2014 hot rods partnership brochure
DESCRIPTION
Create a customizable marketing program at the ballpark that will reach over 200,000 fans!TRANSCRIPT
STAY CONNECTED
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CORPORATE PARTNERSHIP BENEFITS
The Bowling Green Hot Rods offer a customized, creative approach to marketing your brand to the South Central Kentucky community. The Hot Rods have established a fun, family-friendly, and affordable experience at Bowl-ing Green Ballpark. Through a partnership with the Hot Rods, your business can reach its target audience through a variety of opportunities including stadium signage, in-game promotions, radio advertisements, digital media, game sponsorship, hospitality and more. Minor League fans are proven to be loyal to those businesses that sup-port their team. Our goal is to provide your business with optimal partnership exposure and return on investment.
> Hot Rods Partnerships
“The Bowling Green Hot Rods are a terrific asset to our community, and we at GM Corvette Assembly are delighted to partner with them to allow the Hot Rods to become an even greater part of our life in South Central Kentucky.” - Dave Tatman, Plant Manager, GM Corvette Assembly
2 270.901.2121 | BGHotRods.com
BOWLING GREEN BALLPARK
THE 2013 SEASON
> Hot Rods - On the Field
> Hot Rods - Off the Field
• Set a franchise record for wins (82).
• Won the 2013 MWL Second Half Eastern Division Championship and finished with the best record.
• OF Andrew Toles MWL Batting Champion (.326)
• Third consecutive playoff appearance
> Hot Rods - In the Community
http://farm8.staticflickr.com/7234/6871657234_c571d77d2d_o.jpg
• In 2013, the Hot Rods staff and players participated in over 150 community events, donating over $50,000 in goods, services and monetary donations.
• Since January, 1, 2009, the Hot Rods have donated over $400,000 worth of goods, services and monetary donations to organizations and causes in Bowling Green and surrounding communities.
• #1 ATTEnDED SpORTS TEAM in the SOKY region
• The Hot Rods announced an Official Midwest League Season Attendance of 216,301.
• Average attendance - 3,228 per game
• In addition to 70 home games, the Hot Rods hosted an additional 25 events, including EasterFest, WKU Baseball vs. Kentucky & Louisville, High School Baseball, Orchestra Kentucky Summer Concert, Community Staff Softball Games, and fundraising walks with the Buddy House and JDRF. These events brought an additional 25,000 people to the ballpark.
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COmmuNITy EvENTS AT THE PARk
Bowling Green Ballpark plays host to more than just Hot Rods games. Throughout the year, local organizations utilize the ballpark and its hospitality areas to host a variety of events. From corporate meetings to banquets to concerts; the Hot Rods have the space that’s right for your business.
Your company can use its partnership with the Bowling Green Hot Rods to make a significant impact in the community. We can work with you to create a custom program to reinforce education, positive choices and healthy lifestyles. Your company can benefit by sponsoring team educational programs such as the Every Kids program, Tickets for Kids program, Home-town Champions program, or Axle’s Book Buddies. We can even send our mascots, Axle and Roscoe, to donate game tickets to community causes on your behalf.
> Community Impact Programs
> A Community Center
“The whole Bowling Green Hot Rods Staff and organization is top shelf. I’ve always sensed that they are very serious about creating opportunities to impact Bowling Green and South Central Kentucky in ways that transcend baseball. My interactions with the Hot Rods staff and leadership has always been helpful, collaborative, and supportive. I look forward to working alongside them for many years to come.”- Pastor Joe Patterson, Broadway United Methodist Church
2013 Buddy Walk
2013 EasterFest
4 270.901.2121 | BGHotRods.com
SIgNAgE AT THE BAllPARk
Signage at Bowling Green Ballpark provides your business with high visibility at every Hot Rods game and every stadium event hosted throughout the course of the year. Field level placement ensures that these signs occasionally appear in TV news highlights and newspaper photos.
Bowling Green Ballpark offers a variety of signage opportunities based on your marketing needs. Signage opportunities exist on the scoreboard (6’ x 10’), outfield wall (8’ x 16’), baselines (2.5’ x 20’) and many other areas throughout the ballpark.
Creative, exclusive and even interactive signage opportunities exist from the foul poles to the line-up and standing boards.
The Hot Rods can create signage to best promote your product and brand message.
> Fixed Signage at the Ballpark
Scoreboard Signs
Baseline Billboards
Outfield Wall Signs
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Specialty Signage
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BAllPARk DIgITAl SIgNAgE
One of the signature features of the ballpark is a 6’ x 68’ LED message board on the left field wall. The board draws constant attention through games with out-of-town scores, stat leaders, birthday wishes, and much more. Your company message will stand out and you have the flexibility to change your message throughout the season.
