a data partnership brochure - our services
TRANSCRIPT
At The Data Partnership weassist companies with insightinto their existing datastrategies and marketingaudience profiling.
Lead generation, client acquisition or newcustomer provision gives companies thebest possible opportunity to talk toqualified, interested end users of theirservices or products.
Consumer insight is a core part of what wedo: we target and question potentialconsumers both online, through our ownin-house surveys and by telephone.Wecan be representing over a hundredbrands at any one time, asking individuallysponsored questions to over 60,000 retailconsumers every month.
Awarded 'Data Provider of the Year' byMarketingWeek in 2010, finalists for'Outstanding Data Provider in B2C' byDatabase Marketing in 2012 and awardedArchant Media‘s Future 50 Companystatus in 2013.
Through our comprehensive datacollection touch points and in-house SQLdevelopers, we offer you the opportunityto input your selections and variables intoour data funnel based on hundreds of keyselections including; region, income, retailpreferences and behaviours, age andhome ownership status.
With a decade of data-driven accoladesand experience in marketing services, wecan assist with targeted data for improveddirect mail postal campaigns; existingdatabase optimisation; or brokered files –whilst improving your overall marketingresponse rates.
We’ll never attempt to blind you withscience and you’re welcome to visit ouroffices at any time.We care passionatelyabout your sales results – quite simply,our success is contingent upon yours.Accordingly, we take real ownership ofyour marketing problems – and work withyou to deliver fully customised data-drivensolutions based around your keyspecialisms.
Email BroadcastConsumer SurveysList Rental & BrokingDatabase EnhancementLead Generation &Acquisition
www.thedatapartnership.com
“Quite simply, our success iscontingent upon yours.
Accordingly, we take realownership of your marketing
problems – and work with you todeliver fully customised data-
driven solutions based aroundyour key specialisms.”
leadinggrowthwith insight
Don't lose touch, or business
Although all companies try to stay up todate with contact details of existing,prospective and lapsed clients, consumersand businesses move, die and change allthe time. Sales teams cannot stop thesechanges and risk losing business if theirrecords are not up to date. All data decaysevery year, through contacts moving,telephone numbers and addresseschanging. Our data cleansing serviceprovides a full overview of the dataset inthe first instance, which we explain indetail so that you can see the quality ofyour data, and understand exactly whatthe cost of correcting it will be. A fullBureau service is available in-house toprovide you with the best possible chanceof making contact with your clients andprospects, saving you money and time inthe long run.
List Rental of our LifestyleDatasets
Years in the industry collating, analysingandmining consumer data has equippedus with a number of fully-opted indatabases boasting reams of searchableextra information. Are your customers35+ with disposable income? Try theAffluent Professionals database. Sixty+years, with a love of mod cons – the SilverSurfers database is for you. Charitabledonors, parents, car insurance due for
renewal, pet owners, Sky subscribers,holiday makers... the list goes on. Putsimply, if you give us an overview of yourtypical customer we can provide you witha comparable database of potentialclients.We can also profile your existingdatabase on your behalf if you needclarification.We guarantee you'll love theresults.
databasesegmentationand profiling
20% of UK consumerdata decays every year,through lifestyle changes,contact numbers andpostal addressamendments...
Our experienced in-house call centres areable to help companies check and verifytheir own datasets. This provides you witha fresh, fully-updated file of clients towhom you can target your campaigns.
By using our call verification files toidentify inaccurate information on yourprospecting lists, our Veri-Call service cansignificantly reduce the amount of silentcalls and increase connecting calls.Withintelligent analysis of raw outboundinformation, you can insightfully gauge thebest time to call and avoid thoseconsumers who don't wish to be called.The net outcome is a decrease incomplaints to regulatory bodies, a smarteruse of your resources and an increase inindustry standards overall.
Identify your key customers
Customer datasets are one of the mostunder-valued assets of any business.Wehelp companies identify their keycustomers, adding additional fields tobuild knowledge and insight into theirexisting and prospective client lists. Onceidentified we can build comparabledatasets of a similar type to further targetand generate business.
