gin

g / d

ow

nlo

ad

ing

dig

ita

l file

s: P

2P,

FT

P, e

tc.

B

uyin

g /

exch

an

gin

g g

oo

ds a

nd s

erv

ice

s: to

tal

Bu

yin

g / e

xch

an

gin

g g

ood

s a

nd

se

rvic

es:

inclu

din

g

dig

ital co

nte

nt

pu

rch

ases a

nd f

ina

ncia

l tr

ansactio

ns

Fin

an

cia

l tr

ansactio

ns:

ba

nkin

g, secu

ritie

s,

insu

ran

ce

, e

tc.

tran

sa

ction

s o

ve

r th

e I

nte

rne

t

Bu

yin

g/e

xch

ang

ing

go

od

s a

nd

se

rvic

es: in

clu

din

g

dig

ital co

nte

nt

pu

rch

ases a

nd e

xclu

din

g f

inan

cia

l tr

ansactio

ns

Bu

yin

g/

exch

an

gin

g d

igita

l con

ten

t: m

usic

, a

ud

io,

vid

eo

, g

am

es e

tc.

Bu

yin

g /

exch

an

gin

g g

oo

ds a

nd s

erv

ice

s:

exclu

din

g d

igita

l con

ten

t p

urc

hases a

nd

fin

an

cia

l

tra

nsactio

ns

Inte

rne

t a

uctio

ns

Usin

g e

-Gove

rnm

en

t, e

-Loca

l G

ove

rnm

en

t se

rvic

es:

on

line

ap

plic

atio

ns, o

nlin

e r

epo

rts, an

d o

nlin

e

no

tifica

tio

ns

Oth

er

20-29 30-39 40-49 50-59 60 and older

10

0%

10%

20%

30%

40%

50%

60%

70%

パソコン関連（パソコン本体､

周辺機器､

ソフトウェ

ア(DV

D-R

OM

等の物品に限る))

書籍・ＣＤ・ＤＶＤ・ブルーレイディスク（電子

書籍などデジタル配信されるものを除く）

日用雑貨（食料品、衣料品、化粧品、文房具な

ど）

耐久消費財（家電、家具など）

趣味関連品（アクセサリー、楽器、スポーツ用

品、玩具、自動車用品など）

各種チケット・金券（交通機関、ホテル・旅館、コ

ンサート等のチケット予約及び購入）

その他の商品・サービス（デジタル配信されるも

のを除く）

ソフトウェア（ゲームも含む）

音楽（着信メロディなども含む）

映像

画像（待受け画像なども含む）

電子書籍

オンラインゲームの利用料金や、ゲーム上のア

イテム・アバターなどに対する課金

オンラインゲーム以外の、インターネット上の

サービス利用料金

ニュース、雑誌記事

メールマガジン

地図・交通情報提供サービス

その他のデジタルコンテンツ

全体(n=11,305) ２０～２９歳(n=1,594) ３０～３９歳(n=2,468)

４０～４９歳(n=2,593) ５０～５９歳(n=2,022) ６０歳以上(n=1,837)

64.8

40.3

36.3

27.6

9.6

8.4

4.2

0.7

1.4

69.2

39.0

36.1

26.5

9.4

8.8

4.1

0.6

1.1

0% 10% 20% 30% 40% 50% 60% 70% 80%

クレジットカード払い（代金引換時の利用を除く）

代金引換

コンビニエンスストアでの支払い

銀行・郵便局の窓口・ＡＴＭでの振込・振替

ネットバンキング・モバイルバンキングによる振込

通信料金・プロバイダ利用料金への上乗せによる支払い

電子マネーによる支払い（Ｅｄｙ、Ｓｕｉｃａなど）

現金書留、為替、小切手による支払い

その他

平成26年末(n=14,004)

平成27年末(n=12,513)

(2) Goods and services bought / exchanged over the Internet

By type of goods and services bought and exchanged via the Internet, “everyday sundries”

were purchased by the largest percentage, 61.2percent, of people with the experience of

making such purchases and transactions, followed by “hobby-related goods” (46.1 percent)

and “books, CDs, DVDs, Blu-Ray disks” (43.0 percent).

By age group, the percentage of individuals who purchased “music (including melodic

ringtones)” was higher in the 20-29 age group than in other age groups, while the percentage

of individuals who purchased “consumer durable goods (furniture, home appliances, etc.)”

was lower in that age group. Meanwhile, in the age groups over 60 years old, the

percentage of individuals who made Internet-based purchases tended to be low on the

whole compared with in other age groups, but the percentage of individuals who

purchased “map/ traffic information services” was the highest in those age groups.

Figure 2-3: Goods and services bought over the Internet by age group — end of 2015 (multiple responses accepted)

(3) Payment methods for purchases over the Internet

The most common payment method for purchases made over the Internet was “credit card

(excluding use for payment on delivery),” at 69.2 percent. This was followed by “payment on

delivery” (39.0 percent) and “payment at convenience store” (36.1 percent).

Figure 2-4: Payment methods for purchases over the Internet


Note: as a percentage of individuals aged 15 or older with the experience of Internet-based purchases

Note: as a percentage of individuals aged 15 or older with the experience of Internet-based purchases

Goods and services Digital contents

20-29 30-39

40-49 50-59 60 and older

Overall (n=11,305)

Co

mpu

ters

and

rela

ted

ite

ms (

co

mp

ute

rs,

pe

rip

he

ral d

evic

es, a

nd

so

ftw

are

s (

limite

d

to p

hysic

al p

rodu

cts

sold

on

DV

D-R

OM

s,

etc

.))

B

ooks, C

Ds,

DV

Ds, B

lu-R

ay d

isks

(exclu

din

g e

-bo

oks a

nd

oth

er

dig

ita

lly

dis

trib

ute

d c

on

ten

t)

E

ve

ryda

y s

un

dries (

foo

d p

rod

ucts

,

clo

thin

g, co

sm

etics, sta

tio

ne

ry, e

tc.)

C

on

su

me

r d

ura

ble

go

od

s (

furn

iture

, h

om

e

ap

plian

ce

s,

etc

.)

H

ob

by-r

ela

ted

goo

ds (

acce

ssori

es,

music

al in

str

um

ents

, sp

ort

ing

go

ods, to

ys,

au

tom

ob

ile s

up

plies, e

tc.)

Tic

kets

, ca

sh

vo

uche

rs (

rese

rva

tio

n a

nd

pu

rch

ase o

f ticke

ts f

or

tran

sp

ort

ation

, h

ote

ls,

inns, co

ncert

s,

etc

.)

O

the

r p

rodu

cts

an

d s

erv

ices (

exclu

din

g

dig

itally

dis

trib

ute

d c

on

ten

t)

So

ftw

are

(in

clu

din

g g

am

es)

Mu

sic

(in

clu

din

g r

ing

to

ne

s)

Vid

eo

Ima

ge

s (

inclu

din

g w

allp

ap

er)

Eb

oo

ks

On

lin

e g

am

e f

ee

s a

nd

ch

arg

es f

or

ga

me

ite

ms a

nd

ava

tars

Inte

rne

t se

rvic

e f

ees e

xclu

din

g

on

lin

e g

am

es

N

ew

s a

nd

ma

gazin

e a

rtic

les

New

sle

tte

rs

Ma

p /

tra

ffic

info

rma

tio

n s

erv

ices

Oth

er

dig

ital co

nte

nt

Credit card (excluding use for payment on delivery)

Payment on delivery

Payment at convenience store

Payment at bank / post office branch or ATM

Payment by Internet banking / mobile banking

Payment by addition to communication charges / provider charges

Payment by electronic money (Edy, Suica, etc.)