The board can be purchased as a single LED (6’ x 17’), double LED (6’ x 34’), or as a Home Run LED (6’ x 68’). For a unique advertising opportunity, your business can sponsor special features such as stolen bases or strikeouts. Field level placement ensures that these signs occasionally appear in TV news highlights and newspaper photos.
The video board at Bowling Green Ballpark features a 16’ x 32’ video screen with the latest state-of-the-art technology, bringing Hot Rods fans the sharpest picture imaginable.
The video board presents feature opportunities for companies such as logo placement on player head-shots, instant replay and more.
> Ballpark Video Board
> Ribbon LED Board
“The Hot Rods organization is an excellent com-munity partner for WKU. We’ve been delighted to work with their staff on numerous occasions and have always found it to be a win-win.”- Stacey Biggs Chief Marketing Officer WKU Division of Public Affairs
www.wku.edu
6 270.901.2121 | BGHotRods.com
IN-gAmE ENTERTAINmENT
The Hot Rods entertainment experience provides fans with the opportunity to participate in unique in-game contests. Even those that wish to be spectators will be sure to enjoy these games. In addition to fan favorites such as T-Shirt Toss, Build-a-Burger, Close to Home Challenge and the Dizzy Bat Race, your company can be incorporated into the action with a custom-designed, in-game promotion. The action will be shown live on the video board with your company logo on display during the event while a public address announcement delivers your message.
In addition to in-game contests, the Hot Rods also offer association with specific plays throughout the game. Your company can be associated with strike-outs, walks, stolen bases and runs. Each time one of these plays occurs your company logo will be featured on the Video and LED boards and includes a live public address announcement.
In-game video board commercials are a great way to reach a large amount of people at once with your company’s brand and product. In-game commer-cials are featured in-between innings and can be changed throughout the season as you feel neces-sary to meet your company and customers’ needs.
> In-Game Contests & Promotions
> Situational Promotions > Video Board Commercials
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EvENT NIgHT PACkAgES
premium Giveaways and special promotions draw Hot Rods fans to Bowling Green Ballpark. promo nights are by far the most popular nights at the ballpark, and your sponsorship of a promotional night with a giveaway puts your logo and the Hot Rods logo on a great giveaway item. In addition, your company can sponsor a Friday Fireworks Show, a theme night, or an in-stadium entertainer.
Each special promotion is advertised through print and broadcast media, as well as promoted on our pocket Schedules, Game Day programs, press Releases, Website, Videoboard, Radio Broadcasts, Weekly Email newsletters, In-stadium public Address Announcements and Game days leading up to your game.
ON YOUR SPONSORED GAME DAY, YOUR COMPANY MAY RECEIVE:• Banner placement at Bowling Green Ballpark• Luxury Suite for 25 people• 25 tickets to the event for your customers and employees• Logo on the videoboard to coincide with public address announcements• pre-game recognition with first pitch opportunity• Tabling/Sampling opportunity on the main concourse
> Promotional Days & Giveaways Fireworks after every
FRIDAYhome game!
8 270.901.2121 | BGHotRods.com
PRINT & ONlINE OPPORTuNITIES
All 140 Hot Rods games are broadcast on 1340 AM-WBGn, The Ticket and are streamed online at 1340wbgn.com. pre-recorded radio sports, live drops or special game segments are available.
The Bowling Green Hot Rods utilize a variety of digital media to promote news, games, ballpark events, and partnerinitiatives; and see digital communication with fans as the future of our business.promote your brand on the Hot Rods Website and/or E-newslet-ter which are viewed by thou-sands of people over the course of the year.
The Hot Rods Turbo Times game magazine is a great way to reach potential customers. Updated monthly, fans can pick up their FREE Turbo Times at every home game as they enter the ballpark. You can select from a variety of ad sizes and reach fans at every game. There is an initial press run of 30,000 copies.
Hot Rods pocket schedules are distributed throughout South Central Kentucky from April to August. pocket schedules can be found in retail stores, banks, convenience stores, restaurants and with other partners in the community. Your advertisement has far reaching recognition with over 200,000 pocket schedules distributed throughout Bowling Green and the SOKY region.
At every Hot Rods games, staff members pass out Hot Rods coupon booklets to fans as they exit the ballpark. Your company will have the opportunity to provide a special offer to Hot Rods fans within the booklet. With an initial press run of 30,000 copies, the coupon booklet is a great way for your company to drive traffic to your location.
> Turbo Times > Pocket Schedules > Coupon Booklet
> Radio > Web & E-Letter
The Hot Rods utilize social media tools, such as Facebook and Twitter, to reach their fans quickly with game updates and promotional information. Catch all of the latest team highlights and promo videos on YouTube. Generate awareness via Facebook and Twitter where over 15,000 followers receive real time updates on the Hot Rods news and happenings.
