a project report on apple.docx

8/20/2019 A Project Report on apple.docx

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A Project Report

On

The Success and Failure Project Management of Apple

Submitted in partial fulfilment of the requirements of

Master of Business Administration

By

shan Asodaria

Manali !antharia

Pa"an #ari"ala

Submitted to

Mrs Richa Agar"al

Auro $ni%ersity of &ospitality and Management

Surat

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Table of Contents

Sr' no Topics

( ntroduction to Apple nc'

) *ision

+ Mission

, Products

- .hat are the /ey reasons for Apple0s success1

2 S.OT of Apple

3 Pastel Analysis of Apple

4 Success products of Apple nc'

5Failure Products of Apple6

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Introduction to Apple Inc. :

Apple nc' is an American multinational technology company headquartered

in 7upertino8 7alifornia8 that designs8 de%elops8 and sells consumer electronics8 computer

soft"are8 and online ser%ices' t9s hard"are products are the iPhone smart:phone8

the iPad tablet computer 8 the Mac personal computer 8 the iPod portable media player 8 and

the Apple .atch smart:"atch' Apple0s consumer soft"are includes the OS

; and iOS operating systems8 the iTunes media player 8 the Safari "eb bro"ser 8 and

the i>38 to reflect its shifted

focus to"ard consumer electronics' Apple ? @ASA6 AAP>> permanent full:time

employees as of #uly )>(-and maintains ,-+ retail stores in siEteen countries as of March

)>(- it operates the online Apple Store and iTunes Store8 the latter of "hich is the

"orld0s largest music retailer'

Apple0s "orld"ide annual re%enue totalled D)++ billion for the fiscal year ending in

September )>(-' The company enjoys a high le%el of brand loyalty and8 according to the

)>(, edition of the nter brand Best Global Brands report8 is the "orld0s most %aluable

brand "ith a %aluation of D((4'5 billion' By the end of )>(,8 the corporation continued

to recei%e significant criticism regarding the labour practices of its contractors and its

en%ironmental and business practices8 including the origins of source materials'

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https://en.wikipedia.org/wiki/Multinational_corporationhttps://en.wikipedia.org/wiki/Technology_companyhttps://en.wikipedia.org/wiki/Cupertino,_Californiahttps://en.wikipedia.org/wiki/Californiahttps://en.wikipedia.org/wiki/Consumer_electronicshttps://en.wikipedia.org/wiki/Softwarehttps://en.wikipedia.org/wiki/Softwarehttps://en.wikipedia.org/wiki/Computer_hardwarehttps://en.wikipedia.org/wiki/IPhonehttps://en.wikipedia.org/wiki/Smartphonehttps://en.wikipedia.org/wiki/IPadhttps://en.wikipedia.org/wiki/Tablet_computerhttps://en.wikipedia.org/wiki/Macintoshhttps://en.wikipedia.org/wiki/Personal_computerhttps://en.wikipedia.org/wiki/IPodhttps://en.wikipedia.org/wiki/Portable_media_playerhttps://en.wikipedia.org/wiki/Apple_Watchhttps://en.wikipedia.org/wiki/Smartwatchhttps://en.wikipedia.org/wiki/OS_Xhttps://en.wikipedia.org/wiki/OS_Xhttps://en.wikipedia.org/wiki/IOShttps://en.wikipedia.org/wiki/Operating_systemhttps://en.wikipedia.org/wiki/ITuneshttps://en.wikipedia.org/wiki/Media_player_(software)https://en.wikipedia.org/wiki/Safari_(web_browser)https://en.wikipedia.org/wiki/Web_browserhttps://en.wikipedia.org/wiki/ILifehttps://en.wikipedia.org/wiki/IWorkhttps://en.wikipedia.org/wiki/ITunes_Storehttps://en.wikipedia.org/wiki/App_Store_(iOS)https://en.wikipedia.org/wiki/Mac_App_Storehttps://en.wikipedia.org/wiki/ICloudhttps://en.wikipedia.org/wiki/Steve_Jobshttps://en.wikipedia.org/wiki/Steve_Wozniakhttps://en.wikipedia.org/wiki/Ronald_Waynehttps://en.wikipedia.org/wiki/NASDAQhttp://www.nasdaq.com/symbol/aaplhttps://en.wikipedia.org/wiki/Dow_Jones_Industrial_Averagehttps://en.wikipedia.org/wiki/Dow_Jones_Industrial_Averagehttps://en.wikipedia.org/wiki/List_of_the_largest_information_technology_companieshttps://en.wikipedia.org/wiki/Assethttps://en.wikipedia.org/wiki/Mobile_phone#Manufacturershttps://en.wikipedia.org/wiki/Mobile_phone#Manufacturershttps://en.wikipedia.org/wiki/List_of_public_corporations_by_market_capitalizationhttps://en.wikipedia.org/wiki/List_of_public_corporations_by_market_capitalizationhttps://en.wikipedia.org/wiki/United_States_dollarhttps://en.wikipedia.org/wiki/Apple_Storehttps://en.wikipedia.org/wiki/Apple_Store_(online)https://en.wikipedia.org/wiki/Fiscal_yearhttps://en.wikipedia.org/wiki/Brand_loyaltyhttps://en.wikipedia.org/wiki/Interbrandhttps://en.wikipedia.org/wiki/Criticism_of_Apple_Inc.https://en.wikipedia.org/wiki/Technology_companyhttps://en.wikipedia.org/wiki/Cupertino,_Californiahttps://en.wikipedia.org/wiki/Californiahttps://en.wikipedia.org/wiki/Consumer_electronicshttps://en.wikipedia.org/wiki/Softwarehttps://en.wikipedia.org/wiki/Softwarehttps://en.wikipedia.org/wiki/Computer_hardwarehttps://en.wikipedia.org/wiki/IPhonehttps://en.wikipedia.org/wiki/Smartphonehttps://en.wikipedia.org/wiki/IPadhttps://en.wikipedia.org/wiki/Tablet_computerhttps://en.wikipedia.org/wiki/Macintoshhttps://en.wikipedia.org/wiki/Personal_computerhttps://en.wikipedia.org/wiki/IPodhttps://en.wikipedia.org/wiki/Portable_media_playerhttps://en.wikipedia.org/wiki/Apple_Watchhttps://en.wikipedia.org/wiki/Smartwatchhttps://en.wikipedia.org/wiki/OS_Xhttps://en.wikipedia.org/wiki/OS_Xhttps://en.wikipedia.org/wiki/IOShttps://en.wikipedia.org/wiki/Operating_systemhttps://en.wikipedia.org/wiki/ITuneshttps://en.wikipedia.org/wiki/Media_player_(software)https://en.wikipedia.org/wiki/Safari_(web_browser)https://en.wikipedia.org/wiki/Web_browserhttps://en.wikipedia.org/wiki/ILifehttps://en.wikipedia.org/wiki/IWorkhttps://en.wikipedia.org/wiki/ITunes_Storehttps://en.wikipedia.org/wiki/App_Store_(iOS)https://en.wikipedia.org/wiki/Mac_App_Storehttps://en.wikipedia.org/wiki/ICloudhttps://en.wikipedia.org/wiki/Steve_Jobshttps://en.wikipedia.org/wiki/Steve_Wozniakhttps://en.wikipedia.org/wiki/Ronald_Waynehttps://en.wikipedia.org/wiki/NASDAQhttp://www.nasdaq.com/symbol/aaplhttps://en.wikipedia.org/wiki/Dow_Jones_Industrial_Averagehttps://en.wikipedia.org/wiki/Dow_Jones_Industrial_Averagehttps://en.wikipedia.org/wiki/List_of_the_largest_information_technology_companieshttps://en.wikipedia.org/wiki/Assethttps://en.wikipedia.org/wiki/Mobile_phone#Manufacturershttps://en.wikipedia.org/wiki/Mobile_phone#Manufacturershttps://en.wikipedia.org/wiki/List_of_public_corporations_by_market_capitalizationhttps://en.wikipedia.org/wiki/List_of_public_corporations_by_market_capitalizationhttps://en.wikipedia.org/wiki/United_States_dollarhttps://en.wikipedia.org/wiki/Apple_Storehttps://en.wikipedia.org/wiki/Apple_Store_(online)https://en.wikipedia.org/wiki/Fiscal_yearhttps://en.wikipedia.org/wiki/Brand_loyaltyhttps://en.wikipedia.org/wiki/Interbrandhttps://en.wikipedia.org/wiki/Criticism_of_Apple_Inc.https://en.wikipedia.org/wiki/Multinational_corporation