Payment by cash remittance by registered mail, money order, personal cheque

Other

End of 2014

End of 2015

11

85.4

40.6

29.9

7.1 8.4 8.9 7.53.5

86.5

39.3

27.6

18.5

9.0 7.8 7.4 5.1 3.8

0%

20%

40%

60%

80%

100%

従来からの知人とのコミュニケーションのため

知りたいことについて情報を探すため

ひまつぶしのため

同じ趣味・嗜好や同じ悩み事・相談事を持つ人

を探したり交流関係を広げるため

災害発生時の情報収集・発信のため

自分の情報や作品を発表したいから

昔の友人・知人を探すため

ストレスを解消するため

その他

平成26年末(n=10,828)

平成27年末(n=10,740)

47.4

48.9

19.7

18.4

63.7

64.6

71.4

72.1

62.6

65.0

51.2

55.0

36.5

40.6

19.0

22.5

16.5

17.2

19.9

21.7

0% 20% 40% 60% 80%

全体

平成26年末(n=27,998)平成27年末(n=25,580)

６～１２歳

平成26年末(n=1,324)平成27年末(n=1,202)

１３～１９歳

平成26年末(n=2,375)平成27年末(n=2,137)

２０～２９歳

平成26年末(n=3,687)平成27年末(n=2,773)

３０～３９歳

平成26年末(n=4,550)平成27年末(n=4,024)

４０～４９歳

平成26年末(n=5,000)平成27年末(n=4,642)

５０～５９歳

平成26年末(n=5,073)平成27年末(n=4,509)

６０～６９歳

平成26年末(n=4,363)平成27年末(n=4,151)

７０～７９歳

平成26年末(n=1,388)平成27年末(n=1,318)

８０歳以上

平成26年末(n=238)平成27年末(n=228)

(4) Social networking service usage

Of Internet users, 48.9 percent used social networking services.

The most common purpose of the use of social networking services was “to

communicate with current friends,” which was cited by 86.4 percent, followed by “to

find information on topics of interest” (39.3 percent) and “to kill time” (27.6 percent) .

Figure 2-5: Social networking service usage by age group

Figure 2-6: Purposes of social networking service usage



The figures as of the end of 2014 are the percentages of social media users.

Note: as a percentage of social networking service users

The figures as of the end of 2014 are the percentages of social media users.

Overall End of 2014 (n=27,998) End of 2015 (n=25,580)

6-12

End of 2014 (n=1,324) End of 2015 (n=1,202)

13-19

End of 2014 (n=2,375) End of 2015 (n=2,137)

20-29

End of 2014 (n=3,687) End of 2015 (n=2,773)

30-39

End of 2014 (n=4,550) End of 2015 (n=4,024)

40-49

End of 2014 (n=5,000) End of 2015 (n=4,642)

50-59

End of 2014 (n=5,073) End of 2015 (n=4,509)

60-69

End of 2014 (n=4,363) End of 2015 (n=4,151)

70-79

End of 2014 (n=1,388) End of 2015 (n=1,318)

80 and older

End of 2014 (n=238) End of 2015 (n=228)

End of 2014

End of 2015

To

co

mm

un

ica

te w

ith

cu

rre

nt

frie

nds

To

fin

d in

form

atio

n o

n t

opic

s o

f in

tere

st

To

kill tim

e

To

fin

d p

eo

ple

who

sh

are

th

e s

am

e

inte

rests

or

taste

s o

r p

eo

ple

with

th

e

sa

me

co

nce

rns o

r p

rob

lem

s,

or

to

bro

ad

en

so

cia

l re

latio

nship

s

To

ga

the

r o

r p

rovid

e in

form

atio

n d

urin

g

em

erg

en

cie

s o

r d

isa

ste

rs

To

an

no

un

ce

my o

wn in

form

atio

n o

r cre

ative w

ork

To

fin

d o

ld f

rie

nd

s

To

re

lea

se

str

ess

Oth

er

12

(5) Usage of audio and video content

The most common audio and video content service used was “on-demand video sharing

services,” at 95.3 percent.

The most common device used to access audio and video content was “smartphones”,

which was cited by 69.6 percent, followed by computers (48.5 percent)

The most common purpose was “to watch videos by artists, etc., that I like,” at 62.3

percent. This was followed by “to watch popular / talked-about videos / programs” (46.2

percent).

Figure 2-7: Audio and video content services used (multiple responses

accepted)

95.2

8.9 5.6

12.5

2.1

95.3

10.47.3

10.6

1.6

0%

20%

40%

60%

80%

100%

オンデマンド型の

動画共有サービス

ライブ配信型の

動画共有サービス

オンデマンド型の

放送番組配信サービス

ラジオ放送サービス

その他

平成26年末(n=12,510)

平成27年末(n=10,755)

Figure 2-8: Devices used to access audio and video content (multiple

responses accepted)

55.4

4.6

61.9

16.7

4.1

48.5

4.3

69.6

19.2

2.9

0%

20%

40%

60%

80%

100%

パソコン

携帯電話

（ＰＨＳを含む）



インターネットに

接続できるテレビ

平成26年末(n=13,003)

平成27年末(n=11,400)

Figure 2-9: Frequency of audio and

video content usage

36.5

41.6

17.3

4.6

41.0 39.3

15.8

3.9

0%

10%

20%

30%

40%

50%

毎日少なくとも１回

週に少なくとも１回

(

毎日ではない)

月に少なくとも１回

(

毎週ではない)

それ以下

(

年１回以上）

平成26年末

(n=12,920)

平成27年末

(n=11,327)

Figure 2-10: Purposes of audio and

video content usage (multiple responses accepted)

61.6

47.2

37.5

22.2

11.9

3.26.2

62.3

46.2

39.6

23.2

13.3

3.55.7

0%

10%

20%

30%

40%

50%

60%

70%

自分の好きなアーティストなどの

動画等を視聴するため

話題になっている動画・番組を

視聴するため

自分の好きな時・場所で

視聴できるから

見逃した番組を視聴するため

特定のサイトのみで公開される

動画を視聴するため

ラジオやテレビがない、

又は難視聴地域だから

その他

平成26年末

(n=11,537)

平成27年末

(n=10,276)

Note: as a percentage of audio and video content users Note: as a percentage of audio and video content users

Note: as a percentage of audio and video content users

Note: as a percentage of audio and video content users

On-d

em

and v

ideo

sharing s

erv

ices

Liv

e-d

istr

ibution v

ideo

sharing s

erv

ices

O

n-d

em

and b

roa

dcast

pro

gra

m s

tream

ing

serv

ices

Radio

bro

adcast

serv

ice

Oth

ers

End of 2014

End of 2015

Com

pute

rs

Mobile

ph

ones (

inclu

din

g

PH

S h

andsets

)

Sm

art

pho

nes

Table

ts

Inte

rnet-

enab

led

TV

s

End of 2014

End of 2015

End of 2014

End of 2015

End of 2015

End of 2014

Use a

t le

ast o

nce

a d

ay

Use a

t le

ast o

nce

a w

eek (

but not

every

day)

