CATAMARAN PARTNERSHIP

A POWERFUL MIX OF CONSULTANCY, CREATIVE ANDMARKETING EXPERIENCEThe Catamaran Partnership was born through a passion of growing ourclients business’s through integrated strategy, design and technology.

Our award winning staff and associates are drawn from all corners of theglobe to deliver a skilled, flexible, experienced and integrated body of talent.The company has grown to become a leader in providing intelligent,responsible and innovative solutions for small and large business’s, locally,nationally and globally.

Our clients are drawn from a wide range of industries andprofessions and they include small startups to large publiclylisted companies.Our ability to develop intimate working relationships with ourclients, understand their business and share our experiencesfor mutual benefit fuels our passion for their success.

A powerful mix of consultancy, creative and marketing experiencehas resulted in a talent base capableof maximising on all current channelsof Advertising,Marketing and Designcommunication.

Catamaran has the ability to maximise on all Client opportunities,whether they are Brand or Productled and with a wealth of talent todraw from we are able to provideadditional services and greater value to the budget .

Our considerable experience in thevarious Media sectors means that weare selective as to our responses tobriefs, ensuring that the Client benefits from the correct solution atall times.

We are able to completely understand our Client requirementsand pride ourselves with the ability to"Budget-stretch" - essential in todayseconomic climate.

CATAMARAN

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CREATIVE DESIGN &MARKETING

The response and solution to each

task will be different - depending on

the particular exercise.

We do not restrict ourselves to one

area or media, choosing rather to

provide an overall solution that is

response led rather than media led.

Areas in which we work, include:

Brand strategy

Brand auditing

Brand development

Marketing strategy

Design for Print

Print production

Print media

Concept development

Corporate identity

Corporate communications

Internal communications

Environmental design

Exhibition design

Package design

Web design

Corporate presentations

Event management

Interior design

Product design

Copywriting

Photography

CLIENTS

Over the past few years we have

been fortunate to work with some

highly prestigeous Clients and in

diverse market sectors, including:

FASHION/STYLE

CONVERSE

REEBOK

HARDCORE

BK BRITISH KNIGHTS

DUNLOP GREEN FLASH

DILLIGAF

LEE COOPER

MUNRO SHOES

DIESEL

BORN TO WEAR

RETAIL

POUNDLAND

POUNDSTRETCHER

LI & FUNG

A.S. WATSON

CLARKE INFINITY

ACCURIST WATCHES

CAFE MED GROUP

YOUTH

CONNEXIONS MILTON KEYNES

CONNEXIONS SOUTH WEST

BUSINESS TO BUSINESS

AUSTRADE

BRE

CITY COMMS

CATAMARANCREATIVE DESIGN &MARKETING

WORKING WITH US

OBJECTIVESTo create the pan-European launch of theConverse AllStar shoe to the YouthMarket. To position and increase brandawareness. To create a leading-edge fashion icon. To infiltrate the youth fashionarena with an existing US “blue-collar”brand.

SOLUTIONIn order to establish the All Star as a leading "cult" footwear and apparel label,it was important to reduce the “blue-col-lar” mainstream profile and allow thebrand to live within a "viral" marketplace.This was achieved by targeted and specialist communications, includingguerilla marketing.

Launched on a controlled marketing budget the CONVERSE ALLSTARS havenow become an essential part of everyyoung persons wardrobe, throughoutEurope.

In keeping with the Style Press cam-paigns, a highly targeted PR and Editorialcampaign was launched, endorsing theAmerican heritage of the brand

With the success of the performancerange in the ath-leisure arena a series ofspecialist sports ads were produced toappeal to the technical/performance audi-ence

The successful integration of a Basketballshoe into the UK fashion arena was a par-ticularly difficult task, as basketball doesnot even feature as a minority sport!

