A Report on

Organised by:

in association with

Objective of Exhibition

To provide a platform to general masses where anything & every thing in regards to property starting from residential/ commercial estate, finance, interior consultancy, modular kitchens, bathroom fittings, hardware, home safety devices, home furniture & furnishings, wooden doors & panels, landscaping techniques, vastu & Feng- shui consultancy etc. is all at a single platform under one roof.

Topic of Seminar New Avenues in Real Estate Financing

Some of the topics discussed during seminar were:

1. Conventional Finance Options

2. Venture Fund

3. Real Estate Mutual Funds

4. Rating/ Grading system of developers & their projects as means of attracting Investment

5. Securitization and Secondary Mortgage

Seminar New Avenues in Real Estate Financing

2 hr. Seminar had started at around 6.30 pm & lasted till 8.30 pm.

The profile of speakers is as under:

• Mr. Sanjeev Srivastava

(Dir. Assotech Realty (P) Ltd.)

• Mr. Cherian Thomas

(Sr. Dir. (Advisory), IDFC

• Mr. Prem Subramanyam, (IDFC)

• Mr. Rahul Rai (Associate Director – Ernest & Young (P) Ltd.)

• Mr. Sumit Anand

(CEO – AR Venture Funds, Mumbai)

Exhibitor Profile

• Builders & Promoters Banks / Financial Institutes

• Hardware companies Insurance Companies

• Modular Kitchens Flooring & Tiles

• Bathroom Fittings Home Safety Devices

• Furniture & Furnishings Wooden Doors & Panels

• Landscapers Online Real estate consultant

• Vaastu & Feng Shui Publications (Real Estate/ Interiors)

Participating Builders

• Ansal Properties & infrastructure Ansal Buildwell

• Niho Constructions Assotech Realty

• Ashiana Housing Business Park Town Planners

• Parsvnath SVP Builders

• Purvanchal Constructions Tri ad- Khushi Group

• Today Homes JMD Group

• ESS ESS Group Gagan Enclave

• Best Group Cosmos

• Lotus Floors Roosewelt Realtors

• 99 Acres (Online property portal)

Participating Banks/ Financiers

• ABN Amro BHW Birla

• GE Money HSBC Bank

• IDBI Bank ICICI Bank

• LIC Housing PNB Housing Finance

• State Bank of India UTI Bank

Participating Related Services

• B&R Brass Collection Dee Pearls Marbles

• Fujiband Composite Panels JK Lakshmi

• Kanu Hacker Kitchens Pidilite Industries

• Vacline Kitchens ONYX from Pakistan

• Future Point (Vastu Consultant) Realty Plus Magazine

• A+D Magazine IDI Magazine

PublicityNEWS PAPER

DatePublication

3rd Sept’ 05 Jagran Properties

8th Sept’ 05 The Times of India

9th Sept’ 05 HT Estate9th Sept’ 05 Times Property9th Sept’ 05 Jagran Properties10th Sept’ 05 Hindustan Times

Magazine Publicity Issue Publication

July’ 05 Realty PlusAugust’ 05 Realty PlusAugust’ 05 Architecture +

DesignAugust’ 05 Indian Design &

InteriorsInternet Publicity

Website Banners

www.99acres.comwww.naukri.com www.jeevansathi.comwww.tradebiz.comwww.realtyplusmag.comwww.ecubeservices.biz/propertiesahead

Emailers were sent to a data base of 99 acres, naukri.com, jeevansathi.com 50 lac people 3 times

FM PublicityChannel Dates

Radio City 10 days campaign

91 FM (20 Sec., 10 Spots)Outdoor Publicity

Mobile Hoardings 1no. x 10 daysBanners 1000 Nos.Pole Kiosks 100 nos.

Entertainment Evening

On 9th September’05 (first day of exhibition) an entertainment evening was organised followed by cocktail & dinner.

This was to thank all the participants for their support and cooperation in making this a successful exhibition and also to provide a nice relaxing de- stress party.

The party was immediately after the Seminar.

Visitor Flow

Approximately 20,000 people have visited the exhibition during 3 days.

From the random feedback gathered from the visitors, they were satisfied with the exhibition and the product profile and informed that exhibition was up to their expectations.

Similarly from the feedback form gathered from the Exhibitor’s, as per their views and saying, the exhibition was a mega success and they were all happy and satisfied with the 3 days fair, and they did generated lots of leads and closed the deals too.