Use a

t le

ast o

nce

a m

onth

(b

ut not

every

week)

Use le

ss than

once

a m

onth

(b

ut at

least once a

year)

To w

atc

h v

ideos b

y a

rtis

ts, etc

.,

that I lik

e

To w

atc

h p

opu

lar

/ ta

lked-

ab

out

vid

eos / p

rogra

ms

B

ecause I c

an w

atc

h w

hen a

nd

where

I w

ant

To w

atc

h p

rogra

ms that I

mis

sed

To w

atc

h v

ideos r

ele

ased

only

on

a s

pecific

site

Because I d

on

’t h

ave a

radio

or

TV

/ I liv

e in a

n a

rea w

ith p

oor

reception

O

ther

13

18.0

23.4

14.2

21.1

10.9

13.2

10.6

14.1

23.0

25.7

26.1

30.8

23.4

32.8

0% 5% 10% 15% 20% 25% 30% 35%

全体

平成26年末(n=2,087)

平成27年末(n=1,821)

建設業

平成26年末(n=328)

平成27年末(n=306)

製造業

平成26年末(n=397)

平成27年末(n=308)

運輸業

平成26年末(n=321)

平成27年末(n=309)

卸売・小売業

平成26年末(n=358)

平成27年末(n=304)

金融・保険業

平成26年末(n=192)

平成27年末(n=158)

サービス業・その他（計）

平成26年末(n=491)

平成27年末(n=436)

産業別

22.4

23.5

15.5

21.2

16.5

20.9

14.9

21.2

18.5

24.7

24.4

16.5

28.5

30.0

28.9

42.8

0% 5% 10% 15% 20% 25% 30% 35% 40% 45%

1000万円未満

平成26年末(n=93)


1000万円～3000万円未満

平成26年末(n=482)

平成27年末(n=404)

3000万円～5000万円未満

平成26年末(n=257)

平成27年末(n=219)

5000万円～1億円未満

平成26年末(n=428)

平成27年末(n=417)

1億円～5億円未満

平成26年末(n=439)

平成27年末(n=393)





平成26年末(n=147)

平成27年末(n=123)

50億円以上

平成26年末(n=175)

平成27年末(n=144)

資本金規模別

65.7

50.5

34.4 30.8

19.9

3.3

63.1

52.8

33.1 28.7

18.4

5.4

0%

10%

20%

30%

40%

50%

60%

70%

商品や催物の紹介、宣伝

定期的な情報の提供

会社案内、人材募集

マーケティング

消費者の評価・意見の収集

その他

平成26年末(n=378)

平成27年末(n=421)

(1) Social media usage

Of businesses using the internet, 23.4 percent used social media services in at least some of

their operations, up 5.4 points from 18.0 percent in the previous year.

By industry, “service and other industries” had the highest social media usage rate, at 32.8

percent. This was followed by “financial / insurance” (30.8 percent) and “wholesale / retail”

(25.7 percent).

By capitalization, the Internet usage rate among businesses with ¥5 billion or more in capital

was the highest at 42.8 percent, up 13.9 points from 28.9 percent in the previous year.

Figure 3-1: Social media usage by industry and capitalization

Figure 3-2: Purpose / application of social media usage (multiple responses accepted)

3. Current ICT Usage by Businesses

Note: as a percentage of businesses using the Internet

By industry By capitalization


Construction End of 2014 (n=328) End of 2015 (n=306

Manufacturing End of 2014 (n=397) End of 2015 (n=308)

Transport End of 2014 (n=321) End of 2015 (n=309

Wholesale / retail

End of 2014 (n=358) End of 2015 (n=304)

Financial / insurance End of 2014 (n=192) End of 2015 (n=158)

Service and other industries

End of 2014 (n=491) End of 2015 (n=436)

Less than ¥10 million End of 2014 (n=93) End of 2015 (n=71)

¥10 million to less than ¥30 million

End of 2014 (n=482) End of 2015 (n=404)


End of 2014 (n=257) End of 2015 (n=219)

¥50 million to less than

¥100 million End of 2014 (n=428) End of 2015 (n=417)


End of 2014 (n=439) End of 2015 (n=393)

¥500 million to less than ¥1 billion

End of 2014 (n=66) End of 2015 (n=50)

¥1 billion to less than ¥5 billion

End of 2014 (n=147) End of 2015 (n=123)

¥5 billion or more End of 2014 (n=175) End of 2015 (n=144)

End of 2014

End of 2015

Public

ize / p

rom

ote

pro

ducts

or

events

Pro

vid

e p

eri

od

ic

info

rmation

C

om

pany p

rofile

/

recru

itin

g

Mark

eting

Colle

ct consum

ers

' ra

tings a

nd o

pin

ions

Oth

er

Note: as a percentage of businesses using social media services

14

70.1

34.1

9.1

2.2

7.5

63.8

37.9

7.9

1.3

10.3

0% 20% 40% 60% 80%

電子商店（自社サイト）

電子商店

（電子モールへの出店）

販売仲介

オンライントレード

その他

平成26年末(n=373)

平成27年末(n=296)

48.8

37.7

48.6

32.9

61.3 60.4

47.1

34.7

31.7

35.1

27.9

39.1

30.5

34.2

11.0

4.4

12.5

4.3

20.2

14.5

7.0

17.3

6.7

14.0

6.2

28.8

39.8

16.7

0%

10%

20%

30%

40%

50%

60%

70%

全体

(n=1,796)

建設業

(n=301)

製造業

(n=306)

運輸業

(n=299)

卸売・小売業

(n=298)

金融・保険業

(n=157)

サービス業・その他

(n=435)

いずれかの電子商取引を実施うち企業からの調達うち企業への販売うち消費者への販売

25.0

40.9

50.0 47.3

55.5

50.3

67.5

72.4

15.6

30.735.1 32.8

39.736.7

46.0

50.5

1.6

5.7

11.910.1 13.5 13.7

27.1

22.4

9.3

13.4

18.2 17.3 16.5

12.4

29.3

35.7

0%

10%

20%

30%

40%

50%

60%

70%

80%

1,000万円未満

(n=70)

1,000万円～

3,000万円未満

(n=396)

3,000万円～

5,000万円未満

(n=214)

5,000万円～

1億円未満

(n=414)

1億円～

5億円未満

(n=388)

5億円～

10億円未満

(n=50)

10億円～

50億円未満

(n=122)

50億円以上

(n=142)

いずれかの電子商取引を実施うち企業からの調達うち企業への販売うち消費者への販売

(2) E-commerce usage

48.8 percent of businesses engaged in e-commerce (purchasing or selling over the

Internet).

By industry, “wholesale / retail” had the highest usage rate, at 61.3 percent. This was

followed by “financial / insurance” (60.4 percent) and “manufacturing” (48.6 percent).

Among businesses that used the Internet for sales, the most common Internet sales

model was “e-store (own site),” at 63.8 percent. This was followed by “e-store (store in an

e-mall)” (37.9 percent).

