a holistic approach to online marketing: turning your marketing into profit

Online Marketing Company

Find out more about Ajax Union:www.AjaxUnion.com

Follow Us On Twitter: twitter.com/ajaxunion

Like On Facebook: www.facebook.com/ajaxunion

Connect On Linkedin: www.linkedin.com/companies/ajax-union

Call Ajax Union: 800-594-0444

Joe Apfelbaum | CEO

Follow Joe on Twitter: @JoeApfelbaum

Friend Joe on Facebook: facebook.com/JoeApfelbaum

Connect With Joe on Linkedin: http://www.linkedin.com/in/Joe Apfelbaum

A Holistic Approach to Online Marketing: Turning Your Marketing Into Profit

Find out more about Ajax Union's services at: www.AjaxUnion.com

Welcome!

• Please ask questions• Post/comment on

facebook.com/ajaxunion• Tweet @ajaxunion and at

#AjaxUnionSeminar• Follow up! [email protected]

Today’s Agenda

Today We Will Go Over…

• Setting Your Online Marketing Goals• An SEO Overview: How to Pick the Right Keywords• How To: Jumpstart Your Business With Google AdWords• Creative Content Marketing Strategies • Social Media: Branding and Engagement• Building An Email List: Email Marketing• Tell Your Story With Online Video

Lessons from the Lower East Side

Setting Your Online Marketing Goals

“If you fail to plan, then you’re planning to fail.”

Be sure to prepare goals for your holistic online marketing agenda, as well as individual strategy-related goals.

What Are YOUR Online Marketing

Goals?

Common Questions for New Advertisers

What is my competitive advantage? Which keywords

should I use?

How do I get my website in the #1 position on Google?

What is my marketing budget?

How do I write a great ad?

Which strategy should I focus on for my business?

Online Marketing Gives You More Options

Tweet to us: #AjaxUnionSeminar

SEO is the process that allows search engines to understand your website.

The Anatomy of a Search Results Page

Natural, Organic SEO results

Google AdWords Ads

5 Steps To SEO Success

1) Research Your Competitors2) Target The Right Keywords3) Make Sure Those Keywords

Are On Your Website4) Get High-Quality Links 5) Measure Your Results And

Optimize

The High Price Of Shipping

Google AdWords


A Paradigm Shift

Traditional Advertising Advertising Through Google

Customers

The Anatomy of a Search Results Page

Natural, Organic SEO results

Google AdWords Ads

9 Ways AdWords Will JumpStart Your Business

1. Get relevant traffic to your website.2. Only pay when people come to your site3. Optimize for the keywords that convert4. Target people in your geographic area5. Customize your message6. Spend as much or as little as you like7. Banner advertising can tap into 80% of users8. Most effective return on ad spend9. Measurable ROI

How Can Remarketing Help My Business?

• Follows visitors who have been to your site• Brings customers back to your page to complete an action• Out of sight, out of mind• Can target different ads for users who searched different products

Content Optimization


Content Marketing

59% of B2B marketers rate blogs as the most effective content marketing tactic.

Half the companies in the U.S. don’t have websites!

Does Your BusinessHave a Content Strategy?

Where Can You Use Great Content?

“Marketing Is Impossible Without

Great Content.”

• Blogging• Articles• Press Releases• eBooks• Infographics • Case studies • How-to guides • Q&A’s

Content for your company can be presented in a variety of media, including:

So You Have Content.Now What?

Social Media


Social Media: Branding and Engagement

Social media can help you...• Brand your business

– Demonstrate credibility– Highlight existing products/projects– Showcase customer service

• Connect directly to decision makers• Having a Facebook, Twitter, etc. is essentially as important as having a website.

SM campaigns vs. "doing social media"Step 1: Set Goals - What am I trying to accomplish?• Generate sales/conversions (including in stores)• Boost fans/follows/connections/etc.• Brand your business• Collect email addresses for later marketing• Support SEO

A social media campaign goes beyond tweeting your heart out or even designing a custom Facebook application.

