holistic marketing framework "sinarmas land" (presentation strategy marketing analyse)
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KARAWANG INTERNATIONAL INDUSTRIAL CITY
Potensi SDM IndonesiaCOGNITIVE SPACE
COGNITIVE SPACE
COGNITIVE SPACE
PADAT & AREA KECIL
KEMACETAN DALAM KOTA
JAKARTA
COMPETENCY SPACE
RESOURCE SPACE
RESOURCE SPACE
Kawasan Industri Pertama di Indonesia
OHSAS 18001:2007 Manajemen Kesehatan dan Keselamatan Kerja
RESOURCE SPACE
KARAWANG INTERNATIONAL INDUSTRIAL CITY
CUSTOMER BENEFITS
Jakarta ~ Cikampek Toll Road
Suryacipta
Industrial Estate
KIICDELTA MAS
LIPPO Cikarang
MM 2100JABABEKA
20 31 37 47 54
KIM BIC
Award winning industrial estate in Indonesia with superior infrastructure, named as Best Industrial Estate in Indonesia by Ministry of Industry
First Industrial area in Indonesia to be awarded ISO 9001: 2000, ISO 14001: 2004 for Quality Management System and Environment in 2002 and OHSAS 18002: 2007 for Occupational Health & Safety Management System
Strategically located with direct toll road access from freeway at KM 47 and easy access to key transport nodes for industrial estate (~ 60km from Tanjung Priok port and ~ 80km from Jakarta international airport)
CUSTOMER BENEFITS
Multi Purpose Hall
Water TreatmentTransformer Subtitution
Apartment
Management Office
CUSTOMER BENEFITS
Industrial Modern with Green Industrial
BUSINESS DOMAIN
BUSINESS PARTNER
•Pure industrial-based township development •Karawang International Industrial City is a JV between SML and ITOCHU Japan. Key tenants include Toyota, Yamaha, Panasonic, Sharp, Kao Corporation Astra Daihatsu •About 130 companies (more than 80% of which are Japanese-affiliated companies)
BUSINESS PARTNER
KARAWANG INTERNATIONAL INDUSTRIAL CITY
InternalResourceManageme
nt
CustomerRelationshi
pManageme
nt
BusinessPartner
Management
ValueDelivery
CustomerRelationshipManagement
Need or want?Who is the customer?
Their behavior
CUSTOMER RELATIONSHIP MANAGEMENT
AJINOMOTO UNICHARM YAMAHA
TOYOTAKAO SHARP
CUSTOMER RELATIONSHIP MANAGEMENT
Alfred Weber’s Theory of Industrial Location
Location Theory
Other Oriented
Market Oriented
Raw Material Oriented
Dekat pelabuhan, bandara, jalan, iklim dll
Dekat pasar Dekat bahan baku
INTERNAL RESOURCES MANAGEMENT
Business Partner
Management
Deliver the ProductsSource Process
INTERNAL RESOURCES MANAGEMENT
Harga listrik antara di luar kawasan dengan di area KIIC sekitar Rp100 per kilowatt hour (kWh).
Jika pelanggan industri biasa hanya Rp 650 per kWh, maka pelanggan industri di kawasan KIIC membayar Rp 773 per kWh.
BUSINESS PARTNER MANAGEMENT