Figure 3-3: E-commerce usage by industry and capitalization — end of 2015


Figure 3-4: Internet sales models (multiple responses accepted)

By industry

By capitalization

Note: as a percentage of businesses that used the Internet for sales

Construction Manufacturing Transport Wholesale / retail Financial / insurance Service and other industries Overall

Engage in some form of e-commerce

Purchase from other companies

Sell to other companies Sell to consumers

Less than ¥10

million

¥10 million to less

than ¥30 million


than ¥50 million


than ¥100 million


than ¥500 million


than ¥1 billion

¥1 billion to less

than ¥5 billion ¥5 billion or more

Engage in some form of e-commerce

Purchase from other companies

Sell to other companies Sell to consumers

E-store (own site)

E-store (store in an e-mall)

Sales broker

Online trading

Other

End of 2014

End of 2015

15

49.6

36.0

26.4

16.9

12.7

9.9

6.5

8.0

7.5

5.4

4.9

13.3

52.8

32.4

28.9

23.9

16.1

11.1

8.7

8.3

8.2

7.0

4.7

12.6

0% 10% 20% 30% 40% 50% 60%

バナー広告

メールマガジン

テキスト広告

検索連動型広告

ＤＭ広告

（ターゲティングメールなど）

リッチメディア広告

コンテンツ連動型広告

スポンサーシップ広告

（編集タイアップなど）

メール型広告

ピクチャー広告

コンテンツ型広告

その他インターネット広告

平成26年末(n=588)

平成27年末(n=532)

25.8

27.5

18.7

19.6

16.7

14.3

16.4

18.3

36.8

33.7

57.4

56.6

29.5

37.1

0% 10% 20% 30% 40% 50% 60% 70%

全体

平成26年末(n=2,079)

平成27年末(n=1,817)

建設業

平成26年末(n=325)

平成27年末(n=310)

製造業

平成26年末(n=393)

平成27年末(n=308)

運輸業

平成26年末(n=326)

平成27年末(n=306)

卸売・小売業

平成26年末(n=355)

平成27年末(n=304)

金融・保険業

平成26年末(n=191)

平成27年末(n=157)


平成26年末(n=489)

平成27年末(n=432)

産業別

22.7

25.2

21.7

25.0

20.1

28.4

24.2

26.3

29.9

25.4

27.2

34.7

36.8

37.7

47.5

41.9

0% 10% 20% 30% 40% 50%

1,000万円未満



1,000万円～3,000万円未満

平成26年末(n=488)

平成27年末(n=402)

3,000万円～5,000万円未満

平成26年末(n=257)

平成27年末(n=219)

5,000万円～1億円未満

平成26年末(n=422)

平成27年末(n=417)


平成26年末(n=441)

平成27年末(n=392)





平成26年末(n=145)

平成27年末(n=123)

50億円以上

平成26年末(n=171)

平成27年末(n=142)

資本金規模別

(3) Use of Internet advertising

Of the surveyed businesses, 27.5 percent used Internet advertising.

By industry, “financial / insurance” had the highest social media usage rate, at 57.4

percent. This was followed by “service and other industries” (37.1 percent) and

“wholesale / retail” (33.7 percent).

The most common type of Internet advertisement was “banner ads,” at 52.8 percent. This

was followed by “newsletters” (32.4 percent) and “text ads” (28.9 percent).

Figure 3-5: Internet advertising usage by industry and capitalization

Figure 3-6: Types of Internet advertisements (multiple responses accepted)

Notes: As a percentage of businesses using Internet advertising 1. Text ads are ads composed only of text. 2. Banner ads are images placed on Websites that advertise a different Website. When clicked, banner ads jump to the advertised Website. 3. Rich media ads are ads that use audio and images that move in response to mouse movements or display video with streaming technology. 4. Servers of contextual content ads analyze the context or keywords in the content on a Web page and display ads with the most relevance to

the content.



Construction End of 2014 (n=325) End of 2015 (n=310)


Transport End of 2014 (n=326) End of 2015 (n=306)

Wholesale / retail End of 2014 (n=355) End of 2015 (n=304)


Service and other

industries End of 2014 (n=489) End of 2015 (n=432)





End of 2014 (n=257) End of 2015 (n=219)






¥1 billion End of 2014 (n=68) End of 2015 (n=51)

¥1 billion to less than


¥5 billion or more End of 2014 (n=171)

End of 2015 (n=142)

Banner ads

Newsletters

Text ads

Contextual search ads

Direct marketing ads (targeted mailings, etc.)

Rich media ads

Contextual content ads

Sponsored ads (editorial tie-ups, etc.)

Email ads

Picture ads

Content ads

Other Internet ads

End of 2014

End of 2015

16

49.0

48.6

51.0

51.4

0% 20% 40% 60% 80% 100%

平成27年末

(n=1,823)

平成26年末

(n=2,004)

導入している導入していない

49.0

43.4

53.3

64.2

48.6

75.6

41.4

5.82.4

11.3

5.0 5.3

11.1

2.1

29.9

24.5

38.7

19.7

27.9

66.3

26.328.8

22.6

35.9

27.226.4

32.7

25.4

13.917.8

6.2

46.8

13.5

22.3

10.6

0%

20%

40%

60%

80%

全体

(n=1,823)

建設業

(n=311)

製造業

(n=311)

運輸業

(n=305)

卸売・小売業

(n=303)

金融・保険業

(n=159)


(n=434)

産業別

いずれかのシステムやツール電子タグ非接触型ＩＣカード新ネットワーク機能追加機器ＧＰＳ、携帯電話などの位置確認機能

11.4 18.9 69.7平成27年末

(n=899)

0% 20% 40% 60% 80% 100%

活用している活用していないが、今後活用する予定がある活用していないし、今後活用する予定もない

26.2

43.9 42.0 40.9

59.7 57.8

70.4

86.6

－

4.8 4.3 4.66.4 6.0

10.4

19.8

15.418.0

20.923.1

42.4

49.1

58.1

74.6

18.2

25.423.2 24.6

34.7 34.637.7

56.1

7.9

13.716.7

11.49.1

25.6 25.929.5

0%

20%

40%

60%

80%

100%

1,000万円未満

(n=68)

1,000万円～

3,000万円未満

(n=402)

3,000万円～

5,000万円未満

(n=219)

5,000万円～

1億円未満

(n=417)

1億円～

5億円未満

(n=399)

5億円～

10億円未満

(n=51)

10億円～

50億円未満

(n=123)

50億円以上

(n=144)

資本金規模別

いずれかのシステムやツール電子タグ非接触型ＩＣカード新ネットワーク機能追加機器ＧＰＳ、携帯電話などの位置確認機能

(4) Adoption of ICT tools* using wireless communication technology

Of the surveyed businesses, 49.0 percent have adopted ICT tools using wireless

communication technology. The most common tool was “contactless IC cards,” at 29.9

percent.

By industry, the usage rate for contactless IC cards was high, around 60%, in the

“financial/insurance” industry.

Of the surveyed businesses, 69.7 percent selected the reply “Neither using nor planning

to use ICT tools.” * This survey uses the term “ICT tools” as a general name for business tools equipped with communication devices, such as RFID tags,

contactless IC cards, network cameras, sensors, or other network-enabled devices, and GPS, mobile phone, or other location devices.