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Vision:

HMan is the creator of change in this "orld' As such he should be abo%e system and

structures and not subordinate to themI

Mission:

HApple is committed to bringing the best personal computing eEperience to students8

educators8 creati%e professionals and consumers around the "orld through its inno%ati%e

hard"are8 soft"are and internet offerings'

Products:

Macs that are currently being sold are6

•

MacBook : 7onsumer ultra:thin8 ultra:portable noteboo/8 introduced in )>>2 and re:launched in )>(-'

• MacBook Air: 7onsumer ultra:thin8 ultra:portable noteboo/8 introduced in )>>4'

• MacBook Pro: Professional noteboo/8 introduced in )>>2'

• Mac Mini: 7onsumer sub:des/top computer8 introduced in )>>-'

• iMac6 7onsumer all:in one des/top computer8 introduced in (554'

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https://en.wikipedia.org/wiki/MacBook_(2015_version)https://en.wikipedia.org/wiki/MacBook_Airhttps://en.wikipedia.org/wiki/MacBook_Prohttps://en.wikipedia.org/wiki/Mac_Minihttps://en.wikipedia.org/wiki/IMachttps://en.wikipedia.org/wiki/MacBook_(2015_version)https://en.wikipedia.org/wiki/MacBook_Airhttps://en.wikipedia.org/wiki/MacBook_Prohttps://en.wikipedia.org/wiki/Mac_Minihttps://en.wikipedia.org/wiki/IMac


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• Mac Pro: .or/station des/top computer8 introduced in )>>2'

Apple sells a %ariety of computer accessories for Macs8 including Thunderbolt

isplay8 Magic Mouse8 Magic Trac/ pad8 .ireless !eyboard8 Battery 7harger 8 the

AirPort "ireless net"or/ing products8 and Time 7apsule'

iPod

On October )+8 )>>(8 Apple introduced the iPod digital music player' Se%eral updated

models ha%e since been introduced8 and the iPod brand is no" the mar/et leader in

portable music players by a significant margin' More than +-> million units ha%e shipped

as of September )>()' Apple has partnered "ith @i/e to offer the @i/eJ iPod Sports !it8

enabling runners to synchroni=e and monitor their runs "ith iTunes and the @i/eJ

"ebsite'

Apple currently sells three %ariants of the iPod6

• iPod Shuffle6 $ltra:portable digital audio player8 currently a%ailable in a ) GB model8

introduced in )>>-'

• iPod Nano: Portable media player 8 currently a%ailable in a (2 GB model8 introduced

in )>>-' Karlier models featured the traditional iPod clic/ "heel8 but the current

generation features a multi:touch interface and includes an FM radio and a pedometer '

• iPod Touch: Portable media player that runs iOS and is currently a%ailable in (28 +)8

2,8 and ()4 GB models8 introduced in )>>3' The current generation features the Apple

A4 processor8 a Retina display8 Siri and dual cameras on the front ?(') megapiEel sensorC

and bac/ ?4 megapiEel iSightC' The latter camera supports & %ideo

recording at (>4>p and slo" motion %ideo at ()>fps in 3)>p'

iPhone:

At the Mac"orld 7onference L KEpo in #anuary )>>38 Ste%e #obs introduced the long:

anticipated iPhone8 a con%ergence of an nternet:enabled smart phone and iPod' The first:generation iPhone "as released on #une )58 )>>3 for D,55 ?, GBC and D-55 ?4 GBC "ith