It is a goal-oriented, measurable strategy to boost your business via social networks.

Running For Likes

SM campaigns vs. "doing social media"

Step 2: Define Strategy - How am I going to achieve my goals?

• Pick your social networks• Determine a marketing calendar and strategy• Itemize resources

• Ad budget, time, cross promotions, professional help• Demographics, promotional ideas, tricks up sleeve

SM campaigns vs. "doing social media"

Step 3: Define Tracking - How can I measure the success of my campaign?

• Figure out what you are going to use and when you are going to check it• Tools of trade: Facebook Insights, Google Analytics, website's backend, Email Service Provider

Email Marketing


Building An Email List: Email Marketing

• Make sure your website has an opt-in registration to your join your email list

• Ask for a co-sponsored email from an online content site• Get leads from lead directories and databases • Use sites like LinkedIn, JigSaw, Lead411 and other lead

directories to find leads • Manage a template email that your sales team can use to send to

contacts found in lead directories. • Should you buy a list?

Optimize Your Call To Action

• Eye-catching; first thing readers see • Easy to understand • Above-the-fold• Link to the proper landing page• Have a simple registration form

Choose an ESP

Five Things to Consider When Choosing an Email Service Provider.

• Make sure the provider’s application is intuitive and easy to use. • Research ESP prices so you can accurately estimate your costs. • Can you keep your send lists organized and maintained through your account? Find out! • Will they manage responses, remove opt-outs from future lists, and provide tracking reports? • What type of lead nurturing software do they offer so that you can manage contacts as they move through your email marketing and into your sales cycle?

WE RECOMMEND: WE RECOMMEND:

Dissecting an Email Campaign Template

Video Marketing


Video Marketing Figures & Stats

“People spend 20 seconds on video.”

YouTube is the second largest Search Engine!

• More than 1 billion unique users visit YouTube each month

• Over 4 billion hours of video are watched each month on YouTube

• 72 hours of video are uploaded to YouTube every minute

Putting Video on Your Website

• Having videos on your site helps improve your conversion rate!

• Video Types and Placement:– General company video

– perfect for homepage!– Product videos – specific

product pages– Fun videos – great for an

‘About Us’ page

Product Videos on Your Website

• Having product videos is great, but they need to serve a purpose

• Ideas for product videos:– More views and angles of a

product– Instructional/how-to video

for the product– Testimonials/reviews

about the product from past customers

WATCH: http://www.youtube.com/watch?v=nFeb6YBftHE

Orabrush: From Startup To Wal-Mart

http://www.youtube.com/watch?v=nFeb6YBftHE

Check out GrowTime! A web series where CEO Joe Apfelbaum talks about

business, marketing, and technology!

www.growtime.tv

http://www.growtime.tv/

Check Out Our YouTube Channel

http://youtube.com/ajaxunion

Tying it All Together: Final Thoughts

Each of these strategies is only one slice of the orange… use these marketing strategies in conjunction with one another for faster, more

effective results!

• Email Marketing • Social Media• Blogging• Online PR• Google AdWords• Video Marketing• Much, Much More!

Quick Recap

Today We Discussed…

• Setting Your Online Marketing Goals• An SEO Overview: How to Pick the Right Keywords• How To: Jumpstart Your Business With Google AdWords• Creative Content Marketing Strategies • Social Media: Branding and Engagement• Building An Email List: Email Marketing• Tell Your Story With Online Video

SPECIAL BONUS!SPECIAL BONUS!

Speed Networking on Tuesday 12/17

Look for an email tomorrow morning for one complimentary seat to our speed networking business mixer!

For more events, visit www.ajaxunion.com/events

Thank you!

Find out more about Ajax Union: www.ajaxunion.com

What Strategies Are YOUGoing to Implement TODAY?

Find out more about Ajax Union: www.ajaxunion.com

Questions?Comments?Concerns?