Figure 3-7: Adoption of services or systems using ICT tools

Figure 3-8: Adoption of ICT tools by industry and capitalization — end of 2015

Figure 3-9: Usage of information collected through ICT tools — end of 2015

Note: as a percentage of companies which have introduced ICT tools

Adopted Not adopted

End of 2014

End of 2015

Using Not using but planning to use Neither using nor planning to use

Construction Manufacturing Transport Wholesale / retail Financial / insurance Service and other industries Overall

By industry

All systems and tools RFID tags Contactless IC cards New network-enabled devices

GPS, mobile phone, or other location devices

By capitalization

Less than ¥10

million


than ¥30 million


than ¥50 million


than ¥100 million


than ¥500 million


than ¥1 billion


¥5 billion ¥5 billion or more

All systems and tools RFID tags Contactless IC cards New network-enabled devices

GPS, mobile phone, or other location devices

End of 2015

17

38.7

44.6

41.7

50.3

35.2

43.4

27.3

43.8

47.4

48.7

58.3

61.4

38.9

42.0

0% 20% 40% 60% 80%

全体

平成26年末(n=2,098)

平成27年末(n=1,821)

建設業

平成26年末(n=329)

平成27年末(n=309)

製造業

平成26年末(n=398)

平成27年末(n=308)

運輸業

平成26年末(n=329)

平成27年末(n=307)

卸売・小売業

平成26年末(n=357)

平成27年末(n=304)

金融・保険業

平成26年末(n=190)

平成27年末(n=160)


平成26年末(n=495)

平成27年末(n=433)

産業別

29.5

38.6

30.4

31.4

32.5

37.6

38.9

42.1

42.0

53.0

58.3

56.6

55.3

74.7

73.4

79.2

0% 20% 40% 60% 80% 100%

1,000万円未満



1,000万円～3,000万円未満

平成26年末(n=492)

平成27年末(n=402)

3,000万円～5,000万円未満

平成26年末(n=261)

平成27年末(n=218)


平成26年末(n=425)

平成27年末(n=420)


平成26年末(n=441)

平成27年末(n=395)





平成26年末(n=148)

平成27年末(n=121)

50億円以上

平成26年末(n=174)

平成27年末(n=145)

資本金規模別

9.2

13.6

15.0

20.7

22.8

12.4

14.7

18.0

18.0

21.7

22.1

20.3

17.5

15.9

15.0

36.3

34.6

34.4

32.2

30.0

20.0

16.9

15.0

13.1

10.4

0% 20% 40% 60% 80% 100%

平成23年末

(n=1,892)

平成24年末

(n=2,071)

平成25年末

(n=2,183)

平成26年末

(n=2,098)

平成27年末

(n=1,821)

全社的に利用している一部の事業所又は

部門で利用している

利用していないが、

今後利用する予定がある

利用していないし、

今後も利用する予定もない

クラウドサービスに

ついてよく分からない

21.6%

44.6%

28.2%

33.1%

38.7%

(5) Cloud computing service usage

Of the surveyed businesses, 44.6 percent used cloud computing services (cloud

services), up 5.9 points from 38.7 percent in the previous year.

By type of cloud service used, “email” was used by the largest percentage, 51.9 percent,

followed by “file management / data storage” (51.3 percent) and “server applications”

(42.9 percent).

As for the impact of the use of cloud services, 83.1 recognized either a “very beneficial”

or “somewhat beneficial” impact.

Figure 3-10: Transitions in cloud service usage

Figure 3-11: Cloud service usage by industry and capitalization

Used company wide Used by some offices or divisions

Not used, but planning to use in the future

Not used and no plans to use in the future

Do not understand cloud services

End of 2011

End of 2012

End of 2013

End of 2014

End of 2015


Construction End of 2014 (n=329) End of 2015 (n=309)


Transport End of 2014 (n=329) End of 2015 (n=307)

Wholesale / retail End of 2014 (n=357) End of 2015 (n=304)


Service and other

industries End of 2014 (n=495)

End of 2015 (n=433)



End of 2014 (n=492) End of 2015 (n=402)











¥5 billion or more

End of 2014 (n=174)

End of 2015 (n=145)


18

非常に効果が

あった

31.4%

ある程度効果が

あった

51.7%

あまり効果が

なかった

1.1%

マイナスの効果で

あった

0.3%効果はよく

分からない

15.4%

平成27年末(n=825)

44.4

46.3

39.9

31.8

29.8

21.8

19.6

12.5

6.0

5.6

4.8

6.6

5.6

5.8

6.9

3.0

3.7

1.4

7.8

51.9

51.3

42.9

36.6

35.9

26.8

26.0

14.6

11.0

9.1

8.5

7.7

7.4

7.1

6.6

5.7

3.5

1.8

10.0

0% 10% 20% 30% 40% 50% 60%

電子メール

ファイル保管・データ共有

サーバ利用

社内情報共有・ポータル

スケジュール共有

データバックアップ

給与、財務会計、人事

営業支援

ｅラーニング

取引先との情報共有

プロジェクト管理

生産管理、物流管理、店舗管理

システム開発、ｗｅｂサイト構築

購買

受注販売

課金・決済システム

認証システム

研究・開発関係

その他

平成26年末(n=823)

平成27年末(n=838)

Figure 3-12: Impact of could computing services — end of 2015

Figure 3-13: Cloud services used by businesses (multiple responses

accepted)

Figure 3-14: Reasons for not using cloud services (multiple responses

accepted)

Note: as a percentage of businesses using cloud services

Note: as a percentage of

businesses using cloud services

Note: as a percentage of businesses which neither used nor planned to use cloud services.

44.7

34.5

22.5

19.1

10.2

9.0

6.9

6.6

3.3

6.7

42.9

38.8

22.5

20.7

11.5

8.3

6.8

6.5

5.6

7.3

0% 10% 20% 30% 40% 50%

必要がない

情報漏洩などセキュリティに不安がある

メリットが分からない、判断できない

クラウドの導入に伴う既存システムの

改修コストが大きい

ネットワークの安定性に対する不安がある

ニーズに応じたアプリケーションの

カスタマイズができない

通信費用がかさむ

クラウドの導入によって

自社コンプライアンスに支障をきたす

法制度が整っていない

その他

平成26年末(n=635)

平成27年末(n=513)

Negative

impact

Very

beneficial

Somewhat

beneficial

End of 2015

Do not know

the impact

Not very

beneficial

Not necessary

Information theft and other security concerns

Do not see the advantages, not convinced by the advantages

Considerable cost to retool existing systems when introducing cloud

services

Concerns about network stability

Cannot customize applications to

suit needs

Increase in communication costs

Cloud services would hinder corporate compliance

No legal system in place

Other

End of 2014

End of 2015

End of 2014

End of 2015

Email

File storage / data sharing

Server applications

Information sharing / portal

Schedule sharing

Data backups

Payroll, financial accounting,

HR

Sales support

e-Learning

Sharing information with

business partners

Project management

Production management, distribution management,

store management

System development and Website construction

Purchasing

Order taking and sales

Billing and payment systems

Authentication systems

R&D related

Other

19

9.7

11.5

9.3

11.5

16.2

3.9

2.9

3.3

3.5

3.4

86.4

85.6

87.4

85.0

80.4

0% 20% 40% 60% 80% 100%

平成23年末(n=1,891)

平成24年末(n=2,074)

平成25年末(n=2,179)

平成26年末(n=2,106)

平成27年末(n=1,829)

導入している導入していないが、具体的に導入予定がある導入していないし、具体的な導入予定もない

11.1

6.2

12.4

11.1

25.2

25.7

38.6

44.9

2.3

2.9

3.2

4.2

3.2

1.9

1.2

8.4

86.6

90.9

84.4

84.7

71.6

72.4

60.2

46.6

0% 20% 40% 60% 80% 100%

1,000万円未満

(n=70)

1,000万円～3,000万円未満

(n=404)

3,000万円～5,000万円未満

(n=219)


(n=421)


(n=397)


(n=51)


(n=122)

50億円以上

(n=145)

導入している導入していないが、具体的に導入予定がある導入していないし、具体的な導入予定もない

(6) Introduction of Telework*

Of the surveyed businesses, 16.2 percent have introduced telework, up 4.7 points from

11.5 percent in the previous year.