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https://en.wikipedia.org/wiki/Mac_Prohttps://en.wikipedia.org/wiki/Apple_Thunderbolt_Displayhttps://en.wikipedia.org/wiki/Apple_Thunderbolt_Displayhttps://en.wikipedia.org/wiki/Magic_Mousehttps://en.wikipedia.org/wiki/Magic_Mousehttps://en.wikipedia.org/wiki/Magic_Trackpadhttps://en.wikipedia.org/wiki/Magic_Trackpadhttps://en.wikipedia.org/wiki/Apple_Wireless_Keyboardhttps://en.wikipedia.org/wiki/Apple_Wireless_Keyboardhttps://en.wikipedia.org/wiki/Apple_Battery_Chargerhttps://en.wikipedia.org/wiki/Apple_Time_Capsulehttps://en.wikipedia.org/wiki/Apple_Time_Capsulehttps://en.wikipedia.org/wiki/IPodhttps://en.wikipedia.org/wiki/Nike,_Inc.https://en.wikipedia.org/wiki/Nike%2BiPodhttps://en.wikipedia.org/wiki/IPod_Shufflehttps://en.wikipedia.org/wiki/IPod_Nanohttps://en.wikipedia.org/wiki/Portable_media_playerhttps://en.wikipedia.org/wiki/Portable_media_playerhttps://en.wikipedia.org/wiki/IPod_click_wheelhttps://en.wikipedia.org/wiki/IPod_click_wheelhttps://en.wikipedia.org/wiki/Multi-touchhttps://en.wikipedia.org/wiki/Multi-touchhttps://en.wikipedia.org/wiki/FM_radiohttps://en.wikipedia.org/wiki/Pedometerhttps://en.wikipedia.org/wiki/Pedometerhttps://en.wikipedia.org/wiki/IPod_Touchhttps://en.wikipedia.org/wiki/IOShttps://en.wikipedia.org/wiki/IPod_Touch_(6th_generation)https://en.wikipedia.org/wiki/Apple_A8https://en.wikipedia.org/wiki/Apple_A8https://en.wikipedia.org/wiki/Retina_displayhttps://en.wikipedia.org/wiki/Sirihttps://en.wikipedia.org/wiki/Sirihttps://en.wikipedia.org/wiki/ISighthttps://en.wikipedia.org/wiki/Video_recordinghttps://en.wikipedia.org/wiki/Video_recordinghttps://en.wikipedia.org/wiki/Video_recordinghttps://en.wikipedia.org/wiki/1080phttps://en.wikipedia.org/wiki/Macworld_Conference_%26_Expohttps://en.wikipedia.org/wiki/IPhonehttps://en.wikipedia.org/wiki/Smartphonehttps://en.wikipedia.org/wiki/IPhone_(first_generation)https://en.wikipedia.org/wiki/IPhone_(first_generation)https://en.wikipedia.org/wiki/Mac_Prohttps://en.wikipedia.org/wiki/Apple_Thunderbolt_Displayhttps://en.wikipedia.org/wiki/Apple_Thunderbolt_Displayhttps://en.wikipedia.org/wiki/Magic_Mousehttps://en.wikipedia.org/wiki/Magic_Trackpadhttps://en.wikipedia.org/wiki/Apple_Wireless_Keyboardhttps://en.wikipedia.org/wiki/Apple_Battery_Chargerhttps://en.wikipedia.org/wiki/Apple_Time_Capsulehttps://en.wikipedia.org/wiki/IPodhttps://en.wikipedia.org/wiki/Nike,_Inc.https://en.wikipedia.org/wiki/Nike%2BiPodhttps://en.wikipedia.org/wiki/IPod_Shufflehttps://en.wikipedia.org/wiki/IPod_Nanohttps://en.wikipedia.org/wiki/Portable_media_playerhttps://en.wikipedia.org/wiki/IPod_click_wheelhttps://en.wikipedia.org/wiki/Multi-touchhttps://en.wikipedia.org/wiki/FM_radiohttps://en.wikipedia.org/wiki/Pedometerhttps://en.wikipedia.org/wiki/IPod_Touchhttps://en.wikipedia.org/wiki/IOShttps://en.wikipedia.org/wiki/IPod_Touch_(6th_generation)https://en.wikipedia.org/wiki/Apple_A8https://en.wikipedia.org/wiki/Apple_A8https://en.wikipedia.org/wiki/Retina_displayhttps://en.wikipedia.org/wiki/Sirihttps://en.wikipedia.org/wiki/ISighthttps://en.wikipedia.org/wiki/Video_recordinghttps://en.wikipedia.org/wiki/Video_recordinghttps://en.wikipedia.org/wiki/1080phttps://en.wikipedia.org/wiki/Macworld_Conference_%26_Expohttps://en.wikipedia.org/wiki/IPhonehttps://en.wikipedia.org/wiki/Smartphonehttps://en.wikipedia.org/wiki/IPhone_(first_generation)https://en.wikipedia.org/wiki/IPhone_(first_generation)


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an ATLT contract' On February -8 )>>48 it "as updated to ha%e (2 GB of memory8 in

addition to the 4 GB and , GB models' t combined a )'-G quad band GS

Mand KGK cellular phone "ith features found in handheld de%ices8 running scaled:

do"n %ersions of Apple0s Mac OS ; ?dubbed iPhone OS8 later renamed iOSC8 "ith

%arious Mac OS ; applications such as Safari and Mail' t also includes "eb:based

and ashboard apps such as Google Maps and .eather ' The iPhone features a +'-:inch

?45 mmC touch screen display8 Bluetooth8 and .i:Fi ?both NbN and NgNC'

A second %ersion8 the iPhone +G8 "as released on #uly ((8 )>>4 "ith a reduced price of

D(55 for the 4 GB %ersion and D)55 for the (2 GB %ersion' This %ersion added support

for +G net"or/ing and assisted:GPS na%igation' The flat sil%er bac/ and large antenna

square of the original model "ere eliminated in fa%or of a glossy8 cur%ed blac/ or "hite

bac/' Soft"are capabilities "ere impro%ed "ith the release of the App Store8 "hich

pro%ided iPhone:compatible applications to do"nload' On April ),8 )>>58 the App

Store surpassed one billion do"nloads' On #une 48 )>>58 Apple announced the iPhone

+GS' t pro%ided an incremental update to the de%ice8 including faster internal

components8 support for faster +G speeds8 %ideo recording capability8 and %oice control'

On September ()8 )>()8 Apple introduced the iPhone -'t added a ,:inch display8 ,G (>8 Apple introduced their much:anticipated media tablet8 the iPad8

"hich runs a modified %ersion of iOS' t offers multi:touch interaction "ith multimedia

formats including ne"spapers8 e:boo/s8 photos8 %ideos8 music8 "ord processing

documents8 %ideo games8 and most eEisting iPhone apps' t also includes a mobile %ersion

of Safari for "eb bro"sing8 as "ell as access to the App Store8 iTunes


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synced through the user0s computer' ATLT "as initially the sole $'S' pro%ider of +G

"ireless access for the iPad

On March )8 )>((8 Apple introduced the iPad )8 "hich had a faster processor and a

camera on the front and bac/' t also added support for optional +G ser%ice pro%ided by

*eri=on in addition to ATLT' The a%ailability of the iPad ) "as initially limited as a

result of a de%astating earthqua/e and tsunami in #apan in March )>(('The third:

generation iPad "as released on March 38 )>() and mar/eted as N the ne" iPadN' t

added (,8 and released

on April ),8 )>(-'The "earable de%ice consists of fitness:trac/ing capabilities that are

similar to Fitbit8 and must be used in combination "ith an iPhone to "or/ ?only

the iPhone -8 or later models8 are compatible "ith the Apple .atchC'

What are the ke reasons for Apple!s success"

The /ey reason for Apple9s success are as follo"s6

# Si$plicit

% Beaut

& I'tunes

( Master of so$e trades) rather than a *ack of all.

+ Brand Value

, -oalt

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https://en.wikipedia.org/wiki/AT%26T_Inc.https://en.wikipedia.org/wiki/IPad_2https://en.wikipedia.org/wiki/Verizon_Wirelesshttps://en.wikipedia.org/wiki/AT%26T_Inc.https://en.wikipedia.org/wiki/2011_T%C5%8Dhoku_earthquake_and_tsunamihttps://en.wikipedia.org/wiki/IPad_(third_generation)https://en.wikipedia.org/wiki/3GPP_Long_Term_Evolutionhttps://en.wikipedia.org/wiki/A5Xhttps://en.wikipedia.org/wiki/Smartwatchhttps://en.wikipedia.org/wiki/Fitbithttps://en.wikipedia.org/wiki/IPhone_5https://en.wikipedia.org/wiki/AT%26T_Inc.https://en.wikipedia.org/wiki/IPad_2https://en.wikipedia.org/wiki/Verizon_Wirelesshttps://en.wikipedia.org/wiki/AT%26T_Inc.https://en.wikipedia.org/wiki/2011_T%C5%8Dhoku_earthquake_and_tsunamihttps://en.wikipedia.org/wiki/IPad_(third_generation)https://en.wikipedia.org/wiki/3GPP_Long_Term_Evolutionhttps://en.wikipedia.org/wiki/A5Xhttps://en.wikipedia.org/wiki/Smartwatchhttps://en.wikipedia.org/wiki/Fitbithttps://en.wikipedia.org/wiki/IPhone_5


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1 Si$plicit:

One of the things that fascinated me about the iPod "as its sheer simplicity' A de%ice"hich is an audio%ideo player8 and has se%eral additional features can be operated "ith

the help of t"o buttons' An inner round button coupled "ith the outer Nclic/N "heel could

in essence operate the "hole de%ice' Apple has eEported this outloo/ to all their other

products8 and tries to ma/e them as simple as possible

) Beaut:

Aesthetic %alue is of prime importance "hen it comes to Apple' .hen "as the last time

you loo/ed at an Apple product and thought it "as ugly1 The built8 design and form

factor of their products along "ith the choice of material used is usually spot on' More

than a Samsung GalaEy S+ or any other major competitor in the mar/et8 just li/e the

"ay the iPhone feels in my hand' 7ompared to a fat BM laptop8 a MacBoo/ Air is

eEtremely pleasing to the eye' There "ill ob%iously be people "ho %alue configurations

and %alue for money o%er e%erything else8 but a huge chun/ of people "ill just buy "hat

they li/e at first sight : and Apple "ins the race hands do"n in that department '

& I'tunes:

:Tunes "as in one "ord : phenomenal' :Tunes came at a time "hen online purchasing

"asn0t the norm8 and people preferred to do"nload music illegally rather than buy the

music' But iTunes made it simple and cheap and8 along "ith the iPod8 pioneered the

online music re%olution' :Tunes is the largest online retail store for music right no"8 and

it0s ease of integration "ith Apple products ma/es it another reason "hy people buy

Apple'

( Master of so$e trades) rather than a *ack of all.

Many major companies today dip their hands into "hiche%er jar of honey they can find'

Microsoft %entured out into the gaming business ?;BO;C8 the music industry ?une

PlayerC8 mobile phones8 internet search etc' Apple sells primarily /01 products6 iPad8

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iPhone8 iPod8 and Macs' 7oncentration of their resources into fe"er products leads to

greater quality in these products'

+ Brand Value:

The term NApple Fan:boysN "asn0t coined for no apparent reason : it has a modicum of

truth to it' Apple has managed to become a huge brand name'


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• Apple is a leading inno%ator in mobile de%ice technology

• Strong financial performance ?D(>8>>>8>>>8>>> cash8 gross profit margin ,+'5Q and

no debtC

• Brand reputation

• Retail stores

• #trong $ar%eting and advertising tea$s

% Weakness:

• &igh price

• ncompatibility "ith different OS

• ecreasing mar/et share

• Patent infringements

• Further changes in management

• efects of ne" products


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Pestel Analsis of Apple:

# Political actor:

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Political factor are basically to "hat degree the go%ernment inter%enes in the economy'

Political factors include areas such as taE policy8 labour la"8 en%ironmental la"8 trade

restrictions8 tariffs and political stability'

% 3cono$ic actor:

t includes economic gro"th8 interest rates8 eEchange rates and the inflation rate' These

factors ha%e major impacts on ho" business operate and ma/e decisions' KEchange rates

affect the costs of eEporting goods and the supply and price of imported goods in the

economy'

& Social actors:

t includes the cultural aspects and include health consciousness8 population gro"th rate8

age distribution8 career attitudes and emphasis on safety' Trends in social factors affect the

demand for a company9s products and ho" that company operates'

( Technolo2ical actors:

t includes technological aspects such as RL acti%ity8 automation technology incenti%esand the rate of technological changes'

+ 3n4iron$ental actors:

t includes ecological and en%ironmental aspects such as "eather8 climate8 and climate

change8 "hich may especially affect industries such as tourism8 farming and insurance .

, -e2al actors:


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Success products of Apple Inc.:

Apple9s co:founder Ste%e #obs ne%er too/ engineering degree from any uni%ersity but still

considered as most creati%e mind in the "orld of Technology today' #obs un%eiled many

re%olutionary products in his career days at Apple8 setting ne" benchmar/s for his

competitors'

# Apple II

The earliest Apple s "ere assembled in Silicon *alley8 and later in TeEas printed circuit

boards "ere manufactured in reland and Singapore' The first computers "ent on sale on

#une (>8 (533 "ith a MOS Technology 2->) microprocessor running at ('>)+ M&=8 t"o

game paddles8 , /B of RAM8 an audio cassette interface for loading programs and storing

data8 and the nteger BAS7 programming language built into the ROMs'

The Apple used a multiplicity of idiosyncratic engineering shortcuts to sa%e hard"are

and reduce costs' For eEample6

• Ta/ing ad%antage of the "ay that 2->) processor only accesses memory on alternate

phases of the cloc/ cycle8 the %ideo generation circuitry0s memory access on the

other"ise unused phase a%oids memory contention issues and interruptions of the

%ideo stream'

• This arrangement simultaneously eliminated the need for a separate refresh circuit for

the RAM chips8 as the %ideo transfer accessed each ro" of the dynamic memory

"ithin the timeout period'

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http://www.themost10.com/elegant-alcohol-packaging-designs/http://www.themost10.com/elegant-alcohol-packaging-designs/https://en.wikipedia.org/wiki/Silicon_Valleyhttps://en.wikipedia.org/wiki/Printed_circuit_boardhttps://en.wikipedia.org/wiki/Printed_circuit_boardhttps://en.wikipedia.org/wiki/Irelandhttps://en.wikipedia.org/wiki/Singaporehttps://en.wikipedia.org/wiki/MOS_Technology_6502https://en.wikipedia.org/wiki/Hertzhttps://en.wikipedia.org/wiki/Paddle_(game_controller)https://en.wikipedia.org/wiki/Random-access_memoryhttps://en.wikipedia.org/wiki/Compact_Cassette#Data_recordinghttps://en.wikipedia.org/wiki/Integer_BASIChttps://en.wikipedia.org/wiki/Read-only_memoryhttps://en.wikipedia.org/wiki/Memory_refreshhttps://en.wikipedia.org/wiki/DRAMhttps://en.wikipedia.org/wiki/Memory_refresh#Refresh_intervalhttp://www.themost10.com/elegant-alcohol-packaging-designs/https://en.wikipedia.org/wiki/Silicon_Valleyhttps://en.wikipedia.org/wiki/Printed_circuit_boardhttps://en.wikipedia.org/wiki/Printed_circuit_boardhttps://en.wikipedia.org/wiki/Irelandhttps://en.wikipedia.org/wiki/Singaporehttps://en.wikipedia.org/wiki/MOS_Technology_6502https://en.wikipedia.org/wiki/Hertzhttps://en.wikipedia.org/wiki/Paddle_(game_controller)https://en.wikipedia.org/wiki/Random-access_memoryhttps://en.wikipedia.org/wiki/Compact_Cassette#Data_recordinghttps://en.wikipedia.org/wiki/Integer_BASIChttps://en.wikipedia.org/wiki/Read-only_memoryhttps://en.wikipedia.org/wiki/Memory_refreshhttps://en.wikipedia.org/wiki/DRAMhttps://en.wikipedia.org/wiki/Memory_refresh#Refresh_interval


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• Rather than use a compleE analog:to:digital circuit to read the outputs of the game

controller8 .o=nia/ used a simple timer circuit "hose period is proportional to the

resistance of the game controller8 and used a soft"are loop to measure the timer'