However, the athletic endorsement provedto be inspirational enough to become thestepping-stone for a range of 30 moremodels

CONVERSE

CLIENT:

CONVERSE UK & EUROPE

PROJECT:

PRODUCT LAUNCH & OVERALL MAR-

KETING SUPPORT

RESPONSE:

BRAND POSITIONING

INTERNAL COMMUNICATIONS

BRAND DEVELOPMENT

CONCEPT DEVELOPMENT

EVENT MANAGEMENT

EXHIBITION STAND DESIGN &

MANAGEMENT

GUERILLA MARKETING

STYLE PRES AD CAMPAIGN

PAN-EURO FLY POSTER CAMAIGN

SPORTS PRESS AD CAMAIGN

BENEFITSIncreased brand awarenessDramatic increase in sales in all territories.Brand firmly established as a “wardrobemust-have”

The CONVERSE Stand

ISPO is Europe's largest Sports Fair and

the enormous 1800 sq metre,

double-decker stand was a highlight of

the show.

Catamaran designed, produced and

managed this project over a three-year,

six show, $3.6m period - winning Stand-

of-the-Show on its second outing.

The CONVERSE Boot

The CONVERSE “BOOT” Hot-Air balloon

was the concept, design and build man-

agement of a work of "flying pop-art"

With a programme of highly targeted

appearances the balloon achieved a high

profile as it was used in a pan-European

marketing support programme. As a

cost-effective promotional “vehicle” the

balloon image was seen by hundreds of

thousands of the target audience.

CONVERSE

CLIENT:

CONVERSE UK & EUROPE

PROJECT:

TRADE AWARENESS

RESPONSE:

TRADE SHOW STAND & TACTICAL

CAMPAIGN

THE AWARD WINNING ISPO STAND

THE CONVERSE “BOOT” BALLOON - A PIECE OF FLYING POP-ART

TRADE STAND AT ISPO GERMANY

TRADE STAND AT ISPO GERMANY

OBJECTIVES

Based oin Italy, the clients brief was to

launch a new range of up-market womens

jeans on the rather over saturated

European market.

SOLUTION

We researched the European marketplace

and the competition to provide a

Marketing Strategy for the pan-European

launch.

We then prepared a complete brand

strategy and launch programme.

BENEFITS

The Client was provided with a total

launch programme and the roll out

mechanism for both Europe and Asia

BORN TO WEAR

CLIENT:

HOLLMAX ITALY

PROJECT:

PRODUCT LAUNCH & OVERALL

MARKETING SUPPORT

RESPONSE:

BRAND ORIGINATION

BRAND DEVELOPMENT

BRAND POSITIONING

TRADE COMMUNICATIONS

CONCEPT DEVELOPMENT

EXHIBITION STAND DESIGN &

MANAGEMENT

OBJECTIVES

To design and create the new-look Lee

Cooper stores that reflected the changing

image. Having achieved this, to then

manage the Stage One global roll-out

across Europe

Three catagories of store had to be

considered - Flag Ship, Shop-in-Shop and

Outlet - each one reflecting to overall

global image.

Once the design was approved, we were

briefed to source the manufacture and

then provide the Project Mangement for

the Stage One roll-out.

After considerable research we decided to

place the European build with

manufacturers in Lithuania and the Far

Eastern procuction in China.

SOLUTION

Creatiuon and design of the store. Global

sourcing of the store manufacture (China

& Lithuania). Management of the Stage

One build in 7 countries.

BENEFITS

Raised High Street awareness and

presence. Increased sales.

Deeper penetration into evolving markets.

LEE COOPER

CLIENT:

LEE COOPER INTERNATIONAL

PROJECT:

GLOBAL NEW STORE LAUNCH

RESPONSE:

IMAGE CREATION

INTERIOR AND GRAPHIC DESIGN

GLOBAL SOURCING

PROJECT MANAGEMENT

PROTOTYPE STORE

PROTOTYPE STORE

ALTERNATIVE STORE CONCEPT

STORE FURNITURE

POINT OF SALE & IN-STORE

PRESENCE

Having prepared the in-store design, we

were called upon to provide the Client

with a range of promotional imagery,

changing on a seasonal basis.