By capitalization size, more than 40 percent of businesses with 5 billion yen or more in

capital have introduced telework.

By type of telework, “mobile work” was introduced by the largest percentage, 60.3

percent.

The highest ranked purpose for introducing telework was “raise efficiency (productivity) of

routine business processes,” at 49.5 percent. This was followed by “reduce workers’

transportation times” (45.8 percent) and “prepare for business continuity in the event of

emergencies (earthquakes, super-flu outbreaks, etc.)” (21.3 percent).

Concerning the percentage of employees using telework, “less than 5%” was the most

common reply as it was cited by 41.7%, down 8.1 points from 49.9 percent in the

previous year. Meanwhile, the percentage of businesses which selected the reply “10

percent to less than 30 percent” rose 10.6 points from 22.1 percent in the previous year

to 32.7 percent.

Among businesses that have introduced telework, more than 80 percent recognized the

benefits of telework: 82.5 percent replied that they have found telework to be either “very

beneficial” or “somewhat beneficial.”

Figure 3-18: Transitions in telework introduction

Figure 3-19: Telework introduction by capitalization — end of 2015

(Note) Telework includes working from home, satellite office work, and mobile work.

Have introduced

telework

Not introduced, but have specific plans to

introduce telework

Not introduced, and have no specific plans to

introduce telework

End of 2011

End of 2012

End of 2013

End of 2014

End of 2015

Have introduced

telework Not introduced, but have specific plans to

introduce telework

Not introduced, and have no specific plans to

introduce telework

Less than ¥10 million (n=70)


¥30 million

(n=404)


(n=219)


¥100 million (n=421)


(n=397)

¥500 million to less than ¥1 billion

(n=51)

¥1 billion to less than ¥5 billion

(n=122)

¥5 billion or more

(n=145)

20

60.3

22.9

15.8

0%

10%

20%

30%

40%

50%

60%

70%

モバイルワーク

在宅勤務

サテライトオフィス勤務

平成27年末

(n=297)

51.3

45.0

23.5

14.1

8.7

8.5

7.9

10.7

6.5

2.1

0.8

11.5

49.5

45.8

21.3

18.3

10.9

9.8

7.9

7.5

5.1

2.1

0.5

16.0

0% 10% 20% 30% 40% 50% 60%

定型的業務の効率性（生産性）の向上

勤務者の移動時間の短縮

非常時（地震、新型インフルエンザ等）の事業継続に備えて

顧客満足度の向上

通勤弱者（身障者、高齢者、育児中の女性等）への対応

付加価値創造業務の創造性の向上

オフィスコストの削減

勤務者にゆとりと健康的な生活の実現

優秀な人材の雇用確保

交通代替によるCO2削減等地球温暖化対策

省エネルギー、節電対策のため

その他

平成26年末(n=238)

平成27年末(n=280)

非常に効果が

あった

30.6%

ある程度

効果があった

51.9%

あまり効果が

なかった

1.1%

マイナスの

効果であった0.4%

効果はよく

分からない

16.1%

平成27年末(n=266)

49.9

41.7

12.1

10.2

22.1

32.7

6.2

8.0

6.8

6.1

3.0

1.3

0% 20% 40% 60% 80% 100%

平成26年末

(n=232)

平成27年末

(n=267)

５％未満５％～１０％未満１０％～３０％未満３０％～５０％未満５０％～８０％未満８０％以上

Figure 3-20: Type of telework

introduced — end of 2015 Figure 3-21: Purposes of introducing

telework (multiple responses accepted)

Figure 3-22: Percentage of employees using telework

Figure 3-23: Telework benefits — end of 2015

Note: as a percentage of businesses which have introduced telework

Note: as a percentage of businesses

which have introduced telework



End of 2015

Mobile

work

Work

ing

fro

m h

om

e

Sate

llite

offic

e w

ork

Raise efficiency (productivity) of routine business processes

Reduce workers’ travel times

Prepare for business continuity in the event of

emergencies (earthquakes, super-flu outbreaks, etc.)

Increase customer satisfaction

Support people who have difficulty using public transportation (physically disabled, older people,

pregnant women, etc.)

Improve creativity of creative, value-added business processes

Reduce office costs

Provide healthy, comfortable lives for workers

Attract better employees

Counter global warming by lowering CO2 emissions through transportation alternatives

Conserve energy and electricity

Other

End of 2014

End of 2015

End of 2014

End of 2015

Less than 5 percent

5 percent to less than 10 percent




80 percent or more

Not very beneficial

Very beneficial

Somewhat

beneficial

Do not know the impact

Negative

impact

End of 2015

21

75.4

24.6

55.5

26.2

20.2

14.5

2.3

73.2

16.9

9.9

53.0

25.8

21.2

16.4

2.6

0% 10% 20% 30% 40% 50% 60% 70% 80%

対策を行った

対策を行っていない

対策を行っているかわからない

セキュリティ対策ソフトの導入もしくは更新

セキュリティ対策サービスの新規契約もしくは更新

不確かなインターネット回線には接続しない

端末にパスワードを設定している

管理者を定め、チェックしている

平成26年末(n=11,845)

平成27年末(n=10,945)

(1) State of security measures (households)

Among households that use the Internet, 73.2 percent have taken some security

measures. The most common security measures taken were “installed or updated a

security program,” at 53.0 percent. This was followed by “signed up to or updated a

security service” (25.8 percent) and “did not connect to the Internet using an unknown or

unsecured source” (21.2 percent).

Figure 4-1: State of security measures (households)


4. Safety and security efforts

Note: as a percentage of households with at least one person who used the Internet in the past one year In the previous year’s survey, the reply option “Don’t know whether the measures have been taken or not”

was available, so care should be taken when comparison is conducted.