• A single 3 M&= master oscillator "as di%ided by %arious ratios to produce all other

required frequencies8 including the Microprocessor cloc/ signals8 the %ideo transfer

counters8 and the color:burst samples'

% Mac

The Macintosh is a series of personal computers designed8 de%eloped8 and mar/eted by

Apple nc' Ste%e #obs introduced the original Macintosh computer on #anuary ),8 (54,'

This "as the first mass:mar/et personal computer featuring an integral graphical user

interface and mouse' This first model "as later renamed to NMacintosh ()4/N for

uniqueness amongst a populous family of subsequently updated models "hich are also

based on Apple0s same proprietary architecture' Since (5548 Apple has largely phased out

the Macintosh name in fa%or of NMacN8 though the product family has been nic/named

NMacN or Nthe MacN since the de%elopment of the first model'

The Macintosh8 ho"e%er8 "as eEpensi%e8 "hich hindered its ability to be competiti%e in a

mar/et already dominated by the 7ommodore 2, for consumers8 as "ell as the BM

Personal 7omputer and its accompanying clone mar/et for businesses' Macintosh

systems still found success in education and des/top publishing and /ept Apple as the

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Auro University

second:largest P7 manufacturer for the neEt decade' n the (55>s8 impro%ements in the

ri%al .intel platform8 notably "ith the introduction of .indo"s +'>8 then .indo"s 5-8

gradually too/ mar/et share from the more eEpensi%e Macintosh systems' The

performance ad%antage of 24>>>:based Macintosh systems "as eroded by ntel0s

Pentium8 and in (55, Apple "as relegated to third place as 7ompaq became the top P7

manufacturer' K%en after a transition to the superior Po"erP7:based Po"er Macintosh

line in (55,8 the falling prices of commodity P7 components and the release of .indo"s

5- sa" the Macintosh user base decline'

n (5548 after the return of Ste%e #obs8 Apple consolidated its multiple consumer:le%el

des/top models into the all:in:one iMac G+8 "hich became a commercial success and

re%itali=ed the brand' Since their transition to ntel processors in )>>28 the complete

lineup is entirely based on said processors and associated systems' ts current lineup

comprises three des/tops ?the all:in:one iMac8 entry:le%el Mac mini8 and the Mac Pro

to"er graphics "or/stationC8 and four laptops ?the MacBoo/ 8 MacBoo/ Air 8 MacBoo/

Pro8 and MacBoo/ Pro "ith Retina displayC' ts ;ser%e ser%er "as discontinued in )>((

in fa%or of the Mac Mini and Mac Pro'

& iMAC

The iMac is a range of all:in:one Macintosh des/top computers designed and built by

Apple nc' t has been the primary part of Apple0s consumer des/top offerings since its

Page | 17

https://en.wikipedia.org/wiki/Wintelhttps://en.wikipedia.org/wiki/Windows_3.0https://en.wikipedia.org/wiki/Windows_95https://en.wikipedia.org/wiki/Motorola_68000_familyhttps://en.wikipedia.org/wiki/Intelhttps://en.wikipedia.org/wiki/Pentiumhttps://en.wikipedia.org/wiki/Compaqhttps://en.wikipedia.org/wiki/PowerPChttps://en.wikipedia.org/wiki/Power_Macintoshhttps://en.wikipedia.org/wiki/Windows_95https://en.wikipedia.org/wiki/Windows_95https://en.wikipedia.org/wiki/IMac_G3https://en.wikipedia.org/wiki/Apple's_transition_to_Intel_processorshttps://en.wikipedia.org/wiki/Desktop_computershttps://en.wikipedia.org/wiki/IMachttps://en.wikipedia.org/wiki/Mac_minihttps://en.wikipedia.org/wiki/Mac_Prohttps://en.wikipedia.org/wiki/Computer_graphicshttps://en.wikipedia.org/wiki/Workstationhttps://en.wikipedia.org/wiki/Laptop_computerhttps://en.wikipedia.org/wiki/MacBookhttps://en.wikipedia.org/wiki/MacBook_Airhttps://en.wikipedia.org/wiki/MacBook_Prohttps://en.wikipedia.org/wiki/MacBook_Prohttps://en.wikipedia.org/wiki/MacBook_Pro_with_Retina_displayhttps://en.wikipedia.org/wiki/Xservehttps://en.wikipedia.org/wiki/Server_(computing)https://en.wikipedia.org/wiki/All-in-One_PC#All-in-onehttps://en.wikipedia.org/wiki/Macintoshhttps://en.wikipedia.org/wiki/Desktop_computerhttps://en.wikipedia.org/wiki/Apple_Inc.https://en.wikipedia.org/wiki/Wintelhttps://en.wikipedia.org/wiki/Windows_3.0https://en.wikipedia.org/wiki/Windows_95https://en.wikipedia.org/wiki/Motorola_68000_familyhttps://en.wikipedia.org/wiki/Intelhttps://en.wikipedia.org/wiki/Pentiumhttps://en.wikipedia.org/wiki/Compaqhttps://en.wikipedia.org/wiki/PowerPChttps://en.wikipedia.org/wiki/Power_Macintoshhttps://en.wikipedia.org/wiki/Windows_95https://en.wikipedia.org/wiki/Windows_95https://en.wikipedia.org/wiki/IMac_G3https://en.wikipedia.org/wiki/Apple's_transition_to_Intel_processorshttps://en.wikipedia.org/wiki/Desktop_computershttps://en.wikipedia.org/wiki/IMachttps://en.wikipedia.org/wiki/Mac_minihttps://en.wikipedia.org/wiki/Mac_Prohttps://en.wikipedia.org/wiki/Computer_graphicshttps://en.wikipedia.org/wiki/Workstationhttps://en.wikipedia.org/wiki/Laptop_computerhttps://en.wikipedia.org/wiki/MacBookhttps://en.wikipedia.org/wiki/MacBook_Airhttps://en.wikipedia.org/wiki/MacBook_Prohttps://en.wikipedia.org/wiki/MacBook_Prohttps://en.wikipedia.org/wiki/MacBook_Pro_with_Retina_displayhttps://en.wikipedia.org/wiki/Xservehttps://en.wikipedia.org/wiki/Server_(computing)https://en.wikipedia.org/wiki/All-in-One_PC#All-in-onehttps://en.wikipedia.org/wiki/Macintoshhttps://en.wikipedia.org/wiki/Desktop_computerhttps://en.wikipedia.org/wiki/Apple_Inc.