Using the core imagery we prepared a

series of in-store graphics that fitted the

new store furniture and format.

The basic images are supported by

seasonal offers and promotions on a

regular basis.

In order to achieve cost effeciency and

maintain deadlines the POS is generated

from one central point and distributed

globally.

LEE COOPER

CLIENT:

LEE COOPER INTERNATIONAL

PROJECT:

POINT-OF-SALE & IN-STORE PRESENCE

RESPONSE:

IMAGE CREATION & CONCEPT

DESIGN & PRODUCTION

IN-STORE POS

PROMOTIONAL POS

OBJECTIVESMunro Shoes are based in Hot Springs,Arkansas and are well established in theUS middle market female shoe sector. Theobjective was to update the existing brandimagery & identity and prepare the company for a llaunch into the European marketplace.The company was keen to retain itsAmerican heritage and with this in mindwe prepared a brand message that wasflexible enough to cross the Atlantic.

SOLUTIONBeginning with a brand mark that maintained some of the existing feel and heritage, we captured the internationalitythat the European launch required.Having achieved this we then rolled theidentity out across all media.

BENEFITSHeightened brand awareness in the localmarket. Increased sales. New target groupsales (younger market). Re-newed Sales Team enthusiasm

MUNRO SHOES

CLIENT:

MUNRO SHOES ARKANSAS USA

PROJECT:

COMPANY REBRANDING AND NEW

STORE PRESENCE

RESPONSE:

A TOTALLY FRESH BRANDING AND

INSTORE PROGRAMME INCLUDING:

BRAND AUDITING

BRAND STRATEGY

BRAND DEVELOPMENT

BRAND MANAGEMENT

MARKET ANALYSIS

IN STORE PRESENCE

IN-STORE PRESENCE

IN-STORE POP

NEW BRANDING

CARRIER BAG - PART OF THE SUPPORT PACKAGE

POP SHOWCARD

OBJECTIVES

To introduce, manage and implement

individual and range designs for Europe's

largest one price retailer.

SOLUTION

Understanding the "deep-discount"

market is a complex task and we prepared

a range of "own-brand" packaging

templates that would raise product value

profile and provide in-store presence - in a

busy retail environment.

To date we have produced packaging

"range" concepts across most of the

product range - including Tools, Baby

Products, Hair Products and Stationery.

In addition to this Catamaran handled the

bulk of the Poundland packaging

requirement, producing the initial designs

and sending the final artwork files to the

printers in the Far East. A cycle that is

normally completed in a matter of days

BENEFITS

Dramatic increase in “cross-purchasing”.

Increased basket value.

Higher percieved value.

Increased store traffic

POUNDLAND

CLIENT:

POUNDLAND UK

PROJECT:

PRODUCT RATIONALISATION AND

RE-PACKAGING

RESPONSE:

PACKAGING AUDIT

PRODUCT GROUPING

PRODUCT RATIONALISATION

PACKAGING ANALYSIS

PACKAGING CONCEPT

PRODUCTION MANAGEMENT

8 MARTBACKGROUND

As the leading Hong Kong one-price

retailer 8 MART wanted to expand into

other S.E.Asian markets.

However, the name would not “travel” as

all items instore were 8 $HK and the

corporate colours were red and gold.

OBJECTIVES

To redesign the 8 MART brand to allow it

to be used across all SE Asian territories.

To increase the perceived value of the

store. To move away from the fixed

pricing.

SOLUTION

The solution was very simple, but highly

effective. 8MART became SMART!

The imagery was modernised and fresher,

brighter colours introduced.

This new image was introduced across all

packaging, signage and marketing

material.

BENEFITS

Successful launch’s into S.E.Asian

markets.

Increased sales.

Higher brand perception.

Increased basket.