Keeping your data compliant
We provide a suppression service so thatonly contact is made with thoseconsumers that are happy to hear fromyour organisation or company. In additionto preference services,mortality screeningis essential to keep your database up todate and prevent any distress toconsumers if a loved one has passedaway.More andmore consumers areregistering on preference services toindicate they do not wish to be contactedby companies with products and services,and datasets need to be suppressedagainst these registers every 28 days.
Data Lookup, Stats andSegmentation on Demand
Our in-house SQL developers havecreated a counting system which runs onour live server databases,meaning that asdata changes or is updated, deleted ornew fields added it is reflectedimmediately in our information counts.
As our counting system is custom built,we can tailor it to meet the exact needs ofour clients, identifying the ways in which itis being used most often and adapt itaccordingly. Our sales team access datathrough a web browser, segmenting therelevant fields for you from validatedrecords acquired to give real-time, instantcounts of the data you need delivered.
Companies we work with
Our position in the mid-logistic marketingsupply chain means our clients rely onour discretion.We have ongoing businessrelationships with many sectors includingcharities, utility providers and insurancenationals as well as many SME sizedfirms who rely on accurate, compliantdata sets to make sales.We also workwith small firms, even start-ups whorequire an instant marketing list.
Blue chip clients include Scottish Power,NPower, St. John’s Ambulance, EON,TalkTalk, Optical Express and Legal &General. Charitable partners we haveworked with include Cancer Research,Oxfam and Great Ormond Street.
Customer acquisition through betterdata has been our promise for over adecade, leading to an increase in billedcustomers by nearly 20% year-on-year.
improvingcommercialscope and reach
Email: [email protected]
www.thedatapartnership.com | Call: 0844 56 111 33
Data Partnership ConsumerLifestyle Surveys
We are one of the UK's leading providersof consumer data to the direct marketingindustry, conducting 60,000 surveys amonth. Our surveys are chiefly conductedvia telephone to gather demographics andinformation across the UK on products,services and interests that companiesneed to target their message to the rightaudience, every time. This processprovides a dataset of fully opted-inrecipients to receive telephone calls ormailers and third party contact.
Additionally, for those consumers that areon the TPS register, it opts them inspecifically to hearing from a namedsponsor only, where otherwise they wouldnot be contactable via the telephone.
For optimum results, sponsored questionswill enable you to build a database ofconsumers that have shown a definitepositive interest in your product. The dataresulting from your question will be fullyexclusive, for an agreed period, giving thebest possible opportunity to market yourproducts to a fully receptive audience.
With ICO rules and regulationstightening, all UK businesses using callcentre outbound facilities for sales andmarketing purposes need to address theirdata compliance.
Bespoke Call Centre Servicesto suit every requirement
The Data Partnership's call centre servicescan be used in a range of ways to suit you.We run prospecting and lead generationcampaigns to aid companies withachieving sales and appointment setting,as well as customer satisfaction surveys inorder for you to understand how you areperforming in the market place andreceive an unbiased, accurate report onyour clients' perception of your company.
The call centre agents are very adaptable,highly trained and professional in theirwork. The centre can be rented on a perseat basis with full recording andmanagement team expertise to cut backon expensive overheads trying to set thisup in house. Speak to one of our accountreps today.
consumerbehaviouralresearch data
“sponsored questionswill enable you tobuild a database ofconsumers that haveshown a definitepositive interest inyour product”
www.thedatapartnership.com
leading with insightThe Data Partnership
Holton Business Park, Holton St Mary, Suffolk CO7 6NNTel: 0844 56 111 33 | Fax: 01473 310 212Email: [email protected] | www.thedatapartnership.com
B2C Data Composition & Resale
Data List Cleansing & Appending
Consumer Lifestyle Surveys
Sonar Profiling & Enhancement
Call Checking & Data Verification
Bespoke Call Centre Services
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