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Auro University

debut in August (554 ?shipped introduced #une (554C8 and has e%ol%ed through siE

distinct forms'

n its original form8 the iMac G+ had a gumdrop or egg:shaped loo/8 "ith a 7RT monitor8

mainly enclosed by a colored8 translucent plastic case8 "hich "as refreshed early on "ith

a slee/er design notable for its slot:loaded optical dri%e' The second major re%ision8 the

iMac G,8 mo%ed the design to a hemispherical base containing all the main components

and an >3C shared the same form as

the pre%ious model8 but "as thinner and used anodi=ed aluminum and a glass panel o%er

the entire front' The siEth major re%ision ?Fall )>()C uses a different display unit8 omits

the Superri%e8 and uses different production techniques from the older unibody %ersions

( irst iPod

The iPod is a line of portable media players and multi:purpose poc/et computers

designed and mar/eted by Apple nc' The first line "as released on October )+8 )>>(8

about 4 months after iTunes ?Macintosh %ersionC "as released' The most recent iPod

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https://en.wikipedia.org/wiki/List_of_Macintosh_models_by_case_typehttps://en.wikipedia.org/wiki/List_of_Macintosh_models_by_case_typehttps://en.wikipedia.org/wiki/IMac_G3https://en.wikipedia.org/wiki/Gumdrophttps://en.wikipedia.org/wiki/Oval#Egg_shapehttps://en.wikipedia.org/wiki/Cathode_ray_tubehttps://en.wikipedia.org/wiki/Transparency_and_translucencyhttps://en.wikipedia.org/wiki/Optical_drive#Loading_mechanismshttps://en.wikipedia.org/wiki/IMac_G4https://en.wikipedia.org/wiki/Liquid_crystal_displayhttps://en.wikipedia.org/wiki/IMac_G5https://en.wikipedia.org/wiki/IMac_(Intel-based)https://en.wikipedia.org/wiki/Anodized_aluminumhttps://en.wikipedia.org/wiki/SuperDrivehttps://en.wikipedia.org/wiki/Portable_media_playerhttps://en.wikipedia.org/wiki/Pocket_computerhttps://en.wikipedia.org/wiki/Apple_Inc.https://en.wikipedia.org/wiki/ITuneshttps://en.wikipedia.org/wiki/List_of_Macintosh_models_by_case_typehttps://en.wikipedia.org/wiki/List_of_Macintosh_models_by_case_typehttps://en.wikipedia.org/wiki/IMac_G3https://en.wikipedia.org/wiki/Gumdrophttps://en.wikipedia.org/wiki/Oval#Egg_shapehttps://en.wikipedia.org/wiki/Cathode_ray_tubehttps://en.wikipedia.org/wiki/Transparency_and_translucencyhttps://en.wikipedia.org/wiki/Optical_drive#Loading_mechanismshttps://en.wikipedia.org/wiki/IMac_G4https://en.wikipedia.org/wiki/Liquid_crystal_displayhttps://en.wikipedia.org/wiki/IMac_G5https://en.wikipedia.org/wiki/IMac_(Intel-based)https://en.wikipedia.org/wiki/Anodized_aluminumhttps://en.wikipedia.org/wiki/SuperDrivehttps://en.wikipedia.org/wiki/Portable_media_playerhttps://en.wikipedia.org/wiki/Pocket_computerhttps://en.wikipedia.org/wiki/Apple_Inc.https://en.wikipedia.org/wiki/ITunes


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redesigns "ere announced on #uly (-8 )>(-' There are three current %ersions of the iPod6

the ultra:compact iPod Shuffle8 the compact iPod @ano and the touchscreen iPod Touch'

>(' All consumer releases of OS ; up to )>(+ "ere

named after big cats for eEample8 OS ; %(>'4 "as referred to as NMountain


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Auro University

&o"e%er8 "ith the announcement of OS ; Ma%eric/s in #une )>(+8 this "as dropped in

fa%or of 7alifornian landmar/s'

, MacBook Air

Many computer companies tried to copy design of ultra:thin and ultra:portable MacBoo/

Air8 "hich made Apple file patent for design of MacBoo/ Air' The MacBoo/ Air is a line

of Macintosh ultraportable noteboo/ computers from Apple nc' The Air "as designed to

balance both performance and portability8 consisting of a full:si=ed /eyboard design8 a

machined casing made of aluminum8 and a %ery light and thin structure' The MacBoo/

Air is a%ailable in t"o si=es8 "ith the length of the diagonal display determining the

model si=e6 (+'+:inch and (('2:inch ?or ++'34 cm and )5',2 cm8 respecti%elyC' A range of

model choices "ith different specifications are produced by Apple8 and as of )>((8 all Air

models use solid:state dri%e ?SSC storage and ntel 7ore i- or i3 central processing units

?7P$sC'

6 iPad

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t "as )3th #anuary )>(>8 "hen Ste%e #obs un%eiled Apple iPad' ubbed Hthe o%ersi=ed

iPhoneI "ith a 5'3in screen8 Apple9s lean:bac/ de%ice "ould be the sa%iour of the media

industry' iPad is an iOS:based line of tablet computers designed and mar/eted by Apple

nc' The first iPad "as released on April +8 )>(> the most recent iPad models are the

iPad Air )8 released on October ))8 )>(,8 the iPad Mini ,8 released on September 58 )>(-8

and the iPad Pro8 released on @o%ember ((8 )>(-' The user interface is built around the

de%ice0s multi:touch screen8 including a %irtual /eyboard' The iPad includes built:in .i:

Fi and cellular connecti%ity on select models' As of #anuary )>(-8 there ha%e been o%er

)-> million iPads sold'

An iPad can shoot %ideo8 ta/e photos8 play music8 and perform nternet functions such as

"eb:bro"sing and emailing' Other functions games8 reference8 GPS na%igation8 social

net"or/ing8 etc' can be enabled by do"nloading and installing apps' As of October

)>(+8 the App Store has more than ,3-8>>> nati%e apps by Apple and third parties

7 i/S App Store:

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https://en.wikipedia.org/wiki/IOShttps://en.wikipedia.org/wiki/Tablet_computerhttps://en.wikipedia.org/wiki/Apple_Inc.https://en.wikipedia.org/wiki/Apple_Inc.https://en.wikipedia.org/wiki/IPad_Air_2https://en.wikipedia.org/wiki/IPad_Mini_4https://en.wikipedia.org/wiki/IPad_Prohttps://en.wikipedia.org/wiki/User_interfacehttps://en.wikipedia.org/wiki/Multi-touchhttps://en.wikipedia.org/wiki/Virtual_keyboardhttps://en.wikipedia.org/wiki/Wi-Fihttps://en.wikipedia.org/wiki/Wi-Fihttps://en.wikipedia.org/wiki/Video_camerahttps://en.wikipedia.org/wiki/Camera_phonehttps://en.wikipedia.org/wiki/Portable_media_playerhttps://en.wikipedia.org/wiki/Video_gamehttps://en.wikipedia.org/wiki/Reference_workhttps://en.wikipedia.org/wiki/GPS_navigation_softwarehttps://en.wikipedia.org/wiki/Social_networking_servicehttps://en.wikipedia.org/wiki/Social_networking_servicehttps://en.wikipedia.org/wiki/Application_softwarehttps://en.wikipedia.org/wiki/App_Store_(iOS)https://en.wikipedia.org/wiki/IOShttps://en.wikipedia.org/wiki/Tablet_computerhttps://en.wikipedia.org/wiki/Apple_Inc.https://en.wikipedia.org/wiki/Apple_Inc.https://en.wikipedia.org/wiki/IPad_Air_2https://en.wikipedia.org/wiki/IPad_Mini_4https://en.wikipedia.org/wiki/IPad_Prohttps://en.wikipedia.org/wiki/User_interfacehttps://en.wikipedia.org/wiki/Multi-touchhttps://en.wikipedia.org/wiki/Virtual_keyboardhttps://en.wikipedia.org/wiki/Wi-Fihttps://en.wikipedia.org/wiki/Wi-Fihttps://en.wikipedia.org/wiki/Video_camerahttps://en.wikipedia.org/wiki/Camera_phonehttps://en.wikipedia.org/wiki/Portable_media_playerhttps://en.wikipedia.org/wiki/Video_gamehttps://en.wikipedia.org/wiki/Reference_workhttps://en.wikipedia.org/wiki/GPS_navigation_softwarehttps://en.wikipedia.org/wiki/Social_networking_servicehttps://en.wikipedia.org/wiki/Social_networking_servicehttps://en.wikipedia.org/wiki/Application_softwarehttps://en.wikipedia.org/wiki/App_Store_(iOS)