8 MART

CLIENT:

LI & FUNG - HONG KONG

PROJECT:

DEEP DISCOUNT STORE ROLL-OUT

RESPONSE:

BRAND AUDIT

BRAND DESIGN

BRAND POSITIONING

MULTI-COUNTRY RE-BRANDING

CORPORATE IDENTITY

IN-STORE PRESENCE

8 MART

OBJECTIVES

To launch a new range of mens jeans into

the UK market and to gain a share of the

mid-range jeans purchases.

SOLUTION

After considerable research and focus

group response it was decided to launch

the range to the 22-35 year old male,

middle-market.

HARDCORE clothing would be positioned

as the perfect "weekend wear"

Our responsibilities included the creation

of the corporate identity, the trade and

retailer support material, a style press ad

campaign - supported by a

comprehensive in-store POP programmes

and a series of trade Exhibition stands

BENEFITS

Successful national launch and good

penetration of the retail outlets.

High awareness through the support

campaign.

HARDCORE JEANSWEAR

CLIENT:

HARDCORE UK

PROJECT:

LAUNCH & OVERALL MARKETING

SUPPORT

RESPONSE:

MARKET RESEARCH

MARKETING STRATEGY

BRAND IDENTITY CONCEPT

CREATIVE & DESIGN

EVENT MANAGEMENT

TRADE SHOW MANAGEMENT

STYLE PRESS IMAGERY

TRADE SHOW STAND

BRAND IMAGERY

IN STORE POP

OBJECTIVES

To find a suitable and relevant music

sponsorship package for Diesel

Jeanswear.

The association had to be hardcore rock

and roll, with an “A” list performer.

SOLUTION

We were able to sign Bruce Springsteen

for the Northern Europe leg of his tour.

Having previously stated that he would

never be associated with tour

sponsorship, this was somewhat of a

breakthrough - and subsequently

positioned Diesel as a leading jeans and

style brand in Scandinavia.

BENEFITS

Association with a Rock legend.

Immediate increase in profile throughout

Scandinavia.

Increase in purchase pattern throughout

tour countries.

Sustained increase in market share.

DIESEL

CLIENT:

DIESEL SCANDINAVIA

PROJECT:

MUSIC SPONSORSHIP

RESPONSE:

CONCERT & SUPPORT

SPONSORSHIP PROGRAMME

MARKETING STRATEGY

GRAPHICS & DESIGN

CREATIVE

EVENT MANAGEMENT

LIMITED EDITION STAGE JACKET

OBJECTIVES

To provide on-going below-the-line

solutions for a brand that was locked in

the '60's. Put in place a brand

regeneration programme and tactical

campaigns to encourage cross-purchase.

To research the marketplace and the

rationalise the introduction of new brands

and proposing existing brand range

stretch.

SOLUTION

The introduction of a range of product

brochures designed to position the

individual product ranges within the over-

all market place. In this case the Sports

range - highly successful in a very

competitive market.

A programme of Trade communications -

a vital part of the Marketing mix and

critical within a highly competitive High

Street scenario.

The introduction of a new prestige brand -

OROLOGI - designed as a support brand

to appeal to the style setters and label

followers - pitched at a higher price point

than the normal Accurist range

BENEFITS

Increased brand awareness.

Increased range awareness.

Increased sales.

ACCURIST

CLIENT:

ACCURIST UK

PROJECT:

BELOW THE LINE SUPPORT

RESPONSE:

BELOW THE LINE AND POP CAMPAIGNS

DESIGN & CREATIVE

PRINT MANAGEMENT

TRADE COMMUNICATION

ACCURIST SPORTS

TRADE COMMUNICATION

OROLOGI PRESTIGE RANGE

RESTAURANTS

CLIENT:

RESTAURANTS (VARIOUS)

PROJECT:

BRANDING

RESPONSE:

CREATION OF IDENTITY & GRAPHICS

MARKETING STRATEGY

PRINT & PRODUCTION MANAGEMENT

PROMOTIONS

Catamaran has been responsible for the

branding, graphics and concept of many

successful UK restaurants.

Our brief is normally a “white paper” with

the only fixed item being the name.

We are then responsible for the corporate

identity, the signage, design and

origination of all printed pieces (menus,

bar lists, cocktail lists etc).