> Social Media
Catch all 140 Hot Rods games on 1340 WBGN The Ticket!
SEASON COUPON BOOKLETFIREWORKS
EVERYSATURDAY!
Connect with the Hot Rods.
GOOD LUCKHOT RODS!
TURBO TIMESJUNE 2013 CLASS A AFFILIATE
TAMPA BAY RAYS
-- FREE FOR FANS --
STAY CONNECTED
FREE FOOD
WITH PURCHASE OF 4 TICKETS!
Learn more atBGHotRods.com.
FIREWORKSAFTER EVERY
SATURDAY GAME!
Photo Credit: Donna Wilson Photography
With Advance purchase only.
20% OFFBrand ShopPurchases** Excludes Brooks, Moving Comfort, Bargain Zone, & Clearance Items
Good only for purchases at the 2622 Scottsville Road location.Void if transferred, copied, altered, or if prohibited by law.Limit one coupon per purchase. May not be combined with other offers.Customer pays any sales tax. No cash value. Offer good from 4/8/13 - 9/30/13.
Class A AffiliateTampa Bay Rays
SEASON TICKETS‘14
& MINI-PLAN PACKS AVAILABLE NOWLearn more @ BGHotRods.com or 270.901.2121
Special Group Benefits:> Discounted tickets> Great seats together> In-game recognition> Merchandise specialsAll-You-Can-Eat options available!
Kids 12 & under sign-up FREE @ BGHotRods.com.
8 FREE TICKETSFOR YOUR KIDS!
GROUP TICKETS
Bowling Green Ballpark is the perfect place for your Group Outing in 2014!
Call 270.901.2121 to book your group today!
2014
For more information, visit BGHotRods.com or call 270.901.2121.
BALLPARK SUITES‘14
Enjoy the comfort and privacy of our Ballpark Suites!
Suite Nights Include:> 25 tickets to game (5 additional tickets can be purchased)
> TV with cable package> Climate controlled indoor seating> Private balcony stadium seatingAll-You-Can-Eat option available!
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STAY CONNECTED
OPENING DAY ‘14 - THURSDAY, APRIL 3
GAME TIMES & PROMOTIONS COMING THIS FALL!
FIREWORKS NOW ON FRIDAY NIGHTS!
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CORPORATE HOSPITAlITy In addition to marketing and advertising opportunities, the Hot Rods also offer great
hospitality options for hosting your next corporate meeting or employee outing.
The Home Run Grill is a large picnic area located in left-field that can accommodate groups from 20 to 250+ people. This area features a 90-minute All-You-Can-Eat buffet during the game for your guests.
The party Deck is a private hospitality area located on the suite level above the first base concourse. The party Deck is an ideal place to entertain friends and family or host a company function. Treat your group of 20 to 100 people to a 90-minute All-You-Can-Eat Buffet and game at the ballpark!
Season ticket packages range from full season (70 games) to 6-games to fit with any schedule. You have the flexibility to choose a package that is right for your company, and you can even take advan-tage of our flexible ticket exchange policy to better suit your needs. You can invite your top executives, business partners, loyal customers, or family to enjoy a Hot Rods game all season long.
Your business can enjoy the luxury of the Stadium Club, while taking advantage of the flexible Hot Rods On-Demand Ticket plan. With the On-De-mand Ticket plan, your company will receive Stadium Club tickets to be used throughout the season as it works best for you and your guests.
> Home Run Grill
> Party Deck
You and your guests can enjoy the game in one of our spacious Hospitality Suites which include a TV, indoor and outdoor seating, and a personal suite attendant. Suites are available on a full and partial season basis or as a single night suite. Each suite comes with 25 tickets per game.
> Ballpark Suites
> Season Ticket Packages
> Stadium Club Season Tickets
Let the Hot Rods host your next employee event or customer appreciation day. Starting at just 20 people, your event is a hassle free way for your company to make a big impact. By pairing your discounted tickets with a fully customizable package you can add on all you can eat picnics, Kids play Area passes, discounted merchandise, or even ballpark bucks to be spent anywhere in Bowling Green Ballpark.
> Company Outings
10 270.901.2121 | BGHotRods.com
Party Deck
Ballpark Picnics
Book youR NexT BALLPARk ComPANy ouTiNG TodAy!Talk to a Hot Rods Group Sales Represenative today to book your custom group outing at the ballpark. Call 270.901.2121 today.
STAY CONNECTED
HOME AWAYKEY
TICKETS & INFOPhone: 270.901.2121Online: www.BGHotRods.comTickets can also be purchased at theBowling Green Ballpark Box Office300 8th Avenue, Bowling Green, KY
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Game dates and times are subject to change.
FIREWORKS
BOWlINg gREEN BAllPARk300 8th Ave.
Bowling Green, KY 42101
Office: 270.901.2121Fax: 270.901.2165