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Auro University

Apple announced a ne" milestone for its App Store in #uly this year6 (-bn do"nloads ?of

more than ->>8>>> appsC since it launched in #uly )>>4. The App Store is a digital

distribution platform for mobile apps on iOS8 de%eloped and maintained by Apple nc'

The ser%ice allo"s users to bro"se and do"nload applications that are de%eloped "ith

Apple0s iOS S! ' The apps can be do"nloaded directly to iOS de%ices such as the

iPhone smartphone8 the iPod Touch handheld computer and the iPad tablet computer8 or

onto a personal computer %ia iTunes' The App Store has more than (', million apps and

more than (>> billion copies of apps ha%e been do"nloaded' Apps may be do"nloaded

for free or for a set cost8 and they may include in:app moneti=ation Apple ta/es

+> percent of all re%enue generated through apps8 and 3> percent goes to the app0s

publisher'

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https://en.wikipedia.org/wiki/Digital_distributionhttps://en.wikipedia.org/wiki/Digital_distributionhttps://en.wikipedia.org/wiki/Mobile_apphttps://en.wikipedia.org/wiki/IOShttps://en.wikipedia.org/wiki/Apple_Inc.https://en.wikipedia.org/wiki/IOS_SDKhttps://en.wikipedia.org/wiki/IDevicehttps://en.wikipedia.org/wiki/IPhonehttps://en.wikipedia.org/wiki/IPod_Touchhttps://en.wikipedia.org/wiki/IPadhttps://en.wikipedia.org/wiki/ITuneshttps://en.wikipedia.org/wiki/Digital_distributionhttps://en.wikipedia.org/wiki/Digital_distributionhttps://en.wikipedia.org/wiki/Mobile_apphttps://en.wikipedia.org/wiki/IOShttps://en.wikipedia.org/wiki/Apple_Inc.https://en.wikipedia.org/wiki/IOS_SDKhttps://en.wikipedia.org/wiki/IDevicehttps://en.wikipedia.org/wiki/IPhonehttps://en.wikipedia.org/wiki/IPod_Touchhttps://en.wikipedia.org/wiki/IPadhttps://en.wikipedia.org/wiki/ITunes


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8 iTunes:

$ntil Ste%e #obs un%eiled iTunes in #anuary )>>(8 no one had been able to con%ince

music label eEecuti%es that people might pay for songs online' iTunes is a media player8

media library8 online radio broadcaster8 and mobile de%ice management application

de%eloped by Apple nc' t is used to play8 do"nload8 and organi=e digital audio and %ideo

?as "ell as other types of media a%ailable on the iTunes StoreC on personal computers

running the OS ; and Microsoft .indo"s operating systems' The iTunes Store is also

a%ailable on the iPhone8 iPad8 and iPod Touch'

#9 iPhone:

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https://en.wikipedia.org/wiki/Media_player_(application_software)https://en.wikipedia.org/wiki/Sound_recording_and_reproductionhttps://en.wikipedia.org/wiki/ITunes_Storehttps://en.wikipedia.org/wiki/OS_Xhttps://en.wikipedia.org/wiki/Microsoft_Windowshttps://en.wikipedia.org/wiki/ITunes_Storehttps://en.wikipedia.org/wiki/IPhonehttps://en.wikipedia.org/wiki/IPadhttps://en.wikipedia.org/wiki/IPod_Touchhttps://en.wikipedia.org/wiki/Media_player_(application_software)https://en.wikipedia.org/wiki/Sound_recording_and_reproductionhttps://en.wikipedia.org/wiki/ITunes_Storehttps://en.wikipedia.org/wiki/OS_Xhttps://en.wikipedia.org/wiki/Microsoft_Windowshttps://en.wikipedia.org/wiki/ITunes_Storehttps://en.wikipedia.org/wiki/IPhonehttps://en.wikipedia.org/wiki/IPadhttps://en.wikipedia.org/wiki/IPod_Touch


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Ste%e #obs un%eiled iPhone to the "orld on #anuary >58 )>>3 by defining it as a "ide

screen iPod Touch featuring functionalities of phone and an nternet communicator

named iPhone' iPhone is a line of smartphones designed and mar/eted by Apple nc'

They run Apple0s iOS mobile operating system'(, The first generation iPhone "as

released on #une )58 )>>3 the most recent iPhone models are the iPhone 2s and iPhone

2s Plus8 "hich "ere un%eiled at a special e%ent on September 58 )>(-'

The user interface is built around the de%ice0s multi:touch screen8 including a %irtual

/eyboard' The iPhone has .i:Fi and can connect to cellular net"or/s' An iPhone can

shoot %ideo ?though this "as not a standard feature until the iPhone +GSC8 ta/e photos8

play music8 send and recei%e email8 bro"se the "eb8 send teEts8 GPS na%igation8 record

notes8 do mathematical calculations8 and recei%e %isual %oicemail' Other functionsU

%ideo games8 reference "or/s8 social net"or/ing8 etc'Ucan be enabled by do"nloading

application programs as of October )>(+8 the App Store offered more than one million

apps by Apple and third parties and is ran/ed as the "orld0s largest mobile soft"are

