the four components of holistic marketing
TRANSCRIPT
HOLISTIC MARKETINGThe Four Components
A Wider Perspective:
Holistic marketing believes that “everything
matters”
The belief is that everything should be
looked at from a broad and integrated
perspective
It considers all the various
stakeholders
When the resources of an organization move
towards a common objective, survival is easier in the hyper-
competitive marketplace
Compiled by author from source: projectguru.in
Four Main Components:
Holistic Marketin
g
Internal Marketing
Relationship
Marketing
Integrated
Marketing
Socially Responsib
le Marketing
You can think of this as different levels, physical, emotional, mental and spiritual
All human beings are multi-dimensional
We have conscious and unconscious aspects, rational and irrational aspects
Compiled by author from source: thedma.org
Internal MarketingTreating Employees Like Customers
Internal Marketing:
Helping employees make a powerful and emotional
connection to the products and services of the
business:
Employees are internal customers; their satisfaction is key to achieving the goals of customer satisfactionBuilding a skilled and self-motivated workforce, where everyone understands the philosophy towards customer satisfactionSeeks to maintain harmony among various marketing functions and between other departments
Compiled by author from source: projectguru.in Image Source: Google Images
Integrated MarketingCreating a Unified Experience
Integrated Marketing:
Unified &
Seamless
Sales promotion
Advertising
Public relations
Direct marketing
Social media
Based on the proposition that rather than utilizing individual marketing activities, create one integrated
marketing program
The program seeks to communicate and deliver better value for customers
It is about designing an effective marketing mix, executed well, to derive
synergy
Compiled by author from source: projectguru.in
Relationship MarketingBuilding Lasting Relationships
Relationship Marketing:CustomersEmployeesSuppliersFinancial institutionsRegulatory
bodies
Building long-
lasting relationships with various parties
connected to a
business
Including:
Maintain regular contact
Keep reminding everyone of the brand
Repeat purchases demand a strong relationship
Enhancing relationships over time
Compiled by author from source: projectguru.in Image Source: Google Images
Socially Responsible MarketingResponsibility is not only limited to customers
Socially Responsible Marketing:
Marketing should
consider:
Ethics
Society
Laws
Environment
Marketing activities which are economically profitable but socially harmful are restricted Marketing should not adopt an irresponsible behavior towards the societyIncreasing popularity of corporate social responsibility activities
Compiled by author from source: projectguru.in Image Source: Google Images
CONTACT US FOR THE FULL PRESENTATION:
Mediacontact USA Inc.13575 58TH Street North #160
Clearwater, Fl. 33760
T: 727 538 4112E: [email protected]
www.mediacontactusa.com
SOURCES CITED:• Agarwal, Ankita. "Concept of Holistic Marketing." Knowledge Tank. N.p.,
23 Oct. 2012. Web. 22 Nov. 2016. <https://www.projectguru.in/publications/concept-of-holistic-marketing/>.
• "Integrated Marketing Definitions." Thedma.org. N.p., 2016. Web. 28 Nov. 2016. <https://thedma.org/membership/member-groups-communities/integrated-marketing-community/integrated-marketing-definitions/>.
• "Principles of Marketing: Fourth European Edition." Pearson:. N.p., 2005. Web. 22 Nov. 2016. <http://s1.downloadmienphi.net/file/downloadfile8/148/1372857.pdf>.