In most cases we handle all production

and print management.

In addition to this we regularly prepare

and execute promotional programmes

(both seasonal and ad hoc)

Restaurants we have been responsible for

include:

Cafe Med

Rock Island Diner

Med Kitchen

OSIA

Brooklyn

Manhattan & Park

Hudson

Red & Pepper

Peri Peri Pub Co.

Lilly’s

The Chequers

Pacific

Rudland Stubbs

FUEL Bar & Restaurant

OBJECTIVES

To explore and research the brand values

of BK BRITISH KNIGHTS within the UK

marketplace; as it was perceived that the

brand had distinct "minority group appeal".

To increase the brand (and product)

awareness and extend the market

penetration.

Street level and focus group research

bore this out and a targeted campaign of

guerrilla and street communications was

proposed.

SOLUTION

UK style press campaigns, guerrilla mar-

keting initiatives and a series of European

Trade Show exhibition stands for a cult

brand of apparel and footwear.

In order to support the brands new

direction and educate the independent

retailer a programme of Trade Show

appearances was instigated throughout

Europe.

As a "cult" footwear and apparel label it

was important to reduce the mainstream

profile and allow the brand to live within a

"viral" marketplace. This was achieved by

targeted and specialist communication

and club sponsorship.

BENEFITS

Increased brand awareness in new

marketplaces.

Increase in sales.

Expansion into European markets.

BK BRITISH KNIGHTS

CLIENT:

BK BRITISH KNIGHTS UK

PROJECT:

UK & EUROPEAN BRAND LAUNCH

RESPONSE:

MARKETING STRATEGY

ABOVE & BELOW THE LINE CAMPAIGNS

GRAPHICS & DESIGN

CREATIVE & CONCEPT DEVELOPMENT

EVENT MANAGEMENT

MARKET & TARGET GROUP RESEARCH

PAN-EUROPEAN TRADE STAND

OBJECTIVES

To launch digital telephony and the

internet into Latvia, by way of targetted,

below-the-line and guerilla marketing.

SOLUTION

A marketing and media strategy that

support the telecommunications aspect

and then a series of Roadshow and

launch events throughout Latvia to inform

and educate the business and consumer

groups.

BENEFITS

Implemented over a three month period

the communications proved to be highly

successful - with a greater than

anticipated take-up of Apollo - the Latvian

Internet provider!

LATTELEKOM

CLIENT:

LATTELEKOM/CABLE & WIRELESS

LATVIA

PROJECT:

PRODUCT LAUNCH

RESPONSE:

CAMPAIGN CREATIVE

EVENT MANAGEMENT

MARKETING STRATEGY

GRAPHICS & DESIGN

CONCEPT STRATEGY

EVENT MANAGEMENT

POSTER ADVERTISING

APOLLO - LATVIA’S INTERNET SUPPLIER

OBJECTIVES

To reposition the brand - from a back-to-

school parent purchase to a desirable

fashion icon.

SOLUTION

A totally fresh approach to the imagery.

A cutting edge approach to the message

that takes on the new “urban streetwear”

look and appeals directly to the clubbers.

Address the product price point and

position within the competitors price

brackets. Appoint an acknowledged

fashion/style designer (Wayne

Hemingway) to produce an icon range.

Limited above the line presence with a

majority of the communication focussing

on guerrilla marketing tactics (club

appearances, night projection etc)

BENEFITS

Awareness within the new target group.

Increased exposure in style/fashion

outlets.

Increase in market share in the fashion

arena.

Increased retail outlets both nationally and

across Europe.

Successful sale to a German competitor.