Installed or updated a security program

Signed up to or updated a security service

Did not connect to the Internet using an unknown or unsecured source

Set a password on devices

Set an administrator to check

End of 2014

End of 2015

Took some measures

Took no measures

Don't know whether the measures have been taken

or not

22

80.2

75.6

44.7

49.2

40.6

45.0

32.7

15.1

12.4

14.7

9.6

7.9

1.4

80.4

77.9

47.3

46.5

45.5

44.5

33.9

17.3

13.8

13.5

10.9

10.6

0.9

0% 20% 40% 60% 80% 100%

個人情報が外部に漏れていないか

コンピュータウィルスへの感染

迷惑メールが来ること

電子決済の信頼性

架空請求やインターネットを利用した詐欺

どこまでセキュリティ対策を行えばよいか

きちんと理解できているか

認証技術の信頼性

知的財産権を侵害していないか

違法・有害情報の氾濫

インターネット依存になっていないか

コミュニケーション相手とのトラブル

その他

平成26年末

(n=8,817)

平成27年末

(n=8,340)

25.3

27.4

51.4

51.2

18.4

16.9

4.8

4.5

0% 20% 40% 60% 80% 100%

平成26年末

(n=11,560)

平成27年末

(n=10,763)

不安を感じる少し不安を感じるあまり不安を感じない不安を感じない

78.6％

(2) Concerns about using the Internet (households)

Among households that use the Internet, nearly 80 percent of households (78.6 percent)

feel some concern — either “feel a little concerned” or “feel concerned” — about using the

Internet.

Among households with concerns, the largest concern was “concern about leak of

personal information” at 80.4 percent. This was followed by “concern about computer

virus infections” (77.9 percent) and “concern about receiving spam” (47.3 percent).

Figure 4-2: Concerns about using the Internet (households)

Figure 4-3: Types of concerns about using the Internet (households)


Note: as a percentage of households with at least one person who used the Internet in the past one year

Note: as a percentage of households which replied that they “feel concerned” or “feel a little concerned” about using

the Internet

End of 2014

Feel concerned

End of 2015

Feel a little concerned Feel not so concerned Feel not concerned

Concern about leak of personal information

Concern about computer virus infections

Concern about receiving spam

Concern about the reliability of electronic payment

means

Concern about fraudulent email or fraud using the Internet

Unclear how far to take security measures

Concern about whether I understand security threats properly

Concern about the reliability of authentication technology

Concern about unknowing breach of intellectual property

rights

Concern about a flood of illegal or harmful information

Concern about myself or people close to me becoming an Internet addict

Concern about trouble with communication on social media, etc.

Other

End of 2014

End of 2015

23

40.1

59.9

37.3

28.0

9.3

3.7

1.9

2.2

1.0

0.5

37.5

62.5

33.3

22.5

10.8

15.4

4.0

2.2

1.8

0.8

0.4

0% 20% 40% 60% 80%

何らかの被害を受けた

特に被害はない

ウィルスを発見又は感染

コンピュータウィルスを発見したが

感染しなかった

コンピュータウィルスを発見し、

少なくとも１回は感染した

標的型メールの送付

スパムメールの中継利用・踏み台

不正アクセス

ＤｏＳ（ＤＤｏｓ）攻撃

故意・過失による情報漏洩

ホームページの改ざん

平成26年末

(n=2,057)

平成26年末

(n=1,714)

97.2

2.8

88.6

65.6

54.2

43.0

38.9

33.2

39.2

30.0

21.0

20.2

16.2

14.5

10.7

11.3

10.9

9.8

10.0

8.1

20.5

98.9

1.1

90.8

68.8

62.5

49.1

47.9

43.2

40.5

38.1

27.2

24.3

20.0

18.5

15.7

15.6

13.5

12.8

11.5

9.6

28.4

0% 20% 40% 60% 80% 100%

対応している

特に対応していない

パソコンなどの端末(ＯＳ、ソフト等)に

ウィルス対策プログラムを導入

サーバにウィルス対策プログラムを導入

ＩＤ、パスワードによるアクセス制御

ファイアウォールの設置・導入

社員教育

セキュリティポリシーの策定

ＯＳへのセキュリティパッチの導入

アクセスログの記録

外部接続の際にウィルスウォールを構築

プロキシ（代理サーバ）等の利用

データやネットワークの暗号化

セキュリティ監査

回線監視

認証技術の導入による利用者確認

不正侵入検知システム(ＩＤＳ)・

不正侵入防御システム（ＩＰＳ）の設置・導入

ウィルス対策対応マニュアルを策定

セキュリティ管理のアウトソーシング

Ｗｅｂアプリケーションファイアウォールの

設置・導入

その他の対策

平成26年末(n=2,074)

平成27年末(n=1,834)

(3) Security breaches on company communication networks and security

measures taken (businesses)

Among businesses that used information-communication networks, 37.5 percent

reported some type of loss resulting from a security breach during the use of

information-communication networks in the past year. By type of security breach, 33.3

percent discovered or were infected by a computer virus and 15.4 percent received

targeted emails.

The percentage of businesses that implemented some security measures was 98.9

percent. By type of security measure, the implementation rate was highest, 90.8 percent,

for “install anti-virus programs on computers and other devices (operating system,

software, etc.), which was followed by “install anti-virus programs on servers” (68.8

percent) and “control access with IDs, passwords, etc.” (62.5 percent).

Figure 4-4: Security breaches that occurred in the past year during the use of information-communication

networks (businesses) (multiple

responses accepted)

Figure 4-5: State of security measures (businesses) (multiple responses

accepted)

Note: as a percentage of businesses using company

communication networks or the Internet

Note: as a percentage of businesses using company

communication networks or the Internet

End of 2014

End of 2015

Sustained some kind of loss

Sustained no losses

Discovered or infected by a computer virus

Discovered a computer virus

but not infected

Discovered a computer virus and at least one incidence of

an infection

Have received targeted

emails

Used as a spam bot or

zombie

Illegal access

DoS (DDoS) attack

Data breach due to theft or

negligence

Web site defacement

Measures taken

Measures not taken

Install anti-virus programs on computers

and other devices (operating system, software, etc.)

Install anti-virus programs on servers

Control access with IDs, passwords, etc.

Install and maintain firewalls


Establish security policies

Apply security patches for operating systems


Construct anti-virus walls at external access points

Use proxy servers, etc.

Encrypt data or networks

Security audits

Line monitoring

User authentication by means of authentication technologies

Install and maintain intrusion detection systems (IDS) or intrusion protection systems (IPS)

Establish manuals on responding to viruses

Outsource security management

Install and maintain Web application firewalls

Other measures

End of 2014

End of 2015

24

20.5%

47.8%

31.8%

標的型メールが社員の

端末に到達し、少なくと

も１回は感染した

標的型メールが社員の

端末に到達したが、感

染はなかった

端末に到達する前に

ウィルス対策プログラム

等で全て阻止した

平成27年末

(n=270)

83.1

16.9

70.1

51.7

29.7

31.8

20.7

15.5

14.5

13.4

6.2

8.6

7.7

2.6

3.9

88.9

11.1

76.5

56.9

39.7

34.5

27.1

20.1

18.7

18.6

11.7

11.4

11.1

4.4

3.8

0% 20% 40% 60% 80% 100%

対策を実施している

特に実施していない

パソコンなどの端末（OS、ソフト等）に

ウィルス対策プログラムを導入

サーバにウィルス対策プログラムを導入

社員教育

OSへのセキュリティパッチの導入

アクセスログの記録

外部接続の際にウィルスウォールを構築

プロキシ（代理サーバ）等の利用

重要情報を保有するサーバ等に対する

アクセス制御の強化

組織間、部門間での情報共有

不正侵入検知システム（IDS）の設置・導入

回線監視

送信ドメイン認証（SPF）の導入

その他の対策

平成26年末(n=2,040)

平成27年末(n=1,822)

(4) Targeted email losses and security measures taken (businesses)

Of businesses which received targeted emails, 47.8 percent selected the reply “Targeted

emails reached an employee’s device, but there were no computer virus infections,” while

20.5 percent selected “Targeted emails reached an employee’s device and there was at

least one incidence of a computer virus infection.”