distribution net"or/ of its /ind

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https://en.wikipedia.org/wiki/Smartphonehttps://en.wikipedia.org/wiki/Apple_Inc.https://en.wikipedia.org/wiki/IOShttps://en.wikipedia.org/wiki/IPhone#cite_note-Engadget1-14https://en.wikipedia.org/wiki/IPhone_(1st_generation)https://en.wikipedia.org/wiki/IPhone_6Shttps://en.wikipedia.org/wiki/IPhone_6Shttps://en.wikipedia.org/wiki/User_interfacehttps://en.wikipedia.org/wiki/Multi-touchhttps://en.wikipedia.org/wiki/Virtual_keyboardhttps://en.wikipedia.org/wiki/Virtual_keyboardhttps://en.wikipedia.org/wiki/Wi-Fihttps://en.wikipedia.org/wiki/Video_camerahttps://en.wikipedia.org/wiki/IPhone_3GShttps://en.wikipedia.org/wiki/Camera_phonehttps://en.wikipedia.org/wiki/Portable_media_playerhttps://en.wikipedia.org/wiki/Web_browserhttps://en.wikipedia.org/wiki/Text_messaginghttps://en.wikipedia.org/wiki/GPS_navigation_softwarehttps://en.wikipedia.org/wiki/Visual_voicemailhttps://en.wikipedia.org/wiki/Mobile_apphttps://en.wikipedia.org/wiki/App_Store_(iOS)https://en.wikipedia.org/wiki/Smartphonehttps://en.wikipedia.org/wiki/Apple_Inc.https://en.wikipedia.org/wiki/IOShttps://en.wikipedia.org/wiki/IPhone#cite_note-Engadget1-14https://en.wikipedia.org/wiki/IPhone_(1st_generation)https://en.wikipedia.org/wiki/IPhone_6Shttps://en.wikipedia.org/wiki/IPhone_6Shttps://en.wikipedia.org/wiki/User_interfacehttps://en.wikipedia.org/wiki/Multi-touchhttps://en.wikipedia.org/wiki/Virtual_keyboardhttps://en.wikipedia.org/wiki/Virtual_keyboardhttps://en.wikipedia.org/wiki/Wi-Fihttps://en.wikipedia.org/wiki/Video_camerahttps://en.wikipedia.org/wiki/IPhone_3GShttps://en.wikipedia.org/wiki/Camera_phonehttps://en.wikipedia.org/wiki/Portable_media_playerhttps://en.wikipedia.org/wiki/Web_browserhttps://en.wikipedia.org/wiki/Text_messaginghttps://en.wikipedia.org/wiki/GPS_navigation_softwarehttps://en.wikipedia.org/wiki/Visual_voicemailhttps://en.wikipedia.org/wiki/Mobile_apphttps://en.wikipedia.org/wiki/App_Store_(iOS)


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ailure Products of Apple:

# Apple &

After the popular release of the Apple 8 Apple 7omputer tried to mar/et the Apple as

a business machine' One of the main reasons it failed "as due to the fact that it "as

designed from a mar/eting perspecti%e' The Apple project started in late (534 under

the management of r' .endell Sander 8 "ith the internal code:name Sara ?named after

Sander9s daughterC' The project "as mainly started because Apple didn9t belie%e itshighly successful Apple line "ould maintain its popularity' The chassis had major

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http://www.digibarn.com/collections/systems/appleIII/sandersinterview.htmlhttp://www.digibarn.com/collections/systems/appleIII/sandersinterview.html


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Auro University

faults8 and according to O"en .'


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Auro University

n (55+ Apple released a computer called the Macintosh T*8 aimed to bridge the e%er

decreasing gap bet"een computers and tele%ision sets' t "as essentially a Performa

-)> "ith a tele%ision screen attached' There "as no real integration bet"een the t"o8 you

could s"itch bet"een "atching tele%ision8 and using the computer8 but you couldn9t

"atch tele%ision inside a "indo" so it "as little different to using a computer "ith a

tele%ision screen instead of a monitor' &indsight is al"ays a glorious thing8 but it0s

ob%ious no" that people had been connecting computers to tele%ision screens for years8 it

"as a good option for budget computing'

( Apple Bandai Pippin

.e all /no" Apple made a games console Most Apple fans ha%e heard of the Pippin

?released in (552C but fe" ha%e e%er used one' Bandai is reported to ha%e made (>>8>>>

units8 but sold less than half of that' t9s another product here that9s a commercial8 rather than a technical flop' There "as nothing "rong "ith the Pippin8 but many other

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Auro University

companies "ere creating more or less the same thing' Big names li/e the 7ommodore

7T*8 @K; P7F;8 Philips +O and many others "ere trying to enter a mar/et that

Sony "ould e%entually o"n "ith the PlayStation' th Anni%ersary Mac or

iPod Shuffle ?+rd GenerationC' On the outside it loo/s li/e a good computer for the time8

but the inside "as a mess' Apple placed a 3-M&= 2,:bit 7P$ in a motherboard designed

for a )- M&= +):bit 24>,> 7P$8 the RAM "as on:half to one:third the 7P$ speed

?"hich meant it too/ four 7P$ cycles to load a 2,:bit "ordC Apple used an K dri%e

instead of S7S' As + chip a blac/ eye'''it "as the horrible architecture of this system

that made the 2>+ a chip:non:grataI'

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Auro University

6 Apple USB “Hockey Puck” Mouse:

The mouse is a pretty simple de%ice you use it to mo%e the cursor around and clic/

things' t9s hard to get it "rong' But Apple achie%ed eEactly that "ith this8 the Apple $SB

Mouse ?also /no"n as the H&oc/ey Puc/I mouseC' The edition of the mouse released"ith the iMac "as perfectly circular8 "hich loo/s neat but ma/es it difficult to hold

%ertically "hich in turn ma/es it difficult to achie%e piEel precision' The Apple Mac "as

predominantly used by graphic designers at the time "ho uni%ersally loathed this mouse'

t9s a pretty ob%ious candidate for inclusion here8 unli/e the neEt product'

6 %9th Anni4ersar Mac

On a superficial le%el this is actually a really "ell:thought out machine' The )>th

Anni%ersary Mac ?TAMC "as one of the first Macs to be designed by #ony %e8 and it

pa%ed the "ay for the %ertical design of computer that forms today9s iMac' t "asn9t a

terrible machine in terms of specifications ?but not by any stretch ama=ingC and it had a

built in T* and FM tuner' The TAM "as almost comically eEpensi%e though' t cost

D38,55 at launch8 although it had specs similar to the Po"erMac 2->> ?D)8555C' Apple

/illed it off "ithin a year and #ony %e mo%ed on to the iMac' t9s hard to loo/ at it as a

massi%e failure

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Auro University




terrible machine in terms of specifications ?but not by any stretch ama=ingC and it had a built in T* and FM tuner' The TAM "as almost comically eEpensi%e though' t cost



massi%e failure




terrible machine in terms of specifications ?but not by any stretch ama=ingC and it had a

built in T* and FM tuner' The TAM "as almost comically eEpensi%e though' t cost



massi%e failure'

8 Apple G4 Cube

Oh "hat a beautiful loo/ing machine the Apple G, 7ube "as' .ith its clear case and

small inside computer square you can be forgi%en for just "anting it to "in' To this day

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Auro University

"e don9t li/e putting it amongst Apple failures8 it "as simply too Vnice9 to be on a V"orst9

list' There "ere some reports of failures8 but nothing li/e the Apple and it "asn9t badly

designed li/e the Performa Po"erP7 ?E)>> seriesC' espite reports of crac/s from heating

"e don9t really thin/ there "as anything technically "rong "ith the G, 7ube ?many early

run products ha%e a fe" crac/s "hile production line issues are ironed outC'

The G, 7ube just didn9t sell8 Apple reportedly only sold a third of "hat it "as eEpecting'

t sat on the shel%es and sat there unsold until Apple canned it'

#ust "hy fe" people bought the G, 7ube is a bit of a mystery' t "as eEpensi%e8 for sure8

and it didn9t ha%e much upgrade potential ?both "ell:trod and seemingly unimportant

issues for other successful Apple productsC'

1eferences

www.apple.com/in

https:;;en.ikipedia.or2;iki;Apple


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Auro University

a project report on apple.docx

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