GREEN FLASH

CLIENT:

DUNLOP GREEN FLASH

PROJECT:

PRODUCT RE-LAUNCH & OVERALL

MARKETING SUPPORT

RESPONSE:

ABOVE & BELOW THE LINE STYLE PRESS

CAMPAIGNS AND EVENT MANAGENMENT

BRAND STRATEGY

BRAND DEVELOPMENT

BRAND & MARKETING GRAPHICS

CREATIVE & CONCEPT

EVENT MANAGEMENT

FLY POSTER CAMPAIGN

CAMPAIGN IMAGERY

IN-STORE POS AND BRAND IMAGERY

EVENT ORGANISATION

Situated in the heart of Londons West End

- the Fuel Bar is one of Covent Gardens

more popular restaurant and bar venues.

Established for over 20 years, the time

had come to refresh the image and The

Catamaran Partnership was asked to

prepare a totally new image, new theming

and a radical interior design.

OBJECTIVES

Create a fresh image and identity for an

established Bar/Restaurant in order to

attract a newer, younger clientele.

This should include all imagery, identity,

interior and theming.

The restaurant design had to be

flexible enough to transform into a club at

night

SOLUTION

A new, overal theme based on Italian

Street Cafe Society with individually

themed dining booths in the cellar area.

BENEFITS

Increase in covers.

Ability to turn tables.

Return of past customers.

Much busier during past quiet periods.

Higher profile - increased press coverage.

FUEL BAR

CLIENT:

FUEL BAR & GRILL

PROJECT:

COMPLETE RE-BRANDING AND INTERI-

OR THEMING

RESPONSE:

BRANDING, POSITIONING & INTERIOR

DESIGN & CONCEPTS

GRAPHICS

INTERIOR DESIGN

PROJECT MANAGEMENT

THEMED DINING BOOTH

MENU COVER AND THEME

RESTAURANT LOGO

THEME IMAGE

THEMED DINING BOOTH

The Marketing & Communication strategyand the planning and implementation ofthe regional launch and roll-out ofConnexions Northants, a Governmentsupported Youth Mentor scheme.

Having successfully launched the M.O.BConnexions we were asked to provide asimilar service to further Connexionsorganisations.Our tasks included full research and sector understanding, providing a threeyear marketing and communication strategy and a full County launch - including a Roadshow programme that covered a majority of thecounty, on a school-by-school basis.

In addition to this we were responsible forthe complete re-branding of all high streetaccess points.

CONNEXIONS

CLIENT:

CONNEXIONS

PROJECT:

YOUTH COMMUNICATION

RESPONSE:

MARKETING STRATEGY,

TACTICAL AND GUERILLA CAMPAIGNS

RESEARCH & FOCUS GROUPS

CREATIVE & CONCEPTS

PHOTOGRAPHY

EVENT MANAGEMENT

TACTICAL POSTER AIMED AT MALE YOUTH 13-19

TACTICAL POSTER AIMED AT FEMALE 13-19

TACTICAL POSTER AIMED AT 6th FORM YOUTH

THE BRIEF

To analyse and address the current

market position of Clarke Automation, a

specialised installer of high-end Audio,

Visual and Theatre systems

OBJECTIVES

The analysis confirmed the fact that the

company was undervaluing the brand and

relying on the ability to “sell boxes at low

cost”.

In order to overcome this the brand

required a re-birth and total repositioning.

SOLUTION

Research told us that the existing Brand

name CLARKE AUTOMATION confused

the consumer and the Brand was

changed to CLARKE INFINITY - in order to

cover all areas of the company.

A new image was devised and a totally

fresh look projected Clarke Automation

from “box-shifters” to high end a/v con-

sultants

BENEFITS

Totally new Client perception of the

company.

Increased respect within the

market-place, both from the consumer

and the competition.

Ability to charge consultancy fees, rather

than just installation costs

OUR INVOLVEMENT

Brand research and Market appraisal

New Brand concept and strategy

New Brand Identity - both design and

execution.

New Web Site and supporting digital

brochure.

Press and PR positioning.

Print and Production management

BUDGET

The task was completed well within the

Clients allocated budget and buy cost

effective buying we were able to build a

web site that far exceeded expectations.