Of businesses that used information-communication networks, 88.9 percent implemented

some security measures against targeted emails, up 5.9 points from 83.1 percent in the

previous year. By type of security measure, “Install anti-virus programs on computers and

other devices (operating system, software, etc.) was the most common measure, as it was

cited by 76.5 percent, followed by “Install anti-virus programs on servers” (56.9 percent) and

“Training for employees” (39.7 percent). The Implementation ratios for all these measures

were up more than 5 points from the previous year.

Figure 4-6: Losses from targeted emails — end of 2015 (businesses)

Figure 4-7: Security measures against targeted emails (businesses)


Note: as a percentage of businesses that received targeted emails

Note: as a percentage of businesses using company communication networks or the Internet

Targeted emails reached an employee’s device and there was at least one incidence of a computer virus infection Targeted emails reached an employee’s device, but there were no computer virus infections

Anti-virus programs and other measures blocked all targeted emails before

reaching any device

End of 2015

End of 2014

End of 2015

Measures taken

Measures not taken

Install anti-virus programs on computers and other devices (operating system,

software, etc.)

Install anti-virus programs on servers

Apply security patches for operating systems



Construct anti-virus walls at external

access points

Use proxy servers, etc.

Enhance access controls for servers and other devices that store sensitive data

Install and maintain intrusion detection systems (IDS)

Line monitoring

Share information between organization and divisions

Install a sender policy framework (SPF)

Other measures

25

39.7

36.3

40.9

37.1

31.8

22.7

13.3

11.1

10.4

5.8

3.5

4.5

2.6

2.3

13.2

47.8

44.2

44.0

43.5

37.0

28.3

14.3

12.5

11.1

8.3

4.6

3.5

3.4

2.2

8.9

0% 10% 20% 30% 40% 50%

ウィルス感染に不安

セキュリティ対策の確立が困難

運用・管理の人材が不足

運用・管理の費用が増大

従業員のセキュリティ意識が低い

障害時の復旧作業が困難

導入成果の定量的把握が困難

通信料金が高い

導入成果を得ることが困難

通信速度が遅い

著作権等知的財産の保護に不安

電子的決済の信頼性に不安

認証技術の信頼性に不安

その他

特に問題なし

平成26年末

(n=2,027)

平成27年末

(n=1,805)

78.4

21.6

33.7

48.7

24.9

20.3

13.9

9.2

6.3

7.8

87.7

12.3

49.5

46.9

30.8

26.6

19.2

9.2

7.9

8.8

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

対策を実施している

特に実施していない

個人情報保護管理責任者の設置

社内教育の充実

プライバシーポリシーの策定

必要な個人情報の絞り込み

システムや体制の再構築

プライバシーマーク制度の取得

外注先の選定要件の強化

（プライバシーマーク取得の有無等）

その他の対策

平成26年末

(n=2,042)

平成27年末

(n=1,802)

Figure 4-8: Issues associated with Internet, intranets, and other network usage (businesses) (multiple responses accepted)

(6) State of personal information protection measures (businesses)

87.7 percent of businesses, a 9.3 percentage point increase from the previous year (78.4%),

have taken some personal information protection measures. By type of information protection

measure, “appointed a manager in charge of personal information protection” was cited by the

largest percentage, 49.5 percent, up 15.8 points from 33.7 percent in the previous year. This

was followed by “enhanced internal training” (46.9 percent) and “established a privacy policy”

(30.8 percent).

Figure 4-9: State of personal information protection measures (businesses)


(5) Issues associated with Internet, intranets, and other network usage

(businesses)

Among issues associated with usage of the Internet, intranets, and other networks, “concern

about virus infections” was cited by the largest percentage of businesses, 47.8 percent, up 8.0

points from 39.7 percent in the previous year. It was followed by “difficulties in establishing

security measures” (44.2 percent) and “lack of operational and administrative personnel” (44.0

percent). Most reply options were cited by a larger percentage of businesses than in the

previous year.

End of 2014

Concern about virus infections

Difficulties in establishing security measures

Lack of operational and administrative personnel

Rising operational and management costs

Low security awareness among employees

Difficulties in restoring operations after a fault

Difficulties in quantifying benefits of network adoption

High communication charges

Difficulties in achieving benefits from network adoption

Low communication speeds

Concern about protection of copyrights and intellectual property

Concern about the reliability of electronic

payments

Concern about the reliability of authentication

technology

Other

No particular issues

End of 2015

End of 2014

Appointed a manager in charge of personal information protection

Enhanced internal training

Established a privacy policy

Minimize the personal information handled

Rebuilt systems and organizations

Obtained Privacy Mark certification

Strengthened conditions on external supplier selection (e.g., has obtained

Privacy Mark certification, etc.)

Other measures

Measures taken

Measures not taken

End of 2015

26

23.9

6.4

5.4

2.1

27.7

7.4

6.5

3.0

0% 5% 10% 15% 20% 25% 30%

テレビ（デジタル放送対応）

IPTV用チューナー

DVD・ブルーレイディスクレコーダ

（デジタル放送対応）

デジタル放送受信用チューナー

平成26年末(n=16,306)

平成27年末

(n=14,594)

34.1

37.8

32.4

8.5

9.2

2.8

8.6

39.2

39.1

28.1

12.7

8.6

2.5

8.2

0% 20% 40%

ＶＯＤ（ビデオ・オン・デマンド）等の配信番組

ホームページの閲覧、動画投稿、電子掲示板、チャット、

ＳＮＳ、オンラインショッピング等のウェブ利用

視聴中の番組内容に関連した情報の取得

ネットワークを通じてスマートフォン、タブレット型端末等で

録画予約や録画した番組を視聴

オンラインのテレビゲーム

テレビ電話

その他

平成26年末

(n=1,287)

平成27年末

(n=1,318)

(1) Internet connection of digital TV, etc. (households)

Of the surveyed households, 27.7 percent used Internet-connected TVs (with digital

broadcast support), while 7.4 percent used Internet-connected IPTV tuners.

Figure 5-1: Internet connection of digital TV, etc. (households)

(2) Purposes of Internet access function usage of digital television, etc.

(households)

As for the purpose of Internet access function usage, “video on demand (VOD) or other

streamed programming” was cited by the largest percentage, 39.2 percent, up 5.1 points

from 34.1 percent in the previous year. This was followed by “web uses” (39.1 percent) and

“obtain information related to the current program” (28.1 percent).

Figure 5-2: Purposes of Internet access function usage (households) (multiple responses accepted)

5. Usage of Digital Television Broadcasting

Note: as a percentage of households using the Internet access function of digital TV tuners.

End of 2014

TVs (with digital broadcast support)

IPTV tuners

DVD / Blu-Ray disk recorders (with digital broadcast support)

Digital broadcast receiver tuners

End of 2015

Video on demand (VOD) or other streamed programming

Web uses, such as browsing Websites, posting videos, using forums, chat, social networking, online shopping, etc.

Obtain information related to the current program

Make recording settings or watch recorded programs on smartphones or tablets via a network

Online gaming

Videophone

Other

End of 2015

End of 2014

communications usage trend survey in 2015 compiled

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