ADDRESSING THELOCAL MARKET

CLIENT:

CLARKE AUTOMATION

PROJECT:

BRAND REPOSITIONING

RESPONSE:

REBRANDING

REVISED CORPORATE IDENTITY

REPOSITIONING IN THE

MARKETPLACE

THE BRIEF

To analyse and address the

current market position of The Body Clinic

- a local (East London) cosmetic surgery

and to increase response to localised ad

campaigns

OBJECTIVES

To raise profile and encourage local

consumers to use the facilities - rather

than to travel to the West End

SOLUTION

In order to reduce the localised aspect an

association was developed with the sister

Harley Street Clinic and this was echoed

in the Press campaigns and PR.

In addition to this a broader target

audience was addressed in order to

achieve broader awareness.

BENEFITS

The consumer now saw The Body Clinic

as being part of a respected Harley Street

organisation and, in addition to this -

became aware of the broader offering of

services.

OUR INVOLVEMENT

New Brand concept and strategy

New Brand Identity - both design and

execution.

Press and PR positioning.

Sponsorship of the Miss Essex

Competition.

BUDGET

Working with a very tight budget we were

able to totally revise the Clients market

awareness and positioning within a six

month period

ADDRESSING THELOCAL MARKET

CLIENT:

THE BODY CLINIC

PROJECT:

BRAND REPOSITIONING

RESPONSE:

REBRANDING

REVISED CORPORATE IDENTITY

REPOSITIONING IN THE

MARKETPLACE

THE BRIEF

To take the brand to the European Market.

OBJECTIVES

Targetted at the Youth/Street audience,

the objective was to enter the fashion

arena as a m/f street brand

SOLUTION

Despite the fact that this is a highly

competitive marketplace, penetration was

achieved in the UK and Germany.

This was supported by a strong web

presence.

BENEFITS

The brand achieved it market presence

and is now looking to increase this, both

in quantity of retail outlets and additional

countries.

OUR INVOLVEMENT

Brand analysis and Market appraisal

Brand concept and strategy

Maintaining the Brand Identity - both

design and execution.

Press and PR positioning.

Print and Production management

Sales Team communications

Product sourcing and manufacture

BUDGET

As this is an on-going task involvement

was dictated by the allocated marketing

budget and all marketing exercises were

carried out within the budgets.

ADDRESSING THELOCAL MARKET

CLIENT:

DILLIGAF STREETWEAR

PROJECT:

BRAND STRATEGY

RESPONSE:

BRAND POSITIONING

IMAGE PROJECTION

POSITIONING IN THE

MARKETPLACE

PRODUCT SOURCING

THE BRIEF

To analyse and address the current mar-

ket position of Mouse”House, a mail-order

computer periferals supply coompany

OBJECTIVES

To increase sales.

To enter the “storage card” market

To raise the current customer basket value

SOLUTION

We updated the Brand imagery and

cleaned up the graphics to give a brighter,

user-friendly image.

We introduced personalities into the

communications - to encourage mail-

order sales.

We instigated a series of calendar based

promotions to encourage cross-sales

BENEFITS

Totally new Client perception of the

company.

Increased sales, greater customer basket

and increase in referrals

OUR INVOLVEMENT

Market appraisal

New Brand concept and strategy

New Brand Identity - both design and

execution.

Press and PR positioning.

Print and Production

management

On-going Marketing support

Sales promotion strategy

BUDGET

The task was completed well within the

Clients allocated budget and by cost

effective buying we were able to show an

increase in the bottom line

ADDRESSING THELOCAL MARKET

CLIENT:

MOUSE2HOUSE

PROJECT:

BRAND STRATEGY &

MARKETING SUPPORT

RESPONSE:

BRANDING

MARKETING STRATEGY

REPOSITIONING IN THE

MARKETPLACE

CATAMARAN PARTNERSHIP

26 FOREST EDGEBUCKHURST HILLESSEX IG9 5AAUNITED KINGDOM

+44 (0)208 505 0439+44 (0)208 505 0415 (Fax)+44(0)7989 509377 (Mobile)

ajc@catamaran-partnership.com

catamaran-partnership.com

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